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education front and centerFROM POLICY MAKERS TO SCHOOL LEADERS,TEACHERS, AND FAMILIES, AMERICANSARE ADDRESSING THE NEED FOR TRANSFOR-MATIONAL EDUCATION REFORM. THE STAKESARE HIGH FOR THE FUTURE OF THE NEXTGENERATION, AND PUBLIC MEDIA IS COMMITTEDTO DOING MORE. <strong>WGBH</strong> IS DEPLOYING ITSKNOWLEDGE AND RESOURCES ON TWOCRITICAL FRONTS: AS LEADERS IN CHILDREN’SEDUCATIONAL MEDIA, WE ARE WORKINGELBOW-TO-ELBOW WITH EDUCATORS TOCREATE INNOVATIVE CURRICULA. AND ASJOURNALISTS, WE ARE HEIGHTENING AWARE-NESS AND HELPING INFORM SOLUTIONS.Tackling <strong>the</strong> Dropout CrisisOne in four US high school students fails to graduate—with a ripple effectthat weakens our economy, national security, and social fabric. <strong>WGBH</strong>’sFrontline has trained its powerful lens on <strong>the</strong> dropout crisis, helping launcha national conversation about this all-important issue. Our efforts are part of anational, multi-year campaign—American Graduate: Let’s Make It Happen—supported by <strong>the</strong> Corporation for Public Broadcasting.Dropout Nation, Frontline’s 2012 two-hour chronicle of life at Houston’sSharpstown High School, galvanized public interest through real-life stories ofwhat it takes to keep at-risk kids in high school until graduation. Frontline’sshort film Middle School Moment took viewers through <strong>the</strong> corridors of MiddleSchool 244 in <strong>the</strong> Bronx, where <strong>the</strong> early identification of dropout-prone studentsis making a real difference. Both documentaries demonstrate <strong>the</strong> need forcomprehensive, personalized support from teachers and staff.To broaden <strong>the</strong> impact of <strong>the</strong>se films, <strong>WGBH</strong> put its muscle behind asignificant outreach effort. We collaborated with an American Graduate networkof 75 public broadcasting stations in 30 states and developed educational materialsfor community screenings. In partnership with City Year, we hosted an interactivevirtual screening of Middle School Moment for <strong>the</strong> organization’s national affiliates.We also raised awareness locally, with a seven-hour television broadcast that helpedviewers connect with community resources, and an 89.7 <strong>WGBH</strong> special report ona dropout intervention program at Brockton High School.smart and smarterHigh School Quiz Show, <strong>WGBH</strong>’s high-octane academicchallenge program for teams from across Massachusetts,is back and bigger for Season 4. The Bay State winnerwill face off against <strong>the</strong> victor of New Hampshire PublicTelevision’s Granite State Challenge. And <strong>the</strong> learningopportunities don’t stop <strong>the</strong>re: a pilot video productionapprenticeship gives Boston Public School students andCity Year corps members <strong>the</strong> skills to create short videosthat build excitement around <strong>the</strong> show.42%OF HOUSEHOLDSTHAT WATCH <strong>WGBH</strong>’SCHILDREN’S SERIES AREAFRICAN AMERICAN ORHISPANIC—AN IMPORTANT,UNDERSERVED AUDIENCE1MILLIONFANSHAVE JOINED ARTHUR’SFACEBOOK PAGE, GIVINGTHE <strong>WGBH</strong> LITERACY SERIESTHE LARGEST FAN BASEAMONG PBS KIDS’ SHOWS86%OF PARENTSWHOSE CHILDREN WATCH<strong>WGBH</strong>’S CURIOUS GEORGE,AMERICA’S TOP-RATEDTV SERIES FOR KIDS 2 TO 5,ARE MORE COMFORTABLEHELPING THEIR CHILDREN LEARNSCIENCE/MATH CONCEPTS“I KNOW I’M ABETTER TEACHER. . .”California high school science teacherSCOTT KUTZ says his teaching careerchanged course when he attended aconference showcasing Design Squad,<strong>WGBH</strong>’s award-winning engineeringseries for tweens and teens. Kutz credits<strong>the</strong> series with giving him <strong>the</strong> media toolshe needed to engage his students inhands-on problem solving. It even ledhim to introduce a new course at hisschool, with impressive results.One of his students was so excited aboutKutz’s Design Squad-inspired approach thatshe designed and built a self-compostingharvest bin that took top honors in astatewide competition. “I know I’m a betterteacher now that we have Design Squadin our curriculum,” he says. “It’s openedstudents’ minds to a new world of learning.”Now Design Squad Nation, <strong>WGBH</strong>’s Webspin-off from <strong>the</strong> TV series, is invitingkids to connect with engineering via <strong>the</strong>irindividual passions—from fashion to sportsto cars—and to advance from “Newbie”to “Phenom” status by contributing <strong>the</strong>irideas and creations to <strong>the</strong> Design SquadNation website. In 2012, <strong>the</strong> Web seriespicked up an Emmy® Award for itsinnovative approach.2 <strong>WGBH</strong> ANNUAL REPORT 2012 | 2013 3


education front and center1,750,000+STUDENTS WITH DISABILITIES CANBENEFIT FROM ACCESSIBLE RESOURCES ONPBS LEARNINGMEDIA TM THANKS TO <strong>WGBH</strong>’SGROUNDBREAKING WORK IN MEDIA ACCESSPartners in Education<strong>WGBH</strong> has a long history of creating educational media for use in classrooms.When Teachers’ Domain, our acclaimed online library of multimedia resourcesfor classrooms, recently joined forces with PBS’s educational online efforts to launch PBSLearningMedia TM , we took our commitment to a whole new level. The ambitious, freeonline service aggregates <strong>the</strong> highest-quality, curriculum-based public media content—much of it gleaned from <strong>WGBH</strong>’s own productions—and delivers it to PreK–16 teachersvia an innovative digital platform. One year after its launch, <strong>the</strong> new service is thriving.More than 500,000 busy, budget-constrained teachers in 42 states, including Massachusetts,can now call up thousands of on-demand digital resources to capture students’ interest andimprove performance.It’s no wonder <strong>the</strong>n that when Massachusetts competed successfully for two federalRace to <strong>the</strong> Top grants aimed at raising student achievement, it turned to <strong>WGBH</strong> to be itsmedia partner. <strong>WGBH</strong> is now working with teams of educators to organize and developmultimedia resources for more than 100 curriculum units for grades K–12 in math, science,social studies, and English language arts. We also are helping <strong>the</strong> Commonwealth develop itsfirst-ever, easy-to-use online hub of curriculum-based multimedia resources for educatorsand parents of kids through age five.Today, <strong>WGBH</strong> is capitalizing on our educational expertise and media-rich archive tocreate <strong>the</strong> digital resources that educators want, students need, and families trust.historyhere and nowPowerful StorytellingWe’re removed from <strong>the</strong> Civil War by a century and a half. But thanks to <strong>the</strong>insight and innovation of <strong>WGBH</strong>’s American Experience, millions ofAmericans feel a personal connection to <strong>the</strong> events and legacy of <strong>the</strong> war that nearlysundered <strong>the</strong> Union.Death and <strong>the</strong> Civil War premiered on PBS in September 2012 to mark <strong>the</strong> 150thanniversary of <strong>the</strong> Battle of Antietam—<strong>the</strong> bloodiest day in American history, when23,000 Union and Confederate troops were killed, wounded, or listed as missing.The film, based on a prize-winning book by Harvard President Drew Gilpin Faust andlauded as “wrenching and riveting” by The New York Times, brought history home toa nation still wracked by war. This powerful link prompted <strong>the</strong> National Endowmentfor <strong>the</strong> Humanities to commemorate Veterans Day with screenings of Death and <strong>the</strong>Civil War and panel