CULTURETARGET GROUPS - PART OF GENERAL VISIONTarget groups for Koge <strong>Kyst</strong> (in order by relevance):1. (New) citiz<strong>en</strong>s of Køge, commuters and new companies (including retail);2. Citiz<strong>en</strong>s of the Cop<strong>en</strong>hag<strong>en</strong> metropolitan area (outside of Køge);3. (Foreign) tourists visiting the historical c<strong>en</strong>tre of Køge (ext<strong>en</strong>d stay) andtourists visiting Cop<strong>en</strong>hag<strong>en</strong> city.Pot<strong>en</strong>tial new citiz<strong>en</strong>s: young families with childr<strong>en</strong> and mature couplesalike.CURRENT SITUATION (CULTURE & LEISURE)Description of Southern Zealand in The Lonely Planet (2005):Southern Zealand lacks many of the obvious charms of the north, but thatmay well be part of its appeal. Instead of a wealth of palaces, galleries andglamorous coastal strips, you’ll find the regular Danish life at an <strong>en</strong>joyablerelaxed pace - and a few historical diversions that will capture your interest.Køge - a medieval town located in Southern Zealand - has a rich history. Itswell preserved historic c<strong>en</strong>tre is the main reason for tourists to visit Køge.The main sights in the historic c<strong>en</strong>tre are as follows:• the town/market square (Torvet)• Køge Rådhus: D<strong>en</strong>mark’s oldest acting town Hall (1552)• Sankt Nicolai Kirke: this church dates from 1324, but the churchwas largely rebuilt in the 15th c<strong>en</strong>tury• Køge Museum: this museum illustrates the cultural history of thetown and surrounding region• KØS (Museum of art in public spaces): an art museum thatspeciaLizes in outlining the creative process from an artist’searliest concept to the finished workMain cultural/leisure sights & activities within Køge region - besides thehistorical c<strong>en</strong>tre - are as follows:• Portal<strong>en</strong> in Greve: a live theatre and music house, also holds threegalleries showing varying exhibitions• Greve Museum: a museum of cultural history that has a perman<strong>en</strong>tart exhibition• several (water & outdoor) sport facilities & activities such as yachtharbours, golf courses, canoeing, rowing, kayaking, offshorefishing, diving and cycling races• spa & wellness c<strong>en</strong>tre Kapellangaard<strong>en</strong>• Køge Festuge and Køge Beach Party: yearly music festivals takingplace in the Summer• several historical buildings such as castles• beaches and nature (for example Køge Rigde, Rhodod<strong>en</strong>dron parkand Trylleskov<strong>en</strong>)The following cultural & leisure facilities/activities are located in the Køge<strong>Kyst</strong> area:• station area: theatre/concert hall Bygning<strong>en</strong>• harbour: youth culture c<strong>en</strong>tre Tapperiet, Braunstein brewery (toursand special ev<strong>en</strong>ts), the rowing club, the canoeing and kayakingclub and winter swimmersThe town Køge mainly has a lot to offer for inhabitants/tourists interestedin culture (historic c<strong>en</strong>tre, several museums and music facilities & festivals)and water & outdoor sports. Also themain cultural/leisure sights & activitiesoutside Køgemay constitute a reason for new inhabitants to settle inKøge and for tourists to stay longer in Køge or to pay another visit to Køge.POTENTIAL OF KØGEWe believe that Køge has much pot<strong>en</strong>tial due to its historic atmosphereand its location adjac<strong>en</strong>t to the sea and natural landscape. Furthermore, thefact that Køge is part of the Cop<strong>en</strong>hag<strong>en</strong> metropolitan area offers many opportunities(due to the large population and the many tourists that Cop<strong>en</strong>hag<strong>en</strong>attracts). This will be reinforced by the high speed train connectionbetwe<strong>en</strong> Køge and Cop<strong>en</strong>hag<strong>en</strong>.Køge should distinguish itself from Cop<strong>en</strong>hag<strong>en</strong> by focusing on the qualitiesof the town and Southern Zealand (Danish life, <strong>en</strong>joyable pace andhistorical diversions). We strongly recomm<strong>en</strong>d that Køge should str<strong>en</strong>gth<strong>en</strong>its curr<strong>en</strong>t profile (culture & sports). This can be realized by upgrading existingcultural and (water & outdoor) sport facilities - for example the rowingand kayaking club in the harbour - and by adding new cultural and sportfacilities & activities (hardware and software). These new facilities/activitiesshould initially appeal to (new) citiz<strong>en</strong>s of Køge and should