st. thomas! - Park Lane Jewelry

www.parklanejewelry.com 1

ST. THOMASLove the idea of living ‘The Good Life’?If you attended the Spring 2012 Convention, you most certainly realize that “The Good Life” is within your reach.You now know that, through the Park Lane opportunity, you can experience the best that life has to offer.Set your 2012 goals. Will they include earning the new trip to St. Thomas? Will you commit to promoting up themanagement ladder? Are you determined to develop your leadership skills and work to build a strong, productiveteam? If any or all of the above are on your “To-Do” list, you are perfectly positioned to make it happen. Work yourbusiness, reach for every goal, meet the qualifications and we will applaud you as you celebrate your achievements!Park Lane invites you to travel to the beautiful island ofST. THOMAS!Join us for an all-inclusive FREE vacation in St. Thomas, the most upscale and interesting of the U.S. Virgin Islands. The“treasure” of the Caribbean is calling; meet the qualifications and party with Park Lane in fabulous St. Thomas!Trip Contest Dates: Business processed February 1st through May 30th, 2012 (18 weeks)Qualifications: Trip for One – 4 qualified recruits and 32,000 pointsTrip for Two - 4 qualified recruits and 45,000 pointsA “point” is earned for every dollar sold by the representative and by their new triprecruits. Both net AND non-commissionable sales count.Take Action Now… Earn “Fast Start” Bonus Points!Fast Start Dates*: February 15th through March 28th, 2012 (7 weeks)PERSONAL SALESDuring the Fast Start time frame, submit at least $1,000 PERSONAL(net/non)SALES andyou’ll earn DOUBLE POINTS for ALL PERSONAL SALES you submitduring the Fast Start time frame! No LIMIT!PERSONAL RECRUITINGDuring the Fast Start time frame, earn BONUS POINTS for early RECRUITING.1 qualified recruit = 2000 Fast Start Bonus Points2 qualified recruits = 4000 Fast Start Bonus Points3 qualified recruits = 6000 Fast Start Bonus PointsTo count for “Fast Start” bonus points, a recruit must start with min. $500 net sales withinthe time frame. In order for that same recruit to count as trip recruit, they must go on to fullyqualify by submitting a total of $1000 net/non comm. sales within four commission datesfollowing their start date.*New Directors that start during the contest have their own respective first 7-weektime frame in which to recruit and qualify for sales and recruiting Fast Start BonusPoints.2 The Network | March 2012Vacation travel dates:September 6th throughSeptember 11th, 2012Host Hotel: MarriottFrenchman's Reef ResortYour all-inclusive vacationwill cover your travel,transportation, hotel lodging,breakfast, lunch and dinner aswell as unlimited cocktails, wineand beer. Should you prefer, analternate cash prize of $1000may be selected per trip.

Park Lane invites you to experience...Discover an island that pulses withenergy. St. Thomas is the mostcosmopolitan of the US VirginIslands, yet it retains the distinctiveatmosphere of a secludedCaribbean paradise. The “jewel ofthe Caribbean", St. Thomas offersvacationers who love the sea,shopping, history or photography,the best of island life.TRIP CONTESTThe Jewel of the Caribbean …. St. ThomasMarriott’s Frenchman’s Reef will beyour home-away-from-home duringyour stay in St. Thomas. This fullservice,first class resort will meetand exceed your expectations. Bestof all, EVERYTHING is taken care of!This is a FREE, all-inclusive vacation;your travel, transportation, hotel,entertainment, breakfast, lunch anddinner and all beverages… it’s allincluded as part of your vacationexperience!St. Thomas is steeped in history.Blackbeard's Tower still stands asa reminder that in the 1700s, thisisland was a pirate refuge. MarketSquare in St. Thomas’ harbor-sidecapital city of Charlotte Amaliewas once one of the West Indies'busiest markets and still bustleswith energy.St. Thomas is the Caribbean's mostpopular cruise port and is worthy ofits reputation as a ‘Shopping Mecca’.Bargain hunters are spurred on bythe sheer variety of merchandiseand all the incredible amount ofduty-free choices. In addition tothe colorful street vendors andHavensight Mall, which is locateddockside in renovated old ‘WestIndian Company’ buildings, thereare charming shops and boutiquesin the lanes between the waterfrontand Main Street.Dozens of luxury resorts, spas,hotels and fine restaurants,encircle the island. Steep hillsides,thick with flowers and brightred rooftops, create a colorfulbackdrop for photos of you andyour Park Lane team as you tourthis beautiful island. Beaches?Choose Bluebeard's, Morningstar,or Sapphire Beach… or visit anynumber of others… all the beacheson St. Thomas are awesome!You'll want to take in the viewfrom the top of St. Peter Mountain(where renowned banana daiquirisare an added reward) or visitDrake's Seat with a panorama of100 islands. Another St. Thomasmust-see is the exciting underwaterpopulation at Coral World. Historybuffs won’t want to miss touringthe Government House, St. ThomasSynagogue, or the imposingFort Christian and its fascinatingmuseum.You deserve a relaxing, rejuvenatingvacation. Join your fellow Park Laneachievers and Company executiveson our vacation in the Jewel of theCaribbean! Come to St. Thomasand let Park Lane spoil you!www.parklanejewelry.com 3

TRIP CONTESTReady. Set. GO… to St. Thomas!Like to travel? So do we! How lucky we are to be in Park Lane. Even the most popular TV game shows don’t offerthe opportunity to “win” a free vacation TWICE a YEAR! So, take advantage of this awesome perk and earn everytrip… starting with THIS ONE!! Representatives who vacation in St. Thomas as a guest of Park Lane are in for a weekof wonder! Your all-inclusive FREE vacation will be a trip to tropical paradise! A beautiful resort, fabulous shopping,upscale dining, entertainment and best of all, great times shared with Park Lane friends and family! There is notime to waste. Get organized and design a plan to win your trip to St. Thomas in the U.S. Virgin Islands.Here is an action plan to help you get started...1. Make the decision that you WILL go on this trip. Commit to thechallenge.2. Read and study the trip brochure from cover to cover, including thetrip rules.3. Design a plan of action. Prioritize your steps.4. Make a contact list of prospective recruits and hostesses.5. Get busy and fill your calendar with dates for shows, privateshowings, opportunity events, business showings, personalappointments, multiple hostess events. Make calls and contactprospects every single day.6. Plan to accumulate MOST of the points you need in the SEVEN weeksimmediately following Convention.These seven weeks are designated as the “Fast Start” time frame…Business processed February 15th through March 28thYour Sales. During the Fast Startdates, submit a minimum of $1000(net+non) personal sales and thenall your personal sales during theseven Fast Start weeks will countdouble! For example, by submitting$3500 (net/non) in personal salesduring Fast Start weeks, you cancount your sales as 7000 points!Recruiting. During the Fast Startdates, sponsor THREE personal,qualified recruits and you willreceive 6,000 BONUS points towardsyour trip!Add It Up. Add 7000 points for yourpersonal sales to the 6000 bonuspoints for your 3 personal recruits,and you now have 15,000 points –close to half way to St. Thomas!Business BEFORE ConventionCounts too! Next add in the salesyou processed on February 1st andFebruary 8th, the EARLY WEEKS ofthe contest… The weeks BEFORE“Fast Start” was launched. You arenow probably MORE THAN half waythere! But, you’re not done yet.Your Recruits’ Sales. Now add onthe points for the net + non salesyour new recruits have generated...Get ready to pack your bags!Continue Recruiting. To earn theSt. Thomas trip for ONE, you need atleast 4 personal recruits plus a totalof 32,000 points earned throughpersonal net/non sales, new recruitnet/non sales and Fast Start bonuspoints. With a total of 45,000 points,you will earn the trip for TWO!4 The Network | March 2012

