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Shell World Philippines 2012 Issue 2

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ISSUE 2 <strong>2012</strong>PEOPLE IN ENERGYSHELL WORLD PHILIPPINES<strong>Shell</strong> Tabangao Refinerycelebrates 50 yearsA historical celebrationmarked by team spirit, hardwork and excellenceHow I fell in love with<strong>Shell</strong> Eco-marathon<strong>Shell</strong>’s advocacy on smartermobility through the eyes ofa volunteerPower up your engine with<strong>Shell</strong> V-Power Nitro+Keeping up with motorists’ taste for efficiencyand performanceshell world philippines i


14132604A Matter of TrustLBC Express Inc. depends on <strong>Shell</strong> fuel cards for its fleet to deliverservice to its millions of customers around the world.06A Winning AD in 15 minutes: Powering the world with cleaner energyKnow more about <strong>Shell</strong>’s energy solutions and how they are helpingto fuel progress and nation-building from the viewpoint of a <strong>Shell</strong>staff.08News in briefA mix of stories about the various business and corporate socialresponsibility activities of <strong>Shell</strong> companies in the <strong>Philippines</strong> thatsupport the country’s national development goals.13<strong>Shell</strong> provides relief assistance to torrential monsoon flooding victims<strong>Shell</strong> companies in the <strong>Philippines</strong> and the Malampaya Joint Venture(JV) Partners donated funds for the relief operations for the floodvictims.18Keeping the power flowing in the <strong>Philippines</strong>The Malampaya project enters its next phase with a new platformand wells to support the country’s goal of energy-self sufficiency.20PSFI@30: A Legacy of best practices in Corporate Social ResponsibilityThirty years of the Pilipinas <strong>Shell</strong> Foundation, Inc. saw over6 million lives empowered to become more productive andresponsible members of the society.22How I fell in love with <strong>Shell</strong> Eco-marathonAn interesting tale of how a <strong>Shell</strong> staff volunteer fell in love with<strong>Shell</strong>’s initiative for promoting energy efficiency.26Celebrating 50 years of excellence in <strong>Shell</strong> Tabangao RefineryThe <strong>Shell</strong> Tabangao Refinery celebrated its rich history of being atrailblazer in the oil refinery business.www.shell.com.ph/shellworldphilippines14ON SPOTLIGHT:Power up your engine with <strong>Shell</strong> V-Power Nitro+<strong>Shell</strong>’s more than a century of developing high quality fuels yielded its latest offerof high performance <strong>Shell</strong> V-Power Nitro+ fuels designed to help improve engineperformance and deliver more power and responsiveness for millions of motorists.shell world philippines i 3


LBC Express Inc.’s bright red bikes,vans, and lorries are a popular sighton the streets all over the country andis widely recognised by the people,given that the company has beenproviding the global Filipino peopleat home and abroad with courier,money remittance and logisticsservices for 61 years. “We are theonly global Filipino company thatprovides all these services,” saysJocel. “Other companies just doone or the other. Providing all theseservices give us the advantage overour competitors, in addition of courseto our global network.”“For the millions of Filipinos aroundthe world, LBC is their link to theirfamilies. Many of the Filipinosworking or living abroad only havetheir colleagues around them, so oneof the ways they choose to expresstheir love and emotion is by sendinghard earned items to their families inthe <strong>Philippines</strong>. For example, theysend money for schooling or evenfood stuffs or clothing so that they canlet their families back home enjoywhat they are experiencing abroad.”LBC Express Inc.’s business is “thetimed delivery of goods and money”,and this could be from practicallyanywhere in the world. It has 1,200branches globally, with 1,000 of thosein the <strong>Philippines</strong> and the rest spreadout across the United States, Canada,the United Kingdom, mainland Europe,the Middle East, Asia Pacific andAustralia, where significant numbersof global Filipinos call home. “Ourmission is to link and bridge globalFilipinos to their families living inthe <strong>Philippines</strong>.” To accomplish thismission, LBC Express Inc. has a strongfleet of vehicles in the <strong>Philippines</strong> thatcomprises 900 motorcycles, 400 vansand trucks and over a hundred servicevehicles. The business spends aroundseven to eight million pesos a monthon gasoline. LBC buys its fuel from<strong>Shell</strong> using <strong>Shell</strong> Card.“We have to deliver. One of themain reasons we are with <strong>Shell</strong> isthat it has a bigger network than itscompetitors,” explains Jocel. “Wehave a thousand branches and ourdeliveries are timed, so our truckshave to be filled all the time. We can’thave a situation where we are rushingour deliveries and one of our driversexperiences difficulty in gassing upbecause his fuel card is not valid orrecognised in filling station’s system,which is what happens with otherfuel companies.” Jocel cites <strong>Shell</strong>’scentralised computer system as a bigdraw for LBC, as their drivers feelconfident that their fuel cards willalways be accepted anywhere theygo, in addition to the benefit that italso made assigning cards to newpeople more efficient. “The <strong>Shell</strong>system is very flexible. You can assigncards to other people and there’s noadded cost. The <strong>Shell</strong> Card Online isa great tool for a company of our size– imagine if you have nearly 1,000motorcycles and 400 trucks – tryingto track them all manually would bea nightmare. This system allows us toefficiently track our fleet.”LBC Express Inc. has been using<strong>Shell</strong> fuel cards for over 10 yearsand the relationship between the twocompanies remains strong. In fact,the wide reach of the <strong>Shell</strong> networkhas worked well for one of Jocel’sprojects: LBC Express Inc.’s RondasPhilippinas – the biggest bicycle racein the country. “It’s our version ofthe Tour de France,” says Jocel. “Itis completed in 12 stages covering1,600 kilometres nationwide over16 days. We have a large entourageof vehicles that accompanies therace to keep everything moving, likesetting up starts and finishes amongother activities related to the race.Vehicle-wise, carrying out the eventsuccessfully requires around 12 vans,20 motorcycles and 30 cars – <strong>Shell</strong>arranges for exclusive use of a fillingstation when we arrive in a townalong the route of the race.LBC Express Inc. has a solidreputation at home and abroad.“People trust us,” says Jocel. And it’sgood to know that LBC can trust <strong>Shell</strong>for all its fuel needs. SWPshell world philippines i 5


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A winning ad in 15 minutes: Poweringthe world with cleaner energyLast year, Ronald “Suiee” Suarez created the winning Let’s Go ad in the “Your Advertising Idea”competition. Suiee shares his insights into <strong>Shell</strong>’s energy solutions, and how they’re helping to fuelprogress and nation-building.BY JOCELYN DIANA-DIGARonald “Suiee” Suarez shares his winning entry with the members of Communications GroupIt didn’t take long for Ronald FrancisSuarez, known as “Suiee,” to develophis winning entry to the new Let’s Gocampaign. In 15 minutes, he madeup his mind that the spotlight shouldbe on cleaner energy for a cleanerenvironment for more people. Hisinspiration was the Malampaya DeepWater Gas-to-Power Project. For Suiee,the Malampaya Project is one of thekeys to a brighter and greener futurefor Filipinos and would help to builda more beautiful and progressive<strong>Philippines</strong>.Spontaneous“When I saw the call for entries, Iimmediately felt that I had to join.My winning idea took me around15 minutes to complete. It wasspontaneous. Malampaya and all thegood that the Filipinos derive from theproject was the first thing that came tomy mind. I didn’t feel like I was puttingtogether a winning entry – I just feltlike placing my immediate thoughtsand ideas into words and straightinto the entry form,” Suiee, Pilipinas<strong>Shell</strong> Ngo & Stakeholder RelationsManager, said.The call for the Best Advertisingcalled for ideas from <strong>Shell</strong> employeesworldwide on better energy solutionsthat <strong>Shell</strong> is providing customers,which could be developed as acorporate advertisement. Suiee’sidea was to highlight the benefits ofthe <strong>Shell</strong>-operated Malampaya DeepWater Gas-to-Power Project, whichrecovers natural gas from deep waterand provides local, cleaner-burningnatural gas for power generation in the<strong>Philippines</strong>’ growing cities.Suiee’s advertising idea winsOut of nearly 1,000 suggestionssubmitted by <strong>Shell</strong> employees, Suiee’sproposal was one of 20 to reachceo Peter Voser and the ExecutiveCommittee.One of the comments in support ofSuiee’s suggestion to use Malampayawas: “The idea shows a really clearexample of how an innovative projectcan be such an integral part of acountry’s progress – bringing longlastingbenefits of cleaner energy tomany, many people.”After winning the competition, Suiee’sadvert went into production. “In myopinion, making it to the top 20 wasalready a great achievement. Toppingall entries from around the world was afantastic surprise!,” said Suiee.Powering our world withcleaner energyIn October, the new <strong>Shell</strong> CorporateLet’s Go advertisement entitled “Let’s<strong>Shell</strong> companies in the <strong>Philippines</strong> CountryChairman Edgar Chua (right) congratulatesSuiee for his winning entry.power our growing world withcleaner energy,” featuring Suiee’swinning idea, was published inTime Magazine, Newsweek and onFacebook. The final advert showsarchitects and builders applying thefinishing touches to a new developmentin a Filipino city.Expressing pride and enthusiasmon <strong>Shell</strong>’s energy portfolio in the<strong>Philippines</strong>, Suiee said, “As a Filipino<strong>Shell</strong> staff, I feel proud about how <strong>Shell</strong>contributes to our nation’s developmentand to a bright future. The <strong>Philippines</strong>is a developing nation, with a growingpopulation whose living conditionscontinue to improve, which willeventually lead to more consumption.If the world continues on its currentrate of consumption, experts estimatethat by 2050 the energy demand willdouble – and this is how <strong>Shell</strong>’s betterenergy solutions are at work to powera better future for all.” swPshell world philippines i 7


