IN THE NEWS - Park Lane Jewelry

SALESCustomer FREE Bonus Item Offer…Summer Styles are HOT with Park Lane’sSIZZLIN’ SUMMER SALE!• With a min. $60 net order and purchase of two $12 Bonus Items, a third matching valueBonus Item may be selected for FREE!• With a min. $90 net order and purchase of three $12 Bonus Items, a fourth matchingvalue Bonus Item may be selected for FREE!Applicable to orders processed on the commission dates in June.CATLOGPICANNOUNCEMENT...THIS will make your job easier!At each Fall Convention (held in August), we typically launch a supplement catalog to serve as a complement tothe “main” catalog. This year, we are trying something new. Instead of an additional supplement book, we will belaunching an all-new “main” catalog!An all-in-one collection! The catalog will contain the NEW jewelry launched at Convention, selections fromrecent new monthly editions, and the most popular selections from our current line. All these items will be consolidatedinto ONE new catalog! We are confident that you will find this new collection easy to promote, plus you’llsave money because you’ll only need to stock ONE catalog! A form will be provided in advance of Convention sothat you may pre-order your supply of the all-new Park Lane catalog.ADVANTAGEOUS MOMENTS…Life is full of “advantageous moments”… opportunities to create new business by talking about what you do and generating interest in ParkLane. Area Manager Dee Todd, (Hemmings organization) shares her ideas on how to effectively “take advantage” of every chance youget to bring up Park Lane and talk about all you have to offer! Dee explains…When shopping, at a social event, or anytime you are out in public, here are sample dialogues and phrases you can use to strike up aconversation with the people who cross your path. Create interest and arrange to carry on the conversation further.“I can see you appreciate beautiful jewelry; your necklace is fantastic!” Or when someone comments on the jewelry you’re wearing, youcan say…“I have a jewelry business of my own and I’d love to show you my line. Could I treat you and anyone else you would like to bring to coffeeat Tim Horton’s ________ (this Thursday)? I’ll bring my brand new catalogs and some sample jewelry.”Community Drawing:“I’d like to offer you an opportunity to fill out one of these community prize slips and I’ll enter you into our Weekly Drawing for FREEJEWELRY! I draw winners every Monday and surprise someone in the community with a free gift. I will also be keeping these slips forthe entire month, so you will have additional chances to win. Here’s to winning your free jewelry…”Of course, EVERY person who expresses an interest in Park Lane by filling out a drawing slip is a great prospect. Go ahead… Declarethem a ‘runner-up winner’! When you call and visit with a gift of jewelry, you can show them your samples and amplify their interest. Whata great way to build your customer base. At each meeting/appointment, you can gather a one-on-one personal order, date a show, and/or turn the appointment into a personal hostess coaching!4 The Network

It’s ON SALE!’On Sale’… The phrase that strikes a cord and ignites the fire inside every savvyshopper! We all love a bargain and Park Lane’s new SALE CATALOG delivers just that!For a limited time, while supply lasts, the items featured in our new sale brochure will beavailable at amazing discounted prices.SALESUse the Sale Catalog in concert with your main catalog and new edition brochures.Customers may compile their orders utilizing all our jewelry, even the Sale Catalog.When desired, Bonus Items may be selected, and Hostess Credit may be redeemedfrom the Sale Catalog. Promote the sale and build your profits!Order your supply of Sale Catalogs (Item #2171) @ .30 cents each.Surely, all you American Idol fans watched rocker,David Cook, perform his way to top ‘A.I.’ status, but didyou see what we did? During the semi-finals in May, wereceived a lot of calls from Park Laners talking abouthow David seems to have signed on to the multi-chainlayered look when choosing his accessories!The first sighting came from Senior Division Nancy Crevoiserat (CA) whoreported that, “David was wearing an array of jewelry that appeared toinclude two staggered length Icon dog tag chains layered with a plain chain(Verona?) and a chain like our Intensity with a star charm attached … (ourStarlight?). It’s very exciting to know that Park Lane jewelry is that ofsuperstar IDOL status!”Our congratulations to David Cook! Having the “American Idol” rocking thelook of Park Lane’s on-trend men’s collection is certain to enhance salesamong fashion-savvy guys of all ages! Park Lane ROCKS! Pass it on!HAPPYFATHER’S DAY!Behind most every successful personyou will find their “better half”… their“Rock”… their partner, friend, and biggestfan. On this Father’s Day, thewomen of Park Lane salute the men intheir lives and thank them for their unconditionallove, support and encouragement.Remind your customers that every mandeserves and appreciates a little pampering.Husband, father, grandfather,son or friend… they can treat the men intheir life to a gift of Park Lane, and helphim discover the latest look in accessoriesfor the discriminating gentleman.JUNE 2008 5

EXECUTIVEPROMOTIONShining STAR rises again!Park Lane’s shining stars in the Southwest are sparkling brighter than ever. We are thrilled to announce that Juanitaand Javier Garcia have qualified for promotion to the prestigious and coveted level of Executive Company Vice-President.In and by itself, a promotion to such a high level position is an amazing achievement, but to have accomplished it inspite of the challenge they faced at the same time, is incredible. Her doctors told Juanita that it was imperative that shehave surgery to repair a section of her heart. They explained that the operation was high-risk, but necessary. Nothingbut nothing was going to slow our Juanita down! Just one month before surgery, she and Javier pushed to meet thequalifications for their promotion! They set high goals and they along with their organization, worked night and day tomeet them… and they pulled it off!Juanita’s operation was at the beginning of May and we are relieved and delighted to report that she came through itwith flying colors, is recovering quickly and is in great spirits! In spite of the obstacles, the Garcias made their dream areality and thankfully, Juanita is bouncing back to her bubbly self!From the day they started in Park Lane, they were destined for success, and succeed they have. Their professionalismand their work ethic sets the standard in our business. We join all Park Laners from coast to coast in extendingour congratulations on yet another magnificent performance from this dynamic duo… Executive Company Vice-Presidents, Juanita and Javier Garcia.We're looking forward to hearing Juanita's story as soon as she fully recuperates.6 The Network