ST. THOMASIt’s all new… It’s all good!You have a lot to be excited about! A brand new catalog, new jewelry, new specials, new hostess Thank YouAwards, and a brand new trip contest!... What better way to launch the great news launched at Convention thanwith a special event. Here are some tips to get you started on planning a fashion show and/or other hostess/customer affair. If your team is scattered far and wide, you can still plan a personal event/party in your home or ata community center. Use one, or a combination of the following to develop your theme, invitations, agenda, raffle,door prizes, entertainment, etc. However you frame the occasion, the objective should be to create excitementabout the Park Lane opportunity and attract new recruits as well as show bookings.trip-winner testimonials. testimonials.jewelry item,note or HRC tucked inside. RECRUITING is your ticket to St. Thomas!Get Off to a “FAST START” withFAST START BONUS POINTS…By the end of the contest, you will need at least four recruits and 32,000points to earn a Trip for One to St. Thomas. Get on the fast track. Recruitand sell NOW and lock in the maximum amount of Bonus Points!FOR PERSONAL RECRUITINGEarn extra bonus points toward the Trip for One and Trip for Two bysponsoring and starting new personal recruits during the first SEVEN weeksof the contest…February 15th through March 28th, 2012One personal recruit who starts with $500 net sales = 2000 Bonus PointsTwo personal recruits who start with $500 net sales = 4000 Bonus PointsThree personal recruits who start with $500 net sales = 6000 Bonus PointsNew directors who start during the contest have their own respective first seven-week time frame in which to recruit and qualify forup to 6000 recruiting FAST START Bonus Points and/or personal sales FAST START Bonus Points (see Sales Section of the Network).www.parklanejewelry.com 5

CUSTOMER SPECIALSCUSTOMER SALE… a FREE Bonus Item!YOU want the new jewelry. So do your customers. Extending our Free Bonus item starting at the $30 level giveseveryone a shot at the most bling for the buck! Until the final commission date of February (02/29/12), customersmay qualify for a FREE Bonus Item (valued up to their order total) at the minimum $30.00 net order level.The FREE Bonus Item @ the min. $30 order level through February 29, 2012Effective for March Customers, with orders received AFTER February 29th, free Bonus Itemeligibility begins at the $60 net order level.Loveable... EXTENDED for February!Everyone LOVES it, so you may continue to offer thepopular LOVEABLE earrings Customer Special untilthe final commission date in February! Item #11377.In MARCH, the customer Special changes!Offer March customer a FREE Bonus Item beginning atthe $60 level and…And here's “theicing on the cake”,or in this case,on theCupcake!For every $30 net ordered, a customer may purchasea pair of Loveable CZ earring studs, packaged in thedarling heart-shaped, leopard-print presentationbox. Close out Valentine’s Day month, with February’sLOVEABLE offer!Loveable is a special offer and is non-commissionable.Enter it in the Bonus Item section of the customerorder form. Offer in effect through 02/29/12.Popular Cupcake necklace has an adorable NEWmatchmate! Hand-painted and cheerfully packaged,customers may choose one CUPCAKE bracelet for just$14.00 for every $30.00 ordered! In its darling presentationbox, this whimsical bracelet makes the perfect present!Suggest they buy one for themselves, and another for afriend… CUPCAKE is a sweet deal! Item #11481Cupcake bracelet is a special offer and is non-commissionable. Enter it inthe Bonus Item section of the customer order form. Offer is in effect duringMarch 2012.Customer Specials at a Glance…For every minimum $30 net ordered, a customer may purchase a Customer Special Bonus Buy. In February, the FREE Bonus Item offer begins at the $30 net order level. In March, the FREE Bonus Item offer begins at the $60 net order level.6 The Network | March 2012

Introducing Jewels by Park Lane’s2012 Spring/Summer Collection2012 COLLECTIONPart of “Living the Good Life” isLOOKING the part… and jewelryplays an important part in pullingyour LOOK together! Park Lane’sbrand new 2012 catalog collectionis epic! Bigger and better jewelrythan ever before! Your new book isbrimming over with exciting stylesdesigned to make eyes pop andjaws drop!We have ‘Bling and Beyond’! Wehave color… glorious, vibrant,saturated color that will illuminatemore than your wardrobe… Itwill light up your world! We’vegone WILD with all kind of animalprints. Capturing the essence of theanimal kingdom and pairing it withsparkle that makes it ‘ROAR’ withexcitement! Factor into the mix allthe stunning new jewelry editionsintroduced in recent months andthe favorite, best-selling items fromour current catalog collection, andthe result is an incredible array offabulous jewelry that will fulfillevery wish and address everywoman’s accessorizing desires.There are new items that expandand enhance our current ensemblesand extraordinary statementjewelry that can stand alone. Wehave it all. Park Lane providesexactly what a woman (or man)wants and needs to embellish theirwardrobe. Whatever bling, pearl,sparkle, color, gold or silver you canimagine, it’s all right here betweenthe pages of our new 2012 catalog.Stock up! These catalogs are sureto be in demand. Order an amplesupply and be sure to qualify formatching FREE catalogs throughyour Success Builder monthlycontest.All New and Waiting for YOU! Your party-planning business tools havebeen updated to showcase the new jewelry. (featured on right) Note: The following forms, designedto assist you in writing orders, havebeen updated. Forms may bedownloaded from Director’s Interfaceon the website or ordered from theSupply Department www.parklanejewelry.com 7

