An Introduction to the Creative Industries Sector - The Skills ...

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2.6.5 Arts and entertainment sub sectorIn the Arts and entertainment sub sector skills gaps have been identified in Customerhandling and management2.7 Future skill requirementsAccording to Skills Dialogue the main factor influencing the future demand for skillsrelates to ICT and this affects the creative industries sector in the following ways.In the Publishing sub sector although print on paper is still the main output this isgradually being taken over by electronic output. The growth of the Interactive mediasub sector has the potential to transform television into a two-way experienceespecially with the advent of broadband. In the Photo-imaging sub sector the newtechnology of digital-imaging will have a great effect all parts of the photography andphotographic supply chain. In the arts and entertainment sub sector it is apparent thatICT and financial skills will be required.The changing patterns of doing business will also have an impact on skills requiredwith technological change influencing the ways in which companies produce theiroutput.This has created a shift towards multi-skilling, flexibility and adaptability. In otherwords employees will need to be able to do their job to a higher standard, at an everincreasingrate.2.8 Education and TrainingDCMS 2000 recognised that education and training are very important in identifyingand developing new creative talent and also developing and sustaining existing talent.However, the complex nature and structure of the creative industries means thataccess to formal education and training is often problematic and limited. One of thebiggest problems is tackling the transition from education to workforce. There is aneed for the relevant training providers, employers, and regional and local agencies towork together to develop clear pathways from school to college to the workplace.It is also suggested by DCMS 2000 that work can be done at pre-16 levels in schoolsto develop creative skills and provide familiarisation courses for those wishing to workwithin the creative industries. Further and Higher Education can be a rich resource forthe regional cultural strategy.2.9 Training provisionThe Skills Dialogues point out that due to diversity of the sector there is an array oforganisations and bodies responsible for workforce development. A list of NTOs/SSCsresponsible for developing the workforce in the creative industries sector are listed insection 2.1.In the Audio-visual sub sector practices vary in relation to activity. Public sectorbroadcasting train and supply external training, commercial broadcasting have trainingand education commitments written into their licenses although current levels ofsupport might degenerate. Large commercial radio companies have well resourcedand structured training schemes and independent producers vary. In the Design sub21
sector 81% of design consultancies specifically develop the skills of their designersand design juniors. All training is customised and the most common method is bycoaching or mentoring, followed by demonstration and off-the-job training.In the Photo-imaging sub sector 88% of businesses said training was important totheir business. Either in-house training is provided, or training via external providers aswell as through internal staff expertise. Manufacturers who used to provide trainingrelated to their products have nearly ceased and consequently there is now little basictraining. As a result basic Photo-imaging skills training is needed and is a priority.In the Publishing sub sector about 90% employers provided some training over thelast year with 80% providing on-the-job training and 66% providing off-the-job training.Penetration however, is relatively shallow. In relation to the art and entertainment subsector the situation is similar with more on-the-job than off-the-job training.2.10 Government Training initiativesWith regard to the Investors in People standard a large proportion of employers withinthe creative industries sector have no involvement.National Vocational Qualifications are available in most of the sub sectors. In theAudio-visual sub sector some 50 National Occupational Standards (NOSs), 43accredited National Vocational Qualifications (NVQs) and 38 accredited ScottishVocational Qualifications (SVQs) for all key occupations are offered. In the Design subsector NVQs are available at level 2, level 3 and level 4. In the Photo-imaging subsector there is a range of vocational qualifications offered including NVQs and SVQs.In Publishing there is currently industry specific level 4 NVQs relating to newspaperjournalism. The uptake of NVQs is very low in the Arts and entertainment sub sector.Take up has been encouraging in the Photo-imaging and Audio-visual sub sectors andless so in the Publishing sub sector.There is a low level involvement in Modern Apprenticeships across the creativeindustries sector.South West Arts reveals that by 2007 the proportion of 55-65 year olds in the sectorwill outnumber the proportion of 16-25 year olds for the first time. This could lead to ashortage of younger workers and a skills deficit amongst older workers. There is aneed to actively encourage life long learning in the existing workforce. Older workerswill have a key role to play if they can acquire key skills to remain in the workforcelonger. The demand for flexible working patterns will increase, which may bring morepressure on families and the work/life balance.22
Page 1 and 2: An Introduction to the Creative Ind
Page 3: List of Tables1 The creative indust
Page 6: 1.0 Part 11.1 IntroductionThe devel
Page 10 and 11: work is being undertaken by Burns O
Page 13 and 14: • Employment in the creative indu
Page 15 and 16: Table 3 Number of employees in the
Page 17 and 18: espectively. Music & visual & perfo
Page 19 and 20: On the whole these figures are quit
Page 21 and 22: These sub sectors correspond to mos
Page 23 and 24: 2.4 Present skill requirementsResul
Page 25: • knowledge of the actual technol
Page 29 and 30: In Gloucestershire there are about
Page 31 and 32: Useful WebsitesArts Council of Engl
Page 33 and 34: Appendix 1: Current DCMS Sector Cla
Page 35 and 36: Appendix 2: Relevant SOC categories
Page 37 and 38: 3.25 The three processes have devel
Page 39 and 40: Whilst there are a range of bodies
Page 41 and 42: Appendix 5: Numbers of VAT- based b
Page 43 and 44: Appendix 7: Comparison of the numbe
Page 45 and 46: Appendix 9:Number of employees in t
Page 47 and 48: Appendix 11:Number of employees in
Page 49 and 50: Appendix 13:Number of employers in
Page 51 and 52: Appendix: 15 Some of the larger com
Page 53 and 54: Company Name Activity District Post
Page 55 and 56: Appendix 17:Comparison of creative
Page 57 and 58: Companies were asked to identify fo
Page 59: Additional commentaryThe bursting o

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