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B.Tech. Biotechnology (Molecular & Cellular ... - Shiats.edu.in

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PracticalIsolation of antibiotic resistant stra<strong>in</strong>s; Replica plate technique for isolationof mutantsIsolation and purification of chromosomal and plasmid DNA and RNAChemical mutation, Non-ioniz<strong>in</strong>g radiation UVR, its effects on morphologyand Biochemical analysisJSBB-400 TRAINING I EVALUATION 1(0-0-1)6 th SemesterBAM-502 MARKETING & MANAGEMENT OF BIOTECHNOLOGYPRODUCTS 3(3-0-0)Concept of Market<strong>in</strong>gCustomer Satisfaction and Buyer Behavior.Market<strong>in</strong>g MixAnalyz<strong>in</strong>g Consumer Markets of Biotechnological products.Pric<strong>in</strong>g-strategies and methods of pric<strong>in</strong>g of Biotechnological productsIdentify<strong>in</strong>g Markets Segments and Select<strong>in</strong>g Target Markets for Biotechnologicalproducts.Position<strong>in</strong>g the Market Offer<strong>in</strong>g Through the Product Life Cycle

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