Starlight embraces one of our own…Almost seven years ago, Diana Glatchak(Illinois) joined Park Lane to earn extraincome to help her family. She is amother of two boys, ages 8 and 14.Diana’s oldest son, Nicholas, was bornwith Neurofibromatosis. It is a relentlessdisease. Nicholas has been confined to awheelchair and has undergone numeroussurgeries throughout his young life.The most recent surgery resulted in theamputation of his leg.Diana’s manager, Company Vice-PresidentJulyn Panicola writes, “As the parentof a child with such a disability, Diana devotesher life to her children and takes littletime for herself. Park Lane has been awelcome outlet for her and now it is so muchmore. Since Park Lane partnered with theStarlight Starbright Foundation, Diana hasanother connection. Her son and her familyhave benefited many times over the pastyears from the Starlight outings and holidayparties. These were special times togetherwhen they could just forget about reality andhave fun. Without the support of Starlight,they could never have afforded such luxuriesand to have the support of others who canfully understand what you are going throughis invaluable.P.S. As of late, Nicholas was fitted with anartificial leg which has allowed him to leavehis wheel chair. And then there is this; Hereceived a detention for running in the hall atschool; a report which his mother receivedwith tears of joy! By selling the StarlightBracelet you are not only touching the livesof others, you are benefiting fellow ParkLaners and their families.”Celebrating St. Patrick’s Day with GREEN hair!Back: Two Starlight Starbright caregiversFront: Nicholas, Diana & RyanStarlight Christmas Party…Ryan & Nicholas save a seat for Santa!Starlight Starbright family boat trip!Ryan & Nicholas party with Grandma TerrySALESStarlightbraceletPark Lane is a proud sponsor of “StarlightStarbright”, the international foundation dedicatedto improving the quality of life for seriously-illchildren and their families.Throughout 2008, Park Lane will donate to theStarlight Starbright Foundation, $2.00 fromthe sale of EVERY “Starlight” bracelet sold!With a minimum $30.00 order, customersmay purchase STARLIGHT bracelet as a BonusBuy for just $14.00 plus tax. In fact, onebracelet may be purchased for EVERY $30.00ordered!Starlight bracelet is non-commissionable BonusBuy. It is featured inside the catalog, and additionalbrochures are available @ $0.15 each. #2089Message from Diana…"I want to thank Jewels by Park Lane for their generosity and opportunity. Mymanager, Julyn, is such an inspiration to me. She is a great leader and great friend.With everything that I have gone through with my son, Julyn and Park Lane have beensupportive. I like the fact that I can go to the meetings, have fun and not be pressuredor pushed to do more; they are very respectful and patient.I was thrilled when Park Lane partnered up with the Starlight Foundation. For overseven years, our family has benefited from the programs Starlight Starbright offers.It is such a wonderful organization and we have participated in a lot of the activitiesand services they offer. Many of their events and outings are designed to involve thewhole family. It’s really great. We have gone to Starlight-sponsored Christmasparties, boat rides, bowling parties, ball games, etc. When your child has a disabilityit is hard to find a way to do the extras; Starlight makes it possible to do fun andmemorable things together as a family."Starlight promotional poster: 19”x25’ fullcolorposter may be ordered @ $5.00plus tax and trans.JUNE 2008 7

SALESMaking a Difference…Senior Division Frank Saldivar (Dobrick organization) has taken up ParkLane’s mission to “MAKE A DIFFERENCE” in every way possible. Inparticular, Frank is drawn to the needs of children and has embracedPark Lane’s connection to the Starlight Starbright Children’s Foundation.As Frank enthusiastically promoted the sale of Starlight bracelets, he began to think of otherways to create funds for the Foundation. As their rally date approached, he contacted hisCompany VP, Dawnette Dobrick, and asked for a few minutes to promote an idea… a raffleto benefit Starlight; Dawnette enthusiastically agreed. Frank designed a beautiful gift basketoverflowing with little gift items that would appeal to women. Of course Park Lane jewelrywas the centerpiece of the basket; sparkling DIVA ensemble added the crowning touch.Frank arranged the gifts in the basket and tied it all together with silk flowers, ribbon and abow.Just before the break, Frank briefly addressed the audience; he described StarlightStarbright, introduced the gift basket, explained raffle tickets would be sold during the breakand that 100% of the proceeds would go to the Foundation. He priced the gift basket raffletickets at just one dollar so as not to conflict with the team raffle, which was designated tooffset the meeting room cost. Frank sent the donation to Starlight with the letter below.Our thanks and appreciation to Frank for his thoughtful, caring ways; for setting a shiningexample! It makes us so proud to know that we have special people like him representingour Park Lane family!May 4, 2008Dear Starlight Starbright:My name is Frank Saldivar, and I am an Executive Manager with Jewels by Park Lane. I was introduced to the Starlight Starbright Foundation at ourJewels by Park Lane, February Biannual Convention in Las Vegas, NV. I was, and continue to be, deeply touched by the services Starlight Starbrightprovides to children with serious conditions and illnesses. I have been a school teacher for years and have a passion for helping and educating ouryouth – and it is evident to me that your organization has the same passion and commitment!In Jewels by Park Lane, we have local monthly Rallies to inspire, train, recognize and motivate our representatives. At our last Executive Managermeeting with Dawnette Dobrick, Company Vice-President, I asked if I can coordinate a fundraiser for the Starlight Starbright Foundation. Dawnette wasthrilled and approved of my coordinating efforts. I made a gift basket with donations and raffled it at our last monthly Rally as a fundraiser. Enclosedyou will find a donation from our organization.Again, thank you for all that you provide to children in need.Keep on Shining,Frank SaldivarSr. Division Manager8 The Network

