An Introduction to the Creative Industries Sector - The Skills ...

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3.0 ConclusionThe UK’s creative industries sector comprises thirteen sub sectors that cover adiverse range of activities. They are Advertising, Architecture, Art & antiques,Crafts, Design, Designer fashion, Film & video, Interactive leisure software, Music,Performing arts, Software & computer services, Publishing, Television & radio.In 1997 the Creative Industries Task Force was set up to initially define creativeindustries and identify their contribution to the economy followed by investigation ofthe problems and opportunities relating to these industries and devise a plan ofaction to enable the sector to promote and sustain growth and to enhance itseconomic impact.Over the last five years a considerable amount of study and strategic planningdown to regional level has been applied to the activities relating to creativeindustries resulting in the development from a rather isolated and diverse range ofactivities into an economically important and growing sector.In response to the National Skills Task Force requirements NTOs have addressedskills issues in a number of industrial sectors through the production of SkillsDialogues, two of which relate to the creative industries sector and haveconsequently provided a great amount of useful data.The latest development in 2003 has culminated in the creation of a Creative andCultural Skills Council that has already attracted considerable membership fromthe creative industries sector.In 2001 the creative industries sector employed 1.3m people in the UKrepresenting 4% of UK employment. The creative industries sector is one of thefastest growing parts of the economy both nationally and regionally. The sector inthe South West employs around 90,000 people, accounting for 5% of the region’sworkforce.There is a preponderance of self employed workers, freelance workers, part timeworkers and small and medium sized businesses in many parts of the creativeindustries. Around 90% of companies in the sector employ fewer than 10 people.Sub sectors that have shown above average increases in employment between1997 and 2001 are Software (incl leisure) and computer services, Design anddesigner fashion and Music and the visual and performing arts.London and the South East contain the majority of creative industries but the SouthWest is the only other region with 2 clusters of creative industry relating toestablished Antique dealing and exporting activities and embryonic TV/film/digitalmedia activities.Data on employment have been obtained from the National Statistics AnnualBusiness Register by matching the creative industries activities to the StandardIndustrial Classification codes. Of the thirteen activities defined by the DCMS, Craftand Design cannot be matched and the remainder have been amalgamated toform nine sub sectors that can be identified down to local level.23
In Gloucestershire there are about 7,600 employees in the creative industriessector representing 3.1% of the county’s employees. The number of employees inthe sector has risen by 7.5% between 1998 and 2002 compared with an increaseof 17% regionally and 15% nationally.In terms of employers in 2002 there were about 1,800 businesses inGloucestershire relating to the creative industries sector accounting for about 7.6%of all the businesses in the county and there has been an overall rise of 5% in thenumber of businesses between 1998 and 2002.The Skills Dialogues reports provide an authoritative assessment of the subsectors constituting the creative industries sector. Data has come from a number ofsources; where secondary data was insufficient primary data was undertaken toprovide a coherent picture. The sub sectors used in these reports, althoughcorresponding to the DCMS definition, are arranged in a slightly different way.They comprise five areas of activity and exclude Advertising and Architecture.The five creative industries sub sectors may account for about 1,260,000 peopleemployed in the UK including the self employed and part time workers.The creative industries sector tends on average to employ a more highly qualifiedworkforce than that of the UK as a whole.Almost twice as many establishments suffer from internal skill gaps as from skillshortages.According to the Regional Issues Working Group the main skill gaps identifiedacross the creative industries sector generally relate to Business skills and occur inManagement, Sales, Finance, Administration, Accountancy, Financial planning,Recruitment of staff, ICT skills and Digital technology.The main factor influencing future demand for skills relates to ICT and affects allthe creative industries sub sectors. As a result employees will need to be able todo their job to a higher standard at a constantly increasing rate.The complex nature and structure of the creative industries sector means thataccess to formal education and training is often problematic and limited. One of thebiggest problem areas is the transition from full time education to the workforce.There is a requirement for relevant training providers, employers and regional andlocal agencies to work together to develop clear pathways from school to college tothe workplace.Due to the diversity of the sector there is an array of organisations responsible forworkforce development. However, much of the workforce training appears to beon-the-job.There is a range of NVQs available in most of the creative industries sub sectors.There is however, little involvement in the Modern Apprenticeship scheme.In an increasingly ageing population there is a requirement to encourage lifelonglearning in the existing workforce.24
Page 1 and 2: An Introduction to the Creative Ind
Page 3: List of Tables1 The creative indust
Page 6: 1.0 Part 11.1 IntroductionThe devel
Page 10 and 11: work is being undertaken by Burns O
Page 13 and 14: • Employment in the creative indu
Page 15 and 16: Table 3 Number of employees in the
Page 17 and 18: espectively. Music & visual & perfo
Page 19 and 20: On the whole these figures are quit
Page 21 and 22: These sub sectors correspond to mos
Page 23 and 24: 2.4 Present skill requirementsResul
Page 25 and 26: • knowledge of the actual technol
Page 27: sector 81% of design consultancies
Page 31 and 32: Useful WebsitesArts Council of Engl
Page 33 and 34: Appendix 1: Current DCMS Sector Cla
Page 35 and 36: Appendix 2: Relevant SOC categories
Page 37 and 38: 3.25 The three processes have devel
Page 39 and 40: Whilst there are a range of bodies
Page 41 and 42: Appendix 5: Numbers of VAT- based b
Page 43 and 44: Appendix 7: Comparison of the numbe
Page 45 and 46: Appendix 9:Number of employees in t
Page 47 and 48: Appendix 11:Number of employees in
Page 49 and 50: Appendix 13:Number of employers in
Page 51 and 52: Appendix: 15 Some of the larger com
Page 53 and 54: Company Name Activity District Post
Page 55 and 56: Appendix 17:Comparison of creative
Page 57 and 58: Companies were asked to identify fo
Page 59: Additional commentaryThe bursting o

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