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news from all anglesIN A WORLD WHERE WHAT PASSES FORNEWS IS LARGELY A STEW OF PERSONALITIES,POLLS, AND “GOTCHA” MOMENTS, PUBLICMEDIA OFFERS MORE. WGBH PROVIDESCRITICAL CONTEXT FOR THE NEWS—IN-DEPTHPERSPECTIVE AND OBJECTIVE ANALYSIS THATELUCIDATE THE MOST IMPORTANT ISSUES OFOUR TIME. OUR INVESTIGATIVE REPORTINGCHALLENGES THE POWERFUL FROM SYRIATO MONTANA. WE BUILD BRIDGES BETWEENAMERICANS AND THE REST OF THE WORLD’SPEOPLE. AND WE COVER THE STORIES THATTRULY MATTER, HERE IN BOSTON AND ACROSSNEW ENGLAND.Around The WorldHow do you make sense of a complex, rapidly changing world and America’splace in it? For 2.5 million listeners here in New England and across thecountry, the answer is PRI’s The World®, WGBH’s award-winning daily internationalradio series (co-produced with PRI and the BBC World Service) carried by morethan 300 public stations nationwide and online at theworld.org.Every day, The World’s on-the-ground reporters seek out stories that transcendborders and boundaries—stories that would otherwise remain untold. Case inpoint: its 2012 five-part series Cancer in the Developing World. America has wagedwar on cancer for more than 40 years, but in developing countries, the fight hasbarely begun. The series starts with a compelling question: What political, cultural,and logistical obstacles make tackling cancer so difficult across most of the globe?Listeners meet a Ugandan physician who until recently was the only oncologistin his nation of 30 million people. They hear about a low-cost cervical cancer testbeing rolled out in India that has the potential to save the lives of tens of thousandsof women there each year. They discover the insidious link between infectious diseasesand cancer, and meet the scientists in the US and Africa who are working to unravelhow viruses and bacteria cause malignancies in an effort to break that deadly cycle.The World’s distinctive reporting continues online, with multimediastories, podcasts, and its popular Geo Quiz and Global Hit features that togetherextend The World’s impact and reach, drawing more than 300,000 unique visitorsevery month.the greatest olympians you’ve never seenIt happens every two years: the torch, the stadiums, the crowds,the elite athletes from around the world. No, not the Olympics,but another significant global event: the Paralympic Games. In 2012,WGBH gave PBS its first Web-original documentary series inMedal Quest, an unprecedented view of world-class athletes withphysical disabilities (military veterans among them) training andcompeting for the gold, silver, and bronze.1.75MILLION2.5MILLIONUNIQUE VISITORS TURNED TOFRONTLINE’S WEBSITE DURINGTHE MONTH BEFORE THE2012 PRESIDENTIAL ELECTIONLISTENERS TUNEIN PRI’S THE WORLD ®EVERY WEEKfollowing the moneyYou want to get a handle on the economy,including the 2008 financial meltdown,yet you’d be hard pressed to define acredit default swap. Frontline is there foryou, with Money, Power & Wall Street,its epic four-hour 2012 investigationthat takes you into the belly of thecrisis, through the inner workings of thebig banks, the regulators, the fledglingObama administration, and the biggestgovernment bailout in US history.Frontline offers you the chance to takean even deeper dive into such onlinecontent as a searchable video archiveof 17 of the full original interviewsbehind the series. This is just oneexample of how the signature WGBHseries has expanded its online and socialmedia initiatives to give greater visibilityand a longer life to the concepts andstories embedded in its long-formfilms—all part of a commitment toprovide the information and analysisthat give you a profoundly deeperunderstanding of critical issues. It’s adifference the public appreciates: in thepast year alone, Frontline’s online videoviewing grew 40 percent.8 WGBH ANNUAL REPORT 2012 | 2013 9