st. thomas! - Park Lane Jewelry

More documents

Recommendations

Info

IN THE NEWSWhy Fashion Jewelry Keeps Rolling Along in a RecessionBy Michael GietlWords like recession and economicslowdown spread jitters through theretail sector faster than wildfire. But ifyour specialty is fashion jewelry take adeep breath and consider yourself anexception. Sifting through retail historyreveals the subtle reason for yourprivileged position.Everything from manufacturing tounderstanding the human mind waschurning in the 1920s. The industrialrevolution was producing plentifulgoods at more affordable prices andan Austrian psychiatrist, SigmundFreud, was developing new theorieson the workings of the mind includingunconscious desires. A nephew ofFreud in the US, Edward Bernays, hadthe brilliance to put both togetherin appealing to consumers' desires.Plentiful and affordable productsaccompanied with desire werereplacing needs as the primary reasonfor buying.While Bernays' theories as well as hisuncle's are not 100% accepted today,these pioneers forged the trail oftoday's marketing. Subconscious desirereplaces need as the motivation tobuy. You see extremes flipping througha fashion magazine that sometimesreveals sultry advertising with fewwords that leaves many readerswondering what they are selling.Subconsciously it is sex appeal, butfashion jewelry doesn't need to wallowin this because unlike jeans that alllook alike, it has an intrinsic beauty ofits own. Fashion jewelry escapes fromthe cage of need and becomes theobject of desire attracting approvingglances with sheer art. Fashion jewelryis not beads and metal castings puttogether like a necessary tool, butthe elements of an attractive image.Imagination and the surprise of beautyin new fashion jewelry designs createthe perfect union.As the classic trend marches on,fashion jewelry today offers a constantflow of breath-taking designs to holdtheir customers attention. The humanspirit foresees satisfaction in acquiringa new item and fashion jewelry fillsthe desire with artistic designs that arevery affordable and at the same timeenhance the buyer's attractiveness.This combination makes fashionjewelry almost recession proof.Some will scream, don't tell me that!My business has seen serious impactthe last few months! To answer that,let's return to Edward Bernays. Bernays'theories not only founded modernPR, but also modern propaganda.Information can shape crowd instinctsand effect outcomes. Step back asan impartial observer and look at thesteady stream of bad news presentedby the media. Such an unrelentingattack on the economy has appalledmany players and reporters in thefashion industry. The steady diet of badnews is equivalent to a propagandablitz to shut down buying.So where do you find a ray of sunshinein this? Remember the Hunt brotherstrying to corner the silver market in1979? Certainly you will rememberthe tumble of oil prices in 2008. Boththrived on speculation and contrivedsupply and demand figures that didn'texist and both bubbles popped.By the same token, fashion jewelrytoday has not fallen out of favor withconsumers. Actually fashion jewelrytrends are very much in your favorfor brisk sales. Historical informationshows that economic downturnshave little effect on moderatelypriced fashion jewelry that normallysails through without a hiccup.Approaching needs of prom, pageant,and bridal jewelry will couple withdesired jewelry to freshen up springapparel and increase sales.But don't wait for the certain returnto normal of your fashion jewelrybusiness. Take initiatives into your ownhands using the research and theoriesof Edward Bernays. Build excitement,sell the sizzle, and give your customersthe feel-good experience they cameto you to get. Lift their spirits withnew designs that will make themlook fabulous. Let them experiencestunning fashion jewelry gracing theirnecks and drawing attention to theirwrists. Make shopping with you anunforgettable event!Mike Gietl has a 24 year associationwith Accessory Wholesale Inc acompany that provides wholesalefashion jewelry and fashionaccessories.Article Source: http://EzineArticles.com/?expert=Michael_Gietl16 The Network | March 2012
Park Lane’s Success Builder contest offers every representative the opportunity to earn thedesignated “GIFT OF THE MONTH”. All it takes is sponsoring one qualified recruit* and submittingpersonal net/non-comm. sales of $1500 on the commission dates of the respective month.GIFT OF THE MONTH - February 2012Spectacular and dramatic, this hematite-plated, crystal=encrusted watch is fashionista must-have!The rectangular mother-of-pearl face and jeweled wristband are stunning! Meet February’s G.O.M.qualifications and make it YOURS! It’s TIME to be a winner!GIFT OF THE MONTH – March 2012Love your L.A. FUN bracelet in pink and silver? Then you’ll adore this new interpretation! The widegolden bracelet features agua resin gems nested in a bed of mauve-colored pavecrystals. The perfect adornment for spring and summer! Send in $1500 + a recruit inMarch… and we’ll send one to YOU!Recruit must start with min. $500 net sales on a commission date within the designatedmonth and go on to qualify by submitting min. $1000 net+non-comm. sales within fourcommission dates following their start date.month and go on to qualify with a total of $1,000 net/non-commissionable sales processed withinfour commission dates following their start date.SPONSORINGCOMING SOON!Created just for you! Park Lane’s Party Center is your “one stop shop” for Partyideas. Located within the Field Interface, Park Lane’s new Party Center offersbooking and recruiting tips from the experts, fun theme party ideas and evengames designed to help secure bookings and recruits. Many of the ideas andsuggestions come directly from YOU, our Field experts! So, visit the Party Centeroften as new ideas and tips will be added monthly.Leadership AwardChallenge Dates: February 1st, 2012 through July 11th, 2012At Convention Division and above level managers were challenged to promote an assigned number of new Branch Directorswithin their respective organizations before the NEXT Convention to be held in Chicago in July 2012. Every leader who meetstheir promote-up goal will be recognized and receive a gift. The leader EACH LEVEL who EXCEEDS the goal by the highestnumber of new Branch Director promotions will be honored with a special award.YOUR LEVELDivisionSr. DivisionSales Vice-PresidentCompany / Ex. Company V.P.YOUR GOALDevelop 4 Branch DirectorsDevelop 8 Branch DirectorsDevelop 12 Branch DirectorsDevelop 18 Branch DirectorsNote: All promotion requirements, as well as the completed, signed Promotion Application form,must be received in Home Office for processing by the July 5th, 2012 commission date.www.parklanejewelry.com 17
Page 1 and 2: www.parklanejewelry.com 1
Page 3 and 4: Park Lane invites you to experience
Page 5 and 6: ST. THOMASIt’s all new… It’s
Page 7 and 8: Introducing Jewels by Park Lane’s
Page 9: FOR HOSTESSESGREAT NEWS…. It’s
Page 12 and 13: FOR HOSTESSESPark Lane has EGGS-act
Page 14 and 15: IN THE NEWSCovergirl SHINES in Park
Page 18: IN THE NEWSEXTENDED!To help attract
Page 21 and 22: PROMOTIONAshley Scroggins (TX- Sper
Page 23 and 24: PROMOTIONWhen this vivacious, perso
Page 25 and 26: FASHION & BRANCH DIRECTORSCOMPANY-W
Page 27 and 28: IN THE NEWSLove Jenni”, starring

st. thomas! - Park Lane Jewelry

Create successful ePaper yourself

Delete template?

Save as template?