news in brief<strong>Shell</strong> Specialities honours Platinumcustomers - the Bitumen Idols<strong>Shell</strong> Specialities Team with the Bitumen Idols<strong>Shell</strong> Specialities recognised thevaluable contributions of its keycustomers in delivering growth forthe business in a celebration dubbedas the <strong>Shell</strong> Specialities PlatinumAppreciation Night. With thetheme, Bitumen Idol, the stage wasset for a night of outstanding vocalperformance by the Wine Gums bandand the American Idol impersonators.<strong>Shell</strong> companies in the <strong>Philippines</strong>Country Chairman Edgar Chuawelcomed the Specialities keycustomers and their families to theaffair. “We’d like to thank you, ourmost valuable, most important partnersin our Specialities business. We havebeen through some hard times, buttonight we want to celebrate the goodtimes. Thank you for all your loyaltyand support. I hope that we canfurther grow this business and becomea dominant player in the market, ”said Chua.<strong>Shell</strong> Specialities Regional GeneralManager Raman Ojha andOperations and Hsse Manager-<strong>Philippines</strong> Rowena Gonzalesawarded the Platinum Awardees,which were Mabuhay ConglomerateAsphalt, Inc., Lubritech Specialist<strong>Philippines</strong>, Inc., Formost AsphaltCorporation, Marcbilt Construction,Inc., Readycon Trading & ConstructionCorporation, HL Trading CompanyInc., TQM Construction Corporation,Phil Asia Resources & DevelopmentCorporation, and Lcg Marketing<strong>Philippines</strong> Corporation.The awards were presented by<strong>Shell</strong> Specialities’ Chow Pong Leong(Marketing Implementer for Malaysia,Singapore, & PH), Order-to-DeliveryManager Joanna Balgan, BusinessDevelopment Manager for PH & HKBrian Caparas, Jovi Hernandez (KeyAccount Manager for Luzon), JanetMarcellana (Applications Adviser),Darwin Astraquillo (Account Managerfor VisMin), Allan Canedo (SalesDevelopment Manager), and ChiroYap (Emulsions & Sulfur AccountManager). Each <strong>Shell</strong> SpecialitiesPlatinum awardee received a speciallycrafted Seb Chua Jr. sculpture called‘Synergy’, a cast marble in bronzefinish trophy.One of the Platinum Awardees,TQMConstruction Corporation PresidentIrman Ita-as, expressed gratitudefor being recognised as one of theBitumen Idols. He has been in thebusiness of distributing bitumensince 1998 in the Panay andNegros Islands. A second-generationentrepreneur, they have been partnerswith <strong>Shell</strong> since 1978. Their businesswas started by his father Irineo Ita-as,who was also a <strong>Shell</strong> retiree. “We’redelighted that <strong>Shell</strong> has recognisedour hard work and perseverance.” Heshared that despite some difficultiesin the business, <strong>Shell</strong> is always thereto lend a helping hand. “I am happyas a business partner because <strong>Shell</strong>attends to our needs.” Irman is notonly in the <strong>Shell</strong> Specialities business,but also owns and operates four <strong>Shell</strong>retail stations in the Visayas Region.[Jo Diana-Diga]8 i shell world philippines


DPWH-CAR Engineers visit <strong>Shell</strong> BitumenSolution Centre in BatangasA team of materials engineers fromthe Department of Public Worksand Highways (DPWH) CordilleraAutonomous Region (CAR) DistrictEngineering Office and PlanningEngineers from the regional office,together with the <strong>Shell</strong> Bitumen<strong>Philippines</strong> Team and accredited <strong>Shell</strong>Instapave Applicator and RoadexConstruction President RommelValencia, recently visited the <strong>Shell</strong>Bitumen Solution Centre in Tabangao,Batangas. The tour at the state-of-theart bitumen facility was an avenue forthe DPWH-CAR team to understandthe different testing protocols for <strong>Shell</strong>Instapave Technology.<strong>Shell</strong> Bitumen Technical Teamconducted the training and addressedqueries on materials quality. By visitingthe centre, engineers from CAR districtengineering offices that will implementInstapave technology for the firsttime became aware of the differencebetween regular hot mix asphalt andInstapave technology. They werepleased with the performance testdemonstrations and the mix designCommercial Fuels <strong>Philippines</strong> sealsdeal with power giant PSALMCommercial Fuels <strong>Philippines</strong> winsa major power sector deal withPower Sector Assets & LiabilitiesManagement Corporation (PSALM),one of the most important players inthe power industry in the <strong>Philippines</strong>,a sector which represents one ofCommercial Fuels <strong>Philippines</strong>’ mostsignificant growth areas given theongoing power shortage crisis.Despite the tight competition to winthe account, Account ManagerCarmelo Lauengco successfully sealedone of the most promising <strong>Shell</strong> FuelOil deals of the year, which increased<strong>Shell</strong>’s market share in the <strong>Philippines</strong>by another 11% and helped positionCommercial Fuels as the leading fuelsprovider in the industry.The <strong>Shell</strong> Bitumen Team with the DPWH-CAR Engineers at the façade of the <strong>Shell</strong> BitumenSolution Centre, located at the Bitumen Import Facility in <strong>Shell</strong> Tabangao Refinery. It isfully equipped to develop bitumen emulsion products and applications solutions requiredfor road construction and maintenance. The centre in Tabangao is one of the fourSolution Centres in the Specialities business; the others are located in Bangkok, Thailand;Beijing, China; and Strasbourg, France.development process that <strong>Shell</strong>Bitumen Team has put in place tosupport the applicators. This year,Roadex Construction will implement anapproved six kilometre maintenanceproject in the Cordillera AutonomousRegion that will require 200 metrictonnes of Instapave emulsion.Instapave is a road technology solutionThe deal, totaling to 194 million litresof <strong>Shell</strong> Fuel Oil annually, coverstwo of PSALM’s plants, renewal ofCommercial Fuel’s existing contractto supply the Naga plant, plus a newagreement to supply the WMPC plantin Sangali, Zamboanga City.<strong>Shell</strong> Commercial Fuels was ableto secure a strong deal with amajor customer, which is financiallyrewarding and will strengthen <strong>Shell</strong>’sfoothold in the region. The deal puts<strong>Shell</strong> in the driver’s seat for futureopportunities in the power industry inthe coming years.developed by <strong>Shell</strong> which makes useof on-site cold mix applications. It is acost-efficient alternative for preventivemaintenance which prevents waterintrusion, increases the level of roadsafety and corrects minor distresseson the road. This technology has beenused in various CAR district projectsfor the past three years as pavementsolution for road maintenance.shell world philippines i 9


news in briefPandacan scholars finish welding courseAfter seven months of rigorous trainingon welding at Keppel Shipyard,Bauan, Batangas, 13 scholars of<strong>Shell</strong> Pandacan graduated from theStructural Welding course on May 22,<strong>2012</strong> at the Caritas Multi-purpose Hallin Pandacan, Manila.“It’s very sad to note that despitePhilippine’s archipelagic topography,there are very few shipyards ownedby Filipinos. I’d like to be pleasantlysurprised someday in knowing thatthe biggest ship welding facility in ourcountry is owned by graduates of ourStructural Welding scholars” wishfullydeclared by Janot Barretto of <strong>Shell</strong>during their Graduation Ceremony.Structural Welding is one of thecourses offered under the Sanayansa Kakayahang Industriyal (SKIL)programme. SKIL is <strong>Shell</strong> companies inthe <strong>Philippines</strong>’ scholarship programmerun by the Pilipinas <strong>Shell</strong> Foundation,Inc. (PSFI) that gives opportunity to highschool graduates to acquire technicalPilipinas <strong>Shell</strong> Social Performance Adviser Janot Barretto (middle) joins Pilipinas <strong>Shell</strong>Foundation, Inc. officers and <strong>Shell</strong> partners during the graduation ceremony held at the<strong>Shell</strong> Pandacan Installation.skills to help them eventually improvetheir lives. Among the other coursesoffered in Pandacan are ConsumerElectronics and Basic Cosmetologycourse. The scholarship also includeslinkages to industries to give graduatesopportunities for better employment.During the ceremony, good newsdelighted the graduates. Applausefilled the room when Ronald Arroza,Assistant HR Manager of KeppelBatangas Shipyard <strong>Philippines</strong>,announced that all graduates of theSKIL welding course from all batcheswill have immediate employment atKeppel Shipyard in Batangas startingMay 25, <strong>2012</strong>.The ceremony was also graced byAllan Peñera, a former <strong>Shell</strong> scholar(Batch of 1983) who is now anexpert mechanical technician at <strong>Shell</strong>Pandacan Lubricants plant. Allanencouraged the graduates to alwaysdo better. “Don’t stop dreaming.Apart from being smart and diligent,you also need dedication. You mustlove your work,” he said. [GenevieveGeneroso, PSFI Programme Officer]UP-IC TeAChing Building inauguRATedThe new Teaching and ResearchBuilding of the University of the<strong>Philippines</strong> Institute of Chemistry (UP-ic)was inaugurated on May 14, <strong>2012</strong>at UP National Science Complex, inDiliman, Quezon City. The MalampayaFoundation, Inc. (MFI), along with theproject’s other corporate donors, washonoured with a marker at the site.MFI adopted five Laboratory Roomsin the said location, donating a taxdeductibleamount of Php 5 millionthrough the fundraiser’s Adopt-A-RoomDonation Scheme. The donation wasformalised last March 2011 withthe signing of a Memorandum ofAgreement.The inauguration ceremonies wereheld in the Chemrez Room and wasThe Malampaya Hall at the new wing of the UP-ICattended by UP President AlfredoE. Pascual, UP Diliman ChancellorCaesar A. Saloma, Dean Jose MariaP. Balmaceda, and UP-ic Director Dr.Florian R. Del Mundo. Video messageswere given by the corporate donors,while MFI Chairman Rufino Bomansangspoke in behalf of Malampaya.MFI’s donation will be its permanentlegacy to the <strong>Philippines</strong>’ scientificendeavours in the field of Chemistry.The UP-ic for its part shall activelyassist MFI should the foundation needthe institute’s expertise in analyticaland technical services, as well as inresearch.10 i shell world philippines


