Lecturer: Ms. Jenny Lim - English Department - Resources - The ...

33. Tie your slogan to your logo
Get a piece of the Rock -Prudential Insurance Co.
34. Dare to be different
Dare to diff -LOEB Cola
Source: http://www.qualitylogoproducts.com/lib/how-to-write-a-slogan.htm#
Another 34 Ways to Write a Slogan
1.) Keep it Short
Average slogan length is five words. Boil down the entire essence of the product or service into this
prevailing statement.
2.) Don’t Use the Brand Name
Given the cost of advertising today, use the words of the slogan to make an impact
3.) Use Simple Language
High-tech industries know that the common individual will not understand all the technical terms.
4.) Set the Tone
Declarative structuring makes a statement: “A diamond is forever.” Interrogatives question the
status quo. “Got milk?”
5.) Command Attention
Use imperative phrasing. This method commands or persuades buyers to patronize your brand.
6.) State the Difference
“Have it your way.” Burger King revolutionized the standard in fast food ordering, and caused
competitors to follow suit.
7.) Rethink Spelling
Many famous companies utilize the particular letters in their corporate/brand name and purposely
use those same letters throughout the phrase.
8.) Improper Grammar
“Don’t just book it, Thomas Cook it,” turned the cruise line name into a verb.
9.) Rhetoric Sells
Slogans use alliteration, metaphor, repetition, or some other type of word play.
10.) Make-Up Your Own Words
Inventing new words from others can set the phrase apart.
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