Deere & Company Investor Relations - John Deere

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The John Deere Strategy Foundational Success Factors 16 Aligned High-Performance Teamwork � Integral part of strategy, reinforced with compensation � Global Performance Management reinforces alignment � Base pay changes linked to achieving goals STI: Short-Term Incentive – Bonus focuses on OROA/ROE � Covers most worldwide salaried employees � Applies one enterprise-wide bonus metric MTI: Mid-Term Incentive – Bonus driven by sustained SVA creation � About 8,200 management employees eligible LTI: Long-Term Incentive – Primarily stock options � Top 900 employees eligible � Minimum stock holding requirements for senior management (~ top 125) | Deere & Company | May / June 2012
The John Deere Strategy Measures Commitment to execute and monitor all initiatives critical to our success Performance measures – Traditional financial measures based on what we are delivering today to our stakeholders Health measures Metric Target Sales Net Sales Growth Target $50B* (2018, at mid-cycle) Profitability Return on Sales (Operating Margin) 12% (2014, at mid-cycle) Asset Efficiency Asset Turns 2.5x (2018, at mid-cycle) *Implies a CAGR of ~ 9% (2010 – 2018) vs. historical CAGR of 7-8% – The qualities, attributes and actions being introduced to ensure the sustainability of our performance over time Exceptional Operating Performance Disciplined SVA Growth Aligned High- Performance Teamwork 17 | Deere & Company | May / June 2012 Metric Target Quality % JDQPS certification Sales/SVA Mix by Geography Employee Engagement % Non- U.S. & Canada Employee Survey’s Engagement Index
Page 1 and 2: John Deere Committed to Those Linke
Page 3 and 4: Table of Contents 3 | Deere & Compa
Page 5 and 6: 5 | Deere & Company | May / June 20
Page 7 and 8: The John Deere Strategy Realizing S
Page 9 and 10: The John Deere Strategy Performance
Page 11 and 12: The John Deere Strategy Foundationa
Page 13 and 14: The John Deere Strategy Foundationa
Page 15: The John Deere Strategy Foundationa
Page 19 and 20: Macroeconomic Tailwinds Support Joh
Page 21 and 22: Strong Global Tailwinds in Ag & Con
Page 23 and 24: Dynamics of Food Demand Services Pr
Page 25 and 26: Global Construction Spending in 202
Page 27 and 28: Asset Management Dramatic Reduction
Page 29 and 30: Manufacturing Efficiencies - Waterl
Page 31 and 32: Net Sales by Product Category Equip
Page 33 and 34: Deere Use-of-Cash Priorities Cash f
Page 35 and 36: Share Repurchase As Part of Publicl
Page 37 and 38: Sources and Uses of Cash Fiscal 200
Page 39 and 40: Growing Global Presence FY 2011 equ
Page 41 and 42: U.S. and Canada Factory Locations B
Page 43 and 44: EU 27 Factory Locations Horst, The
Page 45 and 46: EU 27 Economic Update Optimism cont
Page 47 and 48: EUR bn (nominal prices) EU 27 Gover
Page 49 and 50: Brazil Economic Data General (2010)
Page 51 and 52: Brazil Gross Value of Production So
Page 53 and 54: CIS Factory Locations Domodedovo, R
Page 55 and 56: CIS Recent Announcements November 2
Page 57 and 58: India Factory Locations Deere & Com
Page 59 and 60: India Recent Announcements January
Page 61 and 62: China Factory Locations Deere & Com
Page 63 and 64: China Recent Announcements May 2011
Page 65 and 66: Other Regions Factory Locations Mon
Page 67 and 68:
John Deere FarmSight TM Integrated
Page 69 and 70:
John Deere Financial Services
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John Deere Financial Services $28.1
Page 73 and 74:
John Deere Capital Corporation Reta
Page 75 and 76:
John Deere Power Systems Engine Emi
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Final Tier 4 Continuing Our Planned
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U.S. Farm Cash Receipts Operating C
Page 81 and 82:
Corn, Soybeans, Wheat and Cotton Pr
Page 83 and 84:
Uses of U.S. Corn Crop 2010-2021 Bu
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Agricultural Growth - Energy U.S. E
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Market and Currency Volatility
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Currency Movement Post Credit Crisi
Page 91 and 92:
Enterprise SVA Reconciliation to GA
Page 93:
2009 OROA Reconciliation to GAAP Eq
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