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Area Action Plan,Burslem, UKAs the ‘Mother Town’ of Potteries, Burslem is rich inheritage and still retains much of the town’s originalfeatures. The town has suffered from the gradual declinein its manufacturing base and its retail core, but is nowbeginning to witness developer interest and the challengeis to ensure that new development is in keeping with thehistoric character.Working with the Local Authority and other stakeholdersour task was to deliver a masterplan and urban designaction plan for the town centre, to guide regeneration.Consultation formed a significant element of thecommission, involving extensive interaction with communitygroups (partly through a special community conference)and with stakeholders and businesses.