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DEVELOPING INDUSTRY STANDARDS FORGOOD MANUFACTURING PRACTICE ANDLEGISLATIVE COMPLIANCE, HOLDING THEHIGHEST STANDARDS OF PRODUCT ANDSITE ACCREDITATION AND MAINTAININGOUR PRODUCT INNOVATION AND SPEEDTO MARKET, MEAN OUR CUSTOMERS’ DUEDILIGENCE CONCERNS ARE MINIMISED.03Range expansionMcBride’s marketing, commercial, legal,manufacturing, distribution and sales resourceswere co-ordinated to update and expand theClean ‘n Fresh range of household and laundryproducts for the rapidly growing independentand convenience sector – helping to growClean ‘n Fresh sales by more than 10% overthe previous year.Sales growth 02Television brand advertising targeting the 75%of UK women who believe they have sensitiveskin was launched to convert Surcare, McBride’spioneering range of laundry, cleaning andpersonal care products, into a mass-marketbrand. This contributed to a 36% year-on-yeargrowth in Surcare sales.Improving RoSPAassessmentsIn the UK, an independent audit by RoSPAevery two years gives a score and a list ofrecommendations for each site which havebeen used to improve safety performance.An improved score has been seen at eachsite at every audit.01Royal Society for Prevention of AccidentsRoSPA Baseline RoSPA Score RoSPA ScoreSite Score in 1999 in 2001 in 2003Barrow 60% 72% 81%Bradford 52% 69% 81%Burnley 53% 71% 77%Middleton 56% 72% 76%Hull 50% 71% 77%Bampton – 50% –18McBride plc Annual Report 2004