<strong>Shell</strong> meets energy demands throughsMARTer and Cleaner EnergyTabangao, Batangas. “This LNG facilitywill complement the Malampaya DeepWater Gas-to-Power Project’s capability.This is very important in diversifyingour energy mix and coming up withcleaner energy to meet growing energydemands and fuelling the country’sfuture,” he said.<strong>Shell</strong> companies in the <strong>Philippines</strong>Country Chairman Edgar Chuajoined business leaders and decisionmakers from the energy, commercialand industrial sectors in the 3rdPhilippine Energy Efficiency Forum(PeeF) <strong>2012</strong> held on July 10, <strong>2012</strong> inSMX Convention Center in Pasay City,Manila.Themed “Driving Efficiency andCompetitiveness across the PowerSector Value Chain”, PeeF <strong>2012</strong> aimsto address the challenges of energysecurity and climate change throughenergy savings across the power sectorvalue chain. The business leaders,energy experts and policymaker’sshared their insights in identifying keydrivers for energy efficiency within thepower sector value chain.Speaking at the 3rd PeeF Forum <strong>2012</strong>,Chua cited that rapid urbanisationand population boom are world’schallenges that trigger the demandfor more food, water and energy.“Unfortunately, along with the increasein energy demands is the increasein carbon dioxide (co 2) levels. Thechallenge therefore is to meet theenergy demand but cut co 2by halfto avoid serious climate change,” hesaid.<strong>Shell</strong> helps address this challenge byproviding smarter and cleaner energy.“We believe that smarter products,smarter infrastructure, and smarter use– the <strong>Shell</strong> Group’s Smarter Mobilityprogramme, are key campaign inaddressing this global challenge,” saidChua.“Fuel efficiency is key and <strong>Shell</strong> isat the forefront of this campaign.We have smarter products that don’tjust lower co 2emissions, lower fuelconsumptions but also lower operatingcosts which lead to a more sustainablebusiness growth for the transportsector,” Chua said.Chua also cited <strong>Shell</strong>’s cleaner energyprojects that will help address energydemands. He specifically cited theMalampaya Deep Water Gas-to-PowerProject which meets 40-45% of Luzon’spower generation requirements (totalof 2,700 megawatts). The Projecthas helped reduce the country’sdependence on imported fuel byabout 30%. Moreover, he emphasisedthat the use of natural gas in powergeneration is the cleanest and mostefficient fossil fuel with least amountsof co 2.He also disclosed during his speechthat the <strong>Shell</strong> energy portfolio will sooninclude a Floating Liquefied NaturalGas (FLNG). He said <strong>Shell</strong> recentlysigned a Memorandum of Agreementwith the Philippine governmentcalling for a technical feasibilitystudy to determine the viabilityof the development, constructionand operation of an import andregasification terminal adjacent to<strong>Shell</strong>’s refinery facility located in<strong>Shell</strong> Amlan Terminal joinsGK Bayani Challenge <strong>2012</strong><strong>Shell</strong> Amlan Terminal staffs,together with around 1,200-strongAmlanganons (local residents ofAmlan) and other volunteers fromother parts of the country and abroad,have answered the local government’scall to take part in this year’s BayaniChallenge, a week-long eventaimed at helping re-build the livesof Amlanganons who have lost theirhomes to tropical storm Sendong.The Bayani Challenge <strong>2012</strong>,themed “Pilipinas Ngayon Na!” wasspearheaded by Gawad Kalinga,in cooperation with Pilipinas Natinof the Presidential CommunicationOperations Office (PCOO). The eventaims to build 120 houses in a threehectarelot in Tambuhangin Village ofAmlan, Negros Oriental.<strong>Shell</strong> Amlan Team was composedof 15 determined individuals whovolunteered in shifts and providedtheir time and energy to participatein the Bayani Challenge. The teamcompleted the construction of a house- doing everything from laying thefoundation, placing the roof, andeven painting the walls. Terminalparticipants worked alongside othervolunteers who toiled to complete thetargeted 50 houses during the saidperiod. The remaining 70 houseswere constructed last July. Eachhousing unit measured 22 squaremetres in floor area and was madeof pre-cast panel with solid posts, Cparlances, long span roofing andconcrete flooring. [Rey G. Labajo Jr.,Terminal Operations Admin, <strong>Shell</strong>-Amlan Terminal, Negros Oriental]shell world philippines i 11


news in brief<strong>Shell</strong> Commercial Fuels <strong>Philippines</strong> focuseson indirect channel excellence<strong>Shell</strong> Commercial Fuels <strong>Philippines</strong>launched a new team that promises togrow its Indirect Channel business inthe <strong>Philippines</strong> during its first Reseller’sEngagement on June 27, <strong>2012</strong> at the<strong>Shell</strong> Pandacan Terminal.A total of 35 representatives from18 Resellers and members of theCommercial Fuels Leadership Teamattended the engagement. <strong>Shell</strong>Country Hsse Manager Arsenio Isidropresented <strong>Shell</strong>’s life saving rules aswell as the value of safe operationsin the <strong>Shell</strong> community. He alsoencouraged the Resellers to upholdsafety at all times and implementsimilar safety regulations in their ownstorage and distribution facilities.<strong>Shell</strong> Indirect Excellence Lead for EastAsia Marvin Calingo presented thenew Indirect Channel organisationAn honest sHeLL ContractorShaila Cecilia Bautista is no ordinary<strong>Shell</strong> contractor. Since April 2011,Shaila works as a laundry andquality control personnel of IntegratedService Solutions (ISS), one of <strong>Shell</strong>’scontractors, assigned in the TabangaoRefinery. Normally, she finds moneywhile checking Fire Retardant Clothing(FRCs) of <strong>Shell</strong> personnel assignedat the <strong>Shell</strong> Tabangao Refinery inBatangas.Honest and dedicatedAs she went about her daily routine,Shaila found a significant amount ofmoney and credit cards in the FRCof <strong>Shell</strong> Tabangao Process OperatorTony Garcia. Without having secondthoughts, she did what she has alwaysdone -- return the valuable items alongwith the laundered FRC to the owner.“It is not my money. I believe that Godis only testing me whenever I am in asituation like that,” said Shaila.12 i shell world philippinesThe <strong>Shell</strong> Commercial Fuels indirect business channel partners together with <strong>Shell</strong>officials and staff.and its significance to CommercialFuels business while <strong>Shell</strong>’s TouchlessBusiness Specialist Rina Chavezdiscussed updates in the E-servesystem.<strong>Shell</strong> companies in the <strong>Philippines</strong>(SciP) Country Chairman &Commercial Fuels General ManagerEdgar Chua thanked the Resellersfor their valuable contributions to the<strong>Shell</strong> business and gave a reassuringmessage on <strong>Shell</strong>’s commitment tolong-term and sustainable businessrelationship.Being a good role modelLife is not easy for this 41-year-oldwoman from Tacloban, Leyte, who hasbeen providing for her four childrenafter her husbandpassed away 12years ago. Despiteher situation, Shailaremains firm onreturning items andmoney that she findsin the clothing thatshe handles. “I wantmy children to lookup to me as a goodrole model. We arenot rich, but I am proud of what I doand who I am today,” said Shailawho strives to instil honesty among herkids.By her good example, Shailasuccessfully imbibes the value ofhonesty among her children. The ISS<strong>Shell</strong> Pandacan Terminal ManagerSherwin Yap and former TabangaoTerminal Manager Dino Macaraigexplained the current process related toReseller product lifting and addressedqueries on supply and distributionchallenges in our depots.The engagement achieved theobjective of directly addressingResellers’ concerns and manifested<strong>Shell</strong>’s commitment in growing theIndirect Channel business. [DannyKumar, Mktg Implementor / BusinessDeveloper & Manny Castañeda,Account Manager – Indirect]Management accorded Shailawith a Certificate of Recognitionand a token of appreciation forher honesty during their toolboxShaila at the laundry section of <strong>Shell</strong> TabangaoRefinery in Batangasmeeting. Her certificate, which shehanged on the wall of their livingroom, is a constant reminder ofbeing a good role model not onlyto her co-workers but especially toher kids. [Dawn de Guzman]


