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Chapter 14 Macroeconomic Concepts: GNP and Welfare • 273ing rapidly. Aside from those who reap income from health care, no oneclaims this is a good thing. Yet if we measure well-being by the marketvalue of health care goods and services, the United States has by far thebest health care system in the world.The fact is that one person’s income is another person’s expenditure, soGNP is also an explicit measure of costs. As long as costs and benefits areclosely correlated, this does not matter, but we can’t take such a correlationfor granted. Striving to maximize expenditures on health care, food,energy, or anything else would obviously be crazy.What should be done about GNP? One approach would be to disaggregateGNP into two separate accounts: a national benefits account anda national costs account (we'll explore the challenges to this below). As thescale of the economy grows, both benefits and costs will increase. Wecould compare those benefit and cost increases at the margin to find theoptimal scale (see Figure 14.2). 13 It makes absolutely no sense to addthem together.Another option is to move beyond consumption-based measures ofwell-being altogether, as we discuss below. If the aim of economic activityis to maximize human well-being, then health, nutrition, literacy, family,friends, social networks, and so on are probably the most important indicators,perhaps best measured by overall levels of happiness and satisfactionwith life (see Box 14.1).Nonetheless, absent more rational measures of well-being, we can’thelp feeling a certain nostalgia for the good old days when newscasters regaledus with quarterly changes in the GNP. Now we are subjected tohammer-banging, gong-clanging reports of hourly changes in the DowJones and Nasdaq stock price indices—numbers that are an order of magnitudefurther removed from either welfare or income than GNP is. Forexample, in 2008, global stock markets lost trillions of dollars in valuewith virtually no change in real productive assets. This is because stockmarket values are forward-looking, based on expectations of future earnings(even on speculators’ estimates of the expectations of others). By contrast,GNP is backward-looking, a historical record of what has alreadyhappened. Since the past is better known than the future, GNP is inherentlya more trustworthy number than stock market values.12 For an effort in this direction for Australia, see P. A. Lawn, Toward Sustainable Development:An Ecological Economics Approach, Boca Raton, FL: Lewis Publishers, 2001.

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