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veNTIlATIoN - Green Cross Publishing

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news<br />

6<br />

older people urged to look<br />

after their mental health<br />

As we are in the winter months older people in Ireland are being<br />

encouraged to look after their mental health and to seek help<br />

and support if they are feeling depressed most of the day, most<br />

days. Leading Old Age Psychiatrist, Professor Brian Lawlor, and<br />

advocacy group Age Action urged older people to address the<br />

issue of their mental health at the launch of the ‘Mind Yourself<br />

— Depression in Later Life’ leaflet recently. The leaflet, produced<br />

by Lundbeck (Ireland) Ltd, provides useful information to help<br />

people recognise the symptoms of depression in later life and<br />

how to access support services and resources.<br />

The leaflet was developed following research amongst over<br />

65 year olds, carried out by Behaviour and Attitudes on behalf<br />

of Lundbeck which shows that almost 60% of those surveyed<br />

believe that people in their age group would be reluctant to<br />

discuss depression with others. One quarter of respondents<br />

said they believed that depression is a state of mind and not<br />

an illness which could indicate a lack of understanding of<br />

depression, resulting in many older people with depression not<br />

being diagnosed or receiving the help they need.<br />

Some 91% of respondents believed that depression can have<br />

a very negative impact on a person’s life, with 82% believing<br />

that depression is not well understood by many people. Well<br />

over two thirds (70%) of those with depression think that<br />

there is a lot or some social stigma associated with depression.<br />

Irish pharmaceutical contract sales organisations (CSO)<br />

Pharmexx Ireland Ltd and Alchemy Healthcare (Ireland) Ltd have<br />

now merged. The new company, Pharmexx Alchemy, will have a<br />

15% market share in the Irish pharmaceutical CSO market, which<br />

is estimated to be worth €20 million overall.<br />

The company provides outsourcing of skilled pharmaceutical<br />

and retail representatives to most of the leading pharmaceutical<br />

companies based in Ireland. It also offers specialised nursebased<br />

patient support programmes, as well as more traditional<br />

contract sales. Pharmexx Alchemy has set forth an ambitious<br />

model for growth, with an aim to become the number-one<br />

player in the CSO market by 2015. Pharmexx Ireland and<br />

Alchemy both started business in 2008. Pharmexx, part<br />

of the international Pharmexx group (owned by German<br />

company Celesio, which is also represented in Ireland by<br />

Cahill May Roberts, Movianto and Unicare), offers integrated<br />

commercialisation services by combining warehousing and<br />

special logistics services with CSO solutions for a broad range<br />

of pharmaceuticals. Alchemy Healthcare, led by founders<br />

and managers Mick O’Leary and Pat Kerley, provides a highly<br />

The research also revealed that those most likely to suffer<br />

from depression in this age group are older women who are<br />

widowed.<br />

“With older people, while their physical ailments may<br />

be detected and addressed their depression can often be<br />

overlooked and undertreated,” according to Professor Lawlor,<br />

“Factors such as social isolation, bereavement and retirement<br />

can be extremely distressing for older people and can lead to<br />

depression. I would urge people to look out for warning signs.<br />

Low mood or sadness, social withdrawal, increased fatigue,<br />

loss of appetite, disturbed sleep, loss of enjoyment, feelings<br />

of hopelessness or life not worth living can all point to the<br />

presence of depression and should not be ignored.”<br />

Eamon Timmins, Age Action welcomed the research saying,<br />

“This research gives us a valuable insight into the attitudes<br />

towards depression among the over 65s. Our ethos is to<br />

empower older people so that they can enjoy their later years.<br />

We would urge them to take account of their mental health as<br />

well as their physical health. Depression is not an inevitable part<br />

of ageing and can be treated successfully.”<br />

The new information leaflet, ‘Mind Yourself — Depression in<br />

Later Life”, is being launched today by Lundbeck (Ireland) Ltd to<br />

help older people who may have depression. It is available free<br />

by calling 01-468 9800 and will be distributed via GP surgeries.<br />

Pharmexx Ireland and Alchemy Healthcare<br />

merge to create Pharmexx Alchemy<br />

motivated management team with long standing experience<br />

and established contacts in the Irish pharmaceutical industry.<br />

Mick O’Leary, managing director of Pharmexx Alchemy,<br />

is confident that the range of services will appeal to the<br />

pharmaceutical market in Ireland; “Alchemy Healthcare built<br />

its success in the pharmaceutical market, supplying the<br />

best people and strategies to our clients, whilst Pharmexx<br />

has excelled in the retail/OTC space. The marriage of these<br />

two critical service areas will ensure a compelling business<br />

proposition for our existing and future clients. We look forward<br />

to providing the most integrated and complete range of<br />

services to the pharma industry in Ireland.”<br />

James Quinn, Commercial Director of Celesio Ireland,<br />

commented: “The newly created Pharmexx-Alchemy will allow<br />

Movianto to grow strongly in the CSO market. We have an<br />

ambitious goal of becoming the number-one player in Ireland<br />

by 2015. This merger is the first, important step in achieving this<br />

vision.<br />

The strengths of both these companies complement each<br />

other perfectly and provide an excellent platform for success.”

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