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THE INTERNATIONAL MAGAZINE OF MASSEY FERGUSON No. 18 DECEMBER 2004THE POWER SHINESTHROUGH


©AGCO Limited 2004TMTMThe internationalmagazine of<strong>Massey</strong> <strong>Ferguson</strong>,a worldwide brand ofAGCO Corporation.Published by:AGCO Limited,PO Box 62Banner Lane, CoventryCV4 9GF EnglandTelex: 335011 AGCO GFax: +44 (0)24 76851182Website:www.masseyferguson.comPlease send allcorrespondence andcontributions to:The Editor,<strong>News@MF</strong>Marketing Departmentat the above address.The new high power MF 8400SeriesDecember 2004FULL MF FLEET NOWTRANSFORMEDThree more ranges make their debut“Our latest model launches complete the totaltransformation of our tractor range over thelast 18 months,” comments Declan Hayden, <strong>Massey</strong><strong>Ferguson</strong> Vice-President Marketing - Europe, Africa andMiddle East.<strong>News@MF</strong> caught up with Declan as he was just backfrom France’s INNOV-AGRI Show where he attendedthe public unveiling of the new 215-290 hp flagship MF8400 Series.“The MF 8400 Dyna VT is the culmination of ourchanges at the top-end of the range, while with thenew 55 and 64 hp MF 400 series Platform tractors, the66-82 hp MF 2400 cab utility models and the soon-tobe-launched74-98 hp MF 4400 cab range, we havealso addressed gaps at the lower end of the fleet. Andwith our new model numbering system - steppinglogically from 400 to 8400 - it makes it very clear wherethe tractors fit into the customers’ choice,” he explains.(See pages 3 - 7 for full details on the new tractors).“The sheer depth and breadth of our range ensureswe have a model to appeal to farmers right across theagricultural spectrum,” he says. “Our machines are richin highly-functional features - whether you are lookingfor a no-frills model or something with the highestspecifications available. We are confident that those whohave not been in the market for a tractor for a whileand are looking to replace machines will be impressedby the latest that <strong>Massey</strong> <strong>Ferguson</strong> has to offer. Certainlythe reaction of the press and response from customershave been really positive.”Investment“But nothing stands still at MF,” he adds. “Ourcommitment to investment in new features is ongoingand already our engineers are working on the nextgeneration of machines. We are driven by continuousimprovement and the desire to provide farmers withthe technology they need to their job - moreproductively, more efficiently and more conveniently.”“We are fully aware of the challenges facing all farmerstoday, but it is clear that despite the difficulties, theyhave not lost sight of the need to invest in their future.With some regional ups and downs, total tractorindustry sales in Europe, for instance, have remainedrelatively stable over recent years - in fact, totalhorsepower now being sold is increasing. As the newentrants to the EU become established and countriesfurther east in Europe stabilise, the tractor market baseDeclan Hayden, <strong>Massey</strong> <strong>Ferguson</strong> Vice-President Marketing -Europe, Africa and Middle East.“On the harvesting side, we are also continuing toinvest in machines with exciting new models justlaunched - again to create a broad and competitiverange with wide appeal,” he remarks.(See pages 8 - 9for details).“MF has always been renowned for its strong aftersalesback-up,” Declan continues. “We have more than5000 dealers in 140 countries - they are ourambassadors of service translating our global strengthinto top-class local service. We are strongly focused onboosting standards of our dealer network even furtherand have several new programmes in the pipeline. Wewill also be broadening our customer support initiativessuch as the successful ‘manager’ service and repaircontract that helps customers manage cash flow moreeffectively by providing known fixed costs for serviceand maintenance.”“Underpinning MF’s strength is parent companyAGCO which continues to post excellent financialresults with MF accounting for a third of total sales.Through AGCO, we are able to develop our customersupport function and back office systems to the highestlevel.”“<strong>Massey</strong> <strong>Ferguson</strong> is a global tractor brand with aglobal heritage - a name that every farmer knows, “ heconcludes. “With our award-winning products andemphasis on after sales support, we can meet the needsof customers worldwide no matter what their farmingoperations.”MF 4400TOUGH NEW WORKHORSESARE BIG ON VERSATILITYIf you are looking for one of those tractorsthat’s always there, always reliable, capable ofturning its hand to most jobs, and with a pricetag that will pay back your investment time andtime again, then the new MF 4400 Series is wellworth a look.Aimed squarely at small to medium-sizedlivestock and mixed farms, there are three modelson offer from 74-98 hp.With their straightforward specification, thesetractors fit neatly into <strong>Massey</strong> <strong>Ferguson</strong>’s tractorrange between the MF 2400 Utility range (seep.7) and the higher-powered MF 5400 Series.Robust, reliable, simple to operate and, aboveall, economical and easy to maintain, these arethe perfect stockman’s tractor - great for loaderwork and with the versatility to perform manyother tasks on the farm such as secondary lightcultivation, small trailer operations and spraying.Top features• Mechanical clutch - straightforwarddesign for total reliability• 12 forward/12 reverse gears providinga speed range from 0.9km/hr-40 km/hr - to cope with a wide rangeof on-farm operationsMF 400More straightforward engineering is offeredwith the new MF 400 Series Platformtractors which made their first public appearanceat Italy’s EIMA show to gauge customer reaction.Model Hp (ISO) EngineMF 4435 74 3-cyl T Sisu 33DTMF 4445 88 4-cyl T Sisu 44DTMF 4455 98 4-cyl T Sisu 44DT*Available in 2- and 4WD• Mechanical shuttle operated by theleft hand - excellent for loader work.• Front axle has a load rating of3500 kg and steep 55 degree turningangle - another big advantage forloader operations• Four wheel drive front axles rated atover 100 hp - for in-built strength intough conditions• Electro-hydraulic engagement of therear diff lock and 4WD - formaximum traction• Oil-immersed brakes plus optionaltrailer brake valve• 540 rpm PTO (achieved at 1890engine rpm) plus Economy setting(achieved at 1594 engine speed). 540/1000 PTO, front PTO and frontlinkage available as optionsEuropean noise legislation to produce some ofthe quietest tractors in their class.Powered by Perkins 3-cylinder engines, the400s are all-rounders - just as at home operatinga yard scraper as they are transporting feed to aflock of sheep.Equipped with two-post folding ROPS, key featuresinclude 8 x 2 mechanical transmission andmechanical clutch on the 2WD MF 410 and 8 x 8Synchro Shuttle transmission with optional 4WDon the MF 420. Both models incorporate a Cat 1 / 2rear linkage with generous lift capacity of 1415 kgfor the MF 410 and 1900 kg for the MF 420. Withhydrostatic steering and oil-immersed disc brakes,drivers will appreciate the tractors’ ease of handlingand stopping power. The exhaust system is horizontal• Rear linkage lift capacity is 2900 kgfor the MF 4435 and an impressive3300 kg for the MF 4445 and MF 4455• Open centre hydraulics boast flowrates of 52 l/min• Two spool valves fitted as standard.Third and fourth optional• Excellent cab with low flat floor, wideopening doors, filtered air system andadjustable steering wheel. Airconditioning and air suspension seatoptionalPlatform tractors - pure and simple• The MF 410 and MF 420 are initially forsouthern European markets but will becomeavailable in many other western and new EUentrant countries in due course.is becoming more solid.”Two models - the 55 hp MF 410 and 64 hp to give maximum overhead clearance and first class23MF 420 - meet and indeed, better stringent visibility for low buildings and low access.The new MF 4400Series - a modestinvestment for abig return.