discussions that brought veterans and <strong>the</strong>ir families toge<strong>the</strong>r withrepresentatives of service academies and liberal arts institutions. The ultimate goal:creating stronger educational support for returning service members.In January 2013, <strong>the</strong> 150th anniversary of <strong>the</strong> signing of <strong>the</strong> EmancipationProclamation, our three-part series The Abolitionists delved deep inside <strong>the</strong> passionatemovement to end slavery—<strong>the</strong> fatal flaw in <strong>the</strong> fabric of our republic that led to <strong>the</strong>Civil War. The series interweaves drama with traditional documentary storytelling tobring to life <strong>the</strong> individual struggles of five men and women who prayed, fought, andwrote to abolish slavery.smart appsAfter <strong>the</strong> first iPhone app for Martha Speaks,<strong>WGBH</strong>’s popular language-skills series for youngchildren, was shown to give kids a 31-percentvocabulary boost, we developed two more.The Martha Speaks Story Maker for <strong>the</strong> iPhonehelps kids turn words into stories, and <strong>the</strong> MarthaSpeaks Word Spinner for <strong>the</strong> iPad uses interactivegames to increase vocabulary, while giving<strong>the</strong> whole family a chance to get in on <strong>the</strong> fun.42STATESOFFER PBS LEARNINGMEDIA TMTO EDUCATORS THROUGH THEIRPUBLIC TELEVISION STATIONSWILLIAM FAULKNER ONCE SAID, “THE PAST IS NEVERDEAD. IT’S NOT EVEN PAST.” TIME AND AGAIN,<strong>WGBH</strong> HAS UNLOCKED THE PAST—WITH ITS NUANCESAND CONTINUING IMPACT—FOR AMERICANS OF ALLAGES AND INTERESTS. HOW WE DO THIS IS SIMPLE TOSAY, AND NEARLY IMPOSSIBLE TO REPLICATE: THROUGHORIGINAL RESEARCH, CONSUMMATE STORYTELLING,AND FRESH APPROACHES.all over <strong>the</strong> map<strong>WGBH</strong> is innovating on many fronts to connect pastand present. Take American Experience’s Abolitionist Mapof America, an interactive website and iPhone app thatcontains geo-tagged photos and documents drawn fromour partner museums, libraries, archives, and PBS stations,as well as clips from The Abolitionists.MILLION VIEWERS WATCHED THE INITIAL BROADCASTOF DEATH AND THE CIVIL WAR, WITH NEARLY 59,000ONLINE VIEWS OVER THE NEXT FOUR WEEKS4 <strong>WGBH</strong> ANNUAL REPORT 2012 | 2013 55.7


arts & culture amplifiedTHE ARTS AND CULTURE SPEAK TO OURDEEPEST YEARNINGS. DRAMA, MUSIC,DANCE, LITERATURE, THE VISUAL ARTS,CRAFTS. THEY HELP US EXPRESS OURSELVES,LEARN MORE ABOUT OUR WORLD, EXPERIENCEJOY, AND TRANSCEND CULTURAL DIFFERENCES.<strong>WGBH</strong> OFFERS EVERYONE ACCESS TO THEBEST OUR CULTURE HAS TO OFFER. NATIONALAUDIENCES THRILL TO THE PROGRAMS WEPRODUCE FOR PBS. IT’S THE SAME STORYCLOSER TO HOME, WHERE WE REGULARLYSHINE A SPOTLIGHT ON BOSTON AND NEWENGLAND’S EXTRAORDINARY CULTURAL BOUNTY.17.1MILLIONVIEWERS TUNED IN SEASON 2OF DOWNTON ABBEYPhenomenal Appeal<strong>WGBH</strong>’s Masterpiece sweeps audiences up in <strong>the</strong> timeless appeal of greatdrama—compellingly told, superbly acted, and sumptuously designed.Downton Abbey on Masterpiece has become a cultural phenomenon, inspiringfashion, entertainment, and popular taste while drawing raves from critics andfans, including a couple who live in <strong>the</strong> White House. The series has shatteredMasterpiece records for television viewing, video views, and Twitter buzz. AmongDownton Abbey’s awards—nearly enough to fill <strong>the</strong> great house itself—ninePrimetime Emmys® and a Golden Globe® take pride of place.Ano<strong>the</strong>r <strong>WGBH</strong>-produced phenomenon is Antiques Roadshow. Its winningcombination of arts and history lesson, treasure hunt, and human drama isirresistible to its devoted followers, who have made it PBS’s most-watched primetimeseries and a must-visit Web and Facebook destination. Even Boston’s MayorThomas Menino is a fan—one of thousands who queued up for Roadshow’s 2012stop in Beantown. (The value of <strong>the</strong> city-owned painting toted by <strong>the</strong> hopefulMayor? $45,000–$50,000.)Success breeds trust…and <strong>the</strong> launch of two new <strong>WGBH</strong>-produced PBSseries in 2012. Roadshow spawned Market Warriors to highlight competition andcommerce in <strong>the</strong> antiques world, while Broadway or Bust pulled back <strong>the</strong> curtainon extraordinary young performers and dedicated coaches. The three-part seriesfollowed 60 finalists—chosen from 50,000 contestants—to <strong>the</strong> Great White Way,where <strong>the</strong>y competed in <strong>the</strong> National High School Musical Theater Awards.Audiences and critics came away inspired by <strong>the</strong>ir talent, <strong>the</strong>ir stories, <strong>the</strong>ir drive,<strong>the</strong>ir camaraderie—<strong>the</strong> drama was truly in <strong>the</strong>ir dreams.cooking, creativity, and cultureSince <strong>the</strong> days of Julia Child, cooking has always been somethingmore on <strong>WGBH</strong>. On Simply Ming, which toasted its 10th anniversaryin 2012, super chef Ming Tsai poses <strong>the</strong> same question we all askourselves every day: What’s in <strong>the</strong> fridge, and how can I turn thatinto dinner? The masterful Ming teaches us not only about food, butabout <strong>the</strong> creative process itself. Food also is a window into cultures,as <strong>the</strong> diverse restaurateurs on our new local TV show NeighborhoodKitchens make deliciously clear.Celebrating <strong>the</strong> Local Scene150,000+VIEWS IN 2012 OF <strong>WGBH</strong>MUSIC’S VIDEO CHANNELSFEATURING LIVE-FROM-<strong>WGBH</strong>PERFORMANCES ACROSSGENRES: CLASSICAL, JAZZ,CELTIC, INDIE, FOLKProviding a wider stage in celebration of our region’s vibrant arts scene hasbeen constant to <strong>WGBH</strong>’s core mission, from Arthur Fiedler to Eric Jackson.In 2012, that stage grew even larger, with Boston’s first-ever Summer ArtsWeekend, a collaboration between <strong>WGBH</strong> and The Boston Globe, presented byCitizens Bank, that drew a diverse crowd of 17,000 to Copley Square. Who elsebut <strong>WGBH</strong> would pair up-and-coming classical trumpeter Alison Balsom withindie-folk diva Suzanne Vega? Or program both <strong>the</strong> Preservation Hall Jazz Bandand a Baroque Brunch with popular Classical New England host Laura Carlo?<strong>WGBH</strong> also is connecting performers and audiences through timelystories by Jared Bowen, Boston’s only full-time TV arts reporter and <strong>the</strong> winnerof <strong>the</strong> Massachusetts Cultural Council’s 2013 Commonwealth Award in media.And we celebrated <strong>the</strong> 10th anniversary of what has become a beloved regionaltradition: Brian O’Donovan’s popular Christmas Celtic Sojourn concerts. Morethan 10,000 attended this year’s event at five venues across New England.And <strong>the</strong>n <strong>the</strong>re’s Goat Rodeo: world-renowned, Boston-based cellistYo-Yo Ma’s musical collaboration with string virtuosos Chris Thile, StuartDuncan, and Edgar Meyer. The foursome played <strong>the</strong>ir genre-transcendingfusion of classical and bluegrass at a Celebrity Series of Boston-producedconcert at <strong>the</strong> House of Blues, and <strong>WGBH</strong> was <strong>the</strong>re to capture every note fora PBS special, The Goat Rodeo Sessions Live!, while simultaneously beaming<strong>the</strong> show out to 400 movie <strong>the</strong>aters nationwide.6 <strong>WGBH</strong> ANNUAL REPORT 2012 | 2013 7