<strong>Shell</strong> provides relief assistance totorrential monsoon flooding victims<strong>Shell</strong> companies in the <strong>Philippines</strong>(SciP) and the Malampaya JointVenture (JV) Partners donated atotal of over Php 8.5 million in theform of cheque donations to mediafoundations and relevant governmentagencies, and cash and in-kinddonations from <strong>Shell</strong> employees andcustomers. Malampaya Deep WaterGas-to-Power Project Joint Venture(JV) Partners is composed of <strong>Shell</strong><strong>Philippines</strong> Exploration B.V., ChevronMalampaya and the PhilippineNational Oil Company - ExplorationCorporation (PNoc-ec).SciP gave Php 1 million each toDZMM TLC (Teaching, Learning,Caring), GMA Kapuso Foundation,and Alagang Kapatid Foundation,Inc. (AKFI) (tv5) through Pilipinas<strong>Shell</strong> Foundation, Inc. (PSFI), whileMalampaya Joint Venture Partnersthrough Malampaya Foundation, Inc.(MFI) gave Php 1 million each to ABS-CBN Sagip Kapamilya Foundationand GMA Kapuso Foundation.Aside from monetary assistance, MFIalso donated relief goods to 3,200families affected by the recent floodingin Subic town barangays. “<strong>Shell</strong>companies in the <strong>Philippines</strong> willalways lend a helping hand to peoplein need, especially during disasters.On top of our financial assistance,SciP is also looking at identifyingareas of co-operation with a numberof non-government organisations tofurther help our brothers and sistersbadly battered by the monsoon rains,”said SciP Country Chairman Edgar O.Chua.Chua also announced the cancellationof <strong>Shell</strong> Day this year to allotthe money for rehabilitation andrebuilding the lives of affectedFilipino families. “Given the extentof damage and the tremendousneed for assistance by many ofour suffering countrymen, we havedecided to cancel <strong>Shell</strong> Day this yearand use the money allotted for this onrehabilitation and social developmentprojects. We hope you will allSciP Country Chairman Edgar Chua (4th from right) and PSFI Executive Director EdgarVeron Cruz (2nd from right) hands over the Php 1 million cheque donation to DZMM TLCreceived by TLC Consultant Dra Luisa Ticzon-Puyat (4th from left), DZMM Manager forSpecial Projects May Catherine Ceniza (far right), witnessed by DZMM Aksyon Ngayonhost Julius Babao (3rd from right). Also present in the handover ceremony are (from l-r)Pilipinas <strong>Shell</strong> Petroleum Corporation (PSPC) Ngo & Stakeholder Relations ManagerRonald Suarez, <strong>Shell</strong> Spokesperson-Asia Pacific Mich Villar, PSPC Media RelationsManager Toby Nebrida, Aksyon Ngayon co-host Jing Castañeda, and PSPC SocialInvestment Manager Jackie Ampil.understand and agree that in timeslike this, it would be more fulfilling foreach one of us to use money intendedfor celebration and fun, to alleviatingthe suffering of the victims of thiscalamity,” Chua said. <strong>Shell</strong> Day is theannual Christmas gathering of all staffof <strong>Shell</strong> companies in the <strong>Philippines</strong>.In a live broadcast in DZMM onAugust 14, <strong>2012</strong>, through itsprogramme Aksyon Ngayon hostedby Julius Babao, SciP CountryChairman Edgar Chua and PSFIExecutive Director Edgar Veron Cruz,announced <strong>Shell</strong>’s various reliefactivities and turned over its Php 1million cheque donation for floodvictims. The Php 1 million donationwill be used to purchase medicinesfor residents in different barangaysthrough DZMM TLC’s ‘Clinic onWheels’ programme. DZMM TLCProgramme is a public service projectthat provides healthcare, educationalservices and assistance to the public.Services are provided through the useof a roving clinic and classroom (the“TLC Trucks”) and voluntary assistanceof medical, dental and healthcarethrough teaching practitioners. Inaddition to the relief assistance, <strong>Shell</strong>has been helping TLC in its operationsby providing TLC trucks with its fuelrequirements.“Our partnership with DZMM TLC’s‘Clinic on Wheels’ will surely helpbring back the well-being of ouraffected brethren,” said Pilipinas <strong>Shell</strong>Social Investment Manager JackieAmpil.Recognising <strong>Shell</strong>’s efforts, GMAKapuso Foundations Mel Tiangco said,“Isa sila [<strong>Shell</strong>] sa mga nanguna [sapaghandog ng tulong], nakakatabang puso yan, parang nakaka-inspirelalo. It goes without saying nananiniwala sila sa ginagawa natin(GMA Kapuso), na nasa tamangpatutunguhan ang kanilang donationspara sa mga kababayan natin naaffected ng habagat. [<strong>Shell</strong> is one ofthe private companies who partneredwith us to extend a helping hand. Itwarms our hearts and makes us moreinspired. It goes without saying thatthey believe in us, in our capabilitiesthat their donations will go a long wayin helping the affected families of thetorrential monsoon rains.] All in all,it still proves one thing - that we candepend on our fellowmen in times ofcalamity.”The Alagang Kapatid Foundationis currently focused on providingbasic necessities to families residingin communities most affected by therecent torrential rains. swPshell world philippines i 13


cover storyPower up your engine with<strong>Shell</strong> V-Power Nitro+Millions of motorists are now enjoying the benefits of using<strong>Shell</strong>’s latest offering of premium performance fuels formulatedto help improve engine performance and deliver more power andresponsiveness. A product of <strong>Shell</strong>’s revolutionary technology,these new formulations build on the company’s more than acentury of experience in fuels development.By Jun Jay G. Jimenez14 i shell world philippines


Keeping up with motorists’ taste forefficiency and performance, <strong>Shell</strong> isalways on the go developing smarterproducts to provide its customers adifferent experience whenever theydrive their vehicle.An integral part of <strong>Shell</strong>’scommitment to innovation infuels development is its technicalpartnership with Ferrari. For over 60years, <strong>Shell</strong> has shared a passion forperformance with Ferrari. This longstandingpartnership has powered12 <strong>World</strong> Championship Driver’stitles and 10 Formula One <strong>World</strong>the very first Ferrari drove out of thefactory gates at Maranello, Italy, itwas powered and protected by <strong>Shell</strong>fuel, lubricants and motor oils.<strong>Shell</strong>’s relationship with Enzo Ferraridates back to 1929, when <strong>Shell</strong>sponsored Enzo Ferrari as a racingdriver. Enzo’s confidence in <strong>Shell</strong> andits products over many years sawthe relationship evolve to becomeone of the most renowned technicalpartnerships in motorsport history.The partnership has produced themost-sought road fuels that millionsdrivers have already proven thereliability of using these <strong>Shell</strong> fuels.These latest <strong>Shell</strong> V-Power Nitro+fuels are unique premium gasolineand diesel fuels designed to improveperformance and act instantly inengines. “At <strong>Shell</strong>, we recognise thatcustomers’ needs are evolving andthey are looking for more from theirdriving experience. That is why wehave developed new <strong>Shell</strong> V-powerNitro+ fuels which are the latest stepin the technological development of<strong>Shell</strong>’s premium performance fuels.We have made a good product even<strong>Shell</strong>’s technical pARTnership with Ferrari has developedreliable performance fuels that millions of motorists allover the world have been using to power their vehicles.Constructors’ Championship titles,which are prestigious awards in theworld of motorsport racing.Through this partnership, <strong>Shell</strong> usesthe most extreme test bed, whichis the race track, to develop <strong>Shell</strong>road fuels for its customers aroundthe world. To date, the <strong>Shell</strong> V-PowerNitro+ road fuels are the latest of<strong>Shell</strong>’s smarter products that camefrom this robust partnership.From mAranello to the roadsFerrari has been synonymous withhigh performance cars, both on therace track and on the road. Whenof motorists all over the world haverelied upon to power their vehicles.On June 1, <strong>2012</strong>, <strong>Shell</strong> companies inthe <strong>Philippines</strong> launched not just one,but three new premium performancefuels, namely <strong>Shell</strong> V-Power Nitro+Gasoline, <strong>Shell</strong> V-Power Nitro+Racing and <strong>Shell</strong> V-Power Nitro+Diesel.Revolutionary fuels for bettermotoringSince its launch, millions of motoristsin the <strong>Philippines</strong> have alreadyexperienced the power of <strong>Shell</strong>V-Power Nitro+ fuels. In their citydriving and out-of-town trips, manybetter,” said Pilipinas <strong>Shell</strong> PetroleumCorporation (PSPC) Vice President forRetail Anthony Lawrence Yam.<strong>Shell</strong> continuously strives to makebetter fuels for its customers.Recognising the unceasingtechnological innovations inmotoring, <strong>Shell</strong> is aware that theneeds of motorists evolve with theadvancements in car engines. Armedwith rich experience in developingfuels paired with its arsenal oftechnology, <strong>Shell</strong> developed <strong>Shell</strong>V-Power Nitro+ Gasoline to replace<strong>Shell</strong> Super Premium.shell world philippines i 15