MF 8400ENTER THE NEWTRACTOR TITANS!Four new models from 215-290hp<strong>Massey</strong> <strong>Ferguson</strong>’s new high powerMF 8400 Series will just eat up thehectares! The new range is designed specificallyto provide the highest levels of performance andproductivity necessary to achieve the hugeworkrates that are now vital for economicoperation in critical times of intense fieldwork.Equipped to the highest specification, withpowerful engines and the outstanding Dyna-VTcontinuously variable transmissions as standard,the new tractors offer uncompromisingperformance for modern large-scale farms andcontractors.Top features• Proven Dyna-VT continuouslyvariable transmissions with intuitive- all with extra power• Powerful and economical Sisu Dieselengines supplying superb torque andpower characteristics withexceptional torque back-up and highlevels of ‘extra power’• Industry-leading electronic linkagecontrol system offering accurate,sensitive operation• Superb cab comfort with noise levelsof just 71dB(A), with Dual Stagesuspension and excellent ergonomicsto reduce operator fatigueDyna-VT seamlesslyshifts up outputsMF’s continuously variable (CVT) Dyna-VTtransmission is standard on all models. This allowsoperators to select any combination of enginespeed and forward speed to optimise output andthe work quality. Engine revs can be set for theprecise combination of power and torquerequired for the best work quality, resulting inoptimum fuel economy and lower noise.A range of automatic functions and operatingmodes further enhance and simplify handling,providing high outputs with the best workingquality. The transmission also enables the engineto work at minimum required engine speed formost economical operation.8400 Series tractors. Providing lift capacities of10 500kg across the range, the efficient CCLSpump supplies pressure and flow only on demand,reducing losses and improving economy.<strong>Massey</strong> <strong>Ferguson</strong>’s renowned ELC ElectronicLinkage Control, with its class-leading accuracyand straightforward operation, provides precisedraft, position and intermix functions. Standardradar allows the system to compute wheelslipaccurately, providing extra precision and control.Further sophistication includes rate of drop,‘quick soil engagement’ and Active TransportControl suspension for mounted implements.Spool Valve Management System (SMS) andIntegrated Tractor Control System are standard.STOP PRESS: The MF 8400 won theTractor of the Year award at Italy’s EIMAshow in November.Model Line-upModel Engine type Max. Power @ Power* @ Max torque @2000rpm 2200rpm 1200 - 1500 rpmMF 8450 Sisu 74.ETA 235hp 215hp 925NmMF 8460 Sisu 74.ETA 260hp 235hp 990NmMF 8470 Sisu 84.ETA 290hp 260hp 1100NmMF 8480 Sisu 84.ETA 315hp 290hp 1190Nm* ISO TR14396 hpDATATRONIC III OFFERS ULTIMATE CONTROLAll new MF 8400 Series models come with the option of MF’sentirely-new GTA console colour terminal and control system.This system builds on the success of Datatronic by providingunprecedented levels of control and automation.WORKThe working display screen shows information on the operationof the tractor. The display provides engine speed informationand also enables the operator to select two displays simultaneously.Information can be selected on the spool valves, gearbox, memories,and headland management.ELECTRONIC SPOOL VALVE CONTROLOR MANAGEMENTThe flow and timing to the spool valves can be adjusted andstored using the new terminal. These are then replayed at theflick of a switch or in the headland program.MEMORYSix complete sets of different information corresponding todriver, implement or fields can be stored, helping to reducepaperwork and aid record keeping.SETTINGSProvides for the adjustment and setting of the terminal itself- for example, the language, type of units displayed, brightnessof screen etc.DUAL CONTROLEnables the setting and adjustment of Front and Rear DualControl, and Trailed Implement ControlHEADLANDEnables the driver to memorise the functions which heoperates at the headland and then replay them automaticallyat the push of a button when turning at the headland.• New GTA console and Datatronic IIIterminal providing ultimate controland automatic headland control4controls, output-enhancing operating memory, spool valve management A 150 litre/min, closed-centre, load-sensingmodes and automatic functionsand work displays(CCLS) hydraulic system is standard on all MF5


MF 3400SAFE ANDSUREFOOTEDWhen tracks are what you need to copewith difficult terrain, MF’s new MF 3400crawler range offers the ultimate choice. Withhorsepower extending from 68 to 98 hp, highModel line-upspecification, exceptional performance anddurability, these machines have the edge wherethe extra traction and light footprint of tracks isessential.Model ISO hp Engine Min. Width (mm)MF 3425CF 68 4-cyl 1410MF 3435CF 80 4-cyl 1410MF 3445CF 90 4-cyl. Turbo 1460MF 3455CF 98 4-cyl. Turbo 1460MF 3425CFM 68 4-cyl 1660MF 3435CFM 80 4-cyl 1660MF 3445CFM 90 4-cyl.Turbo 1700MF 3455CFM 98 4-cyl.Turbo 1660MF 3435C 80 4-cyl 1660MF 3445C 90 4-cyl.Turbo 1700MF 3455C 98 4-cyl.Turbo 1700Top features• Choose from ‘C’ models for openfield applications, ‘CF’ Fruit versionsfor narrow vineyard and orchards orwide ‘CFM’ Mountain machines totackle slopes with complete controland safety• A really wide range of specificationsenables you to configure yourmachine exactly to match your needs• Emission compliant, low noise, highperformance, high-torque Perkinsengines - for plenty of pulling power• Heavy-duty modular 16 x 8 gearboxwith creeper option - provides a goodspread of gears to optimiseproductivity• Long-life tracks and a big choice ofwidths• Steering and braking systemcontrolled by an advanced hydraulicservo system - for light, precisehandling• Spacious ISO-mounted operatorplatform and large seat for a highcomfort ride• Two-speed independent PTO withchoice of 540/1000 or 540/750 rev/minspeeds - for operating flexibility• Powerful hydraulics and three-pointlinkage (2650 kg lift capacity) -capable of handling the implementsrequiredMF 2400Agile new utility models are multi-taskingAgility with utility - the new MF 2400Three new lightweight, durable tractormodels are set to join the MF 2400 Seriesand thus complete the MF line-up in the mediumhorsepower sector.Aimed at agricultural, horticultural,groundscare and municipal markets, the multiuseMF 2400 Utility models will make the idealmainstay tractor on small farms or a reliablerunabout for larger operations.Powered by Perkins engines, the tractors areall four-wheel-drive and offer excellent powerto-weightratios plus high rear lift capacities.MF 1500Two new modelsadded tocompact line-up<strong>Massey</strong> <strong>Ferguson</strong>’s versatile line-up ofcompact tractors gets two new modelswith the addition of the 32 hp MF 1533 and38 hp MF 1540.Aimed at horticulture, golf courses, sportsstadiums, local authority amenities and a host ofother applications requiring small, lightweightmachines, the MF compact fleet has carved aniche in this specialist market which demands asubtle combination of power and a lightfootprint.Top features• Emission-compliant, high-torque 800Series Perkins engines for plenty ofpower, high in-field performance andfuel economy• New standards of driver comfort froma totally new cab design. Visi-Roofglass panel is standard.