news from all anglesIN A WORLD WHERE WHAT PASSES FORNEWS IS LARGELY A STEW OF PERSONALITIES,POLLS, AND “GOTCHA” MOMENTS, PUBLICMEDIA OFFERS MORE. <strong>WGBH</strong> PROVIDESCRITICAL CONTEXT FOR THE NEWS—IN-DEPTHPERSPECTIVE AND OBJECTIVE ANALYSIS THATELUCIDATE THE MOST IMPORTANT ISSUES OFOUR TIME. OUR INVESTIGATIVE REPORTINGCHALLENGES THE POWERFUL FROM SYRIATO MONTANA. WE BUILD BRIDGES BETWEENAMERICANS AND THE REST OF THE WORLD’SPEOPLE. AND WE COVER THE STORIES THATTRULY MATTER, HERE IN BOSTON AND ACROSSNEW ENGLAND.Around The WorldHow do you make sense of a complex, rapidly changing world and America’splace in it? For 2.5 million listeners here in New England and across <strong>the</strong>country, <strong>the</strong> answer is PRI’s The World®, <strong>WGBH</strong>’s award-winning daily internationalradio series (co-produced with PRI and <strong>the</strong> BBC World Service) carried by morethan 300 public stations nationwide and online at <strong>the</strong>world.org.Every day, The World’s on-<strong>the</strong>-ground reporters seek out stories that transcendborders and boundaries—stories that would o<strong>the</strong>rwise remain untold. Case inpoint: its 2012 five-part series Cancer in <strong>the</strong> Developing World. America has wagedwar on cancer for more than 40 years, but in developing countries, <strong>the</strong> fight hasbarely begun. The series starts with a compelling question: What political, cultural,and logistical obstacles make tackling cancer so difficult across most of <strong>the</strong> globe?Listeners meet a Ugandan physician who until recently was <strong>the</strong> only oncologistin his nation of 30 million people. They hear about a low-cost cervical cancer testbeing rolled out in India that has <strong>the</strong> potential to save <strong>the</strong> lives of tens of thousandsof women <strong>the</strong>re each year. They discover <strong>the</strong> insidious link between infectious diseasesand cancer, and meet <strong>the</strong> scientists in <strong>the</strong> US and Africa who are working to unravelhow viruses and bacteria cause malignancies in an effort to break that deadly cycle.The World’s distinctive reporting continues online, with multimediastories, podcasts, and its popular Geo Quiz and Global Hit features that toge<strong>the</strong>rextend The World’s impact and reach, drawing more than 300,000 unique visitorsevery month.<strong>the</strong> greatest olympians you’ve never seenIt happens every two years: <strong>the</strong> torch, <strong>the</strong> stadiums, <strong>the</strong> crowds,<strong>the</strong> elite athletes from around <strong>the</strong> world. No, not <strong>the</strong> Olympics,but ano<strong>the</strong>r significant global event: <strong>the</strong> Paralympic Games. In 2012,<strong>WGBH</strong> gave PBS its first Web-original documentary series inMedal Quest, an unprecedented view of world-class athletes withphysical disabilities (military veterans among <strong>the</strong>m) training andcompeting for <strong>the</strong> gold, silver, and bronze.1.75MILLION2.5MILLIONUNIQUE VISITORS TURNED TOFRONTLINE’S WEBSITE DURINGTHE MONTH BEFORE THE2012 PRESIDENTIAL ELECTIONLISTENERS TUNEIN PRI’S THE WORLD ®EVERY WEEKfollowing <strong>the</strong> moneyYou want to get a handle on <strong>the</strong> economy,including <strong>the</strong> 2008 financial meltdown,yet you’d be hard pressed to define acredit default swap. Frontline is <strong>the</strong>re foryou, with Money, Power & Wall Street,its epic four-hour 2012 investigationthat takes you into <strong>the</strong> belly of <strong>the</strong>crisis, through <strong>the</strong> inner workings of <strong>the</strong>big banks, <strong>the</strong> regulators, <strong>the</strong> fledglingObama administration, and <strong>the</strong> biggestgovernment bailout in US history.Frontline offers you <strong>the</strong> chance to takean even deeper dive into such onlinecontent as a searchable video archiveof 17 of <strong>the</strong> full original interviewsbehind <strong>the</strong> series. This is just oneexample of how <strong>the</strong> signature <strong>WGBH</strong>series has expanded its online and socialmedia initiatives to give greater visibilityand a longer life to <strong>the</strong> concepts andstories embedded in its long-formfilms—all part of a commitment toprovide <strong>the</strong> information and analysisthat give you a profoundly deeperunderstanding of critical issues. It’s adifference <strong>the</strong> public appreciates: in <strong>the</strong>past year alone, Frontline’s online videoviewing grew 40 percent.8 <strong>WGBH</strong> ANNUAL REPORT 2012 | 2013 9


news from all angles170,000+BOSTON-AREA VIEWERS WATCHGREATER BOSTON EVERY MONTHHyperlocal and Far-ReachingThere’s a new newsroom at <strong>WGBH</strong>, one that brings toge<strong>the</strong>r <strong>the</strong> talent and resourcesof our radio, TV, and digital news teams to focus on <strong>the</strong> stories that matter to ourregion and world. Stories like those covered in our fall 2012 30 Issues in 30 Days seriesthat looked at everything from <strong>the</strong> politics of climate change and <strong>the</strong> implications ofrising water temperature on New England’s economy and coastline, to <strong>the</strong> challenges offunding education in <strong>the</strong> Bay State. <strong>WGBH</strong> News brought <strong>the</strong>se stories home to audiencesacross all platforms, throughout <strong>the</strong> day: from our local Morning Edition hosted by BobSeay, to our midday local radio/online talk show Boston Public Radio with Callie Crossley,to our weeknight public affairs television series Greater Boston with Emily Rooney.We’re also uncovering important stories, like senior reporter Phillip Martin’saward-winning investigative series on human trafficking. Smuggling of human beingsfor purposes of forced labor and sexual exploitation now is <strong>the</strong> third largest source ofprofits for international organized crime, behind only drugs and guns, according toUnited Nations and State Department reports. And it’s happening right under our noses.89.7 <strong>WGBH</strong>’s Martin recently teamed up with The World, Marketplace, Public RadioExchange, and The Huffington Post to present a multi-part public radio investigationof human trafficking and <strong>the</strong> people who are working to end it. The investigation tookMartin from Boston to Bangkok to reveal a crime epidemic hidden in plain sight.Big stories with a hyperlocal focus, and far-reaching implications…only on<strong>WGBH</strong> News.classical24 hours a dayAn Ever-Deepening Partnership<strong>WGBH</strong>’s partnership with <strong>the</strong> Boston Symphony Orchestra began <strong>the</strong> daywe signed on <strong>the</strong> air in 1951. This powerful legacy also is a roadmap forClassical New England’s future, as we continually deepen our relationship with <strong>the</strong>BSO to enrich <strong>the</strong> experience of listeners. Our organizations have joined forces tomake concert broadcasts of <strong>the</strong> BSO at Symphony Hall and Tanglewood, and of<strong>the</strong> Boston Pops Orchestra, accessible to more people in more places, and in moreways, than ever before.This year, Classical New England partnered with public radio stations in Maine,Vermont, Connecticut, and upstate New York to bring syndicated BSO broadcasts to<strong>the</strong>ir listeners. And classical music lovers around <strong>the</strong> world now can enjoy expandedaccess to BSO live concerts—free and on demand, online at both <strong>WGBH</strong> and <strong>the</strong> BSOfor up to a year after <strong>the</strong> original performance. We also are piloting an unparalleledaudiophile experience via our BSO Concert Channel. This high-bitrate, uncompressedonline