Great News…BOGO is back!June hostesses may ‘BOGO’…Buy One – Get One!With a minimum show of $300 net sales and one dated booking, a hostessthis month may choose one Hostess Only item for FREE for every HostessOnly item she purchases. The free item must be equal to or less than thepurchased item. In accordance with our Five Star program, a hostess isentitled to buy up to four Hostess Only items, (net sales min. $175.00)therefore, in June a qualified BOGO hostess may select up to eight HostessOnly items; four that are purchased and four that are free!BOOKINGSOffer applicable to shows processed on a commission date in June.BOOKINGS? They’re in the bag!As a fifteen-year Park Lane veteran and non-stopselling-superstar,SVP Aleta Howell has NEVERfaltered in her ability to maintain a solidly-datedcalendar. Year after year, she repeatedly ranks inthe very top echelon of personal sales producers.We asked her to share what she and her team arecurrently using to increase their spring and summertimebookings. Aleta says, “I, as well as myteam members, use the “Jewelry Tray” techniqueand we are consistently dating three to five bookingsat each show. It works!”Array on a Tray...Gather an assortment of jewelry; duplicate in-lineitems, discontinued samples, promotional jewelry,any extra jewelry you have earned as awards, etc. Atyour shows, place a variety of jewelry items on a tray.As the guests arrive, show them the tray, ask themto select their favorite item and give them an envelopeor zip-lock baggie; ask them to place the itemthey selected inside.TRIPLE HRCs…EXTENDEDthrough JUNE!June hostess may be awarded up toTHREE $50 Hostess Reward Certificates($150 in additional hostess credit) bymeeting qualifying challenges issued atthe discretion of the director. It is far moreeffective to create a tiered goal for thehostess to encourage her to reach formore award credit. There is a $5.00processing fee for EACH $50.00 HRCawarded. (net sales min. $175.00)TRIPLE HRCs…$150 credit for a$15 fee!At the end of your show refer to the piece of jewelry. Tell the guests that if theybook a party you will award it to them at their show as an additional gift from you.When a guest sets her date, write her name and date on the baggie/envelope andhold it in reserve to present to her at her show.Variation: At her last few shows, Aleta had everyone WEAR the item theyselect throughout the show. She said, “Once they had it on, everyone wascomplimenting them and THEY were falling in love with their choice!”The jewelry tray enticement can be used alone or it can be combined with othergames/incentives such as offering the $50 HRC ($5 fee) to encourage bookingand holding their show on a special date you want to fill. People like to think theyare getting something “extra”; it reinforces the fact that you value their business.Your generosity will pay off in PR as well as profits!.JUNE 2008 9

BOOKINGSenior Division Carol Miller includes this darling poem with each hostesspacket. It’s such a clever way to reinforce the main points westress in hostess coaching. Thank you for sharing, Carol…Here’s to having more hostesses like “Kathy! Yeah!Hostess Bonus Buy…Tre’sor bracelet!Tale of Two HostessesCongratulations! You’ve booked a Park Lane show!You’re getting free jewelry. You couldn’t say “no!”Here’s a tale of two hostesses, as you can see.So read on and decide which one YOU will be.This enchanting Swarovski crystalbracelet adds the finishing touch toTre’sor necklace and earringsensemble. Tre’sor bracelet arrivestucked inside a darling soft blue minipurse that can be clipped to a key ringand used to hold coins.First there was Susie, so proper was she—Her invitations were written in calligraphy!“I’ll just invite ten. I don’t want too many.I’m sure they’ll all come, so there will be plenty.”Her beautiful catalogs sat at home on the table“Outside orders? Oh, I wasn’t able.”She set a buffet fit for a king,But forgot to give her guests a reminder ring.The night of the show her home looked just great.So she lit the candles and proceeded to wait.Only one guest arrived, the jewelry to see.“Why,” Susie wondered, “does this happen to me?”June hostesses may purchase thissparkling bracelet/coin purse duo for aprocessing fee of just $29.00 plus tax.However, with net show sales of$800 and one dated booking Tre’sorbracelet (#10271) is awarded forFREE!Your hostesses are showeredwith sparkling treasure,and in June it all begins withTRE’SOR!10 The NetworkAnd then there was Kathy, excited as could be!She was planning on earning whatever she dreamed!Kathy mailed forty invitations and then she toldMore people than her house could hold.Friends wanted to know what she was talking about,So she’d stop and pull her invitations out.She bragged on the jewelry, blingy and trendy.Outside orders — no problem. No sir-ee!She phoned all her friends and said, “Bring a guest…Because you know—Park Lane jewelry is simply the best!”They sat on her sofa; they sat on her floor;They sat in the chairs; they stood in the door!The house wasn’t perfect, but they had fun anyway.They learned all about Park Lane jewelry that day!The numbers were added. Her hostess credit was great!Kathy says, “This was fun!Book your own show before it’s too late!”