• Big choice of gearboxes - from 15/15through to 60/60 with PowerShuttle.Options include 200 m/hr Supercreepor Speedshift that allows a singleclutchless gear change under loadTop features• New styling - brings the compact modelsright up to date - with round headlights,new decals and black/grey trim• Cast iron centre housing - forimproved strength and durability• Wheelbase extended by 45 mm - forincreased stability• Hydraulic pump flow rate increasedfrom 23.7 l/min to 34.4 l/min - to handlea wider range of accessories• Full synchromesh on main gears - foreasier driving• 3-speed range 12 x 12 shuttle gearbox -enabling a slower low speed (370 m/hr)and higher top speed (30 kph)Model line-upModel Engine/cylinders ISO hpMF 2430 Perkins 800/4 66MF 2435 Perkins 800/4 76MF 2440 Perkins 800/4 82* GE (low profile) version reduces height by 6 cmavailable on all models• PowerShuttle available on all modelsat the end of the year• Strong, high load-carrying capacityfront axles provide 60 degree steeringangle. Vertical load-carrying capacity is3000 kg at a track width of 1600 mm• Safe and secure braking is ensuredwith the Integrated Braking Systemthat provides four-wheel brakingregardless of whether drive isengaged to the front axle• High performance hydraulics handleheavy loads - 2100 kg standard liftcapacity or 3400 kg with optionaltwin assistor rams. Electronic linkagecontrol is a further optional feature• Standard two-speed PTO provides540/750 rpm with a six-spline shaft• Improved IPTO operation with softstart feature for use with high inertialoads• Available with turf or agricultural tyres• Elegant styling and smooth lines -• Easier to use bevel gear lift rodkinder to delicate crops whenReplacing the MF 1250 and MF 1260, the new adjustmentworking in confined areasmodels made their debut at Saltex - the UK’s top • 1300 kg lift capacity at link ends plus6groundscare show in September, while later in the greater lifting power at 61 cm behindmonth they appeared at France’s SalonVert 2004. the link ends- 1150 kg instead of 810 kg7


MF 7200New Beta models forall kinds of crops andconditionsNEW COMBINES JOIN THE FLEET FOR 2005New Activa and Beta mid-range combinesfurther boost <strong>Massey</strong> <strong>Ferguson</strong>’sharvesting lexicon. The three-model Activa rangeis aimed at small to medium-sized mixed andfamily farms while the four-model Beta is idealfor medium to large-scale operators andcontractors. These join the flagship MF Cereaseries to produce a broad and highly-competitiveharvesting line-up for the 2005 season.Activa and Beta models share key componentsin common including the cutting table, strawwalker design, straw chopper and grain tank.The Freeflow cutting table features a weldedframe to which bolt-on panels (such as the tablebottom plates) are mounted, thereby making itextremely easy to replace panels when necessary.Cutting duty is carried out by a self-cleaningSchumacher knife and gearbox. The cut crop feedsinto a large diameter table auger fitted withfeathering fingers along its whole length to ensurea positive feed of crop into the main crop elevator.The auger is protected by a slip clutch, and reeladjustment is electro-hydraulically controlled withspeed changes made via a variator unit on theleft-hand side of the table. Automatic cutting heightcontrol is standard on all Activa and Beta machinesto maximise cutting performance over all terrain.MF’s Autolevel feature - which allows the tableto follow changes in land contour of up to 8% -Separation and cleaning of crop on both theBeta and Activa models are carried out withclosed bottom-design straw walkers. These havefour steps and are equipped with punched grid‘active walls’ to give extra open surface area formore efficient separation. A full width electricallyadjustablefan provides clean air to the highperformance sieves ensuring an excellent grainsample in all conditions.Straw choppers feature serrated knives to givea clean chop and reduce the power requirement.The fully-adjustable shearbar, stationary knivesand straw chopper hood ensure completecontrol over the quality and spread of thechopped straw.Grain tanks offer plenty of capacity and, withunloading rates of 105 l/sec on the Beta and 85l/sec on the Activa, you can spend more timeharvesting.Beta - all kinds of crops, allkinds of conditionsFrom dry cereal to wet rice, the 275-305 hpBeta models will deliver top performance in ahuge variety of crops and conditions.A powerfeed roller fitted between the tableand the main crop elevator gives a more evencrop flow and reduces the power required tothresh the crop. The powered roller alsodistributes the crop across the full width of theelevator to maximise the potential of thethreshing unit.High performance threshing is guaranteed withthe well-proven high inertia cylinder and heavyduty concave featuring adjustable speed. A rotaryseparator is also fitted. Uniquely, when conditionsdo not require the extra separation it provides, itcan be disabled. This is achieved by the rotation ofits concave up over the top of its separator drum.This in turn enables the drum to become anadditional rear beater providing the operator withmore flexibility to optimise the grain sample andcombine performance in dry harvesting conditions.Power is provided by electronically-controlledSisu engines, while the transmission features afour-speed hydrostatic unit to deliver all thepower you need for flexible harvesting.The Beta combine’s high calibre XLR cabguarantees a comfortable harvest. It comes withthe table is complemented by the ergonomiclayout of the monitors and controls. TheAgritronicplus monitor provides a full range ofharvesting information to maximise harvestingpotential.Customers can choose between standard andAutolevel (AL) versions. Equipped with floatingfinal drives, the Autolevel rump can level laterallyacross slopes up to 20%, and vertically up anddown slopes up to 8%. Both Autolevel modelscome with 4WD as standard to offer positivesteering control in difficult conditions.Activa - straightforwardtechnology for cost effectiveharvestingFrom finest grass seed to cereals, maize andsunflower, no-nonsense harvesting all season longis promised with the 220-255 hp Activa range.In addition to the separation and cleaningfeatures described above, the Activa machinesboast an Active Beater Concave located at therear of the main concave under the rear beater.This combination unit provides an extra 14degrees of concave wrap giving even morethreshing output. It also controls straw flow ontothe walkers from the rear beater and is adjustabledepending on the straw length and moisture level.This gives the ability to optimise the flow of strawonto the straw walkers thereby achieving as muchseparation as possible.Latest generation electronically-controlled Ivecoengines provide the power source, while thetransmission boasts a three-speed hydrostatic unit.The command centre of the Activa combineis the XL cab. Mounted on rubber blocks toeliminate vibration and noise, the XL cab offersProducing 70 x 120 cm bales, the MF 186 isthe latest addition to <strong>Massey</strong> <strong>Ferguson</strong>’srange of high-capacity large rectangular balers.Manufactured at the US plant in Hesston, Kansas,New Model Line-upModel hp no. straw walkers grain tank capacity(litres)MF 7244 Activa 220 5 7000MF 7245 Activa 255 5 7000MF 7246 Activa 255 6 7500MF 7260 Beta 275 5 9000MF 7260 AL Beta 275 5 8200MF 7270 Beta 305 6 9000MF 7270 AL Beta 305 6 8200* Cutting table widths: 4.20-6.60moperator comforts such as air conditioning,heating, deluxe suspended seat and electricmirrors as standard. The controls areergonomically to hand with electro-hydraulicengagement of the threshing system, cutting tableNew model boosts big balersthe range is ideal for family farms, dairies andlivestock farmers as well as contractors and largestraw and silage producers. All models arerenowned for producing solid bales of consistentand unloading auger. The multi function leverconveniently controls direction, speed and tablefunctions. Agritronic monitoring provides acomprehensive picture of combine functions inan easy-to-read display.quality and feature the original pre-compressionchamber and double knotter designs pioneeredat the Hesston factory. The new MF 186 isdesigned to bale hay, silage and straw.Model rangeModel Bale size (mm) Pick-up width (mm)* No. of knottersMF 185 cross section: 800 x 880 2232 4length: up to 2500MF 187 cross section: 1200 x 880 2232 6length: up to 2500MF 186 cross section: 1200 x 700 2232 6* New length: up to 2500MF 190 cross section: 1180 x 1270 2475 68is available as standard on Beta tables and as anair conditioning, heating, air suspended seat,length:option on Activa.adjustable steering and a fridge. A full view of*(Inside panel to inside panel)up to 28009Activa - no-nonsenseharvesting