channel offers an around-<strong>the</strong>-clock stream of BSO concert broadcasts—making <strong>WGBH</strong> <strong>the</strong> first public media service in <strong>the</strong> nation to provide a continuous,premier-quality audio stream of live concerts by one of <strong>the</strong> world’s great orchestras.No matter how and where <strong>the</strong>y listen, BSO concert audiences are greeted by <strong>the</strong>new <strong>WGBH</strong> hosting duo of Cathy Fuller and Ron Della Chiesa, whose knowledgeand rapport enhance <strong>the</strong> performances.widening <strong>the</strong> tentWorld Channel, <strong>WGBH</strong>’s expanded national TV and Web service,offers <strong>the</strong> best of PBS news and nonfiction programming alongwith unique series like AfroPop and Pacific Heartbeat. World alsoproduces original series like America ReFramed, independent filmsby, about, and for communities of difference. And partnering withWorld deepens our longstanding local TV/Web series Basic Black’sexploration of provocative topics, from <strong>the</strong> phenomenon of “hipsterracism” to a<strong>the</strong>ism in communities of color.57%GROWTHIN LISTENERSHIP (AMONG ADULTS25 TO 54) FOR OUR MIDDAYLOCAL NEWS PROGRAMMINGIN 2012 CONFIRMS 89.7 <strong>WGBH</strong>’SWIDESPREAD APPEALCLASSICAL MUSIC IS A UNIVERSAL LANGUAGE, ONEWITH A DISCERNIBLE NEW ENGLAND ACCENT. <strong>WGBH</strong>HAS BEEN SHARING OUR REGION’S CLASSICAL RICHES FORMORE THAN SIX DECADES. IN THAT TIME, WE’VE SEEN ANEXPLOSION OF OUTSTANDING TALENT AND VENUES. NOWONDER <strong>WGBH</strong> HAS GREATLY EXPANDED OUR CLASSICALNEW ENGLAND SERVICES. THROUGH BROADCAST, SYNDI-CATION, AND ONLINE CHANNELS, WE’RE CONNECTINGAUDIENCES EVERYWHERE WITH THE BEST FROM AROUNDTHE WORLD AND HERE AT HOME, EVERY SINGLE DAY.watch your radio!Music may be an aural art, but <strong>the</strong> making of it isdefinitely a visual—and visceral—experience. <strong>WGBH</strong>captures <strong>the</strong> energy of live performance from our FraserPerformance Studio in HD video as well as in sound.Today, a growing audience is clicking on <strong>the</strong>se shortformvideos on <strong>WGBH</strong>’s Vimeo and YouTube channels,as well as classicalnewengland.org to see <strong>the</strong> virtuosityand athleticism of top-flight musicians.UNIQUE STREAMING SESSIONS ANNUALLY GIVE CLASSICALNEW ENGLAND, WITH ITS SIX MUSIC CHANNELS, ONE OFTHE LARGEST ONLINE AUDIENCES FOR CLASSICAL MUSICIN ALL OF PUBLIC RADIO10 <strong>WGBH</strong> ANNUAL REPORT 2012 | 2013 111.67MILLION


fiscal updatefy12WITH A YEARLYFEDERAL INVESTMENT OFStrong community support combined with careful fiscal management enabled <strong>WGBH</strong> to successfully balance itsoperating budget for <strong>the</strong> 32nd consecutive year. In <strong>the</strong> face of a rapidly evolving media environment and a sluggisheconomy, <strong>WGBH</strong>’s disciplined commitment to fiscal prudence, public service, and editorial integrity kept us on track.Our proactive, dynamic budget review process helped us achieve strategic, though difficult, reductions that ensured<strong>the</strong> preservation of our programs and services.Our program services for New England-area audiences were supported primarily by viewers and listeners, regional businesses,and federal Community Service Grants from <strong>the</strong> Corporation for Public Broadcasting. Program venture funds garneredfrom previous capital campaigns and o<strong>the</strong>r sources augmented major individual contributions to provide bridge funding,enabling <strong>WGBH</strong> to move forward with <strong>the</strong> development of new productions for local and national broadcast as well as ourdigital channels and services. Even in challenging economic times, we were successful in securing funds for <strong>the</strong> first seasonof two new national TV series: Market Warriors and Broadway or Bust. We expanded <strong>the</strong> scope of our regional series, High SchoolQuiz Show, to include a production apprenticeship for Boston Public School students and City Year corps members, and enteredinto a partnership with our fellow public station, New Hampshire Public Television, to leverage <strong>the</strong> strengths and efficienciesof a pioneering regional model for <strong>the</strong> public broadcasting system.Our national productions for television and <strong>the</strong> Web were funded primarily by directed grants from corporations, foundations,government agencies, and PBS stations. Our media access technologies for people with disabilities were supported by strategicpartnerships, federal grants, and <strong>the</strong> sale of services.FISCAL OUTLOOK<strong>WGBH</strong> will continue to monitor expenses and resource allocations carefully in FY13. Our budget reflects aresponsible balance between managing expenses to match available revenue and retaining our capacity to meet<strong>the</strong> demand for new programs, emerging technologies, and regional services. Generous membership supportallows us to continue to provide valuable services to audiences across New England. Grants from foundations,corporations, government agencies, and public broadcasting entities enable us to produce programs, websites, andnew-media applications for <strong>the</strong> nation…and world. Thanks to all our supporters for your generous contributions.Sources FY12 FY11Grants and contracts $103,210,000 $100,568,000Contributions from individuals 23,615,000 23,910,000Community Service Grants (CSGs) fromCorporation for Public Broadcasting7,423,000 8,194,000This prudent fiscal approach allowed <strong>WGBH</strong> to maintain its position among <strong>the</strong> nation’s leading public media organizations—as a major producer of high-quality programs and content for TV, radio, <strong>the</strong> Web, mobile devices, and o<strong>the</strong>r media; as aRoyalties, video, and foreign distribution 4,201,000 2,549,00015%individuals$1.35provider of media access services for people with vision or hearing impairments; and as an originator of educational mediaIn-kind contributions and donated services 6,501,000 5,585,0006%PER AMERICANo<strong>the</strong>rfor teachers, students, and parents.O<strong>the</strong>r (including PBSd, local sponsorship, outside27,643,000 22,477,000PER YEARcaptioning and sales)<strong>WGBH</strong> AND PUBLIC STATIONSNATIONWIDE RETURN SIXTIMES THAT AMOUNT INPROGRAMS AND SERVICESOPERATIONS: SOURCES AND USESNet transfers from <strong>WGBH</strong> program funds forprogramming and reserves2,943,000 3,518,000Total sources $175,536,000 $166,801,000Operating ExpensesProgram development and production (includes TV, radio,Web, new media, instructional, and access technologies)$108,779,000 $105,852,000Broadcast (public TV and radio program services) 12,923,000 12,348,000Educational services and program information 11,264,000 9,489,000Support services and reserves 42,570,000 39,112,000Total expenses $175,536,000 $166,801,000Excess of operating sources over expenses and transfers _ _Components of Net AssetsUndesignated $13,418,000 $10,685,000Grants for future programming* 48,021,000 74,479,000Capital campaign, debt service, and Board-designated funds** 164,632,000 163,234,000Endowment (market value) 65,220,000 63,800,000Total components of net assets $291,291,000 $312,198,000* In accordance with accounting principles, multi-year grants for production are recognized completely in <strong>the</strong> year <strong>the</strong>y are received, resulting insignificant swings in this balance** This includes <strong>the</strong> net present value of future revenue streams5%foundations4%service revenue1%program funds5%government agencies8%royalties andlicense fees3%instructionaland interactive5%program developmentand reserves4%access services5%support services15%local tv productionand broadcast14%royalties4%investment incomeFY12 SOURCES OF FUNDING7%corporationfor publicbroadcasting31%pbs stations1%investments13%corporate support4%in-kindcontributionsFY12 FUNDING SOURCES FOR <strong>WGBH</strong>’SNEW ENGLAND TV AND RADIO SERVICES8%local businesssponsors13%federal (csgs)9%media accessFY12 MAJOR ACTIVITIES10%radio productionand broadcast52%generalaudience tvprogramming6%children’s tvprogramming41%audience support11%o<strong>the</strong>r, includingprogram funds14<strong>WGBH</strong> ANNUAL REPORT 2012 | 2013 15


