Lecturer: Ms. Jenny Lim - English Department - Resources - The ...

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Can you think of other examples? Discuss that in groups of 4. Watch these two TV commercials. Gillette M3 Power http://www.youtube.com/watch?v=UFYWtGO3Fkw Lancome Magnifique http://www.youtube.com/watch?v=qPvqUxlQPaw 15
What advertising techniques have been used? Work in groups 4, think of a product and create an advertisement for it. Add a slogan. Your presentation is about three minutes. Additional information for reference: Source: http://www.epromos.com/educationCenter/qus11.jsp 34 Ways to Write a Slogan 1. Ask a question Does she or doesn't she? -Clairol 2. Show your unique commitment We try harder -Avis 3. Explain product superiority Takes a licking and keeps on ticking -Timex 4. Evoke a benefit in a fresh way Let your fingers do the walking -Yellow Pages 5. Use an emotive call to action Reach out and touch someone -AT&T 6. Use an evocative call to action Put a tiger in your tank -Esso 7. Use an imperative call to action Just do it -Nike 8. Use a one-word call to action Think -IBM 16
Page 1 and 2: The Hong Kong Institute of Educatio
Page 3 and 4: Part A Photo Analysis Discuss in gr
Page 5 and 6: Vocabulary building Read the list o
Page 7 and 8: 1. 2. “No, this is not Mel’s se
Page 9 and 10: Portrayal of gender in print media
Page 11 and 12: Writing Photo captions and essay Fo
Page 13 and 14: Rubrics for photo captions Requirem
Page 15: Part B TV commercials Watch the two
Page 19 and 20: 21. Describe your product in a nove
Page 21 and 22: 11.) Verbal Impression When you onl
Page 23 and 24: Adapted from: http://www.tenafly.k1
Page 25 and 26: Part C Films Synopsis Billy Elliot
Page 27 and 28: Watching a trailer Watch the traile
Page 29 and 30: Role Play Have you ever had somethi
Page 31 and 32: Synopsis Jesminder (known as Jess)
Page 33 and 34: Chapter 5 (35:00-45:00) Joe meets J
Page 35 and 36: Breaking Gender Stereotypes Work in
Page 37 and 38: Writing an Advice Column 1. A salut
Page 39 and 40: Ideas & Content � main theme �
Page 41 and 42: Work in groups of 4. Two of you are
Page 43 and 44: Criteria Poor Pronunciation and del

Lecturer: Ms. Jenny Lim - English Department - Resources - The ...

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