Cornish Caulisare big businessThis MF 6170 clockedup more than7,000hrs on limespreading, beforemoving back tofarmwork where it isseen here plantingcauliflower.Cauliflower production is a big and serious business in Cornwall, England.With itsmild climate and lengthy coastline, the county is the ideal location for growing thishigh value vegetable. But, as Mick Roberts - who went to see how a new MF 6480was settling in at Churchtown Farm - reports, the process all starts with thecorrect soil conditions.In Cornish vernacular a cauliflower is called‘Broc-lee’ (Broccoli) which can cause ‘incomers’slight confusion. But whatever thename, the crop is a bit of a local and nationalsuccess story.The county’s location provides it with a mildclimate and its close proximity to the sea virtuallyguarantees frost-free fields. And Cornwall has alot of coastline, being joined to England on onlyone border, with the rest of the land surroundedby water. This keeps the soil warm and meansany frosts (that occur rarely) are unlikely todamage the extremely cold-sensitive caulis.“In the past few years we have really got thejob sorted out,” explains Jonathan James, wholooks after the farming side of the James’ familyenterprise based at Churchtown Farm, Gwithian,near Hayle on the North Cornish coast. “Whilewe have been growing cauliflower and brassicashere for sixty plus years, the demands of thesupermarkets for continuous year-round supplieswere making it increasingly difficult for us tosupply them.”“Now with other Cornish growers we havejoined with other producers and packhouses inLincolnshire and we can now provide a supplyall year round,” he explains.The James family farms a total of about 320haand grow about 72ha of cauliflower in a rotationthat also includes winter and spring barley and,uncommon for the region, sugar beet. This isunusual because the closest factory is 300 milesaway in the county of Shropshire - about an eighthourjourney by lorry. But hauling the crop sucha long distance is not a problem becauseJonathan’s uncle, Anthony James, runs thetransport business that not only moves their owncrops, but also hauls fresh vegetables out of thecounty and backhauls loads such as lime andanimal feed back down south.Lime is an important ingredient in the growingprocess because the correct soil pH conditionsare required for efficient cauliflower production.Again the family firm has this covered with itsown contract lime-spreading business run byAdrian James - Anthony’s son.This business has grown steadily since thefamily began fulfilling a need for a specialist limesupplier and applicator in the county. Adrian nowworks 6/7 days a week for about six months ofthe year applying lime over about 2000ha/yr.“The biggest difficulty is the small fields, someless than 1ha, and the wide geographical spreadof the farms. I can often cover up to 100 miles(160 km) a day round trip travelling betweendifferent locations,” explains Adrian.This high workload, not surprisingly, puts highdemands on both Adrian and his tractor. For thepast five years he has been using an MF 6170,but with 7500hr on the clock the family decidedto buy a replacement for this season. With this<strong>Massey</strong> <strong>Ferguson</strong> providing such excellent serviceAdrian James says the extra power of the MF 6480,combined with the comfort from cab and front-axlesuspensions, helps to increase outputs by 20-30%.and good relations with local dealer, Phil Symons,of Symons Agricultural in Hayle, it’s not surprisingthat’s where they turned for a replacement.“We needed a tractor of a similar physical size,but with more power to cope with hilly fieldsand roadwork. The MF 6480 fits the bill perfectly,because although it’s 145hp, it is compact andeasily manoeuvred in the fields and particularlythrough the ancient narrow gateways,” explainsAdrian.For Adrian to achieve the workrates neededto fulfil his demanding schedule, he aims tooperate at in-field speeds of 9mph (14 kph). Thetrouble is most of the application work is onfreshly ploughed land either rolled or unrolled.Comfort is an obvious requirement. “While Idon’t currently suffer back problems, I have tothink of my long-term health,” he adds.Adrian James spends more than 12 hours a day formonths on end lime spreading and finds the new MFcab a quiet and exceptionally comfortable workplace.Size is not always everything! Although the MF 6480has a 145hp engine, its compact dimensions are idealfor working in Cornwall’s small fields and gateways.Dealer Phil Symons recommended theComfort Plus Package that includes the DualStage suspended cab with super deluxe airsuspension seat and, among other ‘extras’, airconditioning. For further comfort and control Philalso suggested the performance enhancingTransport Package option, which included theQuadlink front axle suspension, power boostengine and engine speed control.“We have worked with Phil Symons for aboutsix or seven years and his workshop staff arespot-on, providing really good service and backup.It was also really helpful having Phil not onlyexplain the various options, but also being ableto virtually tailor-make the tractor to meet ourexact specifications. As well as the comfort sideof things we also require land drive PTO to powerthe spreader’s wheels. This is important toimprove traction in the field and prevent scuffingand compaction. Again this wasn’t a problem forMF. I do know some other tractor manufacturersdon’t even offer this, let alone as a simple ‘tickbox’ option,” explains Adrian.The extra power of the MF 6480 combinedwith its cab and axle suspension, offeringimproved operator comfort, has lifted Adrian’soverall outputs by between 20% to 30%.“This is simply because I can cover more groundin the field and move between jobs more quickly.The power boost engine helps on road transportand steep hills, and the cab comfort is simplysuperb. The cab is also incredibly quiet. I operateat about 1800rpm and at that speed you struggleto hear the engine working,” he adds! Adrian hasclocked on average 180-200 hours a month.Like most skilled operators Adrian makes hisjob look simple. But, as other drivers know, itnever is as easy as it looks. Firstly he reverses thespreader under the lime delivery truck’s tailgatewith just millimetres to spare. In first time - everytime. Then it’s off to the field, again negotiatingthe tractor and spreader through extremelyFront axle suspension has made all the difference tocomfort and output when applying lime at high speedson ploughed fields.Into work and a combination of quick, skilledhands and the tractor’s automated features seesthe spreader in action in a matter of seconds.Adrian flicks the tractor into four-wheel driveand then engages ground speed PTO that putsthe spreader axle into gear. The first spool valvelever opens the spreader door, and then with aflick of the second spool lever, the machine’slandwheel drive lowers to engage with the tyreto drive the delivery belt. The third spool putsthe spinner motors into work. Engine speedmemories (that come with the power boostengine option) are set at 1800rpm for fieldworkand a lower speed for headland turns.The tractor’s Dynashift ECO transmission hasthe AutoDrive (option) that changes speedsrelative to engine load and speed. AlthoughAdrian can select Speed Matching, Power orEconomy Modes he tends to switch this off inthe field because the lengths of the bouts areusually so short. In Power Mode the transmissionautomatically changes up at 2100rpm, or at1700rpm in the Economy setting. He tends touse both Economy and Power on the road,depending on the terrain and what he is hauling.so easy to use. I tend to operate the transmissionmanually, because this suits the way I work andthe nature of the job,” he adds.“Overall I feel the tractor is a good package.My potential output is just getting better andbetter. The extra comfort and ease of use meanI don’t get so tired and this allows me to domore work in the day, and in the end that’s whatthe job is all about,” he adds.Outside the busy lime-spreading season theMF 6480 doesn’t rest. Equipped with a frontlinkage the tractor cultivates with a combinationin the autumn as well as buck-raking and haulingtrailers when the farm makes its silage for itsbeef herd.The ergonomic layout of the levers means everythingfalls to hand easily with automated functionssimplifying headland turns.narrow gateways - with granite gate posts either “In the field I don’t use the automatic functions10side that leave no room for mistakes.11that much because the Power Control lever is