wgbh, <strong>the</strong> power of public media: innovative content…and critical acclaim<strong>WGBH</strong> SERVES NEW ENGLAND, THE NATION, ANDTHE WORLD WITH SMART, EDUCATIONALLY RICH,ENTERTAINING CONTENT INNOVATIVELY PRODUCEDFOR TV, RADIO, THE WEB, MOBILE DEVICES, ANDEMERGING PLATFORMS. AS MEDIA OPTIONS EXPAND,OUR IMPACT AND OUR REACH KEEP GROWING.<strong>WGBH</strong> IS…• PBS’S LEADING PRODUCER OF CONTENT for television,<strong>the</strong> Web, and mobile devices, and a major supplier ofprograms heard nationally on public radio and online• PUBLIC BROADCASTING FOR NEW ENGLAND, withmultiple TV channels (2, 44, World Channel, Create, ’GBHKids; WGBY in Springfield) and news and classical musicradio services (Classical New England; 89.7 <strong>WGBH</strong>, BostonPublic Radio; WCAI, Cape and Islands Radio), available on<strong>the</strong> air and online, reflecting <strong>the</strong> issues and cultural richesof our region• A PIONEER IN EDUCATIONAL MULTIMEDIA forteachers, students, and families, and in media accesstechnologies for people with vision or hearing disabilities• A CONNECTOR, bringing toge<strong>the</strong>r public media stationsand production partners in innovative collaborations toimprove efficiencies and maximize resources for creatingnew content in <strong>the</strong> public interest• A TRUSTED PUBLIC MEDIA PARTNER, working closelywith communities, cultural organizations large and small,and educational institutions throughout <strong>the</strong> region andacross <strong>the</strong> country• A “TOWN SQUARE” where more than 25,000 visitorscame though our doors in 2012 for screenings, discussions,debates, performances, events, and toursMILLIONS OF PEOPLE COUNT ON <strong>WGBH</strong> PRODUCTIONSAND SERVICES EVERY WEEK. AND IT ALL HAPPENSTHANKS TO YOUR GENEROUS SUPPORT.2012–2013 <strong>WGBH</strong> productionsand presentationsON TV AND THE WEBAmerica’s Test KitchenAmerican ExperienceAntiques RoadshowAsk This Old HouseBasic BlackBeat <strong>the</strong> Press (weekly editionof Greater Boston)Broadway or BustCook’s Country fromAmerica’s Test KitchenFrontlineFood Trip with Todd EnglishGreater BostonHigh School Quiz ShowInvitation to World LiteratureJustice: What’s <strong>the</strong> Right Thing to Do?Lidia Celebrates AmericaLidia’s ItalyLidia’s Italy in AmericaMarket WarriorsMasterpiece (Classic,Contemporary, Mystery!)Mind of a ChefNeighborhood KitchensNovaNova ScienceNowOpen Studios with Jared BowenPoetry EverywhereRough Cut—Woodworkingwith Tommy MacSimply MingThe Goat Rodeo Sessions Live!The Victory GardenThis Old HouseFor childrenArthurBetween <strong>the</strong> LionsCurious GeorgeFetch! with Ruff RuffmanMartha SpeaksPeep and <strong>the</strong> Big Wide WorldPostcards from BusterIN COMMUNITIESA Christmas Celtic SojournBark about BooksDot DivaEngineer Your LifeMartha Speaks Reading BuddiesNext Generation Preschool MathTime to Invent<strong>WGBH</strong> ApprenticeshipON RADIO AND THE WEBClassical New EnglandArias and Barcarolles with Cathy FullerBach MinutesBeethoven: New Discoveries andFond FarewellsBaroque in Boston with Laura CarloBoston Baroque Gala First Day ConcertBoston Camerata: A Medieval ChristmasBoston Early Music Festival ConcertsBoston Children’s Chorus Holiday ConcertBoston Philharmonic in ConcertBoston Pops Live BroadcastsBoston Symphony Orchestra Live Broadcastsfrom Symphony Hall and TanglewoodBSO on RecordCafé EuropaClassical Music with Ray BrownClassical Music with Laura CarloClassical Music with Cathy FullerClassical Music with James David JacobsClassical Music with Alan McLellanClassical Music with Cheryl WilloughbyConcerts from <strong>the</strong> Isabella StewartGardner MuseumCNE JournalDiscover <strong>the</strong> Discovery Ensemble—Live in ConcertDrive Time LiveHandel’s Messiah Live from<strong>the</strong> Handel and Haydn SocietyIn PerformanceKeith’s Classical CornerLive from FraserLive from TanglewoodMozart and <strong>the</strong> Levins from Boston BaroqueMusic from <strong>the</strong> Era of Downton AbbeyNew England Summer FestivalsNew Year’s Day from Vienna(a co-production with ORF inpartnership with <strong>the</strong> EBU)Sonatas and Partitas—An Eveningof J.S. BachSunday ConcertTanglewood 75: Boston SymphonyOrchestra Gala ConcertsTanglewood TodayThe Bach Hour with Brian McCreathThe Colors of Claude Debussy: 150thBirthday SpecialThe One O’Clock ReportClassical New England onlinechannels and podcastsBenchmarks: Piano Podcastwith Cathy FullerBoston Early Music ChannelBSO Concert ChannelClassical New England Live StreamClassical Performances PodcastKids Classical ChannelThe Bach ChannelThe Holiday Channel89.7 <strong>WGBH</strong>, Boston Public RadioCULTUREA Celtic SojournAmerica’s Test Kitchen RadioEric in <strong>the</strong> EveningJared Bowen’s Arts AheadJazz DecadesLive from ScullersToast of <strong>the</strong> NationNEWS AND PUBLIC AFFAIRSMorning Edition with Bob SeayAll Things Considered with JordanWeinsteinAction Speaks!Boston Public RadioInnovation HubLiving Lab (WCAI)Nova MinutePRI’s The World® (<strong>WGBH</strong> co-productionin partnership with PRI and BBCWorld Service)The Point with Mindy Todd (WCAI)The Takeaway (<strong>WGBH</strong> co-productionwith WNYC and PRI in partnershipwith BBC World Service and The NewYork Times)The Xconomy ReportWeekend Edition with Cristina QuinnEXCLUSIVELY ON THE WEBBasic Black BroadbandCelebrating Julia ChildFenway at 100Forum NetworkMedal QuestPlanet TakeoutProducers’ Workshop OnlineSecret Life of Scientists & Engineers (Nova)<strong>WGBH</strong> Arts<strong>WGBH</strong> Music Vimeo Channel<strong>WGBH</strong> Music YouTube Channel<strong>WGBH</strong> productions earnedmany of broadcasting’s tophonors in 2012. This year’saward highlights include:16 <strong>WGBH</strong> ANNUAL REPORT 2012 | 2013 17For childrenDesign Squad NationLOOP ScoopsPBS Kids LabFor teachers and studentsPBS LearningMedia TMTeachers’ DomainTeachers’ Domain ProfessionalDevelopmentMassachusetts Teachers’ DomainASCEville (kids/engineering careers)Beginning Education, Early Childcareat HomeInspiring Adolescent LiteracyMaking <strong>the</strong> CaseTeaching American History MassachusettsTeaching EngineeringTeaching Expository WritingMOBILE APPLICATIONSiPhone and/or iPad AppsA Celtic Sojourn Radio (iPhone, iPodtouch, iPad)All Classical <strong>WGBH</strong> (iPhone, iPodtouch, iPad )American Experience: Abolitionist Mapof America (iPhone, iPad)Antiques Roadshow (iPhone,iPod touch, iPad )Antiques Roadshow: DiscoveringAmerica’s Hidden Treasures (iPad)Explore! <strong>WGBH</strong> Member Guide (iPad,laptop, and desktop)Nova Elements (iPad)Poetry Everywhere (iPhone, iPod touch,iPad)<strong>WGBH</strong> (iPhone, iPod touch, iPad))<strong>WGBH</strong> Impact Stories (iPad)For childrenArthur: DW’s Unicorn Adventure(iPhone, iPod touch, iPad)Between <strong>the</strong> Lions: Monkey Match(iPhone, iPod touch, iPad)Fetch!: Lunch Rush (iPhone, iPod touch,iPad)Martha Speaks: Dog Party (iPhone, iPodtouch, iPad)Martha Speaks: Story Maker (iPhone)Martha Speaks: