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Cover Emerging MarketsThis solution was chosen based on the breadth ofTeamcenter functionality. The installation, whichwas carried out in phases, required minimal customizationand was performed by an internal PLM AutopAutomotive Sector, Mahindra & Mahindra Ltd., IndiaBringing Innovationto Market FasterSiemens Teamcenter helps the Mahindra Group’s Automotive Sectorsubstantially reduce development time, so it can continue to delightcustomers with product innovation.The Mahindra Group’s Automotive Division isIndia’s fourth largest manufacturer of fourwheeledvehicles and the country’s secondlargest independent OEM. The company manufacturesand markets utility vehicles and light commercialvehicles, including three-wheelers. It has led themarket in utility vehicles in India since its inceptionand currently has about half of India’s utility vehiclemarket. A strong product portfolio and a philosophyof customer satisfaction have driven robust growthin domestic sales (19 percent compound annualgrowth rate) over the past four years. The companyemploys over 10,000 people.Mahindra’s Automotive Division views innovationand customer delight as the keys to continuedgrowth. The company strives to bring new models tomarket sooner and to create more product variants.It also works to improve its ability to operate atmultiple sites in multiple countries in developing itsvehicles.Broadly implemented PLMSince 1998, Mahindra’s Automotive Division hasbeen using product lifecycle management (PLM)technology from Siemens PLM Software to addressthese challenges and to ensure a product developmentenvironment in which innovation thrives.Specifically, Mahindra uses Teamcenter to enablelifecycle data support, platform and variant management,multisite data notification and synchronization,change management and support for concurrentdevelopment, project execution andmonitoring, internal value chain support, and supportfor business partners.16 move up | 1-2010