Evaluation of the Golden Hello Initiative - York Consulting

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Summary of Key Points• It is not possible to effectively determine whether take up of theGolden Hello initiative is meeting recruitment and retentionrequirements for FE due to a lack of comparative baseline data.• Take up of the initiative has been high and has reached is allocatedbudget from the DfES for the current financial year.• Patterns of take up are uneven in terms of geographic and subjectvariables.• Differences in levels of take up are influenced by several factorsincluding word of mouth from recipients, the inclusion of Basic Skills,differential levels of marketing and processes of approval.
The Evaluation of the Golden Hello Initiative3 EFFECT ON TEACHERSIntroduction3.1 In introducing the Golden Hello initiative the ultimate aim was to provide atool for colleges that would assist in addressing recruitment and retentionissues. In order to do this and to have an impact on recruitment and retentionpatterns within FE, the Golden Hello incentive must initially influenceteachers - their perceptions, motivations and decisions. Thus in this section,we explore the key effects of the initiative on teachers.3.2 In the following section, we proceed to present the evidence of impact onrecruitment and retention.3.3 In this section we present:• quantitative evidence from the postal survey of recipients to explorethe effect of the initiative on teachers in terms of how they feelvalued, job motivation and perceptions of FE;• qualitative evidence from case study visits to further examine theeffect on teachers’ decision-making and on ineligible/rejectedapplicants;• quantitative evidence from the postal survey of recipients andqualitative feedback from stakeholders to examine the influence ofthe initiative on teaching qualifications.Quantitative Evidence: Effect on Teachers3.4 Evidence from the quantitative postal survey of recipients indicates that thekey effects of the Golden Hello initiative on teachers receiving a Golden Helloare as follows:• feeling more valued - the greatest effect of the Golden Hello initiativeon teachers is in terms of staff feeling more valued. Over one-half ofthe postal survey respondents (54%) stated that they felt more valuedas result of receiving a Golden Hello (see Figure 3.1) As one teachercommented during a case study visit, “it feels like an investment in mydevelopment and education”;18 York Consulting Limited
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Evaluation of the Golden Hello Initiative - York Consulting

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