“<strong>Shell</strong> V-Power Nitro+ Gasoline isour latest technology designed toimprove performance and act instantlyin your engine. This product containsincreased detergents designed toprevent and clean-up deposits thataffect engine performance. We havealso increased the friction modifiercontent designed to instantly reducefriction in critical engine areas,thereby helping the engine delivermore power,” said <strong>Shell</strong> V-PowerBrand Manager Pia Que-Ang.The new formulation also containsa higher level of Friction Modifiertechnology. This technology has beentested with Ferrari as part of <strong>Shell</strong>’slong-standing technical partnership,and is designed to instantly reducefriction in critical engine areas andthereby help the engine to delivermore power to the wheels. “Our closeworking relationship with Ferrariprovides us with an environment totest new fuels in extreme conditions.This gives us a better understandingof what will deliver improved powerand performance. For example, inthe <strong>Shell</strong> V-Power Nitro+ Gasolineavailable at the pump, we use thesame friction modifiers as in the racefuels we develop for Ferrari FormulaOne cars,” said <strong>Shell</strong> Fuels ScientistMae Ascan.For motorists whose passion fordriving is beyond ordinary, <strong>Shell</strong>offers the top performing <strong>Shell</strong>V-Power Nitro+ Racing which isspecifically designed to give evenmore power and responsiveness,compared to <strong>Shell</strong> V-Power Nitro+Gasoline.<strong>Shell</strong> also introduced <strong>Shell</strong> V-PowerNitro+ Diesel, which is an improvedformulation of the former <strong>Shell</strong>V-Power Diesel. The new formulationcontains a new, more powerfuldetergent technology for faster andmore effective clean-up of dieselfuel injection systems for the latestgeneration of diesel engines inaddition to anti-corrosion agentsdesigned to protect the fuel systemfrom corrosion.Designed for both old and new dieselengines, <strong>Shell</strong> V-Power Nitro+ Dieselhas the ability to restore and maintainengine power through active engineprotection. With its power-packedfeatures, <strong>Shell</strong> is offering its nextgeneration premium performancediesel fuel which was made evenbetter for its diesel customers.Innovations breederWhat sets <strong>Shell</strong> apart from itscompetitors is its expert use oftechnology in developing fuels. <strong>Shell</strong>is a prime believer of research anddevelopment, investing an average ofover one billion dollars annually overthe last five years.With its strong force of approximately200 fuels scientists and specialistengineers across the globe, <strong>Shell</strong>delivers fuels innovation, developmentand product implementation to meetthe evolving needs of customers andtheir cars.Developing fuel technology is along-term, on-going undertaking for<strong>Shell</strong>. Its expert scientists continuouslyengage in research to develop fuelsthat help customers get more fromtheir vehicles. As it takes severalyears to develop fuels, a range ofcandidate technologies undergothorough evaluation. Once ready,<strong>Shell</strong> introduces new formulations todeliver its promise of better motoringexperience for its customers.All over the world, <strong>Shell</strong> is one of theleaders in fuel innovation technology.It is passionate in creating some ofthe most advanced fuels in the world.Over the last 100 years, <strong>Shell</strong> isat the forefront of developing highquality fuels to enable more customersto get more miles out of their tanksand better performance out of theirengines. Packed with power andperformance, the technology in <strong>Shell</strong>V-Power Nitro+ road fuels is the latestmanifestation of <strong>Shell</strong>’s commitment todeliver better fuels for its customers.Backed by over a century of expertisein fuels development, aren’t <strong>Shell</strong>V-Power Nitro+ fuels just the rightchoice to help power up your car’sengine? swP16 i shell world philippines


Filipino <strong>Shell</strong> Fuels scientistMae Ascan demonstrates thecleaning power of <strong>Shell</strong> V-PowerNitro+ fuels.We have developed new <strong>Shell</strong> V-power Nitro+fuels which are the latest step in the technologicaldevelopment of <strong>Shell</strong>’s premium performance fuelsPilipinas <strong>Shell</strong> Petroleum Corporation Vice President for RetailAnthony Lawrence Yam<strong>Shell</strong>’sTechnicalPartnershipWith Ferrariin NumbersMichaelSchumacherPia Que-Ang answersqueries of media people.• Scuderia Ferrari has won 12Formula One <strong>World</strong> Drivers’ and 10<strong>World</strong> Constructors’ Championshipcrowns with the support of <strong>Shell</strong>.• <strong>Shell</strong> and Scuderia Ferrari havewon over 155 of almost 500 FormulaOne races.• Michael Schumacher consumedover 181,000 litres of <strong>Shell</strong> racingfuels during his career with Ferrari.• The partnership has scored morethan 2,000 Formula One <strong>World</strong>Championships points.• In 2010, <strong>Shell</strong> signed anagreement that takes the longstandingfuels and lubricants technicalpartnership with Ferrari through to atleast 2015.• 99% of compounds in <strong>Shell</strong>V-Power race fuel are identical tothose used in <strong>Shell</strong> V-Power Nitro+Gasoline road fuel that can bebought at <strong>Shell</strong> service stations.The remaining 1% allows enoughexperimentation to help give Ferrarithe edge on the track.shell world philippines i 17


Keeping the powerflowing in the <strong>Philippines</strong>Providing 45% of Luzon island’s electricity needs from deep water gas, theMalampaya Deep Water Gas-to-Power project is entering the next phase ofits life to keep gas flowing with a new platform and wells.A DeCAde of Powering a nAtionThe story of the Malampaya Project isone of resilience, perseverance, andinnovation. It is a story intertwinedwith the rich and at times tumultuoushistory of a nation. It is a tale of menand women, whose courage andingenuity are a testament to the triumphof the human spirit, over seeminglyinsurmountable odds.The discovery in 1992 of the richMalampaya gas field off the coastof Palawan presented, in equalmeasure, a chance and a challenge.Spearheaded by the Departmentof Energy (Doe) and developedand operated by <strong>Shell</strong> <strong>Philippines</strong>Exploration, B.V. (SPEX) and its JointVenture partners Chevron MalampayaLLC and the Philippine National OilCompany- Exploration Corporation(PNoc-ec), the project’s dauntinglogistical, social, environmental andfinancial challenges required theunified efforts of all involved. Yetthe story remains simple and true—there was an opportunity, it wasextraordinary, and they seized it.Today, the Malampaya Deep WaterGas-to-Power Project is still the single,largest, most significant industrialendeavour in Philippine history. Thestate-of-the-art technology to harnessindigenous natural gas from one of thedeepest subsea wells in the world, andthen to convey it through the longestunderwater pipeline in Asia to anonshore gas plant in Batangas, is acomplex engineering feat that unfoldsevery day. Three combined-cycle gasturbine plants – the 1,000-megawattSta. Rita power station, the500-megawatt San Lorenzo powerstation, and the 1,200-megawatt Iliganpower station–are supplied with thisOperated by <strong>Shell</strong>, Malampaya is a joint venture between the Department of Energy,<strong>Shell</strong> <strong>Philippines</strong> Exploration, B.V. (SPEX), Chevron Malampaya LLC, and the PhilippineNational Oil Company-Exploration Corporation (PNOC-EC).processed natural gas to generatea combined 2,700 megawatts ofelectricity for the country’s main islandof Luzon—meeting as much as 45% ofits power needs.On December of 2011, Malampayamarked its 10th Anniversary, witha renewed commitment to taking itscorporate responsibility beyond itsoperations via sustainable developmentprojects that have transformed the livesof thousands of Filipinos through theyears, and to continue delivering itsnumerous tangible benefits forthe country.Keeping the gas flowingThe Malampaya journey is onetowards energy self-sufficiency, and ithas been marked by challenges andmilestones along the way. Malampayais now at that crucial bend, where itmust forge ahead towards delivering itspromises safely, reliably, responsibly,and with the same vigilance,dedication and singleness of purposethat have made all of it possible.Malampaya Phase 2 entails the drilling andinstallation of two new subsea wells that willtap more natural gas from Malampaya. Thenew wells will be installed in 2013.Malampaya now enters Phases 2 and3 (MP2, MP3) of its development. Thiswill entail the drilling of two additionalwells by 2014 and the installation ofa new depletion compression platformby 2015. These upgrades are crucialto maximise the recovery of gasfrom the reservoir and to continueto benefit the <strong>Philippines</strong> in terms ofpower, revenues, jobs, and a cleanerenvironment. As always, the tasksseem daunting, the stakes are high, butprogress is steadily being made.18 i shell world philippines


