13.07.2015 Views

Executive summary - Udo Bullmann

Executive summary - Udo Bullmann

Executive summary - Udo Bullmann

SHOW MORE
SHOW LESS
  • No tags were found...

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

marketing outside Germany and to boost sales in numerous European countries. Production and marketing are to berationalized.Also the corporate management contemplates opening an amusement park around the theme of model railways. It isto be opened in 2009, when Märklin celebrates its 150 th birthday. Many workers oppose the idea, because theybelieve, that it is meant as a distraction from cuts in production. Adding to that, one earns less selling candy in anamusement park than being a skilled worker in production. Besides there are already two amusement parks in thearea and they don't operate profitably.The first destination after the acquisition by the investor is the stabilization of the turnovers. The production and thedistribution should become more effective. As the first measure the sales were strongly upgraded at own accountabout an online shop in the Internet and in the factory-owned museum loading. This led to strong criticism of thespecialist suppliers who saw own position weak. After a clearing discussion the dealers from the single point-of-salesshould be incorporated in the Internet business. The toy turnover could be increased in 2006 by about 4%.Nevertheless, 2006 was closed again with a loss.In total the investments are increased in 2007 towards in 2006 by 50% on 15 Mil. EUR.3. LBO exit (secondary LBO, IPO, listing)The investor now intends to turn the company around. The result of operations has improved already. In the first halfof this year the turnover increased by 4 % to nearly € 50 million. The orders received are 6 % higher than last year.Kingsbridge plans to keep the company for four to six years before making its exit.ReferencesWirtschaftswoche 11.12.03, S. 60f.; märklin Presseinfo 16.12.2005, www.märklin.com; Financial TimesDeutschland 19.12.05, S. 6; Financial Times Deutschland 17.03.06, S. 7; Süddeutsche Zeitung 18/19.03.06, S. 25;Frankfurter Allgemeine Zeitung 21.03.06, S. 18; Handelsblatt 27.03.06, S. 12f. ; Süddeutsche Zeitung 26.04.06, S.28; Financial Times Deutschland 26.04.06, S. 7; Financial Times Deutschland 08.05.06, S. 8; FrankfurterAllgemeine Zeitung 11.05.06, S. 18; Börsenzeitung 13.05.06, S. 9; Handelsblatt 15.05.06, S. 14; focus online.17.05.06; Süddeutsche Zeitung 26.05.06, S. 23; Handelsblatt 16.10.06, S. 14; managermagazin 12/2006, S. 120;Financial Times Deutschland 06.12.06, S. 4; Frankfurter Allgemeine Zeitung 07.12.06, S. 18; FrankfurterAllgemeine Zeitung 11.01.07, S. 12; Handelsblatt 11.01.06, S. 16; Süddeutsche Zeitung 11.01.06, S. 21

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!