Word Spinner (iPad)Peep and <strong>the</strong> Big Wide World—PaintSplat (iPhone, iPod touch, iPad)Peep and <strong>the</strong> Big Wide World—HouseHunt (iPhone, iPod touch, iPad)Peep and <strong>the</strong> Big Wide World—Hide andPeep (iPhone, iPod touch, iPad)Peep and <strong>the</strong> Big Wide World—Quack’sApples (iPhone, iPod touch, iPad)Peep and <strong>the</strong> Big Wide World—SoundsLike Fun (iPhone, iPod touch, iPad)Peep and <strong>the</strong> Big Wide World—TrashStash (iPhone, iPod touch, iPad)The Greens: Light It Right (iPhone, iPodtouch, iPad)DTV mobile/TV<strong>WGBH</strong> 2’GBH KidsDTV mobile/Radio89.7 <strong>WGBH</strong>Classical New EnglandJazz with Eric JacksonThe Beat of BryantTELEVISIONGEORGE FOSTER PEABODY AWARDAmerican Experience—Triangle Fire,Freedom Riders, Stonewall UprisingALFRED I. DUPONT-COLUMBIAUNIVERSITY AWARDS (SILVER BATON)Frontline—The InterruptersFrontline—Opium BridesGOLDEN GLOBE® AWARDMasterpiece—Downton AbbeyEMMY® AWARDSCreative ArtsMasterpiece—Downton Abbey (2 awards)Masterpiece—Great Expectations(4 awards)Masterpiece—Page EightNews and DocumentaryFrontline—Revolution in CairoFrontline—Syria UndercoverPrimetimeMasterpiece—Downton Abbey(supporting actress: Maggie Smith)New EnglandMaria Hinojosa: One-on-OneWGBY—Theatre on <strong>the</strong> Edge:Growing ArtAAAS KAVALI SCIENCEJOURNALISM AWARDNova—Cracking Your Genetic CodeARCHAEOLOGY CHANNEL AWARDSNova (2 awards)CINE GOLDEN EAGLE AWARDSAntiques RoadshowBroadway or BustNova (5 awards)INDEPENDENT SPIRIT AWARDFrontline—The InterruptersINVESTIGATIVE REPORTERS &EDITORS AWARDFrontline—Post MortemJACKSON HOLE SCIENCE MEDIAAWARDSNova (3 awards)KECK NATIONAL ACADEMIES AWARDNova—Smartest Machine on EarthNATIONAL ACADEMIESCOMMUNICATION AWARDNova—Smartest Machine on EarthNIH CARE MANAGEMENTFOUNDATION TELEVISION ANDRADIO JOURNALISM AWARDWGBY—Autism: Coming of AgeNATIONAL PRESS CLUBARTHUR C. ROWSE AWARDGreater Boston’s Beat <strong>the</strong> PressNATIONAL EDUCATIONAL TELE-COMMUNICATIONS ASSOC. AWARDHigh School Quiz ShowPARISCIENCE AWARDNova—The Fabric of <strong>the</strong> Cosmos:What Is Space?PRODUCERS GUILD OF AMERICAMasterpiece—Downton AbbeyRALPH LOWELL AWARDRebecca Eaton, MasterpieceS.E.T. AWARDSNova—Smartest Machine on Earthand Making StuffSPIRIT AWARDFrontline—The InterruptersTELLY AWARDSLidia Celebrates America: Holiday Tableand Traditions (silver)Rough Cut—Woodworking withTommy Mac (2 bronze)Simply Ming (bronze)UK NATIONAL TELEVISION AWARDMasterpiece—Downton Abbey (best drama)WRITERS GUILD OF AMERICA AWARDSFrontline—Doctor HotspotFrontline—Educating Sergeant PantzkeFrontline—Top Secret AmericaFrontline—Wiki SecretsRADIOAMERICAN WOMEN IN RADIOAND TELEVISION GRACIE AWARDThe World (anchor Lisa Mullins)MASSACHUSETTS ASSOCIATEDPRESS BROADCASTING AWARDWCAI—Anatomy of AllureNATIONAL COUNCIL ON CRIMEAND DELINQUENCY PASS AWARD89.7 <strong>WGBH</strong>—DJ Henry and <strong>the</strong>Training of PoliceOVERSEAS CLUB OF AMERICALOWELL THOMAS AWARDThe World—Afghanistan: Ten Years OnPUBLIC RADIO NEWS DIRECTORASSOCIATION AWARDSWCAI (4 awards)RADIO TELEVISION DIGITALNEWS ASSOCIATIONEDWARD R. MURROW AWARDFacing Alzheimer’s: The Care Givers’ChallengeOccupy Boston (continuing coverage)OUTREACH/ACCESSCLARION AWARDNova: Making Stuff Activity GuideFCC CHAIRMAN’S AWARD FORADVANCEMENT IN ACCESSIBILITYCarl and Ruth Shapiro Family NationalCenter for Accessible Media at <strong>WGBH</strong>NATIONAL HEALTH INFORMATIONAWARDWhen Someone You Know Has CancerWEBAD CLUB OF BOSTONExplore! The Member Guide (iPad)AMERICAN INSTITUTE OF PHYSICSSCIENCE COMMUNICATION AWARDNova—The Amazing Atomic ClockCREATIVE ARTS EMMYDesign Squad NationDAVEY AWARDSMedal Quest: American Athletes and <strong>the</strong>Paralympic Games (gold, silver)ONLINE NEWS ASSOCIATIONFrontlinePARENTS’ CHOICE AWARDDesign Squad Nation (gold)Fetch! Lunch Rush App (silver)PR NEWS DIGITAL PR AWARDMasterpiece—Downton Abbey, Season 2(digital fan engagement)W3 AWARDSAmerican Experience (gold)


wgbh leadershipWe are grateful to <strong>the</strong> followingleadership committees and boardsfor <strong>the</strong>ir generous communityspirited commitment to advancing<strong>WGBH</strong>’s educational mission.COMMITTEES1 Audit2 Commercial Policies3 Compensation4 Emerging Media andTechnologies5 Finance6 Investment7 Marketing andCommunications8 Music9 Overseers Executive10 Overseers Nominating11 Strategic Working Group12 Trustee Executive13 Trustee NominatingJoint Trustee/OverseerCommitteeRalph Lowell SocietyCommitteeMelinda Alliker RabbChairKathleen AmesEdye BakerJeffrey P. BealeTerrie F. BloomEmily J. BrownMary L. CornilleJoan CrowleyLynn Bay DaytonJohn J. Doyle, Jr.Janet B. FitzgibbonsDianne L. GreggWilliam C.S. HicksEdna KaplanSusan B. KaplanPolly Wroe KnowlesMarilyn KucharskiKaren LevyWilliam A. LowellSusan LuoCarolyn A. LynchOscar F. MalcolmCaroline MortimerHarriet NezerJane M. PappalardoElizabeth A. W. RogersGloria RoseKathleen B. SherbrookeRalph SheridanRichard N. SilvermanCynthia L. StraussGeneva S. ThorndikeWat H. TylerSimone S. WinstonRobert E. GalleryEx-OfficioAmos B. Hostetter, Jr.Ex-Officio<strong>WGBH</strong> Corporate ExecutiveCouncilSandy LishChairThe Castle GroupFrancine AchbarNew Center for Arts & CultureJane AlpersDenneen & CompanyVicki AmalfitanoBrigham and Women’s HospitalDan AntonellisSuffolk ConstructionMike ArminiNor<strong>the</strong>astern UniversityChristine ArmstrongMorgan Stanley Smith BarneyCarol BrennanMassachusetts Eye and EarEric BurtWells Fargo AdvisorsBarbara CalauttiDeloitte & Touche USA llpBarbara CipollaDigitasMargaret CoughlinBoston Children’s HospitalCharlie CurtisWelch & ForbesDavid DalenaThe Huntington Theatre CompanyMichelle DavisFranklin W. Olin College of EngineeringAdrienne Davis-BrodyADB Marketing CommunicationsBob DuffyMassachusetts Teachers AssociationWendy FosterBig Bro<strong>the</strong>rs Big Sisters of MassachusettsBayGreg GatlinSuffolk UniversityMike GrandinettiHult International Business SchoolJennifer HarringtonHATCH Marketing llcScott HartmanLahey ClinicJerome HellerLandVest, Inc.Amy R. Holland-CraftonBoston BalletSally D. JacksonJackson & Co.Mahmud S. JafriDover Rug & HomeBrian KennyHarvard Business SchoolSandra KingSTKing AssociatesKa<strong>the</strong>rine KlinglerSovereign and SantanderDeWayne LehmanUniversity of Massachusetts BostonCindy MackeyMuseum of ScienceMichael MahonDunkin’ DonutsTerence McCourtGreenberg Traurig, llpMark McKennaPutnam Investments, llcBruce MittmanMittcomMark O’DayComcast Cable Communications Inc.Larry O’TooleGentle Giant Moving Company, Inc.Chris PapeGenuine InteractiveDavid PerryBentley UniversityCarol PhelanNew England Conservatory of MusicJohn ReillyMFS Investment ManagementDusty RhodesConventures, Inc.Roger SametzSametz Blackstone AssociatesGeorge SchwartzBoston Private Bank & Trust CompanyMarci SindellHarvard Vanguard Medical Associatesand Atrius HealthSteven SingerDana-Farber Cancer InstituteLinda SwainJones Lang LaSalleJesse ThompsonBunker Hill Community CollegeSheryl TraylorDentaQuestJack WrightCelebrity Series of Boston<strong>WGBH</strong> Community AdvisoryBoardTeresita RamosCo-ChairJason TalbotCo-ChairEvelyn BarahonaAaron BatesLauren BroadhurstIra ChanJanelle ChanStacy CowanGeorge EmlenPaola FerrerLeslie Wu FoleyAstrid GlynnAlex GómezTed LewisPaul Hart MillerMaria Burns OrtizNancy RousseauAmy RuellEnrique ShadahRosemary Jordano ShoreTak ToyoshimaMary TroxellClaire WadlingtonAllen WannamakerChi Chi Wu<strong>WGBH</strong> Science VisitingCouncilNorman R. AugustineRetired Chairman and CEO, LockheedMartin CorporationHenry Becton, Jr.Vice Chair, <strong>WGBH</strong> EducationalFoundationJoshua Boger, PhDRetired Founder and CEO,Vertex PharmaceuticalsDr. Michael S. BrownNobel Laureate