Shell World Philippines 2012 Issue 2

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“Shell V-Power Nitro+ Gasoline isour latest technology designed toimprove performance and act instantlyin your engine. This product containsincreased detergents designed toprevent and clean-up deposits thataffect engine performance. We havealso increased the friction modifiercontent designed to instantly reducefriction in critical engine areas,thereby helping the engine delivermore power,” said Shell V-PowerBrand Manager Pia Que-Ang.The new formulation also containsa higher level of Friction Modifiertechnology. This technology has beentested with Ferrari as part of Shell’slong-standing technical partnership,and is designed to instantly reducefriction in critical engine areas andthereby help the engine to delivermore power to the wheels. “Our closeworking relationship with Ferrariprovides us with an environment totest new fuels in extreme conditions.This gives us a better understandingof what will deliver improved powerand performance. For example, inthe Shell V-Power Nitro+ Gasolineavailable at the pump, we use thesame friction modifiers as in the racefuels we develop for Ferrari FormulaOne cars,” said Shell Fuels ScientistMae Ascan.For motorists whose passion fordriving is beyond ordinary, Shelloffers the top performing ShellV-Power Nitro+ Racing which isspecifically designed to give evenmore power and responsiveness,compared to Shell V-Power Nitro+Gasoline.Shell also introduced Shell V-PowerNitro+ Diesel, which is an improvedformulation of the former ShellV-Power Diesel. The new formulationcontains a new, more powerfuldetergent technology for faster andmore effective clean-up of dieselfuel injection systems for the latestgeneration of diesel engines inaddition to anti-corrosion agentsdesigned to protect the fuel systemfrom corrosion.Designed for both old and new dieselengines, Shell V-Power Nitro+ Dieselhas the ability to restore and maintainengine power through active engineprotection. With its power-packedfeatures, Shell is offering its nextgeneration premium performancediesel fuel which was made evenbetter for its diesel customers.Innovations breederWhat sets Shell apart from itscompetitors is its expert use oftechnology in developing fuels. Shellis a prime believer of research anddevelopment, investing an average ofover one billion dollars annually overthe last five years.With its strong force of approximately200 fuels scientists and specialistengineers across the globe, Shelldelivers fuels innovation, developmentand product implementation to meetthe evolving needs of customers andtheir cars.Developing fuel technology is along-term, on-going undertaking forShell. Its expert scientists continuouslyengage in research to develop fuelsthat help customers get more fromtheir vehicles. As it takes severalyears to develop fuels, a range ofcandidate technologies undergothorough evaluation. Once ready,Shell introduces new formulations todeliver its promise of better motoringexperience for its customers.All over the world, Shell is one of theleaders in fuel innovation technology.It is passionate in creating some ofthe most advanced fuels in the world.Over the last 100 years, Shell isat the forefront of developing highquality fuels to enable more customersto get more miles out of their tanksand better performance out of theirengines. Packed with power andperformance, the technology in ShellV-Power Nitro+ road fuels is the latestmanifestation of Shell’s commitment todeliver better fuels for its customers.Backed by over a century of expertisein fuels development, aren’t ShellV-Power Nitro+ fuels just the rightchoice to help power up your car’sengine? swP16 i shell world philippines
Filipino Shell Fuels scientistMae Ascan demonstrates thecleaning power of Shell V-PowerNitro+ fuels.We have developed new Shell V-power Nitro+fuels which are the latest step in the technologicaldevelopment of Shell’s premium performance fuelsPilipinas Shell Petroleum Corporation Vice President for RetailAnthony Lawrence YamShell’sTechnicalPartnershipWith Ferrariin NumbersMichaelSchumacherPia Que-Ang answersqueries of media people.• Scuderia Ferrari has won 12Formula One World Drivers’ and 10World Constructors’ Championshipcrowns with the support of Shell.• Shell and Scuderia Ferrari havewon over 155 of almost 500 FormulaOne races.• Michael Schumacher consumedover 181,000 litres of Shell racingfuels during his career with Ferrari.• The partnership has scored morethan 2,000 Formula One WorldChampionships points.• In 2010, Shell signed anagreement that takes the longstandingfuels and lubricants technicalpartnership with Ferrari through to atleast 2015.• 99% of compounds in ShellV-Power race fuel are identical tothose used in Shell V-Power Nitro+Gasoline road fuel that can bebought at Shell service stations.The remaining 1% allows enoughexperimentation to help give Ferrarithe edge on the track.shell world philippines i 17
Page 1: ISSUE 2 2012PEOPLE IN ENERGYSHELL W
Page 5 and 6: LBC Express Inc.’s bright red bik
Page 7 and 8: A winning ad in 15 minutes: Powerin
Page 9 and 10: DPWH-CAR Engineers visit Shell Bitu
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Page 15: Keeping up with motorists’ taste
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Page 21 and 22: partners and benefactors,” he sai
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Page 27 and 28: Shell people work with safety in mi

Shell World Philippines 2012 Issue 2

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