Evaluation of the Golden Hello Initiative - York Consulting

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1 INTRODUCTION, BACKGROUND AND CONTEXTIntroduction1.1 This report presents the findings of research undertaken by York ConsultingLimited (YCL) on behalf of the Department for Education and Skills (DfES) toevaluate the Golden Hello initiative. In this introductory section, in order toinform the reader, we present the background and context to the initiative.Background and Context1.2 The Golden Hello initiative was introduced in September 2002 as part of theGovernment’s overarching strategy to reform further education and training inEngland. Golden Hellos are intended to help colleges recruit and retainhigh quality further education (FE) teachers 1 within designatedshortage subject areas 2 .1.3 In the following paragraphs we outline the background and context to theevaluation under four main headings:• Further Education;• Recruitment and Retention in FE;• Policy Context;• Golden Hellos.Further Education1.4 Further education (FE) and training is important to the achievement of theGovernment’s twin goals of social inclusion and economic prosperity. Over 6million learners choose further education and training which is funded by theLearning and Skills Council (LSC), with public funding in excess of £8 billionin 2003-04, rising to £9.2 billion in 2004-05. Learning is delivered in a diversesector of over 4,000 providers including the FE sector. The sector comprisesof general FE colleges; sixth form colleges, higher education institutionsproviding FE; and specialist colleges.1.5 The total number of staff in the FE sector is roughly 234,000, 58% are parttime,and 137,000 are teaching staff.1 Source = DfES Invitation to Tender Research Specification2 Source = LSC website
The Evaluation of the Golden Hello Initiative1.6 Further Education (FE) colleges were established as independentcorporations following the enactment of the Further and Education Act,1992. “This was done to give colleges greater autonomy in managing theservices they deliver, enabling them to be more responsive to the needs oftheir local communities and local employers. As independent corporationscolleges are responsible for setting the pay and conditions of service of theirstaff. Pay awards are negotiated between the employer representativebodies and the unions.” 31.7 In summer 2003 a two year pay deal was negotiated and agreed between theAssociation of Colleges (AoC) and the trade unions of the National JointForum. The Sixth Form Colleges Forum and unions agreed a pay increase of2.9% from 1 September 2003 for teaching and support staff for 2003-04.Recruitment and Retention in FE1.8 Recruitment and retention are key issues facing managers in the FE sectorand are often related to a combination of issues including pay, workload, anda high incidence of use of casual and part-time staff.Pay1.9 Over the past three years the Association of Colleges (AoC) has highlightedthe increasing gap between staff pay in colleges and that in schools andother parts of the private and public sector. It is argued that discrepancieshave grown because of the Government’s policy of improving theattractiveness of school teaching addressing professional recruitment andretention issues by increasing pay within a buoyant labour market 4 .3 Source = DfES 2004.4 Sources = TES, FE Focus, July 29 th 2003; Dr Chris Rolph ‘Recruitment and Retention in the 21 stCentury’, Discussion Paper, Technology Colleges Trust 4 th June-1 st July 2001.2 York Consulting Limited
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