The Drebes’ new MF7490 was purchasedfrom dealer H.KrummelLandmaschinen.Dyna-VT steps up mowing outputSince the arrival of a new MF 7490 Dyna-VTtractor, Wilhelm Drebes has boosted hismowing output by 20%.The German farmer was the first MF 7400customer in the Federal State of Hessen and isfull of praise for the machine’s straightforwardoperation.Wilhelm farms a 150 ha mixed enterpriseincluding a 90-strong dairy herd. “We use themachine for general farm work and are veryhappy with it - it’s exceeded all our expectations,”he explains.When <strong>News@MF</strong> caught up with him, thetractor had clocked up 325 hours. Mowingoperations on the farm have been significantlyimproved thanks to the ‘forager mode’ available“We didn’t remove a single screw on theengine or driveline of our 10-year-oldMF 3075 even though it clocked up over 14 500hours and we used it almost daily to haul ourhigh-output tanker,” says Karl Gabriel. As a resultof this experience, an MF 7480 is the latestmachine to join his municipal operations businessin Austria.“Such a high degree of reliability is typical ofMF tractors,” he continues. He bought his firstMF - a 135 - in 1967 and has since owned an MF165, MF 188 (11 000 hours) and MF 3065(7000 hours).with the Dyna-VT constantly variabletransmission Through this, engine speed is setto the speed of the PTO via the Engine SpeedControl memory. This enables operators to varythe tractor’s forward speed with the hand or footthrottle to match grass conditions and ensureperfect working quality.The tractor is driven by three generations ofthe Drebes family and everyone appreciates thehigh level of operator comfort thanks to theunique Dual Stage cab, front axle suspension andextremely quiet working environment.There’s more praise too for the tractor’s fueleconomy which, according to Wilhelm, averages12-13 litres an hour in normal conditions.FATHER AND SON TEAMOPT FOR MF 7400SERIOUSPULLING POWER!In Austria, MF’s Dyna-VT transmission is cominginto its own for heavy-duty transport workpulling loads up to 90 tonnes on a purpose-builtflatbed trailer.Seen here hauling a crane component weighing45 tonnes, this MF 7495 is being evaluated byLiebherr, one of the world’s largest manufacturersof construction machinery for use at its plant inVorarlberg.The key benefit of Dyna-VT in this situation isits ability to pull a very heavy load from standstillto the desired speed without the need to changeany gears or use the clutch. Added to that, youonly have to use as many engine revs as arerequired. The result? Complete driver control plussimple and safe operation.trimming, snow clearing and sewage clearancefor which they employ a 10 000 l tanker.With their work involving a myriad pushingand pulling cycles, constantly variable transmission- such as the MF 7480’s Dyna-VT - is thepreferred option for the Gabriels as it is easy tofind the optimum speed for maximum tractionleaving the driver to concentrate on other aspectsof the job.Werner, who trained in agricultural engineering,tested several makes of tractor with CVT butopted for the MF model because of itsstraightforward operation via a single joystick orfoot pedal. That plus their long-term experienceof MF dependability and the back-up of localdealer BayWaLamag Technik and distributorAustro Diesel made the choice an easy one.MF 5455 fulfils the wish listSofia Barreng reports from Sweden whereinvestment in a new MF 5400 Series tractor signals thebeginning of a new era for one family farm.White stemmed birches, a dwindling dirtroad, here and there the glimmer ofblue lakes; sparsely dotted around the edges ofsmall fields are the typical red wooden houses.This is Swedish countryside at its very best.In the middle of this idyllic setting lives theCarlsson family. They have been farmers forgenerations and, thanks to their son’s decisionto join them, are now owners of a brand new100 hp MF 5455.Eskil Carlsson farms 60 hectares including aherd of 33 dairy cows. Finede Farm is in thesouthern part of Sweden and the nearest townis Vimmerby, famous for Astrid Lindgren, thecreator of children’s storybook heroine, PippiLongstocking.Farming in this part of the country is mainlyabout livestock and dairy production. The land isnot really suitable for arable farming and only ina good year does Eskil’s farm yield enough tokeep his herd in feed grain. Most farmers workthe winters in the forest producing timber forthe paper industry and for the famous flat-packedhouses that are manufactured in the area. Andyes; this is not far from where the world-leadingfurniture company IKEA started!Over the years Eskil has run Finede virtually solo.His wife Anne-Marie is a nurse and works outsidethe farm. But it’s been all change since their son,Magnus decided to move back home and farm withhis dad after finishing agricultural college.The extra pair of hands is welcome as yearsof milking have taken its toll on Eskil’s knees.“Had it not been for Magnus coming home, Iwould have had to get rid of the cows soon,”explains Eskil. “The work is too much for me now.”But, instead of selling off, the Carlsson family isnow investing in new kit - hence the latestMF 5455.The Carlssons started their search for a newtractor by putting together a wish list. Theywanted a 100 plus hp tractor with front loader,clutch-free forward/reverse shuttle and climatecontrol. They contacted four different dealers andit soon became clear that the MF 5455 ticked alltheir boxes. After a test drive, the decision wassealed and the machine ordered.“Not only were technical specificationsimportant but the price had to be right and itwas also vital to be able to get the tractorserviced within an hour’s driving distance.” saysEskil.When ordering they couldn’t help but put ina few extra goodies including a joystick for thefront loader, bigger tyres, extra lights and a CDplayer.The Carlssons harvest 40 hectares for silage,producing around 800 bales a year. The bales arewrapped back at the farmstead with a stationaryelectrically-driven wrapper.One of the chief duties of the new MF 5455 isoperation of the mower conditioner and alsobale handling. Magnus is well pleased with thefront loader’s joystick control and the ease withwhich he can change direction using the shuttle.“And the tractor is very stable - always standingfirmly on the ground even if I put it to the limitdoing loader work,” he comments.The low bonnet provides good visibility - areal advantage when doing a lot of front loaderwork - and although Eskil and Magnus did notopt for the Visio roof for better visibility, theyfind the conventional roof works well for them.Power for pullingAnother aspect of the tractor appreciated bythe Carlssons is its strength and power to pullbig trailers during the silage harvest. The fields inthis area are rather hilly and it takes both stabilityand power to manage the job.Come autumn the MF 5455 will turn into areal workhorse and embark on ploughing.Around 25 hectares are cultivated each year toproduce oats, barley and triticale.“We did try direct drilling,” remarks Eskil, “butstopped because the contractor we used alwaysput us last on his list because we arecomparatively small.”However, being small has not stopped Eskiland Magnus Carlsson from investing in a brandnew machine for their farm. As Magnus puts it:“It’s great to be able to invest in one of the latesttractors and move forward even if dad is not theyoungest and the farm is not the biggest!.”Karl runs the business with his son, Werner,A tradition of dependability - the Gabriels with their12 13specialising in grass verge mowing, tree and hedgenew MF 7480 and the long-serving MF 3075.Eskil Carlsson farmswith two tractors, oneof them a brand new<strong>Massey</strong> <strong>Ferguson</strong>5455, in the south ofSweden. Together withhis son Magnus hemilks 33 cows andgrows 40 hectares ofsilage and 20 hectaresof cereals.