and Paul J. ThomasProfessor of Molecular Genetics andDirector of <strong>the</strong> Jonsson Center forMolecular Genetics, UT SouthwesternDouglas CarlstonChairman and CEO, Tawala SystemsFrancisco D’SouzaPresident and CEO, CognizantTechnology SolutionsAl KapoorChairman/President, MillenniumVentures GroupDavid H. KochExecutive Vice President,Koch Industries, Inc.Carolyn A. LynchPresident, The Lynch FoundationMichael C. RuettgersRetired Chairman, EMC Boardof DirectorsRoger W. SantCo-Founder and Chairman Emeritus,The AES CorporationCamilla SmithVice President and Trustee, LSB LeakeyFoundationHenri TermeerFormer CEO, Genzyme CorporationMarshall TurnerFormer Chairman and CEO, DupontPhotomasks, Inc.Dr. Charles M. VestPresident, National Academyof Engineering<strong>WGBH</strong> Overseers AdvisoryBoardMaureen Alphonse-Charles 10Joseph F. Azrack 6Edye BakerHope Lincoln BakerMolly G. BondLeigh Bonilla Braude, Esq.Judith A. BrodkinBlair Brown 7Emily J. BrownLawrence H. CoburnMary L. Cornille 8Robert E. Cowden IIIMartha H.W. CrowninshieldF. Davis DassoriThomas Devlin 7Janet B. FitzgibbonsDean W. FreedRuthanne Fuller 4Arthur GoldenSylvia GosnellStephen A. Greyser 7Jon L. Hagler 6Daphne HatsopoulosCa<strong>the</strong>rine E.C. Henn 4William C.S. Hicks 4Arthur HindmanRoy A. Hunt III 7Susan HunterJ. Atwood Ives 10Patricia IvesMahmud S. JafriElizabeth B. JohnsonPeter KaroffStephen P. Kaufman 4Ranch C. Kimball 10Sandra T. King 7Nancy KlavansJohn M. KucharskiEdward H. Ladd 7Philip L. LaddRobert A. LawrenceDeborah Smith LeightonAnne R. LovettPeter S. LynchChester R. Messer II 4R.T. Paine MetcalfE. Bradley Meyer 4Jennifer L. Miller 2, 7Rodger P. NordblomJane M. Pappalardo 8H. Bradlee Perry 1Slocumb Hollis Perry 7Beth K. Pfeiffer 4Daniel Pierce 2Melinda A. Rabb 2, 9Roderick K. Randall 4, 7John R. Regier 2Harvey Rosenthal 1, 7Helen Chin SchlichteAnn SchwarzKathleen B. SherbrookeHelen B. SpauldingSusan P. Stickells 6May TakayanagiAnn TenenbaumW. Nicholas Thorndike 2Rosamond B. VauleJoan Wallace-Benjamin, PhDJennifer M. WalskeMiriam Gillitt Winer 4Leverett L. WingNicholas T. Zervas, MDcreated and produced at wgbh bostonPROJECT MANAGER/EDITOR Susan ReedWRITERS Susan Geib, Susan ReedDESIGNER Danielle PierceLISTS COORDINATION Daryl CannonSTRATEGIC RESEARCH Kristen HurleyAWARDS COORDINATION Jackie FucePRINT PRODUCTION Lenore Lanier GibsonPHOTO RESEARCH Leah Weisse, Julie Ecker<strong>WGBH</strong> CONSTITUENT COMMUNICATIONSDIRECTOR Cynthia BronerASSOCIATE DIRECTOR Susan Reed<strong>WGBH</strong> CREATIVEDIRECTOR Piper RankineASSOCIATE CREATIVE DIRECTOR Alison Kennedy©2013 <strong>WGBH</strong> EDUCATIONAL FOUNDATIONrememberinghelene rabb cahnersThe <strong>WGBH</strong> community mourns<strong>the</strong> passing in 2012 of HeleneRabb Cahners, <strong>the</strong> first womanto hold <strong>the</strong> position of ViceChair of our Board of Trustees.Her generosity of spirit, senseof inclusiveness, and genius forwinning people over werelegendary. She helped pioneer<strong>the</strong> establishment of <strong>WGBH</strong>’sBoard of Overseers andchampioned <strong>the</strong> Ralph LowellSociety, serving as its honorarysourcesco-chair for many years. A civicleader who served on morethan 30 Greater Bostonorganizations, Cahners was atireless advocate for <strong>WGBH</strong>and our public media mission.PAGE 1: <strong>WGBH</strong> IS SINGLE LARGEST PRODUCER FOR PBS (HARRIS INTERACTIVE QUICKQUERY, 2/12) • PAGE 3: 42% OF HOUSEHOLDSTHAT WATCH <strong>WGBH</strong>’S KIDS’ SERIES ARE AFRICAN AMERICAN OR HISPANIC (NTI, 9/19/11-9/23/12); ARTHUR: 1 MILLION FACEBOOK FANS(PBS KIDS, NOV. 2012); 86% OF PARENTS WHOSE CHILDREN WATCH CURIOUS GEORGE...(2012 CONCORD EVALUATION GROUP STUDY);CURIOUS GEORGE IS TOP-RATED SERIES, KIDS 2-5 (NTI, 12/26/2011-11/25/2012) • PAGE 4: 1,750,000+ STUDENTS WITH DISABILITIES CANBENEFIT FROM ACCESSIBLE RESOURCES ON PBSLM (US CENSUS BUREAU, AMERICAN COMMUNITY SURVEY 2010, “SCHOOL-AGEDCHILDREN WITH DISABILITIES IN US METROPOLITAN STATISTICAL AREAS: 2010,” AND PBS LEARNING MEDIA, 2012); MARTHA IPHONEAPP GIVES KIDS A 31% VOCABULARY BOOST (ROCKMAN ET. AL. STUDY, JOAN GANZ COONEY CENTER REPORT); 500,000+ USEDUCATORS HAVE ACCESS TO PBSLM (PBS LEARNINGMEDIA, 2012); 42 STATES OFFER PBSLM TO EDUCATORS THROUGH LOCAL PTVSTATIONS (PBS LEARNINGMEDIA, 2012) • PAGE 5: 5.7 MILLION VIEWERS WATCHED INITIAL BROADCAST OF DEATH AND THE CIVIL WAR(NTI, 9/18-9/24/12); NEARLY 59,000 ONLINE VIEWS OF DEATH AND THE CIVIL WAR OVER FIRST FOUR WEEKS (GOOGLE ANALYTICS,9/18-10/15/12) • PAGE 6: 17.1 MILLION VIEWERS TUNED IN DOWNTON ABBEY SEASON 2 (NTI, 1/8-2/19/12) • PAGE 7: 150,000+VIEWS/2012 OF <strong>WGBH</strong> MUSIC’S VIDEO CHANNELS (YOUTUBE) • PAGE 9: 2.5 MILLION LISTENERS TO THE WORLD EVERY WEEK(ARBITRON NATIONWIDE-ACT 1 SYSTEMS, DMA PERSONS 12+ BASED ON STATIONS’ BROADCAST SCHEDULE); 300+ PUBLIC STATIONSCARRIED THE WORLD (PUBLIC RADIO INTERNATIONAL); 300,000 UNIQUE ONLINE VISITS TO THE WORLD EVERY MONTH (GOOGLEANALYTICS, 11/11-12/11/12); FRONTLINE’S ONLINE VIDEO VIEWING GREW 40% (GOOGLE ANALYTICS, 1/12-8/12 VS. 1/11-8/11); 1.75MILLION UNIQUE VISITORS RELIED ON THE FRONTLINE WEBSITE IN OCT. 2012 (GOOGLE ANALYTICS, OCTOBER 2012) • PAGE 10:170,000+ BOSTON-AREA VIEWERS WATCH GREATER BOSTON EVERY MONTH (NSI11/11-10/12); 57% GROWTH IN LISTENERSHIP TO 89.7<strong>WGBH</strong>’S MIDDAY LOCAL NEWS PROGRAMMING (ARBITRON BOSTON METRO) • PAGE 11: 1.67 UNIQUE STREAMING SESSIONS ANNUALLYFOR CNE (SAWMILL REPORTING PACKAGE, 9/11-8/12) • PAGE 13: 330,000 DOWNLOADS OF FIRST NOVA IPAD APP (PBS); NOVA IS #1VIDEO RESOURCE IN SCIENCE CLASSROOMS (2008 GRUNWALD ASSOCIATES REPORT) AND THE MOST HIGHLY RATED SCIENCE SERIESON TELEVISION (NTI, 10/19/11-10/2/12); NOVA OUTPERFORMS ALL OF ITS PRIME-TIME CABLE COMPETITORS AMONG MEN 35-64,OUTPACING DISCOVERY CHANNEL BY 125% (NTI, 10/19/11-10/2/12); ALMOST 5 MILLION VIEWERS ON AVERAGE TUNED IN NEWEPISODES OF NOVA (NTI, 10/19/11-10/2/12) • PAGE 14: WITH A FEDERAL INVESTMENT OF $1.35 PER AMERICAN PER YEAR, <strong>WGBH</strong> ANDPUBLIC STATIONS NATIONWIDE RETURN SIX TIMES THAT AMOUNT IN PROGRAMS AND SERVICES (PBS, VALUEPBS.ORG)photo creditsFRONT AND BACK COVER: © ITANA/SHUTTERSTOCK.COM. • PAGE 1: © <strong>WGBH</strong>/ANTHONY TIEULI. • PAGE 2: FRONTLINE/MIDDLE SCHOOLMOMENT © 2012 <strong>WGBH</strong>; © ISTOCKPHOTO; © <strong>WGBH</strong>/LISA ABITBOL; FRONTLINE/DROPOUT NATION © 2012 <strong>WGBH</strong>; © <strong>WGBH</strong>/LISAABITBOL. • PAGE 3: ALL CHARACTERS AND UNDERLYING MATERIALS (INCLUDING ARTWORK) © MARC BROWN. “ARTHUR” AND “D.W.”AND ALL OF THE ARTHUR CHARACTERS ARE TRADEMARKS OF MARC BROWN. © 2012 <strong>WGBH</strong>; © <strong>WGBH</strong>/TRACY POWELL; © 2013UNIVERSAL STUDIOS AND/OR HMH. ALL RIGHTS RESERVED PBS KIDS PUBLIC BROADCASTING SERVICE. • PAGE 4: PBS/ © PETER KROGH;ALL CHARACTERS AND UNDERLYING MATERIALS FROM THE MARTHA BOOKS TM AND SUSAN MEDDAUGH. ALL OTHER CHARACTERSAND UNDERLYING MATERIALS TM AND © 2013 <strong>WGBH</strong>. • PAGE 5: COURTESY OF LIBRARY OF CONGRESS/<strong>WGBH</strong>; COURTESY OFMARGARETTA CHILDS ARCHIVES AT HISTORIC CHARLESTON FOUNDATION; COURTESY OF THE CHARLESTON MUSEUM, CHARLESTON,SOUTH CAROLINA. • PAGE 6: COURTESY OF CARNIVAL FILM AND TELEVISION LIMITED 2012 FOR MASTERPIECE. DOWNTON ABBEY IS ACARNIVAL/MASTERPIECE CO-PRODUCTION; © 2012 <strong>WGBH</strong>/JEFF DUNN; VIC DVORAK; MICHAEL THORSNES & CORINA RADUCANU/GLOBAL PRO PHOTO. • PAGE 7: C. TAYLOR CROTHERS; STEPHANIE ARNETT. • PAGE 8: JACQUELINE M. KOCH/FRED HUTCHINSONCANCER RESEARCH CENTER; JOHN RICH FOR <strong>WGBH</strong>; © <strong>WGBH</strong>/ALISON KENNEDY; © <strong>WGBH</strong>/LISA ABITBOL; MEREDITH NIERMAN/<strong>WGBH</strong>.• PAGE 9: © ISTOCKPHOTO. • PAGE 10: © <strong>WGBH</strong>/ANTHONY TIEULI (2). • PAGE 11: © HILARY SCOTT COURTESY OF BOSTON SYMPHONYORCHESTRA; RANDY GOODMAN. • PAGE 12: NASA/JPL-CALTECH; © ISTOCKPHOTO; © <strong>WGBH</strong>; © LOUIE PSIHOYOS/CORBIS. • PAGE 13:© <strong>WGBH</strong>/TRACY POWELL; COURTESY OF EDWARD WATKINS © DARLOW SMITHSON PRODUCTIONS. • PAGE 19: BETSY BASSETTFOR <strong>WGBH</strong>. 13103118 <strong>WGBH</strong> ANNUAL REPORT 2012 | 2013 19


