Shell World Philippines 2012 Issue 2

Keeping up with motorists’ taste forefficiency and performance, Shell isalways on the go developing smarterproducts to provide its customers adifferent experience whenever theydrive their vehicle.An integral part of Shell’scommitment to innovation infuels development is its technicalpartnership with Ferrari. For over 60years, Shell has shared a passion forperformance with Ferrari. This longstandingpartnership has powered12 World Championship Driver’stitles and 10 Formula One Worldthe very first Ferrari drove out of thefactory gates at Maranello, Italy, itwas powered and protected by Shellfuel, lubricants and motor oils.Shell’s relationship with Enzo Ferraridates back to 1929, when Shellsponsored Enzo Ferrari as a racingdriver. Enzo’s confidence in Shell andits products over many years sawthe relationship evolve to becomeone of the most renowned technicalpartnerships in motorsport history.The partnership has produced themost-sought road fuels that millionsdrivers have already proven thereliability of using these Shell fuels.These latest Shell V-Power Nitro+fuels are unique premium gasolineand diesel fuels designed to improveperformance and act instantly inengines. “At Shell, we recognise thatcustomers’ needs are evolving andthey are looking for more from theirdriving experience. That is why wehave developed new Shell V-powerNitro+ fuels which are the latest stepin the technological development ofShell’s premium performance fuels.We have made a good product evenShell’s technical pARTnership with Ferrari has developedreliable performance fuels that millions of motorists allover the world have been using to power their vehicles.Constructors’ Championship titles,which are prestigious awards in theworld of motorsport racing.Through this partnership, Shell usesthe most extreme test bed, whichis the race track, to develop Shellroad fuels for its customers aroundthe world. To date, the Shell V-PowerNitro+ road fuels are the latest ofShell’s smarter products that camefrom this robust partnership.From mAranello to the roadsFerrari has been synonymous withhigh performance cars, both on therace track and on the road. Whenof motorists all over the world haverelied upon to power their vehicles.On June 1, 2012, Shell companies inthe Philippines launched not just one,but three new premium performancefuels, namely Shell V-Power Nitro+Gasoline, Shell V-Power Nitro+Racing and Shell V-Power Nitro+Diesel.Revolutionary fuels for bettermotoringSince its launch, millions of motoristsin the Philippines have alreadyexperienced the power of ShellV-Power Nitro+ fuels. In their citydriving and out-of-town trips, manybetter,” said Pilipinas Shell PetroleumCorporation (PSPC) Vice President forRetail Anthony Lawrence Yam.Shell continuously strives to makebetter fuels for its customers.Recognising the unceasingtechnological innovations inmotoring, Shell is aware that theneeds of motorists evolve with theadvancements in car engines. Armedwith rich experience in developingfuels paired with its arsenal oftechnology, Shell developed ShellV-Power Nitro+ Gasoline to replaceShell Super Premium.shell world philippines i 15