NEW ORGANISATION INCREASESFOCUS ON CUSTOMER SUPPORTIn a major strategic move, AGCO is creating anew Customer Support operation to bringeven greater after-sales focus to its range ofleading farm machinery brands including <strong>Massey</strong><strong>Ferguson</strong>.Following an intensive programme of newmodel introductions, this new approachintegrates the traditionally separate functions ofParts and Service into a complete CustomerSupport organisation.“This move creates a powerful team tocapitalise on the strong links between these twocrucial after-sales areas and thereby helps ensureeven higher levels of customer satisfaction acrossall products,” says Richard Markwell, newlyappointedvice-president Customer Support forEurope, Africa and Middle East. Richard waspreviously vice-president AGCO Parts Divisionand prior to that held a number of senior salesand marketing positions in the UK and Europe.“The new organisation comes as a logicalprogression of the work between the two groupsover recent years,” he continues. “For example,we have recently introduced our Epsilonelectronic after-sales documentation packagewhich will give dealers on-line access tointegrated parts books and workshop manualsincorporating the very latest machine featuresand design changes. This considerably speeds updelivery of information leading to better servicefor the customer.” Other parts and servicepackages include the manager service and repaircontract for newer machinery, and the 10+ rangeof value-for-money parts for <strong>Massey</strong> <strong>Ferguson</strong>tractors over ten years-old.“All these initiatives have been developed withclose co-operation between the parts andservice teams,” adds Richard Markwell. “The newCustomer Support organisation will provideopportunities to cement this working relationshipstill further to the overall benefit of our end usersand dealer networks. Underpinned by AGCO’sworldwide investments in customer support, ouraim will be to bring together best practicetechniques from all brands and develop cuttingedgeprogrammes for the future.”Parts for <strong>Massey</strong> <strong>Ferguson</strong> machinery aresupplied through a network of five AGCOwarehouses linked by advanced IT systems. Theseautomate the transfer of data and materialbetween facilities to create a ‘virtual warehouse’of more than 700 000 part numbers. MF dealersare linked to this directly 24 hours a day, sevendays a week via the Internet for all parts orderingand enquiries.Chamber with no echoes: the new acoustic chamber atBeauvais uses the latest technology available in soundabsorption.Quietplease,tractor ontest!As the drive to reduce noise levels in thetractor cab gathers pace, a brand-new400 000 euro (US$492 000) acoustic chamberhas been installed at AGCO’s Beauvais factory -production centre for the MF 5400, 6400, 7400and 8400 models.Fitted with hundreds of acoustic wedges andconstructed from 20 cm thick concrete walls, thechamber absorbs 99% of sound and therebyenables very accurate measurement of noiselevels emanating from the tractor.Made from Metadyne (a new development inacoustic testing which uses a perforated metalshell to enclose a mineral fibre filling), the 50 cmwedges are the final layer in a 100 cm multistratasound-deadening acoustic treatment whichalso includes 32 cm of wool and a 15 cm air gap.At just 71 dB(A), cabs on the MF 6400, MF7400 and MF 8400 Series are setting newstandards for peace and quiet in the tractor seatcreating a major new driving experience. Theleading European farming magazine, Profi recentlyvoted the MF 7480 the quietest tractor it hadDiagnostics take a viewfrom the inside outWith electronics a vital component in thelatest high specification tractors, alaptop computer has become as important asthe traditional toolbox in dealer workshops.“Some tractor models can have as many as 14computer processors on-board to perform thevarious functions required for modern farmingtechniques,” explains Joe Ford, MF Senior TrainingInstructor. “As the machines themselves havebecome more advanced and hi-tech so the toolsand equipment required to maintain and repairthem have followed suit - with the aim, as always,to minimise machine downtime and speed-uprepair work.”One of Joe Ford’s key responsibilities is trainingMF dealer personnel to use the company’s faultdiagnostic and programming software package -Wintest.Designed and developed by <strong>Massey</strong> <strong>Ferguson</strong>engineers in Beauvais, France, Wintest enablesworkshop technicians to literally look at the tractorinside out. In essence, it’s a little like hooking up ahospital patient to an array of medical equipmentnot only can problems be quickly identified and‘cured’, but functions can be also re-programmedto take account of engineering upgrades andmodifications at the touch of a button. If only itwere that simple with humans!Plug-inDepending on specification, electronics controltractor functions like the transmission, linkage, fuelinjection, spool valve management and the MFDatatronic control system. With Wintest,workshop engineers plug in the laptop computerto the tractor’s diagnostic socket located in thecab. This gives them access to a raft of detailedinformation and the facility to detect possiblefaults such as bad connections, solenoid orprinted circuit board failures. When interrogatingthe engine for example, data appears on itemssuch as oil pressure, air intake temperature,coolant temperature, percentage of load on theengine and fuel consumption (including theamount of fuel used over the tractor’s lifetime).Another feature is an on-screen oscilloscopewhich gives a visual indication of the peaks anddetects a fault anywhere in the electronicsnetwork and the technician can then call updetailed wiring diagrams on-screen to target thetroublespot even more accurately.“Using the laptop, you can also adjustparameters such as the tractor’s tickover speed,maximum speed limit, four-wheel drive optionsand so on,” adds Joe Ford.MF dealers download updates to the Wintestsoftware package via AGCO Net - the company’sprivate and secure Extranet facility - which meansthe latest information is always available.“Wintest represents a significant investment forthe company and our dealers,” comments KevinWorrall, Director Product Reliability. “We demandhigh standards of service from our network whichincludes a commitment to investment in toolsand training in order that we can provide thebest possible levels of customer support at thegrassroots.”ever tested.to measure vital signs like blood pressure and heart troughs of engine inputs like oil pressure.14rate in order to identify the illness. With Wintest,15Error messages appear if the programmeJoe Ford demonstratesMF’s Wintest faultdiagnostic package -just one of the latesttechniques employedto boost customersupport.