KIT SALE…Just $5.00 and your June recruit is in busine$$They say that a five dollar bill doesn’t go as far as it used to, but for a personwho wants to earn extra money, add some excitement to their life and enhancetheir lifestyle, five dollars can make all the difference in the world!SPONSORINGNew recruits who join Park Lane in June will enjoy a dramatic discount on theirinitial start-up cost. The standard $39.00 registration/kit shipping fee has beenreduced to just $5.00 this month! As far as kit ownership goes…The commission on the new recruit’s first $500 in net sales will be withheld tosatisfy the cost of their $1,000 value Standard jewelry sample kit.A Business-In-A-Bag for FIVE BUCKS!Pay $5.00. Sell $500.00. You are ready to receive your first profit check!Encourage everyone to take Park Lane for a “test-drive”… They have nothing to lose and everything to gain…includingan amazing Convention experience in August!Limited time offer: Agreements processed on commission dates in June 2008.Standard Kit: $1,000 value– Pay the $5.00 registration and submit agreement with $500 in net sales, the commission on which will be withheld tosatisfy the cost of the kit. Commission will be paid on sales over $500.Deluxe Kit: $2,000 value– Pay the $5.00 registration and PURCHASE the kit outright for $249.00 plus tax. Earn commission on all sales.Spread the word…NOW is the time to join Park Lane! People can easilyearn a kit and start a lucrative home-based business for just $5.00!Congratulations on your outstanding, record-breaking Founders’ Weeks achievements!Group Sales Goal Toppers – Each manager receives a $500 jewelry certificateGroup Sales Goal Toppers - Each Park Laner receives a $500 Park Lane gift card!Level:BranchRegion/AreaDivisionSr. DivisionSales VPCompany VPTopper:Claudia Ogaz (Dominguez-Carlton/Tripp)Bertha Jimenez (Dominguez-Carlton/Tripp)Maria Vasquez (Dominguez-Carlton/Tripp)Antoinette MusciettaTerri Sawyer (Dobrick)Diana BoysGroup Recruiting - Each Park Laner receives a $500 Park Lane gift card!Level:Topper:BranchClaudia Garcia (Cuevas/Graves)Region/Area Olga Loya (Gonzalez/Tripp)DivisionSara Montgomery (Santana)Sr. Division Irene AlmaguerSales VPGuadalupe Espinoza (Garcia)Company VP Jerry Tripp JUNE 2008 11

SPONSORINGThe “STAR FLEET” ContestHISTORY…Park Lane’s original “car contest”, the prestigious STAR FLEET program, was launched in the 1970s andrequired our representatives to meet certain criteria in order to participate. The first step was to recruit a qualifiedFD and promote to Branch Director. Then, when ready to become a STAR FLEET member, a Park Lanerpurchased or leased an American-made automobile… white exterior, red interior. The central idea was toenvision a “fleet” of sparkling white similar cars parked outside meeting halls across the country on any givenMonday meeting night. Being a Park Lane Star Fleet member was impressive; a status symbol. Each month,members committed themselves to recruiting so that they would earn a Star Fleet bonus to pay their monthlycar payment.TODAY…While the concept of our 2008 car program is similar, the requirements have been relaxed since the originalcontest launched in the 1970s. Today, Star Fleet achievers may drive or lease the make, model and color carof their choice. The contest is an additional perk; a monthly recruiting bonus that can be earned over and abovethe standard compensation plan. Yet the prestige associated with the contest remains in tact. In this day andage, having a job that allows you to drive a car paid for by your “employer” is a huge enticement! Be proud of the fact that the Park Laneopportunity places that perk within everyone’s reach!Strategy: Reward for Results vs. Fear of RepossessionSome companies offer a car program whereby the Company owns the cars and the representatives are assigned a quota that they mustmeet in order to retain the right to drive it. While this may force field production, Park Lane has always believed in the philosophy of rewardingachievements, not instilling the fear of loss. What could be more discouraging or deflating than to agonize over whether you’ll havetransportation next month or not? By providing a means to earn a cash bonus each month that is earmarked for a car loan or lease payment,Park Lane is underwriting YOUR ownership of YOUR OWN vehicle, yet not saddling you with undue stress and pressure.Ladies and Gentlemen…. START YOUR ENGINES!When you fully embrace the concept of the Start Fleet program, you will see recruiting in a whole new light. Not only are you earning aCASH BONUS, you are building your business.Start recruiting & THE RACE IS ON!An amazing phenomenon takes place the moment you sponsor a personal recruit; you psyche yourself out to immediately seek andsponsor more people to be eligible for that month’s Star Fleet bonus. You are in control. You can make ithappen!How high do your ‘RPMs’ go?RPMs (Recruits Per Month) will determine the amount of the Star Fleet cash bonus you receive.• Once you have your first recruit of the month, ACCELERATE your effort to sponsor a second and then PUSHTHE PEDAL TO THE METAL to sign your third! Three recruits = $240.00 bonus!• With three recruits racked up, DON’T SLOW DOWN… This is no time to put it IDLE. Four recruits = $360.00bonus!• Before the month ends, STEER yourself toward your fifth recruit! Five recruits = $480.00 bonus!The Details…Star Fleet is a renewing MONTHLY contest. Recruits must start (process agreement and first sales) on aWednesday commission date within the same calendar month and go on to qualify with minimum net + noncomm.sales of $1,000 processed within four commission dates following their respective start date, (a totalof five Wednesday commission dates.)Recruiting is theKEY to success!Division and above level managers have the option of qualifying for a Star Fleet bonus based on personal recruiting OR on group recruitingduring the respective month. Read the official Star Fleet car program brochure for complete qualification details.The FIRST time you qualify for a Star Fleet bonus check, you must submit an application. Your first Star Fleet bonus check will arrive withyour crystal encrusted key chain! Thereafter, Park Lane will automatically mail your Star Fleet bonus checks every month that you qualify!Vroom… Vroom… Vroooooom!Star Fleet bonuses make your business ZOOM!12 The Network

