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WORKING GROUP NEWSPR & MARKETING WORKING GROUPCHAIRMANKay LoheCretschmar MesseCargo GmbH,GermanyCONTACT DETAILST. +49 211 45 467 12E. kay.lohe@cretschmar.deVICE CHAIRDaniela RomaniwAgility Fairs & Events,AustraliaPR & MARKETING WORKING GROUPHS BediPS Bedi Group, IndiaEvelyne DuvalGroup ESI, FranceJohn HarrisonUniGroup Worldwide, USABill LangworthyROCK–IT CARGO, USAKlaus PauluschkeBTG Messe-Spedition GmbH,GermanyDaniela RomaniwAgility Fairs & Events, AustraliaBen WangThrough Transport Ltd, TaiwanMarzena Zawadzka-SzulcUniversal Express Sp. z.o.o.,P.R. PolandDear friends,The Barcelona congress has gonefor a while and over the pastmonths we’ve been focused on ourdaily business. However our IELAactivities are not sleeping at all!Personally, I had the greatpleasure of being lecturer at theIELA Winter Seminar in Zurich thisyear, where 30 young staffemployees from IELA membersfrom all over the world attended. Iwas impressed how well educatedand skilled our students were! Theirengagement and spirit to be part ofthe prospering IELA network wasreally amazing. In my opinion thisyoung people have got thepotential to be the IELA chairman inapproximately 15-20 years. So wecan be sure, that the future of IELAis secured in a very reliable way.Particularly with regard to ourincreasing network, I am pleased torelate in my core business aschairperson for the working groupas follows:The new homepagewill beonline in April. We are still workingon the development of the MEMBERZONE. One of our biggest challengesis the creation of a seriouscommunication platformcontiguous to our daily business,which also offers new businessopportunities.In addition we would like togenerate a new membershippackage as those you obtained inBarcelona last year. There is theidea of revitalizing the formerposters (IELA general, Export,Onsite) with a new layout tocommunicate in our officesworldwide what IELA is, educatingour people and strengthening theIELA Brand and awareness of thequality IELA members deliver.We would much appreciate, ifyou could give us your input aboutthe content of these posters aswell. Also it would be veryinteresting to collect some topics,which might be relevant for youunder the aspect of Marketing orhow you can use IELA for yourpersonal benefit.We are looking forward toreceiving all your ideas andsuggestions which IELA advertisinginstruments are preferred from themember´s side.Another big issue and the mostimportant one for the upcomingmonths, is to start with an IELAnewsletter with regular news aboutIELA, particularly about all memberscompanies as well as industrychallenges.Unfortunately, we can only sendout news that we are aware about.So please, feel free to informElizabeth or me about news in yourcompany (appointments, changingin your staff, news about qualitymanagement etc.), which you wantto provide in the IELA world. Itdepends on your engagement ofgetting in touch with us regularly aswell as the quality and seriousnessof the provided information. Themore information we receive, themore often we can publish the IELAnews. ⊳So enjoy your life and take care.Kay Lohe44IELAREPORT71