Pictured on a snowyday earlier this year,Herr Wagner, owner ofWimex receives thekeys to his new MFmachines from localMF dealer HarryKotoschote ofLandmaschinenRoschwitz. In theforeground the Wagnerchildren play on theirown miniatureversions.MF WORLD @ LE MONDE MF @ EL MUNDO DE MF @ DIE MF-WELT @ A MF NO MUNDO1000 HPIN ONE!<strong>Massey</strong> <strong>Ferguson</strong> muscle totalling 1000hpwas handed over to a big Germanfarming enterprise this year making the businessone of the first to buy models from three of thebrand-new MF tractor ranges.The machines - MF 7495, MF 6490, MF 6485,MF 5465, MF 8280Xtra and MF 500 AgTV - arenow at work on Baasdorf farms near Bernbergin East Germany. Baasdorf is part of the WIMEXgroup of companies which farms 7000 ha - inthe main to produce animal feed for its own use.WIMEX - headquartered in Regenstauf inBavaria - is also one of the largest egg producersin Europe, turning out over 200 million forhatching on 55 separate farms.Two of the newly-acquired MF tractors - theMF 6485 and MF 5465 - are destined for thecompany’s subsidiary Bördegarten Gemüsewhich produces fresh vegetables. The rest willbe used for land management.“Decisive factors in selecting MF were ourpositive experience with the brand together withthe machines’ simplicity of operation, hightechnical specification and durability,” says HerrWagner, owner of WIMEX. The company’s<strong>Massey</strong> <strong>Ferguson</strong> fleet also includes five MFcombines (MF Cerea, MF 7276 and MF 40), threeMF 6290 tractors, six MF 8200 models and anMF 8140). “Underpinning all of this is the excellentservice from local MF dealer, VertriebpartnersLandmaschinen,” he adds.MF AgTVs prove rally toughMF AgTVs were star performers in the desert.assey <strong>Ferguson</strong> AgTV quad bikes haveMbeen making the headlines as topperformers in gruelling desert rallies.Completing 2160 km in five stages, twoMF 500 MRP models came third and fifth inMorocco’s AMV Shamrock Rally while an allwomenteam driving MF AgTVs took thirdposition on the podium in the Rallye Aicha desGazelles - also in Morocco.Open to cars, motor cycles and quad bikes, thetechnically-demanding Shamrock course gets itsname because it mirrors the shape of a shamrockleaf. It loops through harsh desert terrain aroundthe town of Laayoune in Southern Morocco.Driven by Frenchmen, Johann Kerkoff (3rdplace) and Alain Mure (5th place), the MF 500s“Competing against 20 other quad bikes, theachievement is all the more gratifying sincevirtually all the other machines were fully rallypreparedsport models,” says Philippe Bidet,<strong>Massey</strong> <strong>Ferguson</strong> Product Manager. “The MFAgTVs experienced no breakdowns and provedtough and reliable, as well as supremelycomfortable in the really difficult conditions.”The Rallye Aicha des Gazelles is run alongsimilar lines to the Shamrock but is exclusivelyfor women. The competition is more aboutendurance than speed. Flying the <strong>Massey</strong><strong>Ferguson</strong>’s flag were Marie-Claire Le Vouedec andChrystel Muller who drove 2500 km throughopen desert navigating their way with traditionalmaps and compasses.Ace navigators: Chrystel Muller (left) and Marie-ClaireLe Vouedec - the all-women MF team .Two more Cerea combines plus an MF AgTV for theEhinger brothers enterprise.And two moremakes threeFive years ago two farming brothers inGermany bought their first MF machine.Since then, the red paintwork has been spreading,culminating recently in the purchase of twofurther MF Cerea 7256 combines.“The Cerea really convinces,” say ThomasEhinger, who runs the farm with younger brotherMarkus together with help from their father, inÖhningen-Schienen in the Badisch region righton the Swiss border. “It offers simple operation,good handling and above all a fast changeover ofthe Powerflow table when we move from wheat/barley to rape.”The new machines join another Cerea boughtlast year plus an MF AgTV, an MF 6290 tractorand an MF 6265 - the model that started thewhole association with the triple triangle brand.When asked to comment on the machinesand the service they receive from dealer Rieggerin Riedhausen, Markus had a simple answer:“Everything is right,” he says.The tiny UK island of Tresco is just 5km longand 1.5km wide. It has a farm, sub-tropicalgardens, one hotel, one pub, one shop and 13MF tractors.One of five inhabited Isles of Scilly situated offthe south-west coast of Cornwall, Tresco is runas a complete estate by the Dorrien-Smith familywho lease the island from the Duchy of Cornwall.“As well as working on our flower and beefenterprises, the tractors get involved in mostaspects of island life,” says Nick Shiles, IslandFAMILYAFFAIRThe Garnero family in Italy has been using<strong>Massey</strong> <strong>Ferguson</strong> tractors since the 1950s.Spearheaded by one of the latest MF 6470 Seriestractors, today they have a five-machine fleet tocultivate their 60 ha in Verrua Savoia.All the work is carried out by family members,Carlo and Rita Garnero and their grown-upchildren Giampiero and Elisabetta. Self-sufficiencyis key and the entire maize harvest is used to feedthe farm’s 650 herd of French Limousine cattle.Local MF dealer for the Vercelli area - MACC- has been serving the family since 1979.Nine plus one: Rudolf Rottner welcomes an MFtelescopic handler to his extensive fleet.Big part of island lifeYourself - and that includes being able to maintainand repair our own machinery,” adds Nick. “I getgreat support from our MF dealer, Phil Symonsfrom Symons Agricultural Services on themainland who sends through parts and detailedservice information when we need it.”War on wasteTresco’s MF workforce.The current MF line-up includes an MF 6470,MF 6265, MF 6290, MF 4245 and MF 390.An Austrian farmer, forester and waste siteowner has added the first MF telescopichandler to his <strong>Massey</strong> <strong>Ferguson</strong> line-up.Engineer Rudolf Rottner bought an MF 8939to help in the recycling, processing and disposalof the mountains of rubbish, waste and hazardousgoods at his specialised site.The MF 8939 joins nine MF tractors (rangingfrom an MF 230 to MF 8160) at the Rottnerenterprise which also includes a large agriculturalholding and forest. Together, the businessesemploy some 40 people.With plenty of reach and strength, the MF 8939has a lift height of 9.5m and 3 tonnes lift capacity.The machine was supplied by MF dealer FranzG Fendt through distributor Austro Diesel.were completely standard save for a modifiedEngineer.16exhaust and some slight tweaks to the suspension.“Being so isolated, life here is very much Do It17All in the family: theGarneros - from theright: Giampiero, Carlo,Rita and Elisabettatogether with theirdealer Elio Carlino andhis son.


