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WORKING GROUP NEWSORGANISERS WORKING GROUPThe purpose of the IELA OrganiserWorking Group is to spread IELAexposure to and create a liaison withthe “powers to be” of the InternationalExhibition & Events Industry; the majorOrganisers, representatives andAssociations that “drive” theExhibition Industry.We’re “telling the story of IELA”and promoting the IELA Brand.Whether we exhibit at IndustryEvents, provide Exhibition LogisticIndustry presentations, publishpertinent Industry articles or assistwith Industry Advocacy issues, weare ultimately generating potentialbusiness for our IELA Membercompanies which is a value addedbenefit, it seems to me, the primebenefit, of our IELA Membership.To be more specific, an added goalor reason for our WG’s activity, wouldbe that our offer to the GlobalExhibition Industry Organisers results inall IELA Members being considered,designated and recognized as“Preferred Vendors”. That kind of brandrecognition would go a long way toincrease the possibilities of all IELAmembers gaining additional businessin our competitive marketplace.Probably, that goal may not berealistic in every case. But, short of thatdesignation, we all can “sell” the IELABrand confident that we are andshould be “Preferred Vendors” to thebusiness advantage of ourselves andour companies.In my conversations with IndustryExecutives, Associations and Organisers,I have yet to meet someone who wasnot impressed by the “IELA Story”---our singular Association, extensiveglobal network, our strict standards,experience requirements, exhibitioncustoms experience and database etc.I suppose that all of our members willfind this response to be true in theirown markets and countries. Continueto “sell the IELA Story” to youradvantage in whatever forum,medium or event that you can.I recognize that all of the membersof the Organiser Working Group areutmost professionals; experts both intheir business knowledge and thebusiness regulations of their specificcountries. And, I know they are tellingthe “IELA Story” well in their countries.Please plan to continue to yourindividual advantage.And I continue to thank the Group forall of its implied efforts. ⊳John Harrison42IELAREPORT71