Lights…Camera… Action!Park Lane proudly announces the premiere of our brand new show trainingvideo DVD! Filmed in high-definition (audio in Spanish as well English) andupdated with the latest information, this training tool provides extraordinaryaccess to Park Lane’s tried-and-true show presentation technique. Watch and learn asNational Director Kathy Cassidy executes a home show with precision and personality;and listen to the explanation of the procedure and philosophy behind each segment.While the DVD is not intended to replace the essential in-person ITC (Initial TrainingClass), it does serve an invaluable purpose. The DVD allows a new Director to watch,re-watch, study and practice what to say and do at his/her shows. And as we all know,practice makes perfect!The DVD is the ideal complement to the array of Company training tools, and will guaranteethat every new recruit has the optimum chance to succeed in their new Park Lanecareer. Best of all, Park Lane will be including the DVD with every new Director’s kit!All aboard the Park Lane TRAIN-ing!New recruits who implement all parts of our training will move full-speed ahead!• EZ Guide getting started training outline• Initial Training Class – conducted by a Park Lane manager• Guide to Success training manual• ShowTraining DVD• Paperwork/Show Submission Training - conducted by a Park Lane manager• On-line tools, tips and training – Park Lane website• ‘The Network’ monthly newsletter/magazine• Management Directives – issued weekly to registered managers (Sr. Division and above)• Executive Training Guide – available to Sr. Division and Vice-President levelsSPONSORINGNot only will NEW Directors learn by watching the show training; seasoned Park Laners can benefit as well; it’sa great way to take a refresher course in “Show Business”! Additional copies of the Show Training DVD (Item#2184) are available for $15.00 plus tax/shipping.“Who is that masked woman?”At Convention we will revive the centuries-old European tradition of the MasqueradeBall. Who will YOU be? A creature of Carnival? A descendant ofthe Renaissance nobility? A masked pageant beauty? Diva of the theatre, orperhaps the most amazing personality of all….A Park Lane “Diva”?In the traditional spirit of the Carnival, identities become confused.The division between reality and illusion, between past and present is neverclearly defined until the unmasking is announced.Join us for an amazing and festive event on Friday evening ofConvention when WE will ask, “WHO are you” and YOU may ask,“WHERE are we going (on the next Park Lane travel trip?) BOTHanswers will be unmasked and revealed on Friday evening! ThisAugust, the spirit of the Masquerade comes to Schaumburg in whatpromises to be a unique and unforgettable experience.JUNE 2008 13

SPONSORINGWords of Wisdom…As a top personal producer, Senior Division manager Melody Kral has met her share of terrific peoplethrough her extensive show schedule. One of the great perks of this business is the special relationshipswe cultivate and enjoy with hostesses. The hostess who sent Melody the following article muststand out in Melody’s mind as one of the most special. Gauging by the passion and intensity of thestory, the hostess obviously had a personal connection to the direct sales industry. Our thanks to thehostess who thought enough of Melody to send her this inspirational message and our appreciation toMelody for sharing it with the rest of us. Enjoy!WHO is in Direct Sales?She’s a no-nonsense corporate career woman who hit her head on the “glass ceiling”one too many times - and a sensible, single woman who’s decided that rather than“marry a millionaire” she’ll just become one. She is a Ph.D., a high school dropout andeverything in between.She’s business in blue jeans; wholesale in high heels; an entrepreneur in an evening gown. Her energies drivethe world’s economy. Her efforts mesh the gears of international commerce.In fact, if all the multiplied millions of women in direct selling stopped work for one week, the world’s economywould stumble to a standstill. She is a strong woman. Part angel, actress and acrobat, she is a multi-taskingmiracle - she can fold laundry, repair a bike, prepare a dinner, change a baby, change a tire and host a conferencecall - all at the same time.A fusion of model, missionary and magician, she can wrench ninety minutes from an hour, squeeze eight daysout of a week and 40 days from a month. She can meet a month end production deadline dead center - andalthough she may not feel it, she’s drop dead gorgeous.She can be found anywhere: From a concourse to a convention center. You’ll find her on a laptop in a coffeeshop, hosting an in home presentation, up front training or sitting in a seminar listening and learning. But mostlyyou’ll find her at home- because that’s probably why she chose direct selling in the first place.She loves God. She loves her family. She loves her company. She loves her products. She loves people. Thisdirect selling dynamo never meets a stranger. She simply has no time to be timid.She’s a strong woman. In a world where clarity is a rarity, she knows what she wants. Instead of taking careshe’s taking charge. While protecting the present she is planning the future. While others wish, she works. Whileothers are making excuses, she is making money. The very reasons why some women say they can’t succeedare the compelling reasons why she must.She is a strong woman. She is a tough-minded optimist. Pleasantly persistent she moves from rejection torejection without losing enthusiasm. She knows that her sales are in direct proportion to the number of times sheis willing to open herself up to being let down. She doesn’t enjoy it any more than anyone else but has come toterms with rejection and refuses to let it stop her from pursuing her goals.14 The Network