NEW JEWELRY EDITIONSPark Lane Perk… FREE MONTHLY SAMPLES!Park Lane’s Success Builder contest offers representatives the opportunity to earn FREE SAMPLES of eachmonthly new edition of jewelry. When a Director or manager submits personal net+non-comm. sales ofat least $2,500 processed on the commission dates within a given month, she/he qualifies to receive theFOLLOWING month’s new edition samples for free! These are the designated items that comprise therecent new editions…January New issue:Rose Garden pierced and braceletFifi necklaceFebruary New issue: (his n' hers Valentine issue)Crave braceletMarch New issue:Peacock braceletPersuasion braceletTrendsetter necklaceBeauty necklaceGolden Butterfly necklaceWith FIVE commission dates in February, there’s plenty of time to earn your March samples! Process$2500 net/non personal sales on the commission dates in February,and receive the MARCH edition for FREE.What’s NEXT?You can count on MORE new jewelry to arrive in April! In addition to all the awesome jewelry just added to yourcollection at Convention, the expansion of the line will continue! Process $2500 net/non personal sales on thecommission dates in March, and you will earn FREE samples of the APRIL edition featured on the back cover.8 The Network | March 2012

FOR HOSTESSESGREAT NEWS…. It’s ALL extended through FEBRUARY!Recently, everyone was given permission to extend the “Holiday” offers until Convention…and NOW, tolaunch the new catalog and the new trip, we have decided to allow everyone to extend the followingspecials FOR THE DURATION OF FEBRUARY!GET UP & GOThis month, hostesses who obtainthree bookings have the option ofselecting a Three Booking Gift ofjewelry OR they can choose a FREEtheir reward!B.O.G.O. on Hostess Only Collection!With $500 net show sales and one booking, a hostess may buy one Hostess Onlyitem, and choose another Hostess Only item of equal or lesser value for FREE! BuyOne; Get One. (Maximum allowed is four purchased; four free.)DOUBLE BOOKING BONUSESFebruary hostesses may earn DOUBLE Star Five Booking Bonus Shopping Spreesfor bookings held within 30 days of their show.Standard Booking BonusDOUBLE Booking BonusFirst booking $50 ($5 fee)$100 ($10 fee)Second booking $50 ($5 fee)$100 ($10 fee)Third booking $100 ($10 fee) $200 ($20 fee)Total credit for 3 bookings: $200 ($20 fee)TRIPLE HRCs! Normally two HRCs are allowed per show, but for theremaining commission dates in February, you may offer hostesses THREE $50reward certificates for a total of $150 in additional Hostess Credit. There is a $5 feefor each $50 HRC.Design a challenge for your hostessto earn each $50 HRC. Suggestions:Encourage her to book on one of your“bonus dates”, challenge her to workon absentee orders or to pre-arrange abooking, or to build show attendance, etc.DOUBLED! $400 ($40 fee)Double credit may be repeated for additional bookings held within 30 days. Fourthsixth booking.a travel vouchercertificate,redeemablefor a threeday,2-nightresort stay. Thehostess hasher choice ofapproximately28 locations/resorts all overthe country.Destinationsinclude resortsin Las Vegas,Washington, D.C., Nashville, MyrtleBeach, Hawaii, San Diego, LakeTahoe, San Francisco, and more!Review the brochure with yourhostess and help her choose WHEREshe’ll “get up and go”!for full getaway details. Access itonline in Downloads/Forms.award a Three Booking Gift appliesprocessed on a commission datethis month and the three qualifiedbookings must be held within30 days. Apply for the travelvoucher on a Booking Gift Claimform immediately after the threebookings have been held andqualified.www.parklanejewelry.com 9

Hostess Say "Yes"!Just one glance at our new CHERRY BLING ring, and hostesses will say “YES!” toholding a show! These darling, 3-D, fuchsia-colored cherries with green crystalembellished leaves are a sweet deal!With a qualified show, your hostess cantake CHERRY BLING ring for only $15.00!Retail Value $119.00 Item #11484Available in sizes 5 -10Directors may purchase a sample of Cherry Blingring on-line for $20.00FOR HOSTESSESNEW! Flip ChartPark Lane has just introduced afabulous new Flip Chart! This newbusiness tool follows the first threeparts of the Five-Part Fashion Showwhile providing Directors with easyand FUN wording to help improvebooking and recruiting skills. Usingthis new Park Lane Flip Chart alsodemonstrates to the guests at a partyjust how easy it is to be a Director!(Item #2278 - $5.00 each)Hostess Special Purchase…Here’s yet ANOTHER “juicy” offer….hostesses may purchase matching CherryBling NECKLACE 28"(retail value $91.00)for just $19.00!Better yet, with a show totaling $800 netsales or more (and a booking!), Cherry Blingnecklace is awarded FREE!Directors may purchase a sample of Cherry Bling necklaceonline for $19.00. $19.00, use item #11483. FREE reward for a min. $800 net sales show,use Item #11491.Please note that the price has changed on several items that were carried forwardfrom our last catalog. These new prices take effect March 1, 2012.PRICE INCREASESNew price Former priceVenice necklace $139 $99Cupcake necklace $39 $26Verona necklace $74 $66Nicole Lynn necklace $49 $39Nicole Lynn earrings $34 $29Concept ring $46 $34Signature bracelet $499 $459Bravo necklace $82 $69Hollywood bracelet $69 $36Waterford bracelet $99 $54Price decrease Euro earrings $79 $99www.parklanejewelry.com 11

FOR HOSTESSESPark Lane has EGGS-actly what you need to fill your datebook!Easter is Sunday, April the 8th. In the weeks before the holiday, use the prettypastel colors of the season to brighten your display by adding an Easter basketfull of pull-apart, plastic eggs to your show table. It will serve as a fun way to use alittle extra “bribery” to encourage show guests to book a show of their own.Inside each egg place a note that describes a specific prize, gift, or reward. Hereare a few ideas/suggestions: $50 HRC, an incentive bracelet from our Supply Dept.,choice of items you have assembled from discontinued samples, a selection from ajewelry gift tray/treasure chest, a “free” Thank You Award (meaning YOU would paytheir fee), their choice of a ring from a select tray of promotional rings, etc.Walk among the guests with the basket and explain that if they choose to book ashow, you are offering them an “EGGS-TRA” prize over and above all the Five Starrewards! They may select an egg and hold on to it for the duration of the show. Atthe end of the show, all who opted to take an egg will open them at the same timeto reveal the extra reward they will receive when they host their party. Record theinfo for each upcoming hostess in your datebook.AT-A-GLANCE!FEBRUARY Customer/Hostess Offers – received & processed from Convention through February 29th, 2012February Customer Special - For every $30 net ordered, customer may purchase Loveable earrings @ $14.00.February Hostesses: MARCH Hostess Offers – received and processed on the commission dates of March, 2012March Customer Special - For every $30 net ordered, customer may purchase Cupcake bracelet @ $14.00.March Hostesses: 12 The Network | March 2012

