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Town Centre Masterplan,Hinckley, UKWe led a consortium of consultants in the preparation of a masterplanto promote the renaissance of Hinckley, a market town in the EastMidlands. Our study placed Hinckley in context and examined thephysical, social and economic aspects which govern the town. Wideranging consultation was central to our work. We identified the factorsresponsible for the town’s underperformance, the existing assetswhich could be developed and exploited, as well as identifying newsources of demand. Particular focus was given to the redevelopmentof key development sites within the town centre as well as an in-depthstudy into a new leisure/cultural facility. Our aim was to develop astrategy for Hinckley town centre that would provide a welcomingimage, promote design excellence, attract new investment and createa high quality environment where people would want to live, workand visit. A wide choice of housing was proposed, varying in priceand tenure in new buildings as well as in converted hosiery factoriesand above shops. There were proposals for business premises rangingfrom small workshops to office accommodation. Under the proposalspeople would find a varied range of shops, restaurants and pubs andHinckley will be a lively and safe place with overlooked public spaces.Pedestrians and cyclists would enjoy improved accessibility to the towncentre and new leisure and cultural facilities would be an integral partof the town centre.