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Deere & Company Investor Relations - John Deere

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The <strong>John</strong> <strong>Deere</strong> Strategy<br />

Foundational Success Factors<br />

SVA ($ millions)<br />

Disciplined SVA Growth - Equipment Operations<br />

� SVA Journey, 1991 - 2011<br />

2,800<br />

2,400<br />

2,000<br />

1,600<br />

1,200<br />

800<br />

400<br />

0<br />

-400<br />

-800<br />

-1,200<br />

-1,600<br />

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011<br />

Note: For reconciliation of SVA to GAAP, please see “Equipment Ops SVA Reconciliation to GAAP” slide in Appendix<br />

14<br />

| <strong>Deere</strong> & <strong>Company</strong> | May / June 2012

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