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Chapter 1 Why Study Economics? • 5determined by its ecological health, the abundance of its provisions, andits design. Ecological economists recognize that we are navigating unknownseas and no one can predict the weather for the voyage, so wedon’t know exactly how heavy a load is safe. But too heavy a load willcause the ship to sink.Neoclassical economists focus solely on allocating the cargo efficiently.Environmental economics, a subset of neoclassical economics, recognizesthat welfare also depends to a large extent on ecosystem services andsuffers from pollution but is still devoted to efficiency. As markets rarelyexist in ecosystem services or pollution, environmental economists use avariety of techniques to assign market values to them so that they, too,may be incorporated into the market model. Ecological economists insiston remaining within the weight limits (or in nautical terms, respecting thePlimsoll line 5 ) determined by the ship design and the worst conditions itis likely to encounter and making sure that all passengers have sufficientresources for a comfortable voyage. Once those two issues have beensafely resolved, the hold is efficiently loaded.Substantial evidence exists that the cargo hold is already too full for asafe voyage, or at least nearing capacity, and many passengers have notbeen allowed to load the basic necessities for the voyage. Certainly weseem to have too many greenhouse gases in the hold, too many toxic compounds.To make room for an ever-growing cargo, we have ripped outcomponents of the ship we deem unimportant. But we live on a very complicatedship, and we know very little about its design and the impact ofour choices on its structural integrity. How many forests and wetlands areneeded to keep it afloat? What species are crucial rivets, whose loss willcompromise the ship’s seaworthiness? Ecological economics addressesthese issues. It also assumes that our goal is not simply to load the ship tothe limit but to maintain areas of the ship for our comfort and enjoyment,to revel in the exquisite beauty of its craftsmanship, and to maintain it inexcellent condition for future generations.So why study economics? If we do not, we will probably end up servingless important ends first and running out of resources while more importantends remain unmet. We are also likely to overload and swamp theship unless we have studied the seas in which it will be sailing, as well asthe ship’s own design and functioning.5 In 1875, Samuel Plimsoll supported Britain’s Merchant Shipping Act, requiring that a loadlimitline be painted on the hull of every cargo ship using British ports. If the waterline exceededthe Plimsoll line, the ship was overloaded and prohibited from entering or exiting the port. Becauseof England’s seafaring dominance, the practice was adopted worldwide. Yet shipowners whoprofited from overloading their ships fiercely resisted the measure. They could buy insurance atrates that made it profitable to occasionally risk losing an overloaded ship. The Plimsoll line hassaved the lives of many sailors.

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