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Deere & Company Investor Relations - John Deere

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The <strong>John</strong> <strong>Deere</strong> Strategy<br />

Foundational and Critical Success Factors<br />

Both Foundational and Critical<br />

Success Factors necessary…<br />

FOUNDATIONAL SUCCESS FACTORS<br />

Building on the core strengths that have guided our success<br />

Exceptional Operating Performance<br />

Disciplined SVA Growth<br />

Aligned High-Performance Teamwork<br />

CRITICAL SUCCESS FACTORS<br />

Developing the capabilities essential to reaching our goals<br />

Deep Customer Understanding<br />

Deliver Customer Value<br />

World-Class Distribution System<br />

Grow Extraordinary Talent<br />

11 | <strong>Deere</strong> & <strong>Company</strong> | May / June 2012<br />

…to ensure that <strong>Deere</strong> is the<br />

provider of choice across the<br />

world

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