pdf (2MB) - McBride

PRIVATE LABEL GAINED MARKETSHARE IN 2003-04 IN SIX OF THESEVEN LARGEST WESTERN EUROPEANMARKETS, MEANING AN OVERALL5.8% GAIN ACROSS McBRIDE’SCONTINENTAL EUROPE REGION.INCREASING FOCUS BY EUROPEANRETAILERS ON THE BENEFITS OFPRIVATE LABEL CONTRIBUTED TORECORD TURNOVER AND PROFITS.08Record performanceMcBride’s infrastructure, large-scale operationand efficient cost base resulted in a 5.8% salesincrease in Continental Europe during the year,reaching £286.7 million with particularly strongperformances in France and Italy.Rapid response 09On receipt of a sophisticated tender from one ofEurope’s largest retailers to develop a full rangeof hair-styling products, we immediately involvedpersonnel from across the organisation, includingsales, marketing, formulations, packaging andmanufacturing. This major project resulted ininvestments at our Ieper and Rosporden sites.The successful range launch in early 2004underlines our position as Europe’s premierPrivate Label supplier.Quality management 10All McBride CE sites have been awardedISO 9001 accreditation to provide McBride CEdivision with a quality management certification,providing additional confidence for the retailerswho do business with us.20McBride plc Annual Report 2004