Report of the Semester Conversion Task Force - California State ...
Report of the Semester Conversion Task Force - California State ...
Report of the Semester Conversion Task Force - California State ...
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<strong>Semester</strong> <strong>Conversion</strong> <strong>Task</strong> <strong>Force</strong> <strong>Report</strong>SUPP-9SUPP-10SUPP-11That pre-conversion activities consist <strong>of</strong> communication through both print (fact sheets,FAQs, newsletter discussions, University <strong>Report</strong>/TODAY, University Times) andelectronic (maintain/update semester conversion web pages with relevant information;provide notices re: decisions/meetings, etc.) media.A series <strong>of</strong> pre-conversion meetings with all members <strong>of</strong> <strong>the</strong> campus community.That a special effort be made to communicate with both current and prospectivestudents, including use <strong>of</strong> social network websites, ASI-sponsored websites andOutreach and Student Affairs efforts and events.During <strong>Conversion</strong> activitiesWe recommend that a new wave <strong>of</strong> strategic communication be organized in terms <strong>of</strong> internal andexternal communications.SUPP-12SUPP-13SUPP-14We recommend that internal communications be organized in terms <strong>of</strong> stakeholdergroup: students, faculty, and staff and that for each detailed information about <strong>the</strong>progress <strong>of</strong> conversion be provided in a form and at locations at which members <strong>of</strong><strong>the</strong>se groups will be likely to encounter it.We recommend that a media relations strategy be developed consisting <strong>of</strong> at leastnews releases and fact sheets. We also recommend that significant effort be put intocommunicating with prospective students, <strong>the</strong>ir parents, and high school andcommunity college contacts and counselors.We recommend <strong>the</strong> following transition tasks.Year 1. News planning and preparation associated with any pending formalUniversity decision regarding semester conversion. Use various strategiesto communicate campus decisions regarding whe<strong>the</strong>r to go forward with<strong>Semester</strong> <strong>Conversion</strong> process.Year 2 (fall and spring). Media/press releases regarding conversion decision(s)1. Construction <strong>of</strong> a new <strong>Semester</strong> <strong>Conversion</strong> webpage would begin—necessitating new design, features, links and content, including FAQ section2. All college search web sites revised (and CSU Mentor at later time)3. Continuing meetings/workshops in academic divisions and colleges4. Continuing Academic Senate presentations, ASI open forums, and Town Halls32
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