An Introduction to the Creative Industries Sector - The Skills ...

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Within the Audio-visual sub sector New media (defined as digital content creation)represents the largest activity employing 42,000 people. New media has beendescribed more fully in Appendix 18. Employment in the Photo-imaging sub sectorincludes both traditional photographic and digital photographic processes. The largestactivity in Publishing is newspaper publishing with just over 39% of all Publishingemployment. In relation to size of employer, each sub sector is similar in that there area few large companies and a wealth of small ones.The occupational distribution varies across the sectors. Design can be split into twomain occupational groups namely Graphic designers and Product designers. In thePublishing and Audio-visual sub sectors there is a bias towards specialised higherlevel occupations. Significant growth is expected in the number of designers,journalists and media professionals.After London and the South East the South West has the highest percentage of creativeindustries sub sectors. This corresponds to the findings presented in Table 8.his se 30TTable 8 Geographical distribution of employment of four creative industries sub sectorsAudio-visual Design Photo-imaging Publishing%South East 12 15 15 21South West 6 11 9 8London 54 31 19 33West Midlands 3 5 7 5East Midlands 2 4 6 3East of England 4 5 10 4Yorkshire & Humberside 2 8 7 6North West 4 10 10 7North 3 3 3 3Scotland 4 4 8 6Wales 4 4 4 2Northern Ireland 2 1 2 2SourceSource: Skills Dialogues 112.3 QualificationsAudio VisualIndustriesCensus, 2000%LFS, 2001%Photo-imagingworkforce devplan%Publishing NTOSkills Foresight,based on LFSThe creative industries sector tends on average to employ a more highly qualifiedworkforce than that of the UK as a whole.In the Audio-visual sub sector a very high proportion of the labour force holdsgraduate and post graduate qualifications ie over 80% of freelancers are graduates.Technical qualifications are also widely held. In the Design sub sector designers arehighly qualified with 40% qualified to degree level. New entrants in the Photo-imagingsub sector do not appear to be highly qualified, however, in this industry theemployers’ view is that experience is more important. In the Publishing sub sector67% of employees are qualified to level 3 and above and 44% to level 4 and above.The Arts and entertainment sub sector has 83% qualified at level 3 and above andsome 72% of those had either a first or postgraduate degree.17
2.4 Present skill requirementsResults from the Employer Skills Survey (2001) suggest that the vast majority ofestablishments do not have hard-to-fill or skill shortage vacancies and this also appliesto the creative industries sector.2.5 Skill shortage and skill gapsComparing the data on skill gaps and skill shortage vacancies it can be seen thatalmost twice as many establishments suffer from internal skill gaps as they do fromskill shortage vacancies according to the Employer Skills survey (2001)Data from the above survey shows that seven per cent of establishments have internalskill gaps. Grossed up to the whole economy this suggests that 1.9 million employeesare not fully proficient at their jobs.According to Regional Issues Working Group the main skill gaps experienced by thecreative industries sector relates to business skills and these are reflected nationallyand regionally as follows:ManagementSalesMarketingAdministrationAccountancyFinancial planningRecruitment of staffICT skillsDigital technology2.6 Skill gaps by sub sector2.6.1 Audio-visualIn the Audio-visual sub sector a skills gap in ICT has been identified. One of theparticular concerns for the Audio-visual industry is that most ICT teaching and learninghas emphasised basic ‘how to make the technology work’ skills, whereas there is astrong argument that using a computer as a creative learning tool rather than asteaching machine would lead to more enduring change. In addition, there areconcerns about gaps in management and business skills, including sales andmarketing, administration, accountancy, financial planning and staff recruitment.Concern has been expressed about the employability and key skills of new graduateentrants, particularly with young people not being able to ‘find their own learning’.The nature of the skills gaps differ according to the sub-sector within the broaderAudio-visual industry:• television reports skills gaps in mainly vocational skills areas of: graphic design,web design and development, software engineering, freelance make-up artists.There are also some generic skills shortages:18
Page 1 and 2: An Introduction to the Creative Ind
Page 3: List of Tables1 The creative indust
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Page 49 and 50: Appendix 13:Number of employers in
Page 51 and 52: Appendix: 15 Some of the larger com
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