cover storyPower up your engine with<strong>Shell</strong> V-Power Nitro+Millions of motorists are now enjoying the benefits of using<strong>Shell</strong>’s latest offering of premium performance fuels formulatedto help improve engine performance and deliver more power andresponsiveness. A product of <strong>Shell</strong>’s revolutionary technology,these new formulations build on the company’s more than acentury of experience in fuels development.By Jun Jay G. Jimenez14 i shell world philippines
Keeping up with motorists’ taste forefficiency and performance, <strong>Shell</strong> isalways on the go developing smarterproducts to provide its customers adifferent experience whenever theydrive their vehicle.An integral part of <strong>Shell</strong>’scommitment to innovation infuels development is its technicalpartnership with Ferrari. For over 60years, <strong>Shell</strong> has shared a passion forperformance with Ferrari. This longstandingpartnership has powered12 <strong>World</strong> Championship Driver’stitles and 10 Formula One <strong>World</strong>the very first Ferrari drove out of thefactory gates at Maranello, Italy, itwas powered and protected by <strong>Shell</strong>fuel, lubricants and motor oils.<strong>Shell</strong>’s relationship with Enzo Ferraridates back to 1929, when <strong>Shell</strong>sponsored Enzo Ferrari as a racingdriver. Enzo’s confidence in <strong>Shell</strong> andits products over many years sawthe relationship evolve to becomeone of the most renowned technicalpartnerships in motorsport history.The partnership has produced themost-sought road fuels that millionsdrivers have already proven thereliability of using these <strong>Shell</strong> fuels.These latest <strong>Shell</strong> V-Power Nitro+fuels are unique premium gasolineand diesel fuels designed to improveperformance and act instantly inengines. “At <strong>Shell</strong>, we recognise thatcustomers’ needs are evolving andthey are looking for more from theirdriving experience. That is why wehave developed new <strong>Shell</strong> V-powerNitro+ fuels which are the latest stepin the technological development of<strong>Shell</strong>’s premium performance fuels.We have made a good product even<strong>Shell</strong>’s technical pARTnership with Ferrari has developedreliable performance fuels that millions of motorists allover the world have been using to power their vehicles.Constructors’ Championship titles,which are prestigious awards in theworld of motorsport racing.Through this partnership, <strong>Shell</strong> usesthe most extreme test bed, whichis the race track, to develop <strong>Shell</strong>road fuels for its customers aroundthe world. To date, the <strong>Shell</strong> V-PowerNitro+ road fuels are the latest of<strong>Shell</strong>’s smarter products that camefrom this robust partnership.From mAranello to the roadsFerrari has been synonymous withhigh performance cars, both on therace track and on the road. Whenof motorists all over the world haverelied upon to power their vehicles.On June 1, <strong>2012</strong>, <strong>Shell</strong> companies inthe <strong>Philippines</strong> launched not just one,but three new premium performancefuels, namely <strong>Shell</strong> V-Power Nitro+Gasoline, <strong>Shell</strong> V-Power Nitro+Racing and <strong>Shell</strong> V-Power Nitro+Diesel.Revolutionary fuels for bettermotoringSince its launch, millions of motoristsin the <strong>Philippines</strong> have alreadyexperienced the power of <strong>Shell</strong>V-Power Nitro+ fuels. In their citydriving and out-of-town trips, manybetter,” said Pilipinas <strong>Shell</strong> PetroleumCorporation (PSPC) Vice President forRetail Anthony Lawrence Yam.<strong>Shell</strong> continuously strives to makebetter fuels for its customers.Recognising the unceasingtechnological innovations inmotoring, <strong>Shell</strong> is aware that theneeds of motorists evolve with theadvancements in car engines. Armedwith rich experience in developingfuels paired with its arsenal oftechnology, <strong>Shell</strong> developed <strong>Shell</strong>V-Power Nitro+ Gasoline to replace<strong>Shell</strong> Super Premium.shell world philippines i 15
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