SALESIn Fashion’s Corner…Adding a few fashion tips to your presentation makes your showinformative and interesting! are wearing that favorite little black dress, sass it up with colorful bright adornment. a-kind necklace! Now add it to a stacked mix of multiple chains and necklaces and watchthe compliments fly! capris, pencil skirts or skinny jeans, they call for a long and slender necklace to elongate thelook. Wear one or multiples; long and lean is the way to go. they make your legs look shapely and long. pile them on! jewelry---those can really elevate your look,” says celebrity stylist Isabel Depre who notesthat, “A wardrobe of the right little extras lets you be more confident and relaxed about therest of your outfit”. go for contrast. Try a feminine piece with edgy chains, gold with silver, matte with shiny,burnished with brilliant, feathers with beads, or classic pearls with oversize crystals andchain. Don’t be afraid to mix it up. Wearing genuine jewelry with fashion jewelry is a MUST-DO! The “real thing” isn’t real interesting without the additional bling only FASHION jewelrycan deliver! TIME to talk to someone new about your Park Lane business!Don’t be timid about accessorizing. What’s the point of downplaying your fashionpersonality? You want to be noticed. When your jewelry stands out, YOU look outstanding!As superstar celebrity and fashion icon, Jennifer Lopez, says… “SHINE like you mean it!”www.parklanejewelry.com 13

IN THE NEWSCovergirl SHINES in Park Lane!Fashion Director Sue Murphy of Florida is a member of SeniorDivision Lisa Humphreys/Mruz organization. In addition to herPark Lane business, Sue works at a hair stylist salon.In December, representatives of Lake Magazine, a CentralFlorida publication, were in her salon doing hair and makeupfor five women who were going to be featured in the January2012 issue. Sue asked what they were planning to use forjewelry for the photo shoot and (brilliantly!) offered Park Lane.Sue proceeded to accessorize all five models with our jewelry.This beautiful cover is just part of the end result. The rest ofthe models (wearing Park Lane bling) are featured throughoutthe pages of the magazine. Simply stunning!Great job, Sue! We are proud of you for taking the initiative tocreate the perfect opportunity to showcasePark Lane!The Season ofGiving…Offering a helping handto those in need is alwaysimportant, but never moreso than during the holidayseason. This year, membersof Sales Vice-President DonFunt’s Park Lane team tookSalvation Army ‘mini-kettles’to their shows and events togather contributions. BranchDirector Patrice Whitsonhelped to organize thisunique effort.Branch Director, Cheryl Hinton, reports seeing our St. Tropeznecklace stealing the show on the January 9th edition of theTV show, “The Insider”!The Funt team said that theyselected the Salvation Armyas the beneficiary of their fund-raising efforts becausefrom every dollar donated to the Salvation Armynearly 90 cents goes directly to programs and servicesfor people in need. We are proud of Patrice and Donand the entire team. Their efforts made a significantcontribution to their community. Way to go!14 The Network | March 2012

Tuned In and Turned On!Company Vice-President Sue Mruz wrote us about a member of her organizationwho took an unconventional approach to presenting the jewelry, and scored BIGby doing so!“Michelle Byrd's husband is in themilitary and they are stationedin Osan, Korea. Michelle, who isin the Michelle Hughes/SandyBigham organization, had ajewelry show planned for herfriends on base, but due to someconfusion over her APO address,the catalogs she ordered did notarrive in time for the show. Herupline manager (Michele Hughes)sent her Shopping Guides and came up with an idea that saved the day…At the party, Michelle took out her computer, went to the Park Lane website,and played the video: 'Supplemental Catalog- Jewelry Intro Video' from ChicagoConvention for her guests. She was afraid they would lose interest; … they didn't.She showed that video THREE times during the show, and ended up with sales ofover $2,000!!!”Way to go, Michelle! You took your guests to the “movies”!Now, THAT’s “show-business”!SALESST. THOMAS…HERE YOU GO!Got your sights set on winningthe trip? Then you need DOUBLEPOINTS!Submit personal net + noncommissionable sales of $1000 ormore during the seven-week FASTSTART Bonus Point time frameand ALL personal sales you submitduring that time frame will COUNTDOUBLE toward trip points!For example, if you submit $3500 inpersonal (net+non) sales during theFast Start dates, you’ll be credited for7000 points!Fast Start Bonus Point time frame:February 15- March 28, 2012Send in $1000 during these sevenweeks, and EVERY DOLLAR yousell will count as TWO!Get Ready… Get Set… Go forward into Top Performance Weeks!A tradition in Park Lane, the TPW campaign is designed to challenge individuals, as well as teams, to realize their true potential.With a pull-all-the-stops, no-holds-barred attitude propelling every Park Laner through two weeks of intensified effort, we areconfident that everyone who participates will achieve greater results, higher profits than they ever imagined! So that you canprepare an effective strategy and plan for a successful outcome, we are giving you advance notice for the next major salescampaign.ADVANCE NOTICE!Spring 2012 Top Performance Weeks contest dates:Business processed on the commission date of April 18th and 25th!Now is the time to start making TPW plans; for your personal business, as well as for your team’s production. TPW challengesyou to generate higher two-week recruiting numbers and sales volume (and thus, greater profit) than you have everaccomplished before. Begin scheduling opportunity nights, multiple hostess events, fund-raisers every venue you can musterto create business. Talk to your best customers, and arrange to visit them. Talk to past hostesses about re-booking during thecampaign. Design theme shows and fun events and promote them with potential hostesses. Encourage hostesses to bookdouble and triple partner shows. Schedule men’s and/or couples events.Stay tuned. More information will be forth-coming. The pre-planning you do now will pay off with results later. Let’s makeTHIS Top Performance Weeks campaign your personal best AND the best in company history!Deliver a TOP Performance during Spring 2012 TPW!SEE YOU AT THE TOP!www.parklanejewelry.com 15