Malampaya Phase 3 involves the design,fabrication and installation of a new depletioncompression platform to be placed nextto the existing Shallow Water Platform. A50-metre bridge will link both structures.The front-end engineering design(FeeD) for the depletion compressionplatform has been completed bypartners Fluor <strong>Philippines</strong> and Arup.The concept selected for the MP3substructure is a unique self-installingplatform. This significantly reducesoffshore risks related to installation.MP3 also obtained an amendmentof its Environmental ComplianceCertificate (ecc) from the Departmentof Environment and Natural Resources-Environmental Management Bureau(DENR-EMB), yet another crucialmilestone for the project in movingforward. The permit is given after it isestablished that the project will haveno significant negative environmentalimpact. Obtaining the amendmentsignifies Malampaya’s unwaveringcommitment towards protectingthe environment and championingenvironmentally sound practicesin all its facilities and operations.Malampaya Phase 2 and 3 ProjectManager Antoine Bliek said, “Weconduct our work with razor focuson safety and environment; alwaysrelentlessly striving for excellence withevery task.”significant milestone achieved. MP3 isseen as a poster-child of how projectsshould be executed in the rest of the<strong>Shell</strong> group.”Delivery is nextIn line with the JV final investmentdecision, major contracts have alsobeen awarded to companies such asFluor <strong>Philippines</strong> and Arup for DetailedDesign and Keppel Subic Shipyard forfabrication.Located in Subic, on the west coast ofLuzon, the yard is where fabrication,installation and integration of thesubstructure and top-side modules ofthe DCP will take place, supporting thecompletion of MP3. The project willgenerate local jobs and bring technicalexpertise into the country. MP2&3supports <strong>Shell</strong>’s thrust for local contentand the nation’s aspiration to developa local capability in the oil and gasindustry, generate employment andcontribute to the local economy.MP2&3 also partnered with Australianfirm Site Group International Limitedto provide Health, Safety, Securityand Environment (Hsse) skills trainingand competency assessment servicesto employees and contractors of theproject. Its main objective is to achieve‘Goal Zero’ in the Fabrication Yardand offshore executions by significantlyraising the Hsse standards andcompetencies of all workers. Thetraining is currently being deliveredat Site’s Philippine training facilitybased at the Clark Freeport Zone inPampanga. The 300,000 square-metrecampus is one of Asia’s premieretraining facilities, and is a fullycontained campus that delivers a widerange of standards-based vocationaltrade training, Hsse and specialist skillstraining, among others.According to MP2 and 3 PrincipalHsse Lead Neil Burton, “Apart fromthe immediate training needs of theproject, our long-term objective is tomake the Malampaya Hse TrainingCentre and the Hse programmes aproject legacy that’s unique, world-class,and sustainable -- one that is not onlylinked to <strong>Shell</strong>’s core Hse values butmeets the requirements of the globalConstruction and Oil & Gas industry. Itwill raise Hsse standards in the localworkforce and help provide employmentpathways into those industries. We arealso looking at sponsoring trainees fromPalawan in the Hsse programme aspart of Malampaya’s commitment ofraising employment opportunities forPalaweños.”For everyone at Malampaya, poweringthe future is a shared ambition. Afuture of nurtured and empoweredcommunities, and a nation assured ofa more stable supply of energy and acleaner source of power for millions ofFilipinos. In big and small ways, theMalampaya Deepwater Gas-to-PowerProject is helping to move the countrytowards that future. Says MalampayaManaging Director and Asset ManagerSebastian Quiniones, “Ours is beyondjust work, it’s so much bigger than that.We know what Malampaya means tothe country and how all of this impactfuture generations. At this point in thejourney, we know what needs to bedone, and together we will deliver.”swPAfter a number of successful jointventure (JV) reviews, the JV finalinvestment decision has been made.Malampaya’s JV partners Chevron andPNoc-ec cemented their commitmentfor the projects, effectively launchingthem to Execute Phase. Markus Droll,<strong>Shell</strong> Vice-President Technical and MP2&3 Decision Executive, said, “Thismarks the culmination of great workover the last three years, and a veryPowering progress together, from left to right: Chevron Malampaya LLC Asset Manager SabinoSantos; Malampaya Phase 2 & 3 Project Manager Antoine Bliek; Chevron Non-Operated JointVentures Manager Kevin Lyo; Philippine National Oil Company-Exploration Corporation VP forBusiness Operations Jomar Castillo; Department of Energy Undersecretary Jose Layug; SPEXAsset Manager and Managing Director Sebastian Quiniones, SPEX Finance Director JengPascual and UI Asia EVP Michiel Kool.shell world philippines i 19


PSFI@30: A Legacy of best practices incorporate social responsibilityPSFI leads beneficiaries and communitiesto productivity through various innovativeempowerment programmes.Pilipinas <strong>Shell</strong> Foundation, Inc. (PSFI) has touched over 6 million lives inover 30 years and is continuously enabling the disadvantaged Filipinosbecome more productive and responsible members of the society inpursuit of its sustainable development goals.By Maria Fatima Cruz & Jun jay JimenezSustainable Development underpins<strong>Shell</strong>’s business decisions. Pilipinas<strong>Shell</strong> Foundation, Inc. (PSFI),<strong>Shell</strong> companies in the <strong>Philippines</strong>(SciP)’s social investment arm, hassucceeded in establishing innovativeprogrammes that made a differencein the lives of over 6 million Filipinosin its 30 years of existence.Established on August 19, 1982,PSFI is a pioneer in pursuing bestpractice projects that respond to theneeds of <strong>Shell</strong> worksites and hostcommunities.Celebrating three decADes ofmeANingful journeyPSFI was the recipient of the<strong>World</strong> Summit Business Award forSustainable Development Partnershipsfor the Malampaya SustainableDevelopment Programme in 2002;Anvil Award and Gold Quill Awardsfor Excellence for Kilusan LigtasMalaria (KLM) in 2003; Gold QuillAwards of Merit for Impok pang-Kalusugan (IpK) in 2004, and for thePandacan Expanded Assistance forCommunity Empowerment (PEAce)in 2007; Governor’s Award inEducation for PSFI’s Sanayan saKakayahang Agrikultura (SAKA) inPalawan in 2009; and was namedby the United Nations DevelopmentProgramme (UNDP) in 2011 asone of the country’s MilleniumDevelopment Goals (MDG) Warriorsfor significantly reducing the numberof malaria cases in the country.PSFI celebrated its 30th anniversaryin a night of revelry and nostalgia onAugust 22, <strong>2012</strong> at the MandarinHotel in Makati City. PSFI paidtribute to its partner organisations inhelping fuel innovative empowermentprogrammes that build and transformcommunities—upholding threedecades of solidarity and influencingthe lives of more than six millionFilipinos.PSFI Executive Director Edgar VeronCruz thanked the various institutionsthat have generously supportedPSFI’s numerous social developmentprogrammes. “We would not bewhere we are now—reaching andtouching more than six millionFilipinos—without our implementing20 i shell world philippines


partners and benefactors,” he said.These partners, he added, havehelped PSFI build bridges betweeneconomic and social spheres,allowing communities to mobilisethemselves and take ownership ofthese programmes.“The success of the foundation isnot because of what we do butbecause of what the community doesto help themselves. We engage thecommunity members and show themthat we would like to be part of theircommunity. It adds value to what wedo,” said Veron Cruz.Among the institutions representedduring the event were TESDA,Western <strong>Philippines</strong> University,Department of Health (DoH), andThe Global Fund to Fight Aids,Tuberculosis and Malaria. Bringingtogether the experience andorganisational skills of PSFI and theexpertise and resources provided bythese institutions, the Foundation’sinnovative programmes have reachedmany communities around the country,successfully creating communitychampions.TESDA, for instance, is a primarypartner of PSFI in Sanayan saKakayahang Industrial (SKIL). In herspeech, Irene Isaac, TVET DeputyDirector General for Sectoral TVET–TESDA, lauded PSFI for this “visionaryprogramme” that has helpedthousands of youth better their lives in30 years.Partner organisation Western<strong>Philippines</strong> University, represented byits president Dr Elsa Palao-Manarpaacwas also credited for the success ofSanayan sa Kakayahang Agrikultural(SAKA). SAKA, said Palao-Manarpaac, is one of the strengths ofthe university. “In Palawan, SAKA is<strong>Shell</strong>,” she said, receiving applausefrom the audience.At the forefront of PSFI’s programmesfor healthcare and services are itsimplementing partners DOH and theGlobal Fund.“We at DOH have always beenlucky to find partners but ourOperated by <strong>Shell</strong>, Malampaya is a joint venture between the Department of Energy,<strong>Shell</strong> <strong>Philippines</strong> Exploration, B.V. (SPEX), Chevron Malampaya LLC, and the PhilippineNational Oil Company-Exploration Corporation (PNOC-EC).SAKA scholar inspects his farmcollaboration with PSFI ranked amongthe more significant partnershipswe have had over the years,” saidDOH Undersecretary TeodoroHerbosa. PSFI, he added, is oneorganisation that has shown howsocial responsibility can be properlyconducted.The sentiment is echoed by Ms QiCui, Fund Portfolio Manager - TheGlobal Fund to Fight AIDS, TB andMalaria. The success of PSFI, shesaid, is rooted in the foundation’sstrong ethics of professionalism andhumility.SciP Country Chairman Edgar Chuashared his insights on PSFI’s 30 fruitfulyears of operations during PSFI’s 30thAnniversary kick-off celebration heldlast August 15, <strong>2012</strong> at <strong>Shell</strong> House,Makati City. “There are many thingsthat make me proud working in <strong>Shell</strong>.One of them is PSFI, our foundationwhich not only dispenses money,but does real and sincere work inmaking a significant contributionto nation-building,” said Chua. Helauded the high-calibre and dedicatedworkforce of PSFI for their excellencein implementing programmes thathave been empowering peopleand communities to be moreproductive. Chua highlighted thevalues formation component that PSFIincorporated in all of its programmes.“Our foundation not only gives itsbeneficiaries tools, but also teachesthem the right values. I have alwaysMAM microscopist at workbeen proud of that. Values formationis a key element in the success of PSFIin helping beneficiaries improve theirlives. I would like to congratulate PSFIfor its 30 glorious years of successfuloperations which touched over 6million lives,” he said.A partner for nation-buildingAs a corporate foundation, PSFI aimsto identify and implement strategicsocial investments that benefit thepeople and the communities as wellas provide value to the <strong>Shell</strong> businessin the country. Continuing its fruitfuljourney, PSFI shall relentlessly pursueits mission to go beyond philanthropyand implement innovative programsthat empower millions of lives to seethe road to productivity and contributeto fuelling growth towards nationaldevelopment. SWPshell world philippines i 21


