Spotlight feature on:Introducing:Eu-SP with LGTwenty-twelve saw the introduction of anew company into the European securitymarket, which considering the economicsituation could seem to be surpr<strong>is</strong>ing.Pictured above: Stefan Teuber and David Hammond of EU-SP ontheir v<strong>is</strong>it to LG Electronics Digital Park in Pyeongtaek, KoreaBelow: EU-SP’s UK officesHowever, like many new companies formed,autumn of 2011, many people were surpr<strong>is</strong>edthat SANYO, as a brand, would cease totrade at the height of its success within thepeople within the organ<strong>is</strong>ation saw th<strong>is</strong> as aDavid Hammond and Stefan Teuber, bothhaving been in the industry for many years,decided that 2012 may well be the best timeto start a new business aiming to implementand develop the services and standards thathad served so well in the past and in someSupportD<strong>is</strong>cussing it as a team, half of the SANYOEuropean staff decided to join the newcompany and endeavour to continue the workand build upon the relationships that hadform the company should take, it was criticalto continue to maintain the highest levels oftrust, service and support that the team hadbrand reputation; strong ethics in how theydealt with their business and customers,with a continual drive to provide the besttechnology; leaders in the market; and witha commitment to get it right at the point ofthen become the main partner in Europe70APRIL 2013 PROFESSIONAL SECURITYin the European market, working in totalTop of the rangeOnce th<strong>is</strong> had been decided it was clearthat there was one manufacturer <strong>who</strong> stoodElectronics security div<strong>is</strong>ion, was just suchmarket share in the consumer and businessthemselves already in having top of theend users, installers and d<strong>is</strong>tributors haveand business and are delighted with theUnderstandinghaving a company in Europe <strong>who</strong> had anunderstanding of the market, by country andmanufacturer understand the cultural, politicalvary greatly and manufacturers outside ofunderstand the dynamics of the Europeanpolitical differences are not just relatedto countries but also regions within thosein foreign countries and each has differentcountries and many languages, and it <strong>is</strong> veryeasy for information and understanding toPartnership conceptTraditionally the manufacturing parentcompany would work through one of itsSecurity Div<strong>is</strong>ion real<strong>is</strong>ed that neither countrybut managing that many independentd<strong>is</strong>tributors with all of their individualhad tried th<strong>is</strong> previously but enjoyed limitedUK and soon Spain, European Securityto alleviate most of these familiar barriers toAdd to th<strong>is</strong> their partnership concept, therelationship was one that would not take longto develop and it quickly became one thatwww.professionalsecurity.co.uk
Spotlight feature on:About LGLG Electronics Inc coversconsumer electronics,mobile communicationsand business IT. Itemploys more than84,000 people workingin 112 operations, including 81 subsidiaries aroundthe world. The Security Solutions div<strong>is</strong>ion of LGElectronics offers video products; analogue andIP network cameras and domes. LG know thatcustomers expect so much more from their securitysystems and that includes being able to view, nightor day, live or recorded video. With th<strong>is</strong> in mind, LGhas incorporated technology into its cameras anddomes which equip them to capture quality imagesregardless of the lighting.Pictured th<strong>is</strong> page: above, LG at last year’s Essenexhibition in Germany; below, senior engineer GunKim and Stefan Teuber, director of EU-SP checkingfinal evaluation of the latest network 1.3MP bulletcamera, the LNU5100RRoute to marketWith Eu-SP, LG products are available in the UKEU-SP - UK and EU salesand supportEuropean Security PartnersLtdHerald WayPegasus Business ParkCastle DoningtonDE74 2TZ.Telephone: +44(0) 13 32 6381 40.Fax: +44(0) 13 32 63 80 01.Email: sales@eu-sp.com orsupport@eu-sp.comthe directors and product team of EuropeanSecurity Partners were quickly involved inhelping LG develop products for the securitymarket. They shared market informationregarding product trends, performance pastand future, ideas, applications, and end userrequirements in vertical markets. EuropeanSecurity Partners Ltd employed the strategythat has served very well, but changed thetactics due to the ever-moving market place.Value of such a propositionEmpowering the local d<strong>is</strong>tributor in eachcountry, providing and supporting withall the knowledge needed to make thempart of the LG family, keeps them closeand informed as to the direction and thetechnology path LG are taking. Th<strong>is</strong> <strong>is</strong>combined with an improved communicationand support path between LG and the enduser so that real market information getsback to the manufacturer. Th<strong>is</strong> removesthe potential for m<strong>is</strong>communication andimproves understanding; the value of such aproposition cannot be under-estimated.CCTV rangeLG now offer XDi technology in a full rangeof security products with a family theme,in analogue and IP. Simple to understandproduct codes relating to the design,performance and technology of the productsmake it easy to quickly choose the rightproduct for the right application. Cr<strong>is</strong>p, clearimages with excellent colour reproductionunder challenging lighting are common nowwithin all image capture devices employedin the cameras. Ranging from box cameras,bullet cameras and domes, with or withoutIR, to DVRs and NVRs with easy to usemenu structures for installer and end useralike, the total solution can be viewed on LGhigh resolution monitors with HDMi inputsin varying sizes. Add to th<strong>is</strong> a softwaremanagement monitoring system LVi510, andLG are able to offer solutions for the majorityof applications.The futureWith a new senior management team inplace, promoted from within the SecurityDiv<strong>is</strong>ion R&D team, LG had real<strong>is</strong>ed thatnow was the time when the product, theplace, price and potential were right tomake a positive impact. Uniting a strongbrand with quality product, that has quicklystarted to make very positive impressionswith installers, d<strong>is</strong>tributors and end users;it was time to build on that. Researchand Design facilities at the impressive LGElectronics Digital Park in Pyeongtaek, southof Seoul, the South Korean capital, arehome to thousands of engineers dedicatedto producing the very best that technologycan offer. Th<strong>is</strong> facility provides an opportunityto draw on huge resources and combineknowledge from other div<strong>is</strong>ions with relatedtechnologies. Th<strong>is</strong> can only enhance theand make for a very positive future for LGand its customers. Th<strong>is</strong> <strong>is</strong> in total harmonyhighest quality product and a desire to striveto deliver leading technology in the securitybusiness sector. LG and European SecurityPartners Ltd are continually exchanginginformation to help bring to market moreinnovation in the best interest of the user. For more about LG and Eu-SP,v<strong>is</strong>it www.Eu-SP.com/lgfullrange.htm. www.professionalsecurity.co.uk APRIL 2013 PROFESSIONAL SECURITY 71