IN THE NEWSWhy Fashion Jewelry Keeps Rolling Along in a RecessionBy Michael GietlWords like recession and economicslowdown spread jitters through theretail sector faster than wildfire. But ifyour specialty is fashion jewelry take adeep breath and consider yourself anexception. Sifting through retail historyreveals the subtle reason for yourprivileged position.Everything from manufacturing tounderstanding the human mind waschurning in the 1920s. The industrialrevolution was producing plentifulgoods at more affordable prices andan Austrian psychiatrist, SigmundFreud, was developing new theorieson the workings of the mind includingunconscious desires. A nephew ofFreud in the US, Edward Bernays, hadthe brilliance to put both togetherin appealing to consumers' desires.Plentiful and affordable productsaccompanied with desire werereplacing needs as the primary reasonfor buying.While Bernays' theories as well as hisuncle's are not 100% accepted today,these pioneers forged the trail oftoday's marketing. Subconscious desirereplaces need as the motivation tobuy. You see extremes flipping througha fashion magazine that sometimesreveals sultry advertising with fewwords that leaves many readerswondering what they are selling.Subconsciously it is sex appeal, butfashion jewelry doesn't need to wallowin this because unlike jeans that alllook alike, it has an intrinsic beauty ofits own. Fashion jewelry escapes fromthe cage of need and becomes theobject of desire attracting approvingglances with sheer art. Fashion jewelryis not beads and metal castings puttogether like a necessary tool, butthe elements of an attractive image.Imagination and the surprise of beautyin new fashion jewelry designs createthe perfect union.As the classic trend marches on,fashion jewelry today offers a constantflow of breath-taking designs to holdtheir customers attention. The humanspirit foresees satisfaction in acquiringa new item and fashion jewelry fillsthe desire with artistic designs that arevery affordable and at the same timeenhance the buyer's attractiveness.This combination makes fashionjewelry almost recession proof.Some will scream, don't tell me that!My business has seen serious impactthe last few months! To answer that,let's return to Edward Bernays. Bernays'theories not only founded modernPR, but also modern propaganda.Information can shape crowd instinctsand effect outcomes. Step back asan impartial observer and look at thesteady stream of bad news presentedby the media. Such an unrelentingattack on the economy has appalledmany players and reporters in thefashion industry. The steady diet of badnews is equivalent to a propagandablitz to shut down buying.So where do you find a ray of sunshinein this? Remember the Hunt brotherstrying to corner the silver market in1979? Certainly you will rememberthe tumble of oil prices in 2008. Boththrived on speculation and contrivedsupply and demand figures that didn'texist and both bubbles popped.By the same token, fashion jewelrytoday has not fallen out of favor withconsumers. Actually fashion jewelrytrends are very much in your favorfor brisk sales. Historical informationshows that economic downturnshave little effect on moderatelypriced fashion jewelry that normallysails through without a hiccup.Approaching needs of prom, pageant,and bridal jewelry will couple withdesired jewelry to freshen up springapparel and increase sales.But don't wait for the certain returnto normal of your fashion jewelrybusiness. Take initiatives into your ownhands using the research and theoriesof Edward Bernays. Build excitement,sell the sizzle, and give your customersthe feel-good experience they cameto you to get. Lift their spirits withnew designs that will make themlook fabulous. Let them experiencestunning fashion jewelry gracing theirnecks and drawing attention to theirwrists. Make shopping with you anunforgettable event!Mike Gietl has a 24 year associationwith Accessory Wholesale Inc acompany that provides wholesalefashion jewelry and fashionaccessories.Article Source: http://EzineArticles.com/?expert=Michael_Gietl16 The Network | March 2012

Park Lane’s Success Builder contest offers every representative the opportunity to earn thedesignated “GIFT OF THE MONTH”. All it takes is sponsoring one qualified recruit* and submittingpersonal net/non-comm. sales of $1500 on the commission dates of the respective month.GIFT OF THE MONTH - February 2012Spectacular and dramatic, this hematite-plated, crystal=encrusted watch is fashionista must-have!The rectangular mother-of-pearl face and jeweled wristband are stunning! Meet February’s G.O.M.qualifications and make it YOURS! It’s TIME to be a winner!GIFT OF THE MONTH – March 2012Love your L.A. FUN bracelet in pink and silver? Then you’ll adore this new interpretation! The widegolden bracelet features agua resin gems nested in a bed of mauve-colored pavecrystals. The perfect adornment for spring and summer! Send in $1500 + a recruit inMarch… and we’ll send one to YOU!Recruit must start with min. $500 net sales on a commission date within the designatedmonth and go on to qualify by submitting min. $1000 net+non-comm. sales within fourcommission dates following their start date.month and go on to qualify with a total of $1,000 net/non-commissionable sales processed withinfour commission dates following their start date.SPONSORINGCOMING SOON!Created just for you! Park Lane’s Party Center is your “one stop shop” for Partyideas. Located within the Field Interface, Park Lane’s new Party Center offersbooking and recruiting tips from the experts, fun theme party ideas and evengames designed to help secure bookings and recruits. Many of the ideas andsuggestions come directly from YOU, our Field experts! So, visit the Party Centeroften as new ideas and tips will be added monthly.Leadership AwardChallenge Dates: February 1st, 2012 through July 11th, 2012At Convention Division and above level managers were challenged to promote an assigned number of new Branch Directorswithin their respective organizations before the NEXT Convention to be held in Chicago in July 2012. Every leader who meetstheir promote-up goal will be recognized and receive a gift. The leader EACH LEVEL who EXCEEDS the goal by the highestnumber of new Branch Director promotions will be honored with a special award.YOUR LEVELDivisionSr. DivisionSales Vice-PresidentCompany / Ex. Company V.P.YOUR GOALDevelop 4 Branch DirectorsDevelop 8 Branch DirectorsDevelop 12 Branch DirectorsDevelop 18 Branch DirectorsNote: All promotion requirements, as well as the completed, signed Promotion Application form,must be received in Home Office for processing by the July 5th, 2012 commission date.www.parklanejewelry.com 17