THE OPPORTUNITY PACKETSPONSORINGDivision manager,Sherry Steffen (Nichols organization) sends a packet of info homewith the recruit prospects she meets at her shows. She selects the people who impressher and/or those who express an interest in our opportunity. Sherry says, “We all knowthat the hostess is our primary prospect target, but I also look for and listen to peoplethat try on a lot of my jewelry. I ask a lot of questions and propose a lot of suggestions:“Let’s book a show… or Have you done direct sales before?” I approach someone whoindicates they are job-hunting… I address the stay-at-home mom and talk to the personwho presents a great personality and the person who loves jewelry…especially ours;and above all, I approach anyone who indicates they “love it, and want it all!!” If youlisten, there are countless signs and “hot” buttons revealed at every show.”The letter Sherry created can accompany an EW magazine, the Best of All Worldsbrochure, the Five Star, fold-over invitation and Business Opportunity program. Includeyour business card. Sherry says she has had great success presenting the packet ofopportunity information in a colorful expandable folder/envelope tied with a ribbon closure. When presenting it to theprospect, tell him/her that this is something special just for them. Ask them to look at it when they get home. Peoplelike to feel special…chosen… part of an elite group. Call and arrange an appointment to review the opportunity further.Keep extra recruiting packets on hand and be prepared to approach prospects everywhere you go!Here is the note Sherry includes with her packets…I am sending this packet home with you because you have impressed me. I’m looking for people just likeyou to represent Jewels by Park Lane. Here are some things to think about.• If you are working now, (or have worked in the past), did you enjoy your job? I do.• Do you set the hours you want to work? I do• Does your job offer you the opportunity for unlimited earning potential? Park Lane does.• Does your job offer you incentives and bonuses? Park Lane does.• Does your job offer you residual income? Park Lane does.• I am very interested in your response and in you.Please take some time to look over the material I’ve sent home with you and I will contact you this week.I look forward to talking with you soon. Thanks for your time.Win JULY’S jewelry with June sales of $2,500!Success Builders contest offers you the opportunity to win free jewelry samples! Submit $2,500 net + noncommissionablepersonal sales THIS month and win NEXT month’s new jewelry edition. Here is a PREVIEW (notto be offered for sale…yet!) of the upcoming issue for JULY.JUNE 2008 15

SPONSORINGThe BEST Advertisement! (times two!)They say “wearing the jewelry is the best advertisement”. Senior Division Cheryl AkersAND her beautiful, seventeen year-old-daughter, Ashton (featured below) are alwaysdripping in Park Lane, so Cheryl’s business gets DOUBLE the exposure!Cheryl says, Ashton loves Park Lane jewelry and I love having her wear whatever shewants because I reap the results! She’s a walking, talking billboard for my jewelry andeverywhere she goes, I enjoy free advertising! Take school for example… Her guidancecounselor hosted a very successful show for the staff. Mothers of Ashton’s friends haveheld shows because their daughters wanted to wear Park Lane jewelry as well. I havebooked, sold and recruited simply by letting Ashton get the product in the public eye.She just started working in a retail shop in our downtown area. Letting her wear myjewelry is like free advertisement. It is almost as if I rented part of the store, only better,because her jewelry is constantly staring right back at the customers. They see thejewelry when she greets them, waits on them, hands them what they need, and thenthey check out! There simply is no escape from the temptation of Park Lane’s dazzle! Ido not encourage her to sell Park Lane while working in the store, but when someonecomments on her jewelry or asks her about it (and they always do!) then she gets theirphone number for me and I follow through.“Models” are everywhere and who wouldn’t want to wear our jewelry for a day? Look forand lock-in YOUR “models”; people who will advertise the jewelry for you. Face it…every fashion-conscious woman would LOVE having access to borrow from yourlimitless Park Lane ensembles. TRY IT!“Voice of the Field”Spring 2008 Convention QuestionnaireThe results are in and we extend our thanks to everyone who completed their “Voice of the Field” questionnaire.You provided Convention comments, compliments, suggestions and ideas which will favorably influence ourfuture events. We value each and every one of your submissions and it was a tall order to select the top three.Based on the input you provided and after a lot of consideration, we are pleased to announce the winners!THIRD PLACE:$100 jewelry certificate is awarded to Sr. Division Dawn Marie Rizzi (New York - Benedetto/Mruz organization)SECOND PLACE:$200 jewelry certificate is awarded to Sr. Division Glory Hughes (Illinois- Panicola organization)FIRST PLACE:$300 jewelry certificate is awarded to Division manger Carmen LaMarca (Arizona – Trimble organization)16 The Network

