Climate Action Plan - ACUPCC Reports - Climate Commitment

importance of integrating sustainability into teaching, research, outreach, and operationssystemwide. Ongoing marketing, promotion, and two-way communication willbe crucial if we are to successfully engage students, faculty, and staff across all campuses,programs, and realms of interest in embracing sustainability as a fundamentaland integral way of being for ourselves, our institution, and ultimately our world. Theoutcomes in this section also address specific operational priorities for providing usefulinformation to individuals, vendors, and others (such as campus waste producersor energy users) to ensure they are informed about their impacts and successes.Communication Goal 2Develop and implement marketing/promotion efforts to engage those who may not beaware of sustainability-focused education, outreach, and research opportunitiesDesired Outcomes and Measuresa. By 2010, marketing plan and staff are designated to publicize and helpimplement goalsb. By 2010, a listserv and database of sustainability resources and opportunities havebeen developedThe University of Minnesota has already publicly promoted many of its sustainabilityefforts. However, an aggressive and dedicated marketing strategy is needed toengage those who are not aware of the sustainability-focused education, outreach, andresearch opportunities and to strengthen implementation in the context of the University’soverarching social, economic, environmental, and top-three-public-researchuniversitystrategies. Good marketing and promotion will be crucial if we are tosuccessfully compete with other research institutions for funding and attract premierresearch and students.Various programs, departments, and initiatives develop strong communication platforms,but linking these through a central communications portal will provide a usefultool to individuals seeking information about the University’s work. The listserv anddatabase could be built up through contributions from interested parties who wouldvolunteer to locate and identify sustainability-focused resources and opportunities.52 • U of M Systemwide Sustainability