D'IETEREN AUTO AVIS EUROPE BELRON

22 D’IETEREN AUTOD’IETEREN ANNUAL REPORT 2010MakesNew modelsand lower emissionsA series of new models were successfullyintroduced in 2010. Volkswagenrenewed its “mid-range” models. TheCaddy, Passat, Touran, Sharan andTouareg were all renewed. Audi’slaunch of the A7 Sportback will havemade an impression on just abouteveryone. Just like the launch of theA1, manufactured in Brussels in thefactory built by D’Ieteren and ownedby the company until the 1970s (seepage 8). This launch was a runawaysuccess with the luxury city car veryquickly achieving a 1% market sharein Belgium. At Seat, the new Alhambrawas introduced, while Škoda’s SuperbCombi became the reference in itssegment. Finally, buyers were foundwithin a matter of months for the 500(including a dozen for Belgium) factory-producedPorsche’s 911 GT2 RS.Average CO 2emissionsper km (2010)Volkswagen 125g -19%Audi 136g -14%Seat 117g -19%Škoda 128g -12%Total market 134g -13%Source: Jato/FebiacChange 2002-2010D’Ieteren Auto also wants to adopt aresponsible policy aimed at limitingCO 2emissions. The Volkswagen groupworks intensively to develop increasinglyenvironmentally-friendly vehiclesand D’Ieteren Auto actively promotesthem in in Belgium. As a result, vehiclesemitting 115g of CO 2/km or lessaccounted for 38.6% of the numberof vehicles sold by VW, Audi, Seat andŠkoda in 2010, against 31.3% for theentire market. This is logical given that,at the end of 2010, these four makesconsistently posted lower averageemissions than their direct competitorsin their segment.Over 20%market shareThanks to top quality ranges, aspecialised network and committedteams, D’Ieteren Auto recorded110,199 new car registrations in2010, equivalent to a market share of20.13%, up 0.79% year-on-year. Thisconstituted the highest level of the decade,yet still below the historic recordset in 1997 (20.48% market share).Volkswagen and Škoda recordedan excellent performance in 2010.Volkswagen is number two in theranking of makes in Belgium. However,excluding unregistrations (vehicles unregisteredless than one month afterbeing registered), Volkswagen comesin first place, with a market share ofover 10%. Volkswagen’s light commercialvehicles are also gaining groundwith their market share reaching9.33%. Škoda is becoming more andmore known for its excellent pricequalityratio, enabling it to achieve anShare in new car registrationshistoric record in terms of volumesand market share.Audi’s market share fell back veryslightly, as production could not meetthe significant unexpected growth inthe market. Nevertheless, the makecontinues to hold fi rst place in the“Premium” segment and has achievedrecord registrations. Seat saw its 2009lead, in terms of CO 2emissions, eroded.Porsche gained market share,mainly due to the spectacular increasein registrations of the Panamera andCayenne models.2010 2009New car market (in units) 547,347 476,194% change yoy 14.9% -11.1%D'Ieteren Auto total 20.13% 19.34%Volkswagen 9.78% 8.92%Audi 5.38% 5.64%Seat 1.85% 1.99%Škoda 2.87% 2.57%Bentley/Lamborghini 0.01% 0.01%Porsche 0.24% 0.21%Commercial vehicles 9.33% 9.12%