Convention… Get the BIG Picture!Convention will kickoff a dynamic fall campaign and set the stage for successduring the 2008 holiday season. This Convention has been designed to enableyou to elevate your earning potential and to assist you in building your businessto the level you desire. We want you to get the BIG picture; to realize what ispossible in Park Lane!CONVENTIONThe weekend will be devoted to YOU… to honoring your recent accomplishmentsand to helping you plan and produce your future achievements. The company willshower you with fabulous awards and excite you with surprises and thrill you withthe launch of new contests, new specials, and the tools that will take you straight tothe top. You’ll have a firsthand look, up close and personal, at the stunning newjewelry and a sensational new catalog. Meet the movers and shakers in Park Laneand learn from those who are making it happen. And, while we are “making ithappen”, we will also be “making a difference”! Join Park Lane in our mission totouch the lives of others. Come to convention and learn how, together, YOU andPark Lane can MAKE A DIFFERENCE to many people in many places in manyways.Pay your Convention registrationfee by June 4 th and receivePRIMO watch as your Fall 2008Convention gift memento!Here comes Convention… start planning your trip to Chicago!· Thursday - suggested arrival day; events begin Friday daytime. Free day.· Friday AM - management meetings for specific levels begin in the AM. Details to be announced. Lunch on yourown.· Friday afternoon – “Party at Park Lane” winners visit Home Office. Be sure to qualify! Luncheon reception atHome Office for winning attendees and their registered spouses.· Dinner on your own.· Friday evening –Convention Opening Ceremony tentatively @ 7:00PM, Masquerade Ball, awards, new tripcontest launch, special drawings, announcements and more!· Saturday Morning Workshop - Keynote speakers, training, new programs & specials, new catalog jewelrylaunch. Lunch on your own.· Saturday Afternoon Workshop - Keynote speakers, training, new programs and contest details· Saturday Evening - Dine together at the evening Awards Banquet. Awards ceremony.· Sunday individual departures or visit the Chicagoland area!“And the award goes to…..”Recognition contest and award competition begins NOW! From May 21 st through July 23 rd (10 weeks), Park Lanerscan qualify to win prizes, cash, trophies, and recognition honors. Designed exclusively for Fall 2008 Convention, everyrepresentative can win exquisite PINK DIAMANTE jewelry based on their personal sales and recruiting. In addition, thecompetition will reach a fever pitch for two months as the field strives to reach the top company-wide positions inpersonal and group performance. Study your Convention Recognition brochure and set your goals. Everyone deservestheir one special moment in time; make this Convention YOURS!Convention Recognition Contest time frame: May 21 st through July 23 rd , 2008• For the purpose of recruiting awards as described in the Convention recognition/competition brochure, a recruit must startand submit a minimum of $500 net sales within the convention competition time frame. Exception: Recruits for the “Party atPark Lane” reception contest must submit $1,000 within their first five commission dates or by July 23 rd , whichever comesfirst.• A sub-manager cannot account for more than 50% of an upline group goal.• Meeting the Company’s minimum expectation for group production is required to be considered for recognition.• Qualifier(s) must be active, exclusively representing Jewels by Park Lane, and fulfill the obligations of their position.• If it is subsequently determined that a prize recipient was not eligible, then such recipient shall reimburse the company forthe value of such prize, plus ten percent (10%) to cover the company’s expenses.JUNE 2008 17

CONVENTIONWhat is the date of YOUR Park Lane anniversary?If you have been in Park Lane less than six months,you are still eligible to earn the genuine 14KT gold,diamond & garnet “Heart of Park Lane” ring!Park Lane’s Super Start contest challenges all new representatives to, within their first sixmonths (25 consecutive commission dates), personally sell $5,000 net + non-commissionablesales and personally sponsor five qualified ($500.00) recruits. Park Laners who meetthe challenge are awarded their ring during a ceremony on stage at the next Convention.Meet the qualifications and submit a claim form indicating your ring size. To receive your award at the upcomingConvention, your form must be received in Home Office no later than July 23.The Heart of Park Lane ring signifies that YOU were a STAR, right from the very start!So moved by her first Park Lane convention experience, Susan Steiger (Mruz organization) wrote abouther impressions and the affect February’s Convention had on her and her business. She was genuinelyinspired by all she witnessed and hopes that by sharing her thoughts, others will be encouraged to attendthe Fall Convention in Chicago this August.My FIRST Convention… definitely not my LAST!It was early Friday morning - 5:30 AM – and my alarm signaled me to get up and get ready to catch myplane to go to my first Park Lane Convention. I was so excited…the day had finally arrived! My managers,Sue and Pat, had convinced me that attending Convention would be a wise decision, and because I trusteverything they tell me, I pulled out all the stops to be able to go; including getting the registration feeas a Christmas present from my mom!I arrived at the Paris hotel around noon, called Sue and we all arranged to meet in the lobby. I was roomingwith an acquaintance from our group and even though I knew we would get along, I had no idea that alasting friendship would evolve. We all checked into our rooms and eagerly anticipated what the weekendhad in store for us!Susan Steiger - BranchDirectorOn Friday evening, after having dinner with a few new friends, we entered the ballroom for our first night of Convention. Park Lane certainlyknows how to do everything first class… I had the time of my life! I watched tons of people from other parts of the country, as well asa lot of people I knew from our own team… be called up to the stage for all kinds of awards and recognition. You could feel the excitementand suspense in the air when the trip contest was launched… The room went crazy!Saturday morning we all assembled for a day of new announcements, training and learning. I cannot tell you how valuable that informationbecame to me when I returned home and how inspiring it was to hear from so many “Park Laners” about how much Park Lane enhancedand enriched their lives and how it could do the same for me. I saw the new jewelry launched on the big screen, I learned a lot and tookpages of notes – I could sense my business was becoming stronger and my life was becoming better.Saturday evening’s Awards Night Banquet was magical. We were served a wonderful meal, and again witnessed a parade of “Park Laners”being called up to the stage and receiving everything from jewelry to outfits to trophies and trips. Right then and there I decided that Iwill never again go to Convention without being one of the people called up for recognition!Before Convention I would have described myself as a person of little means. I lived paycheck to paycheck as a pre-school teacher earning$370 per week. I had, up until Convention, been content to hold a few jewelry parties for extra money. I originally came to Park Lanebecause I loved the jewelry and my current manager made me feel that I could do this. I now recognize what an impact Park Lane hashad on me. The people have truly become like my family and I cannot imagine my life without Park Lane or them in it. I feel loved, valuedand accepted, and I believe that God has put me in this place so that my life can truly change for the better. I am determined to openthe world of Park Lane to others who have no idea what a truly wonderful company this is. Since Convention, I am determined to recruit,sell and reap all the benefits I am worthy of and to finally be dependent on no one but myself and live the life I have always believed I deserve.Attending Convention was a step in the right direction. It was my first Convention… but it certainly will not be my last!18 The Network