wgbh leadershipwgbh p wer points<strong>WGBH</strong> Board of Overseers1, 9, 10Robert E. GalleryChair<strong>WGBH</strong>4, 11Amy AbramsJohn J. Alam, MDPeter D. Blacklow 4Terrie F. Bloom 11Penelope Hart BragonierBernard K. Chiu 7Anthony CoreyJoan CrowleyRonald A. Crutcher, DMA 8Thomas J. DeVesto 45, 10, 11Stephanie Dodson7, 9, 10Christine DunnJoseph F. Fallon 11Grace Fey 5Ruth Ellen FitchBenjamin A. Gomez 112, 4, 7Jonathan B. GreenPatricia B. Jacoby 2, 72, 11W. Garth JanesPaula A. Johnson, MDRosemarie Torres JohnsonMichelle M. KarolOmar H. Khudari 2, 4David A. Kirshner 1Rebecca A. Lee 2Alexander D. Leventhal 10Charles L. LongfieldMahmood MalihiMichael A. McCay 7Juan Carlos MoralesJane E. Owens 7Deirdre B. Phillips 7Myrna PutzigerDoug RauchWill Richmond 4Elizabeth A.W. Rogers 8Roger Sametz 77, 10Michelle A. ShellVincent SpiziriFrank P. TalaricoBelinda Termeer4, 5, 10, 11William N. Thorndike, Jr.Stephen K. Wagner 1Peter M. Welsh7, 10Simone S. WinstonManagementJonathan C. AbbottPresident and Chief Executive OfficerDavid BernsteinVice President and General Manager,<strong>WGBH</strong> Enterprises and Co-President,PBS DistributionEric A. BrassCorporate Counsel and ClerkMargaret DrainVice President for National ProgrammingBenjamin GodleyChief Operating Officer andExecutive Vice PresidentJeanne M. HopkinsVice President for Communicationsand Government RelationsJoseph M. IgoeVice President and Chief Technology OfficerSusan L. KantrowitzVice President and General CounselWinifred LenihanVice President for DevelopmentVinay MehraChief Financial Officer, Vice President forFinance and Administration, and TreasurerLance W. OzierVice President for Planning and PolicyJamie ParkerVice President for Marketing andCommunicationsRussell J. PeotterVice President and General Manager,WGBY, SpringfieldAlexis Fife RapoVice President, Digital MediaMarita RiveroVice President and General Managerfor Radio and TelevisionBrigid W. SullivanVice President for Children’s Mediaand Educational ProgrammingFrances M. SullivanVice President for Human ResourcesSuzanne ZellnerVice President for Corporate Sponsorship<strong>WGBH</strong> Board of Trustees1, 3, 5, 6, 12, 13Amos B. Hostetter, Jr.ChairChairman, Pilot House Associates2, 4, 5, 6, 12, 13Henry P. Becton, Jr.Vice Chair1, 2, 12, 13Renée M. LandersVice ChairProfessor of Law and Faculty Director,Health and Biomedical Law Concentration,Suffolk University Law School3, 11, 12Maureen RuettgersVice Chair1, 3, 4, 5, 6, 11, 12, 13Jonathan C. AbbottPresident and CEO, <strong>WGBH</strong>Educational FoundationJoseph E. Aoun 3President, Nor<strong>the</strong>astern UniversityH. Kim Bottomly 3President, Wellesley College11, 12, 13Richard M. Burnes, Jr.Co-founder and General Partner,Charles River Ventures7, 11, 13Lynn Bay DaytonOwner, Carter Dayton Home4, 11Laura A. DeBonisJuan Enriquez 5Managing Director, Excel VentureManagement1, 9, 10Robert E. GalleryMassachusetts Market President,Bank of America6, 11, 12, 13Richard GrubmanAnn L. GundJackie Jenkins-Scott 1President, Wheelock College2, 4, 7, 13Susan B. KaplanPresident, Rita J. and Stanley H. KaplanFamily Foundation, Inc.7, 11, 12Marjie B. KargmanDavid H. KochExecutive Vice President, KochIndustries, Inc.8, 13Sara Lawrence-LightfootEmily Hargroves Fisher Professor ofEducation, Harvard Graduate Schoolof Education1, 4, 6, 13William A. LowellPartner, Choate, Hall & Stewart llpRichard K. LubinManaging Director, Berkshire Partners, llcOscar F. Malcolm 1Private Investor3, 4, 11, 13Christopher J. McKownExecutive Chairman, Iora Health llcCathy E. Minehan 3Dean, School of ManagementSimmons CollegeManaging Director, ArlingtonAdvisory Partners1, 5, 12Paul R. MurphyLegal and Administrative Counsel,Amherst CollegeGeoffrey PostPresident, Paradise City, Inc.John F. Reno 3, 5Retired Chairman, President and CEO,Dynatech Corporation3, 4, 11, 12Robert SachsPrincipal and Founder, ContinentalConsulting GroupHenri A. TermeerRetired Chairman, President and CEO,Genzyme Corporation5, 11, 12David T. TingPresident, Mugar Enterprises, Inc.Sidney Topol 4President, The Topol Group, llcTony Woodcock 2President, New England Conservatoryof Music5, 7, 11, 12Hans P. ZieglerSenior Managing Director, BernsteinGlobal Wealth ManagementTRUSTEES EMERITIAND EMERITAE2, 4, 7Edith L. DabneyChair EmeritaGeorge PutnamChair EmeritusDavid B. Arnold, Jr.Enid L. BealDerek C. BokGeorge Y. Cha 6Peggy CharrenFrances H. ColburnNader F. DarehshoriNelson J. Darling, Jr.Neal F. FinneganRichard C. GarrisonPaul E. GrayGale R. GuildWilliam J. Holmes, Jr.1, 2, 4, 5, 6, 8M Howard JacobsonAnna Faith JonesMarilyn T. Keane 7Laurence LesserPamela A. Mason, EdD 2Richard S. Milstein, Esq.J. Donald Monan, SJDavid G. MugarMary S. Newman 8Lawrence T. PereraLia G. Poorvu 2, 8William F. Pounds 35, 6, 7Robert A. RadloffAlan J. Strassman 5Samuel O. Thier, MDCharles M. VestAugustus A. White III, MD, PhD 2PLEASE NOTEWe apologize for any errors or omissions in <strong>the</strong>se lists. Please contact KimMcGrath at 617.300.3605 or kim_mcgrath@wgbh.org with any corrections,so we may thank you properly in <strong>the</strong> future.#1PBS RANKS HIGHEST IN PUBLIC TRUST—ABOVE COURTS OF LAW, COMMERCIAL ANDCABLE TV, NEWSPAPERS, THE FEDERAL GOVERNMENT, AND CONGRESS—AND <strong>WGBH</strong> IS THELEADING PRODUCER OF PBS PRIME-TIME AND CHILDREN’S CONTENT ON TV AND THE WEB2.5+PEOPLE WATCH AT LEAST ONE OF<strong>WGBH</strong>’S REGIONAL TV SERVICESEVERY MONTH (<strong>WGBH</strong> 2, <strong>WGBH</strong> 44,CREATE, WORLD, AND ’GBH KIDS)34.2 MILLIONAMERICANS LISTEN TO NPR®STATIONS EACH WEEK115,000VISITORSSOURCE: HARRIS INTERACTIVE TRUST QUICKQUERY, FEBRUARY 2012MILLIONSOURCE: NIELSEN LOCAL CUSTOM TOOLBOX LIVE + 7, 10/11–09/12WEEKLY LISTENERSHIP HAS INCREASEDBY 13% DURING THE LAST FIVE YEARSSOURCE: ACT 1 BASED ON ARBITRON NATIONWIDE, 1982 TO SPRING 2012COMPARISONS, NPR STATIONS, PERSONS 12+, MONDAY–SUNDAY 6A–12MNPR STATIONS INCLUDES MEMBERS AND ANY STATION THAT CARRIESANY NPR PROGRAMMING EACH WEEKPBS STATIONS’ NATIONAL AUDIENCE 116.5M<strong>WGBH</strong> ALL NATIONAL SERIES 74.4MHGTV 64.7MBRAVO 58.3MTRAVEL 58.1MNAT’L GEOGRAPHIC 55.7MCNN 52.1MFOX NEWS 45.2MIN A SINGLE MONTH, MOREOWN 39.5M AMERICANS (ALMOST 75 MILLION)HBO 37.0M WATCHED <strong>WGBH</strong>’S CHILDREN’S,PRIME-TIME, AND LIFESTYLECBNC 28.1MSERIES THAN THESE CABLE NETWORKSSOURCE: NTI LIVE+7 NIELSEN NATIONAL NPOWER REACH & FREQUENCY, P2+ VIEWERS 1/2–1/29/1241%<strong>WGBH</strong>’S NATIONAL CHILDREN’S SERIES ACCOUNTFOR 41% OF ALL VISITS TO PBSKIDS.ORG(143 MILLION OF THE 351 MILLION VISITSTO THE SITE IN A YEAR)SOURCE: GOOGLE ANALYTICS, 10/11–09/12HAVE COME THROUGH <strong>WGBH</strong>’S DOORS FOR SCREENINGS, DISCUSSIONS,PERFORMANCES, EVENTS, FESTIVALS, AND TOURS SINCE <strong>WGBH</strong>’S 2007RELOCATION TO OUR BRIGHTON STUDIOSSOURCE: <strong>WGBH</strong> EVENTS/TOURS10MILLIONTOGETHER, CLASSICALNEW ENGLAND AND89.7 <strong>WGBH</strong> HAVETHE LARGEST PUBLICRADIO AUDIENCE INNEW ENGLANDSOURCE: ARBITRON PPM/DIARY COMBOBOSTON P12+ FULL WEEK–SPRING 2012MORE THAN 10 MILLION KIDS AGES 2–11WATCH <strong>WGBH</strong>-PRODUCED CHILDREN’SSERIES IN A SINGLE MONTH71% OF THE PBSKIDS 2–11 AUDIENCEWATCHES <strong>WGBH</strong>’SCHILDREN’S SERIESSOURCE: NTI LIVE +7 NIELSEN NATIONAL NPOWER, REACH &FREQUENCY 1/2–1/29/1220


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