“That’s cool!” was my first reactionwhen I learned about <strong>Shell</strong> Ecomarathon.That day was the start ofmy <strong>Shell</strong> Eco-marathon Asia craze.Pictures and stories about it werenot enough. I had to be in SepangInternational Racing Circuit, where allthe action unfolded.Last year was not my time to witness<strong>Shell</strong> Eco-marathon Asia live. Sowhen the <strong>2012</strong> recruitment for <strong>Shell</strong>staff volunteers opened, I immediatelyapplied. Month’s worth of waitingexploded in a fit of excitement whenI got the email confirmation fromthe <strong>Shell</strong> Eco-marathon Asia coreteam, saying, something like, “Yourapplication is successful. Welcome tothe Media team.”The times were hectic andleaving work for a week seemedunaffordable. But it didn’t seem tomatter so much, as I was all hyped tosee futuristic cars blaze the world-classFormula One Circuit!So I was agog with ten partsexcitement, a dash of anxiety, anda couple of bags when I flew toHow I fell in love with<strong>Shell</strong> Eco-marathonA glimpse into the ingenuity and creativity of engineering studentsfrom Asia in building energy-efficient cars for a better energyfuture weaved into the exciting and meaningful experience of a<strong>Shell</strong> volunteer during the recent <strong>Shell</strong> Eco-marathon Asia held inMalaysia. By Maria Fatima CruzMalaysia on July 2, <strong>2012</strong> —two daysbefore the official start of <strong>Shell</strong> EcomarathonAsia <strong>2012</strong> competition.DAY 1: July 5, <strong>2012</strong>Before D-Day, some of the <strong>Shell</strong>staff volunteers were already busyaccommodating the droves of studentsarriving in Sepang InternationalRacing Circuit. The quick hi’s andhello’s and the occasional hug andkisses from people I didn’t knowwere dizzying but exhilarating atthe same time. Getting to know eachother better, sharing stories duringmeal times, and surveying with wideeyedfascination the grandeur of thefamous Sepang Formula One Circuit—adorned with <strong>Shell</strong>’s trademarkred and yellow colours. In manyoccasions, we could hear the shrieksand shouts of excitement as studentteamssettled their cars in the garages.A chorus of “hoorays” filled the airevery time a car passed the TechnicalInspection as this only meant that thecar surpassed <strong>Shell</strong>’s rigorous safetystandards and is ready to hit thetracks for practice runs.While student-teams busied themselveshurdling the inspection, the SocialMedia team, which I was part of,had a different wisp of enthusiasm to22 i shell world philippines


it. Our job was, for the most part, tocapture small but memorable momentsas they unfolded. We then uploadedour posts to <strong>Shell</strong> Eco-marathon AsiaFacebook group to bring in viewersfrom around the world as if they werelive spectators of the event.As part of the Social Media team, Ihad an exclusive pit access that gaveme licence to roam around the vastgrounds of Sepang—including theoff-limits (but safe) areas of the track.I and my partner, Rachel Chow—avery nice lady from <strong>Shell</strong> Malaysia,had the time of our lives spottingcars of different colours, shapes anddesigns and talking to the teams thatbuilt them. We were at awe andamazed by the creative product ofyoung minds’ ingenuity, that, beforewe knew it, we’ve already seen allenergy efficient cars built by 119student-teams from 18 countries acrossAsia and Middle East!For <strong>2012</strong>, 81 cars competed in thePrototype Category and 38 in theUrbanConcept Category. Prototypevehicles were typically smaller insize and more futuristic-looking, withan overall design concept to reducedrag and maximise efficiency. Inthe UrbanConcept category, teamsdesigned and built four-wheel, fueleconomyvehicles that look similarto the passenger cars we see onthe road today. For both vehiclecategories, teams used either InternalCombustion Engines that run on eitherdiesel, gasoline, ethanol, fatty acidmethyl ester (FAME) or <strong>Shell</strong> Gas toLiquids; or e-mobility energy sourcesincluding solar, fuel cells and batteryelectric technologies.On this day, I was nolonger just a proudFilipina. I was a proudFilipina with deepappreciation for Asia.I realised that, despiteour different culturesand creeds, a universalkindness and humourcan bind us all together. But I wasespecially inspired by the fact that wewere gathered together in Sepangfor a common reason —a granderpurpose which was to ensure anenergy efficient future for generationsto come.Day 2 : July 6, <strong>2012</strong>On day 2, Mark Gainsborough,<strong>Shell</strong>’s Executive Vice President forGlobal Commercial, inspired meduring his Special Session on SmarterChief Executive OfficerSimon Henry, with YangBerhormat Dato’ Sri IdrisJala, Chief ExecutiveOfficer of Malaysia’sPerformance Managementand Delivery Unit(PEMANDU), leads theflag-off ceremony.shell world philippines i 23


Mobility when he said, “There is nosingle solution to the energy challenge.However, with commitment from theenergy industry, transport companies,governments, and policymakers aliketo work together and with customers,we have taken the important first stepstoward finding a truly sustainable andviable solution.”I realised how important communitybuildingand stakeholder cooperationwere to fulfill the goal of smartermobility. With this thought lingeringin my head, I was doubly agile in mysteps as I went through my Day 2.It was a special day because Ihad the chance to carry the BungaManggar with some friends who alsovolunteered to be part of a traditionalMalaysian entourage. While carryingthe Bunga Manggar, I couldn’thelp but be star-strucked with MrGainsborough, Chief Financial OfficerSimon Henry and all other importantpeople from <strong>Shell</strong> who walked besideus during the parade going to theSepang track for the flag-off ceremony.I kept telling myself I was indeed alucky girl who was not just enjoyingher work, but parading side by sidewith the bigwigs of <strong>Shell</strong>.Mr Henry led the flag-off ceremony,joined by Mr Yang Berhormat Dato’Sri Idris Jala, Chief Executive Officer ofMalaysia’s Performance Managementand Delivery Unit (PEMANDU). MrHenry made me feel proud to be partof <strong>Shell</strong> Eco-marathon Asia, when hesaid, “It’s amazing to see how mucheffort and passion goes into buildingthese vehicles. The ingenuity andcreativity of our young scientists andengineers are an inspiration to us all,and shows what we might expect fromcars of the future.”After the Flag-Off Ceremony, MrHenry opened the Future Energy,Smarter Mobility Forum which saw150 policymakers and stakeholdersfrom around the region in a paneldiscussion on present and futureenergy issues and solutions. In thisseminar, I took special note of hismessage, “At <strong>Shell</strong>, we’re workingto accelerate innovation and makemobility smarter – from more efficientPhilippine Ambassador to Malaysia J. Eduardo Malaya (3 rd from left) with <strong>Shell</strong> Companiesin the <strong>Philippines</strong> Country Chairman Edgar Chua (2 nd from right), NGO and StakeholderRelations Manager Ronald “Suiee” Suarez and George Operario (2nd and 3rd from left).Also in the photo are members of the UP Team.vehicle fuels to liquid fuels made fromcleaner natural gas. But it will takemore than just technical innovationto satisfy the demands of a growingglobal population. We need to investtime and money in developing newpartnerships to match commercialexpertise from the private sectorwith the regulatory expertise of thepublic sector for a more sustainablefuture.” This sense of pride I felt thatday enveloped me and energised mefurther. Mr Henry’s message made mefeel more proud to be part of <strong>Shell</strong> -proud to be part of a company thatwill help define the future of energy.The lAst dAy : July 7, <strong>2012</strong>On day 3, the final day, I woke upearly. I didn’t mind my tired musclesand aching limbs when I boarded theshuttle to Sepang. I was fired up tosee action at another must-be presentand must-attend day. And indeed, itwas a fantastic day!I was part of the human barricadethat led 119 teams with their cars tothe right way out of the Sepang track.I joined the close to 2,000 studentteams,participants and volunteers fora group photo that commemorated<strong>Shell</strong> Eco-marathon Asia <strong>2012</strong>. Theday whizzed before my eyes. I didn’teven notice the time as I was in a fitof revelry – working while having fun.The experience was really somethingfor the books.But time really flies when one is havingfun. Before I knew it, the day wasover. With mixed feelings, I sat withthe Philippine delegation at the GrandMarquee to witness the awarding.<strong>Shell</strong> Malaysia Country Chair Iain Lostarted the event by acknowledgingthe outstanding performance of thisyear’s student-teams. I couldn’t agreewith him more, when he said, “Thelevel of energy and team spirit exudedin the pit and on the track has beentruly amazing. It has shown that withteam work, impressive results canbe achieved. One can’t help butbe optimistic that achieving smartermobility is not too distant a dream,when our future is already thinking ofsolutions today.”When the awarding commenced, Inever expected to be dancing for joywith the Philippine delegation veryearly in the night.The <strong>Philippines</strong>’ De La Salle University24 i shell world philippines