She SOARED to Sr. Division!EXECUTIVEPROMOTIONLeah Fuhrmann joined at the entry level of Fashion Director just a yearand a half ago, and immediately began her climb up Park Lane’s managementladder. We are proud to announce that this vivacious young womanfrom Texas has risen through the ranks to qualify for promotion to the levelof Senior Division manager. We asked Leah to share her thoughts on herPark Lane experience...“My Park Lane journey began in January 2007, when I attended a showgiven by Aleta Howell. During her presentation Aleta talked about havingbeen with the company for 15 years and taking 30 FREE vacations.WOW! I wanted in on this! As Aleta revealed more and more of thejewelry, my Wish List grew and grew. By the end of the show, I hadaccumulated so many “must-haves”, I decided I needed to enjoy thebenefits of hosting my own get-together. That night, I ordered my favorites,booked a show, and even commented to my Mom, “You know, Ishould just do this.”I was not really sure when I was going to squeeze in a jewelry party. At the time I was working nightsas a Registered Nurse and had a six-month-old daughter at home. Actually, I had been praying for a‘dream job’ that would allow me to stay home with my daughter; a job that wouldn’t require me to stayup all night to do it, one that didn’t expect me to work shifts on holidays, and for which I would stillmake a decent income. At the start, I just thought Park Lane would be something fun to do and wouldgive me the chance to earn lots of FREE jewelry; but after six months with Park Lane, I realized that Ihad found that ‘dream job’ I had been seeking!My Park Lane career has allowed me to stay home with my daughter, set my own hours, and earn afabulous living. No longer do I have to pick and choose the holidays I will spend with my family. Ohyes, and those vacations I wanted in on… I took my first vacation with Park Lane to Cancun. It wasincredible! After that trip I decided I had to earn each and every vacation Park Lane had to offer. Iearned four trips to Rome and two to Atlantis. I can not wait for Atlantis!!I thank God for placing Park Lane in my path and my team for their hard work and enthusiasm. All ofthe training and encouragement I have received from Aleta has truly been amazing, not to mention thesupport from the LeVin family and home office. And last, but not least - I want to thank my husband,Matthew for all his support, without which none of the rest would have been possible.”SVP Aleta Howell says, “I knew right from the very start that Leah was destined for success….Even as a brand new Fashion Director, she displayed an intense desire to learn and to grow. Sheattended every training session and meeting available to her. It’s such a joy to work with someone who isso open, dedicated, and positive! Leah is a committed team player; she’s always there to offer a helpinghand and serves as a great role model to her team. She is a huge asset to our entire organization and Iam so very proud of her accomplishments. In every sense of the word, Leah is a SUPER STAR!”JUNE 2008 19

HALL OF FAME April 2008TOP PERSONAL SALES ACHIEVERSFASHION DIRECTORS &BRANCH DIRECTORS1. Mirna Almazan2. Debra Wallace3. Rosa Gomes Dasilva4. Toni Suchka5. Lucia Morales6. Evelyn Borgelt7. Tenaya Akins Graham8. Lori Lonon9. Luisa Guzman10. Alma Saenz MartinezMANAGERS1. Shirley Ellwein2. Aleta Howell3. Amy Moore4. Melody Kral5. Cheryl Akers6. Leah Fuhrmann7. J. Livingston8. Lisa Lee9. Pamela Lane10. Kimberly McConnellCompany-wide RecognitionAPRIL 2008 HONOR ROLLTOP PERSONAL RECRUITERSBRANCH DIRECTOR:1. Maria Montoya2. Yolanda Granados3. Esmeralda SalinasREGION/AREA:1. Denise Pihlkar2. Rosa Maria Tamez3. Maria CastellanosDIVISION:1. Margarita Cumpian2. Rosa Amalia Cepeda3. Carmen SantosSENIOR DIVISION:1. Gabriela Aguilar Navarrette2. Viviana Ontiveros3. Alma GarciaSALESVICE-PRESIDENT1. Emily Vallejo2. Silvia Chavez3. Veronica MontoyaTOP GROUP RECRUITERSREGION/AREA:1. Olga Loya2. Maria Castellanos3. Martha NevarezDIVISION:1. Rosa Amalia Cepeda2. Margarita Cumpian3. Maricarmen BorquinSENIOR DIVISION:1. Ruben Almaguer2. Nerta Vela3. Delia FloresSALESVICE-PRESIDENT:1. Emily Vallejo2. Guadalupe Espinoza3. Tammra GravesCOMPANY VICE PRESIDENT1. Javier Garcia2. Dawnette Dobrick3. Jerry TrippVisit s at:www.jewelsbyparklane.comEach achiever making anappearance in the Hall of Fame& Honor Roll will receive acertificate for FREE supplies.Congratulationsto all “STARS”!!ANNOUNCEMENTS:Applications for all contests mustbe submitted within 30 days aftera contest ends.When faxing a new recruitʼsagreement to Home Officeplease also forward the originalsigned document.Mark the agreement“PREVIOUSLY FAXED”.The Network is YOURpublication and we needYOUR input.Write to us. If your article, idea,or story is selected for use in anissue of The Network, you will beawarded a $25.00 certificate thatmay be redeemed for supplies.Share your creative ideas andtechniques to help fellow ParkLaners succeed.Send Network article ideasto Ruth Castanheira.E-mail: thenetwork@jbpl.org• Information provided in TheNetwork is intended as a reminder ofprograms and contests offered byPark Lane. Unless otherwise specified,refer to the original contestbrochure and/or program explanationsheet for further information,specific rules and/or qualifications.• You are an independent contractor.Your participation in the various contestsand promotional programsoffered by Jewels by Park Lane, Inc.is not mandatory. Likewise, you arenot required to implement the suggestions,techniques and ideas beingoffered to assist you in yourbusiness.• Jewels by Park Lane is not liablefor misprints or typographical errors.For clarification of any informationcontained in The Network,call Home Office.