IN THE NEWSEXTENDED!To help attract trip recruits, we are extending the $5.00 kitsale for the remaining weeks in February AND the entiremonth of March! Just one good show and a$5 bill, and your new recruit is in business!Reassure your new recruit prospect that she (or he) is in good hands. Take the reins and let her/him know you will help themevery step of the way; starting with the FIRST step! Here’s a suggestion on what to say:“Don’t worry about a thing.… I will be there for you at every turn. In fact, I WILL HELP YOU PAY FOR YOUR KIT! All YOU haveto do is host your show; I’ll do all the rest and in one night, you’ll end up owning the $1000 value jewelry kit AND have acommission check coming to you!” (This is accomplished with Intro Show net sales that exceed $500.) Make it sound easy to start(after all, it IS!...) and you’ll attract people who are willing to give Park Lane a try!STANDARD KIT: $1,000 valueSubmit $500 net sales, the commission on which will be withheld to satisfy the cost of the kit. Commission is paid on salesover $500.DELUXE KIT OPTION: $2,000 valuePurchase outright for $249.00 plus tax; commission will be paid on all sales. When a new recruit opts for the Deluxe Kit,clearly indicate their choice on the Agreement and forward to Home Office with the registration fee ($5.00 this month) andfull payment (plus tax) for the kit.DOUBLE REFERRAL REWARD... EXTENDED for remaining weeks in February AND all of March!To assist you in attracting new recruits during the St. Thomas trip contest and to help people launch a new career in 2012,Park Lane is EXTENDING our DOUBLE REFERRAL offer through March! At your shows, (and everywhere else), explain that rightnow Park Lane will DOUBLE the normal $50.00 recruit Referral Reward to $100.00!Talent Search... WHO DO YOU KNOW?$50 X 2 = $100 for a qualified Director referralFor TWICE the reward, people will think TWICE as hardabout who they can refer to Park Lane!DOUBLEPark Lane’s $50 Recruit Referral certificate is doubled to $100 in jewelry credit for suggesting the name of someone who startsand qualifies as a Park Lane Director. Remind people that they can even refer themselves! So ask who they know and followthrough on each referral. See below for more info.$50 REFERRAL REWARD CERTIFICATEThe Referral Reward certificate is offered to a guest or hostess for providing the name of someone that might be interested injoining Park Lane. The $50 free shopping credit is claimed after the referral joins Park Lane and submits the qualifying sales.shipping should accompany the order. For the purpose of the Recruit Referral certificate, a qualified recruit must start on acommission date within the designated month and go on to submit min. $1000 in net/non-commissionable sales within fourcommission dates following their start date. The same instructions and rules apply when claiming the $100 "Double ReferralReward Certificate." $100 Double Referral Reward certificates are available for download on the website under Downloads/Forms.18 The Network | March 2012

ADVANCEMENTFocus On “FIVE & ONE”!Show Me The Money!Hold FIVE shows and sponsor ONE recruit per month, and you can expectincreased earnings like these:Month 1 $ 750Month 2 $ 1175Month 3 $ 1625Month 4 $ 2350Month 5 $ 5475 + +Keep going. Keep growing. Keep gaining.There’s NO LIMIT to your potential earnings!Show Me Contest Rewards!Success Builders – 5 & 1 positions you to earn monthly awards:Free catalogsGift of the MonthFree samples of the NEW jewelry!Annual Designer Outfit- five average ($500) shows per month!Wardrobe: Increase your monthly sales and earn a new outfit EVERY month!Super Start Contest – the first six months in business…Earn free jewelry and supplies for six months!The Heart of Park Lane ring – genuine 14kt gold, garnet and diamond ringTravel Trip Vacations and Special ContestsConsistent recruiting pays off!Trip contests: the earlier you recruit, the better!Top Performance Weeks, Founders Weeks, Convention awards, etc.Star Fleet Car Allowance BonusSlightly increase your recruiting and position yourself to earn a monthlycar bonus ranging from $240 to $480!Lead by example.Model the formula and teach it to others.to do the same, will help you grow exponentially. Your income will increase andyou will qualify for promotions, bonuses, and contest awards. Best of all, you aretouching the lives of others by teaching them a formula that will guide them toFIVE & ONE…IT works, if YOU do!When Senior Division Debbie Tizzlermet Branch Director Vicky Clark, sheknew that Vicky’s enthusiasm for ourjewelry and her willingness to learnwould lead her to Park Lane stardom!to Vicky who instantly made it hermonthly goal to hold at least fiveshows and sponsor one recruit.Vicky says, "My Mama always told me,‘You get back what you put in.’, so everymonth I get on the phone. I utilize theHRCs and call back guests using theinformation they provided on their DoorPrize slips to begin a conversation.It works for me!”her leads has helped Vicky maintaina consistent schedule and an everincreasingincome. Vicky adds, “It’s aproven path to success in Park Lane.Share the Park Lane opportunity andyou will grow your business!”Make 2012 the year that YOU promote!On your way up? Then we’re with you!In Park Lane, we encourage you togrow at your own pace. No pressure;no push. Just confidence and support!Advancement is yours when you areready.So, you say you’re ready to promoteup? Great! Focus on the qualifications.Move forward… one step at a time.Keep your eye on the next level. Thatis where you want to go. THERE iswhere you belong. Enroll your teamin the effort, plan a strategy and makeit happen!recognized on Convention stage inChicago this summer as your peersand Park Lane executives cheer you on.Make it your mission… Make it yourmoment… Go on, SHINE!20 The Network | March 2012

PROMOTIONAshley Scroggins (TX- Spera organization) started as a Fashion Director in 2010and promoted to Branch Director in her first month. It was while attendingher first Convention that this devoted mother of three saw the “big picture”in Park Lane and realized that this opportunity could be life-changing. In theten months that followed, Ashley advanced to Area, to Division and now shehas promoted to Senior Division Manager. On the way up she helped manypeople on her team move up to Branch, five have advanced to Area, and shepromoted two more to Division Manager. Congratulations to Ashley Scrogginson achieving the executive level of Senior Division.“When my best friend asked me tohost a show so she could earn herThree Booking Gift ring, how couldI say no? I didn’t wear jewelry, butwhen the director, Jennifer Spera,showed me her weekly paycheck andit had a COMMA in it, I decided that,for a check like THAT, I’d learn to wearjewelry!At the time, I was working full timeas a daycare teacher and going toschool to be accepted into a nursingprogram. When I attended my firstconvention, I fell in love with whatPark Lane could offer me and myfamily. I realized that the profit onjust TWO average shows wouldmatch what I made in a month at mydaycare position and that the flexibleschedule would free me up to be astay-at-home mom. In December,2010, I quit my job and finished myclass and looked at my business witha whole new perspective. I lovedwhat I was doing, however my betterhalf, Hector, wasn’t quite as “in love”with it as I was… He didn’t wantme to have to work after I quit myjob, but I wanted to be able to helphim support our family. I set out toprove to him that Park Lane was alegitimate income opportunity. Myplan was to make 2011 the best yearthat it could possibly be. I focused ondeveloping my team and my businessbegan to grow by leaps and bounds!I promoted to Area, and within 10months, I made it to Division, andthen Senior Division.Earning the trip for two to Venice is adream come true for Hector and me.In addition to the travel and earninggreat money, I cherish the friendshipsthat I have made; I thank God forleading me to the extraordinarywomen on my team. I love seeingthem achieve their goals and I praythat their dreams continue to cometrue. As for Hector and I, not only hasmy Park Lane income matched ourprevious earnings, it has DOUBLEDthem. And yes, I get those checkswith a comma in them! The bestpart is that I’m able to stay at homewith my darling boys, Channing 6,Adan 3 and Leiland 2, and do all the‘mommy things’; homework, soccergames, taking them to school andbeing with them when they comehome.I would like to thank Hector for hissupport, and my team for believingin me. Thank you to my Sales VPJennifer Spera for introducing meto Park Lane and to her, as well asTerri Sawyer, Dawnette Dobrick andTricia Carrasco for inspiring me to domy best! I look forward to 2012, andLord willing, through the Park Laneexperience, we will continue to makea difference in other people’s livesand lead them all to ‘The Good Life’!”www.parklanejewelry.com 21