1 23 4(DLSU) Eco-marathon Team Protobagged the night’s first award! Theywon the Off-track “Technical InnovationAward” for their car’s innovativebattery management system andsmart cruise control function thatelectronically ensured the best energyefficiency possible. We broke outin a tumultuous jubilation with thisannouncement. The sense of pridewas palpable in each member of thePhilippine delegation.Not yet fully recovered from DLSU’striumph, we again cheered at the dinof our voices when the TechnologicalInstitute of the <strong>Philippines</strong> (TIP) Manila’sTeam Mileage clinched the thirdOff-track award! They bagged the“Best in Team Spirit Award” for theircollaborative spirit, positive dynamicsand highly-energised attitudes. Team<strong>Philippines</strong> was on a roll!For the On-track award winners, I gavea standing ovation for Team Luk JaoMae Khlong Prapa of Dhurakij PubditUniversity Thailand, for achieving thebest mileage at <strong>Shell</strong> Eco-marathonAsia <strong>2012</strong>. I was simply flooredwhen its Prototype car running on1) DLSU Team Proto after receiving the “Technical Innovation Award”. 2) The <strong>Shell</strong> EcomarathonAsia <strong>2012</strong> core team in a jubilant mood after the awarding. 3) Mark Gainsboroughin his Special Session on Smarter Mobility. 4) UP’s Kidlat arrives at the slalom test area.Ethanol E100 improved on its own2011 mileage record of 2,213.4km/l by more than 30 percent. Thisyear, the team recorded 2,903km/l – the equivalent of drivingfrom Kuala Lumpur to Hanoi. I alsostood and cheered for Team CikalCakrasvarna from Indonesia forachieving the highest mileage of196.3 km/l, running on gasoline inthe UrbanConcept Category.I may sound cliché, but everybodywho participated in the <strong>Shell</strong> EcomarathonAsia <strong>2012</strong> was a winner.All students deserved accoladesfor demonstrating ingenuity andteamwork. With great minds andhearts, these student-teams could spellthe difference at the quest for smartermobility. The day was capped withburst of cheers and laughter as theclosing ceremonies ended. It was anight of festivities, but it was also,sadly, a night of goodbyes.Looking backLooking back, I realised there werea lot of things I missed doing inMalaysia. I wasn’t able to see thefamous Petronas Tower for one,nor was I able to “shop till I drop”at KLCC. But I never regretted notleaving Sepang International RacingCircuit even for just an hour. Theprospect of going to those places palein comparison to the memories I tookhome from the racetrack.Even now, I still keep in touch withthe friends I met in Malaysia. Mostof us would say that we dearly miss<strong>Shell</strong> Eco-marathon Asia <strong>2012</strong>. Well,there’s always next year’s competitionand, in 2014, it wouldn’t be so hardfor me to volunteer because <strong>Shell</strong>Eco-marathon Asia will be staged inthe <strong>Philippines</strong>! I’m definitely lookingforward to future <strong>Shell</strong>-Eco MarathonAsia competitions! SWPshell world philippines i 25


The <strong>Shell</strong> Tabangao History Wall showcases the milestones of the Refinery through the years.Workforce observessafety at the workplaceCelebrating 50 years of excellencein <strong>Shell</strong> Tabangao RefineryBy Jo Diana-Diga & Dawn De GuzmanJuly 19, <strong>2012</strong> marked the historical celebration of five decades ofhard work, team spirit and excellence of <strong>Shell</strong> Tabangao Refinery.<strong>Shell</strong> is a global leader in powerand energy and plays an active rolein meeting energy demands of thefuture. <strong>Shell</strong> has become a symbol ofexcellence in the oil and gas industriesand has always been looked uponas a trailblazer in the oil refinerybusiness.Such is the case in the <strong>Philippines</strong>. The<strong>Shell</strong> Tabangao Refinery is consideredtop provider of quality oil and fuelproducts in the <strong>Philippines</strong> and aroundthe world.This year, <strong>Shell</strong> Tabangao Refinerycelebrates yet another milestone – its50th year of operational excellence –a mark that has always been etchedin its corporate history since it startedoperations in 1962.Through the Years<strong>Shell</strong> started its refining operations inthe <strong>Philippines</strong> in 1962 with only asingle 30,000 barrels per day (bpd)process train (distiller and platformer).In 1967, a second process trainadded to the facility boosted itscapacity to 60,000 barrels per day26 i shell world philippines(bpd). The subsequent revampingof the facility in 1988 contributed tobetter energy efficiency and raisedtotal primary distilling capacity toaround 70,000 bpd.The growing demand for thecompany’s refined products in the1990s, however, exceeded <strong>Shell</strong>Tabangao’s refining capacity. Tomeet the expanding fuel requirementsof the Philippine market, Pilipinas<strong>Shell</strong> Petroleum Corporation (PSPC)commenced the construction of a110,000 bpd refinery in 1992 inBatangas. The newly constructed andmodern refinery did not just meetthe existing demand but was alsodesigned to produce cleaner fuelproducts such as unleaded gasolineand low sulphur diesel.With the application of a state-ofthe-artintegrated process approachin the design of the new refinery,both the company and its consumersbenefitted in many ways. There was aconsiderable improvement in productyield from crude oil and better productquality for the general public.Celebrating 50 yearsThe celebration of the 50th yearanniversary of <strong>Shell</strong> TabangaoRefinery was a night of pomp,glamour and nostalgia. TheTabangao start-up team, communitymembers, staff and <strong>Shell</strong> Executives,retirees, and external stakeholders,graced the Filipino-inspired andfiesta-like celebration. Clad in theirFilipinianas and Barongs (Filipinoformal wear), the guests and staffwere welcomed by a marchingband and a rondalla group. <strong>Shell</strong>Tabangao Refinery General ManagerTon Wielers opened the celebrationwith his welcome message while<strong>Shell</strong> Manufacturing Executive VicePresident Tom Botts honoured the staffand contractors that made Tabangaoone of the most awarded refineriesacross <strong>Shell</strong>.For their unwavering support anddedication to the company sinceits first operation, <strong>Shell</strong> TabangaoRefinery’s partners and stakeholderswere recognised. Among theawardees were local governmentorganisations (LGUs), academes,


<strong>Shell</strong> people work with safety in mindThe Tabangao Start-Up Team with<strong>Shell</strong> Chairman J Churchill taken in1960 before the team’s departure.The <strong>Shell</strong> refinery’s integratedutilities complex – then & now.medical and dental organisations,contractors, employees and retireesassociations.People at the heart of TabangaoAfter five decades, <strong>Shell</strong> TabangaoRefinery has achieved this remarkablemilestone because of its people. Theworld-class human resources of therefinery made it a huge success.Since its initial commercial operationsin the 60s, the men and women of<strong>Shell</strong> Tabangao Refinery continueto be at the forefront of innovation,technology expertise, and refiningand manufacturing excellence. It is thepeople that have put their best effortto keep the refinery operating forfive decades, continuously improvingprocess technologies, constantlycollaborating to deliver operationalexcellence, and ensure asset reliabilityand product quality. And it will be thepeople’s unified determination anddedication that will keep the <strong>Shell</strong>Tabangao Refinery operating for thenext 50 years.The Tabangao Start-up TeamIn 1960, 15 engineers trained abroadto study and familiarise themselveswith procedures and systemsoperation in the refinery. After two(2) years of training abroad, the teamcame back in 1962. Equipped withthe experience and knowledge theyhad gained, they were the very first tooperate the <strong>Shell</strong> Tabangao Refinery.The pioneering team were (in groupphoto, seated, l-r) Pablo Gilles,Amando Mirasol Jr., Johnny Bonot,Pres. J. H. Churchill, Jose Gochoco,Rosendo Ignacio and Juanito Cruz. Inthe row are (l-r) Bert Muyot, ApolonarioMoredo, Horacio Aycardo, AnastacioYap, Honorato Santos, Rosalino Reyes,Jr., Julio lalic, Eusebio Cabrera andRizal Caguiat.The 50th year gathered the <strong>Shell</strong>“family” once again. During thecelebration, five original membersgraced the 50th year celebrationtogether with five other membersrepresented by the wives of theTabangao Start-up team.“Thank you for honouring us. This isone treasure I’ll keep close to my heart.Congratulations for the successful event.This truly is Tabangao, and you’vedone the event the Tabangao way,”said Mr Honorato ‘Atong’ Santos.Meanwhile, Mr Sergio Leyva said, “Ihave never felt so honoured in my life.Thank you, <strong>Shell</strong>.”Mr Rudy Coronel said, “This is theessence of a true <strong>Shell</strong> Family. Thankyou for putting us together again.”To mark its legacy and heritage, the<strong>Shell</strong> Tabangao History Wall wasunveiled during the celebration. Thewall showcased Tabangao Refinery’simportant milestones and summarisedthe significant dates and developmentsthat contributed to the 50 yearexistence of the refinery. SWPshell world philippines i 27


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