The Internet has brought a whole new wayto search for used equipment. Instead ofspending time and effort scanning classifiedadverts, trawling the sales or making endlessphone calls, now you can make life easy and logon to sites like www.agcotrader.com.As the official used equipment web site forthe AGCO dealer network, it gives farmers accessto a wide range of used machines of all brandsheld by AGCO dealers in Europe including<strong>Massey</strong> <strong>Ferguson</strong>, Fendt, Challenger and Agchem,with Valtra dealers coming on stream in the future.“Great care has been taken to make the website comprehensive and user friendly,” saysAGCO’s Mike Edmond who spearheaded theNEWS FROM AGCOA new name in used equipmentIf you are looking for used equipment, two new services from AGCO can help you find the idealmachine. AGCOtrader.com is a new on-line shop window for used machinery whilethe new AGCO Trader Used Equipment in Czech Republic is to become the hub for thecompany’s used sales across Europe.A VIRTUAL DEALER’S FORECOURTON YOUR DESKTOPZero-in on product by price, age, hours-on-the-clock,location or brand.AGCOtrader.com homepage - an international gatewayto hundreds of used machines.project. “It takes just a few easy steps to locate amachine and it gives customers a good choiceplus the opportunity to ensure the machine reallyfits their needs and price bracket.”You can zero-in on product by price, age,hours-on-the-clock, location or brand. For veryspecific requirements - such as a tractor with frontlinkage or a combine with straw chopper - aPower Search facility is available. It’s also possibleto view the entire used equipment line-up ofany particular participating dealer.Models are accompanied by a selection ofphotographs and an indication of machinecondition plus full specification details. At any timein the search, you can change language orcurrency.“Customers looking for used tractors and farmmachinery are increasingly turning to the internetas a convenient and effective way to search fortheir used machinery needs. AGCO Trader isprobably the most comprehensive locatoravailable to help them find the right machine fromAGCOtrader.com is completely free and thereis no need to register to take part, so why notlog-on and get browsing?www.agcotrader.comA hub of activityStrategically located in the heart of Europe,AGCO’s new Used Equipment Centre(UEC) offers a big choice of used machines.Based near Prague in the Czech Republic, thebrand-new purpose-built premises include anextensive display area plus fully-equippedworkshops, washbay and paintshop.Experienced UEC used equipment staff haveaccess to stock from AGCO dealers acrossEurope and are on hand to guide visitors throughthe equipment on display. They can also searchthe distribution network for specificrequirements.“Czech Republic is at the crossroads ofEurope,” comments AGCO’s Mike Edmond.“There is a substantial trade in farm machinerymoving West to East and this new facility willgive customers in Eastern Europe much betteraccess to the machinery they need.”A new centre for Used Equipment in Czech Republic.On-the-move after 100 yearsAfter nearly a century headquartered at thesame site, AGCO’s Australia-based EastAsia Pacific operation (EAPAC) moved to brandnewpremises earlier this year.Still located in the same area - Sunshine, asuburb of Melbourne - and with over 7000m2of warehousing and machine assembly space, thenew purpose-built HQ is some 4 km from theprevious site. It was here in 1907 that inventorand pioneer of the first commercially-availableself-propelled combine harvester in Australia,H V MacKay based his manufacturing facility. Hiscompany merged with <strong>Massey</strong> Harris in the1930s. It subsequently became <strong>Massey</strong> <strong>Ferguson</strong>Australia and finally AGCO Australia in 1996.“We marked the occasion with a series ofdistributor and dealer events at the new officesproviding delegates with all the latest details onour equipment and services,” reports DavidBlackwood, AGCO Marketing Manager.The building was officially opened by AGCOSenior Vice President EAPAC and the Americas,Jim Seaver.New manat the topAGCO’s new President and Chief ExecutiveOfficer is Martin Richenhagen.He was previously Group Executive VicePresident of Forbo International, a flooringmaterial business based in Switzerland. Prior tothat - from 1998-2003 - he was Group Presidentof farm machinery manufacturer Claas KgaAlocated in Germany. Here he achieved extensiveexperience in the agricultural industry worldwide,with a particular knowledge of the Europeanmarket. While at Claas, his specific responsibilityfocused on sales and marketing, and he wasinstrumental in developing the co-operation ofClaas and Caterpillar in North America andEurope. Before joining Claas, Martin, who speaksfour languages, was a marketing executive withseveral major European industrial companies.W. Wayne Booker, Lead Director of the Boardof Directors at AGCO Corporation commented:“Following the loss of key management in anenhance the performance of the company inkeeping with its history. Martin Richenhagen is avery experienced international leader whom webelieve will provide leadership in the continuedprofitable growth of the company. He will reportto the Board of Directors and focus on thedevelopment of the future vision of the businessas well as being responsible for the managementof current operations.Robert J Ratliff, Chairman, President and ChiefExecutive Officer since the accident continuesas Chairman of the Board of Directors. “Martinbrings to the company not only additionalexperience at a very high level in our industrybut also substantial managerial and marketingexpertise in our largest market.”* AGCO’s sales revenues in 2003 were $3.5bnof which 46% were generated from the Europeanmarket, 34% from North America, 12% fromSouth America and the balance from the rest ofthe world.AGCO JOINSFORTUNE 500 LISTAGCO Corporation has been recognisedas one of the United States’ 500 largestpublicly traded companies with its inclusionin the Fortune 500 list published by the USbusiness and finance magazine, Fortune.“Being named in the Fortune 500 list issimply another sign that AGCO employeesare continuing to build a strong and securecompany that will be here in the long termto support our tractor, combine, applicationand farm equipment customers,” saysRobert J Ratliff, chairman of the board andcompany founder. “We believe foodproduction remains the most importantindustry in the world and we are committedto helping our customers find new levelsa good range held by established AGCO dealers,”aircraft accident in 2002, the Board has workedof efficiency and productivity.”18to identify an individual who will continue to19adds Mike.Martin RichenhagenMore than A$9.7m(US$6.9m) has beeninvested in a new HQin Melbourne.Distributors and stafffrom East Asia Pacificattended the officialopening ceremony.


COMBINEDFORCES!MF CEREA combines are bringing theharvest home for a top Polish farm.The farming enterprise, Farmutil added 12 newMF 7278 CEREAs to its existing fleet and put 15of the machines through their paces in one fieldat one time.With a total fleet of 17 MF 7278 CEREAs, plusa further five MF38/40 series, this makes thecompany MF’s single largest combine customer.Farmutil is one of the biggest and mostprogressive agri-businesses in Poland. It currentlyhas five separate companies that farm a total ofmore than 18 000ha. Together, they have storagefor 100 000t of grain and grow a total of 2000ha of rape, 2000 ha of maize, 500 ha of beanswith the rest down to wheat, rye, triticale andsome barley.Moving on up...Thirteen tonnes of <strong>Massey</strong> <strong>Ferguson</strong>combine takes to the air as it is liftedaboard a massive barge bound for a 2300 kmtrip down the River Danube.This MF Cerea was just one of a fleet of 15combines en route for the harvest in Bulgaria.Sold under the EU’s SAPARD (Special ActionProgramme for Pre-Accession Aid for Agricultureand Rural Development) scheme, the combinesare built at Randers in Denmark. After travellingby truck to Deggendorf in Germany, the mostcost-effective passage to Bulgaria was afloat onEurope’s second longest river. The mammothcombine cargo was finally unloaded at Ruse andthen onwards by truck to Stara Zagora,headquarters of MF’s Bulgarian distributor,Farmer 2000.20is a worldwide brand of AGCO Corporationwww.masseyferguson.com

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