PROMOTION“I am so excited and feel so honoredto be joining the Senior Division teamwithin Mary Grace Lewandowski'sMGPG organization. I would sincerelylike to thank Sr. Division Manager,Diana Dolan for introducing me tothis wonderful company.When I first learned about the ParkLane business opportunity, I knewthat I wanted to be a part of thiscompany and I set my sights onpromoting to the Senior Divisionlevel. I knew, however, that if Iwanted to reach my goal, severalthings would have to happen. First,I had to gather the full support ofmy family. Second, I would have todevelop a strong personal businessand then I would have to learn howto become an effective leader. Iknew that if I was to reach this goal,I wouldn't be able to do it alone. Iwould have to develop a strongteam of Fashion Directors and fellowleaders.I started by sharing my goal with myhusband. If I was to build a team,it would require nights away from22 The Network | March 2012This bright and charming young woman exhibits tremendous insight and wisdomfor her age. Her love of Park Lane and her devotion to helping the people on herteam advance, has propelled her up the ladder. She eagerly pursues every type oftraining offered and conscientiously works to become a stronger leader. Alwaysthe first to pitch in wherever she is needed, she can be counted on to followthrough. From Missouri, the first member of the Lewandowski organization toadvance to Executive, we congratulate Lisa Adams on her promotion toSenior Division!!home. My husband would have to bewilling and able to pick up the slackin my absence. Luckily for me, he hasalways been a constant supporterand stepped in wherever I neededhim. He has always been there tocheer along with me and also topick me up and give encouragementwhen any challenges arose.I held my first show at the end ofAugust of 2010. While at that show,I booked six additional shows,two of which were scheduled asIntro shows. With the amazinghostess offers and the unbelievablebusiness opportunity, the guestshad a hard time finding a reason tosay "no." From these initial shows, Iconsistently worked toward reachingany goal that Park Lane set, knowingthat if I was reaching those goals, mypersonal goal of promoting to theSenior Division level would happen.Although I had been working in thedirect sales industry for nearly 6 years,I still needed to learn a lot aboutleadership development. No matterhow strong my personal businesswas, I knew that I alone could onlydo so much. I had to develop otherpeople into leaders so that they couldalso be successful, but how? I turnedto Mary Grace for help. Together weworked side by side and she helpedme to study what being a leader trulyis. I then worked to implement whatshe taught me into my own team. Istill have a lot to learn, but have seena lot of success by making simplechanges to my thoughts and actions.In the past year and a half, Ihave earned trips to all three tripdestinations, met my Super Start andSuccess Builders goals and so manymore. What I am most proud of,though, is that we have developed ateam of successful, business-mindedpeople that are also focused onmoving up the levels of leadershipwithin Park Lane. I can't wait to seewhere we go from here!”

PROMOTIONWhen this vivacious, personable and talented young woman from Texasjoined Park Lane four years ago, albeit hesitantly, we instantly recognized her‘STAR’ quality. We believe that part of her success is due to her devotion to thepeople on her team and to helping each of them achieve their dreams. It isthat passion, coupled with her determination and drive that has propelled herto a new position in Park Lane. We are proud to announce, from the Sawyerorganization, the promotion of Jennifer Spera to the level of Sales Vice-President.“I joined Park Lane VERYRELUCTANTLY in February of 2008.I was about to bid the direct salesindustry a fond farewell because Ihadn’t achieved the level of successI dreamed of, but it turns out thatjoining Park Lane was the bestdecision I could have made. I hadno idea where Park Lane would takeme and if you had told me the nightI joined that four years later I wouldhave a lineage of over 200 people,promote out a Sales VP within myorganization, and even become onemyself, I would have laughed outloud.You see, when I first signed up, I wasstill on maternity leave. My secondchild was only two months old.Three months later, in July of 2008,we moved to a new town. Havingtwo small children and not knowingvery many people were certainlychallenges I had to overcome.However, with one party at a time,our team grew, and continued togrow.My family also grew! In April 2011,(my daughter was 5, my son was3), we welcomed another son toour family. Working from home iscertainly where I wanted to be, butwith one child in school, one at homeand a new baby, it was challengingto find time to work my business.However, the awesome thing aboutPark Lane is the flexibility it offers - Ican work from anywhere at any time.I can work while taking the kids tothe park, going to the bank or evenat the soccer field during practice…Wherever my children take me, I canfind someone who needs more blingand even more cash!The team that we have built in thissmall West Texas town is nothingshort of spectacular. I am constantlyamazed and inspired by the fabulousand tenacious women that I amprivileged to work with, not just inmy immediate organization but alsowithin my lineage.Watching them earn promotionsand achieve their goals and dreamsis what I love MOST about my job.And going to stores and shops intown and seeing Park Lane jewelryon not only the workers but also thecustomers makes me so proud! Ourtown is bling’d up and is lookingGOOD! I have many more goals anddreams to accomplish in my journeywith Park Lane, but I’m so thankfulthat attending one little party nearlyfour years ago has blossomed into allof this!If I have any advice to give, it issimply this: Don’t give up on yourdreams - ever! Use the programsthat Park Lane has designed for us– they WORK. Continue to share theblessings of Park Lane with othersand you too will be abundantlyblessed.”www.parklanejewelry.com 23

CONVENTIONWe extend our gratitude to the Park Lane leaders who participated in Convention by sharingtheir experience, expertise and wisdom with the audience. The contribution you made tohelp create a successful Convention is very much appreciated by everyone in the Park Lanefamily.SPRING 2012 CONVENTION PRESENTERSExecutive Meeting Specialized Sessions- Friday MeetingsSpanish Translation Assistant: Emily Vallejo, Sales Vice PresidentFashion Director Meeting Branch Director, Region/Area Manager Meeting Keynote Speakers – Saturday Meeting Spotlight Testimonials - Saturday Meeting 24 The Network | March 2012