be consist<strong>en</strong>twith our vision points: slow, local and small. The pres<strong>en</strong>ce of severalinteresting museums in Køge can be used to organize several (temporary)activities and festivals in the public area.We are not in favour of adding a very large cultural facility such as theGugg<strong>en</strong>heim Museum in Bilbao (building = 24.000 m2), partly because sucha facility is particularly attractive for tourists instead of (new) inhabitant ofKøge or commuters. For us it is obvious that a new facility has to contributeto str<strong>en</strong>gth<strong>en</strong>ing the id<strong>en</strong>tity of Køge.It is also necessary to improve the basic touristic infrastructure. Hereby werefer to increasing the amount of bars/restaurants and hotel rooms and tocreate more MICE (MICE = meetings, inc<strong>en</strong>tives, confer<strong>en</strong>ces and exhibitions) locations. Moreover, expansion of the beach area and constructinga new yacht harbour seems s<strong>en</strong>sible to do so. Finally, several small (craft)shops can be established in the harbour, which are complem<strong>en</strong>tary to theshops in de historical c<strong>en</strong>tre. If we take all the above m<strong>en</strong>tioned facilitiesinto consideration, than the proposed 13.000 m2 for culture & leisure facilitiesis rather modest.VISION ON CULTURE & LEISURE FACILITIES/ACTIVITIESThe primary goal of Køge <strong>Kyst</strong> is to create as much life as possible in theplanning area. We believe that the focus should be on cultural and (water &outdoor) sport facilities and activities that fit the following key words: qualityof life, <strong>en</strong>joym<strong>en</strong>t, slow/relaxation, sustainability and auth<strong>en</strong>ticity.The following (other) underlying principles and elem<strong>en</strong>ts are part of thevision:• low-impact traveling (slow travel - the opposite of mass tourism)• exclusive facilities/high <strong>en</strong>d facilities & activities• upgrading existing facilities (further investigation is required)• new cultural facilities: a cultural cluster building (including abar/ restaurant) for the citiz<strong>en</strong>s of Køge and a museum (includingtemporary exhibitions) for citiz<strong>en</strong>s and tourists• new water & outdoor sports facilities/activities located around thebeach and in the surrounding landscape/forests• one or more (temporary) op<strong>en</strong> air ev<strong>en</strong>t terrains in the harbour tofacilitate several cultural activities/festivals in order to put thearea on the map (to attract investors)• improvem<strong>en</strong>t of touristic infrastructure:• new bars, restaurants and a 4*-hotel (and possibly a nightclub)• adding small (craft) shops and a few art galleries to the harbourarea• redevelopm<strong>en</strong>t of a former harbour building into a MICE-location (if28
possible)• realization of a yacht harbour in the sea• expansion of the beach area• improvem<strong>en</strong>t of public space by for example placing art objectsBEST PRACTICESShort term - focus on temporary activities (to put the planning area on themap):Art in public space:• 9 Pavilions (Yverdon-les-Bains, Switzerland)• Skulptur<strong>en</strong>Park (Köln, Germany)Temporary ev<strong>en</strong>t area:• Norfolk area - part of an area of the harbour of The Hague that will beredeveloped the coming years (The Netherlands)Cultural ev<strong>en</strong>ts/festivals:• Photo Festival Naard<strong>en</strong> (The Netherlands)• Rathausplatz Vi<strong>en</strong>na Film Festival (Austria)• Slow Food ev<strong>en</strong>t: Slow Fish 2009 (G<strong>en</strong>ova, Italy)• Sydfyn Fødevaremarked - culinary market in Sv<strong>en</strong>borg (the onlyslow city in D<strong>en</strong>mark)Medium term - focus on (new) citiz<strong>en</strong>s of Køge and commuters:Cultural cluster buildings:• Zollverein (Ruhr area, Germany)• Verkade Fabriek (D<strong>en</strong> Bosch, The Netherlands)• Studio K (Amsterdam, The Netherlands)Basic touristic infrastructure• <strong>fl</strong>oating restaurant: Odessa (Amsterdam, The Netherlands)• ev<strong>en</strong>t locations: De Fabrique (Utrecht)and Graansilo (Rotterdam,The Netherlands)• Badeschiff (Berlin, Germany)• Kastrup Søbad, Cop<strong>en</strong>hag<strong>en</strong>Long term - focus on attracting (more) tourists to Køge:• River and Rowing Museum (H<strong>en</strong>ly-on-Thames, UK)• Maritime Museum of Galicia (Vigo, Spain)• Beeld<strong>en</strong> aan Zee/Sculptures by the sea (The Hague, The Netherlands)29
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