FASHION & BRANCH DIRECTORSCOMPANY-WIDE RECOGNITIONHALL OF FAME DECEMBER 2011TOP PERSONAL SALES ACHIEVERS1. Minerva Mendoza2. Leesa Garner3. Elva Coello4. Jill Wasserman5. Mellissa Merino6. Maria Aguilar7. Christy Marsh8. Robin Bernard9. Kristina Dunson10. Paula DhandaM A N A G E R SHONOR ROLL DECEMBER 2011PERSONAL & GROUP RECRUITINGTOP PERSONAL RECRUITERSBRANCH DIRECTOR:1. Rosario Aguilar2. Minerva Mendoza3. Marina ValdezREGION/AREA:1. Mercedes Alvarez2. Gaby Arellano3. Anahi CastellanosDIVISION:1. Rosa Ayala2. Alma De Herrera3. Silvia JuarezSENIOR DIVISION:1. Rosa Amalia Cepeda2. Brenda DeDecker3. Mercedes MoralesSALESVICE-PRESIDENT1. Dianna Shurtz2. Shellye Andrus3. Karen Piraino1. Gina Garcia2. Mary Grace Lewandowski3. Mayela Coello4. Emily Vallejo5. Javier Garcia6. Blanca Rdz de Guillen7. Cherie Thorsness8. Laura Badillo9. Perla Villarreal10. Silvia JuarezTOP GROUP RECRUITERSREGION/AREA:1. Mercedes Alvarez2. Ethel Renee Garcia3. Anahi CastellanosDIVISION:1. Julie Williams2. Perla Villarreal3. Rosa AyalaSENIOR DIVISION:1. Gabriela Aguilar Navarrete2. Rosa Amalia Cepeda3. Alma GarciaSALESVICE-PRESIDENT:1. Emily Vallejo2. Blanca Rdz de Guillen3. Tricia CarrascoCOMPANY VICE PRESIDENT1. Mary Grace Lewandowski2. Terri Sawyer3. Jerry TrippEX. CO. VICE-PRESIDENT1. Javier GarciaRECOGNITION“Beginning in August 2011:MAINTENANCE –At least two minimum $200 net personalshows or one personal new recruit startmust be processed on the WednesdayCommission dates within a calendarmonth to be eligible to earn overrides andbonuses the following month.”Visit us at:www.jewelsbyparklane.comEach achiever making an appearance in the HallFREE supplies.Congratulations to all “STARS”!!ANNOUNCEMENTS:Applications for all contests must be submittedwithin 30 days after a contest ends.When faxing a new recruit’s agreement to HomeOffice please also forward the original signeddocument. Mark the agreement“PREVIOUSLY FAXED”.Share your creative ideas and techniques tohelp fellow Park Laners succeed.Write to us. If your article, idea, or story isselected for use in an issue of The Network, youwill be awarded a $25.00 certificate that may beredeemed for supplies. Email Network articleideas to: thenetwork@jbpl.orgedas a reminder of programs and contests offeredby Park Lane. Unless otherwise specified,refer to the original contest brochure and/orprogram explanation sheet for further information,specific rules and/or qualifications.participation in the various contests and promotionalprograms offered by Jewels by ParkLane, Inc. is not mandatory. Likewise, you arenot required to implement the suggestions,techniques and ideas being offered to assist youin your business.or typographical errors. For clarification of anyinformation contained in The Network, callHome Office.NOTICE: Beginning on the commission date ofMarch 2nd, 2011, the $5.00 replacement fee(for items purchased over 120 days) will beincreased to $7.00 per item. Park Lane’s replacementratio is lower than ever, however, with theincreasing cost of Gold and Silver, we are unableto keep our 1980’s replacement fee of $5.00!mediately.Jewels by Park Lane still boasts the best exchange/replacementpolicy in the industry!www.parklanejewelry.com 25

IN THE NEWSPark Lane “Sundancing” in Park CityThe Sundance Film Festival in Park City, Utah, has been described as “Spring Breakin the Snow for celebrities”. As we learned, however, it’s not all fun and games forthe stars. Directors and actors follow a tight schedule of interview appointments topromote their featured Sundance film and upcoming projects. Their hectic agenda didnot, however, prevent the stars from stopping for a piece of Park Lane jewelry!The draw of our jewels was mighty and powerful! So much so, the world-renownedAssociated Press photographers needed to have a heart-to-heart with Arthur andTara. It seems that our jewelry was distracting the celebs from making their appointedrounds for their photographs!Park Lane was the “most popular” spot in the AP FenderMusic Lodge. Visitors included award-winning producer,Peter Jackson, and actors such as Richard Gere, Liv Tyler, andSigourney Weaver, as well as American icon, Ethel Kennedy.No matter how big the Star, Park Lane shined!Oscar-nominated Octavia Spencerrecognized and rememberedPark Lane from “Variety’s Powerof Women” luncheon. Sherecounted every piece of jewelryshe and her co-stars selectedfrom the September event. Actress Blythe Danner (above)was photographed wearing our Venice bracelet and Trufflesring, and then, after her photo shoot, she came back forVenice earrings! Megan Mullally (bottom right) nearly had tobe dragged away from Park Lane byher Publicist as she was making herfinal jewelry selections. Ice-T and hislovely wife Coco (above) wanted Tara to join their entourageas their personal jewelry stylist! We were the only stop forRory Kennedy; after her photo session, she selected the Veniceensemble. Team members from the St. Louis Rams were drawnto our bling. We were even filmed during a reality TV show, “I26 The Network | March 2012

IN THE NEWSLove Jenni”, starring Jenni Rivera, who has been referred to as “Latin America’s MariahCarey”. Jenni adored Kimberly earrings!Not only were the celebs wearing Park Lane in the AP photos, but most of them woreour jewels to their following interviews and to their movie premieres.So, what was HOT? The favorites listed below are in no particular order, but we can saythat Venice ensemble ranked #1 at this event, followed by Sleek necklace and Rihannabracelet!It’s Hott! necklaceAutumn Beauty necklaceDiamond Swirl ringEva RingGoing Wild (brown first, black second)Ocean Treasures necklacePeacock RingMen and women alike LOVED Fame ring, Fame necklace andAlejandro necklace!Park Lane was proud to be at the AP Fender Music Lodgeas a sponsor of the Fender Foundation, the event’s officialcharity which provides instruments to public school systemmusic programs.Every time we personally experience what jewelry does to lift a person’s spirits, itreminds us what a powerful product we represent. It also confirms that EVERYONE is aSTAR in Park Lane!Ethel Kennedywww.parklanejewelry.com 27

28 The Network | March 2012FIRST CLASSUS POSTAGEPAIDSCHAUMBURG, ILPERMIT #189