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and Drought Frontiers in Rice (seeNew Books, below).”There is a lot of interest in thepublishing world in how institutionssuch as IRRI are adopting CC anddealing with publishers who stillprefer “all rights reserved.” InFebruary and March 2009, Mr. Hettelgave presentations on Adoptingand Utilizing Creative Commonsto Facilitate the Dissemination ofRice Knowledge and Technologyat the Regional Conference onCreative Commons in Manilaand the Symposium on CommonUse Licensing of Publicly FundedScientific Data and Publications inTaipei, respectively.According to Internet WorldStats, as of 31 December 2008, only17.2% of Asia’s population and 5.6%of Africa’s use the Internet. “Becauseso many of our clients on thesecontinents are not yet wired to theInternet,” says Dr. Hardy, “traditionalbook production will be in IRRI’sfuture for some time to come,albeit in a muchsmaller volume.We will continue todistribute traditionalbooks to our nearly300 institutionaldepository librariesand to others aroundthe world indicatinga need. When werecently liquidatedthe inventory in ourclosed-down bookstorage facility onthe IRRI campus, wemade special effortsto distribute thesebooks to needy libraries instead ofshredding them.” (See IRRI books forAfrica and Asia, on page 15.)So, some may wonder, whichIRRI book is, so far, the most popularamong the more than 200,000 bookvisits and 2.5 million page views onGBS? Might it be about the lateston water management, coping withdrought, or direct seeding of rice?“None of those,” saysMr. Hettel, “althoughthere is certainlyinterest in theseimportant topics to besure. With just over5,600 book visits andmore than 71,500page views, SmallFarm Equipment forDeveloping Countries,a 22-year-old out-ofprintproceedings ofa conference of thesame name held atIRRI headquarters inSeptember 1985, winsthe prize! This just goes to show thatnewly digitized titles, which have not‘seen the light of day’ for years in theirtraditional format, can still have valueand useful information to reveal—allthanks to the digital age.”Mr. Sackville Hamilton is a formerCPS intern.www.trtamericas.comThe Rice Trader's "Rice Americas 2009" is the region’smost authoritative rice forum with powerful networkingopportunities.Experts from North, South, and Central Americaand the Caribbean will present relevant and currentinformation to prepare you for 2009.12-14 May 2009Hyatt RegencyMiami, FL, USARegister today!Trust in the SeedB. Chaudhary and K. Gaur; published byInternational Service for the Acquisition ofAgribiotech Applications.This book is the latest publication of theInternational Service for the Acquisitionof Agribiotech Applications (ISAAA). Ithighlights the significance of the seedand new croptechnologies. Itcaptures threekey developmentexperiences inIndian agriculturethat sustained itsgrowth, helpedincrease foodproduction, andeased the plightof the hungry. Inessence, the book depicts the willingnessof poor small farmers to embraceimproved seeds and adopt technologiesto overcome production constraints andincrease their income. For orders, contactthe ISAAA South Asia Office throughNew Books www.irri.org/publicationsb.choudhary@cgiar.org and k.gaur@cgiar.org. To download a PDF copy ofthe book, visit www.isaaa.org/resources/publications.Drought Frontiers in Rice:Crop Improvement for IncreasedRainfed ProductionEdited by R. Serraj, J. Bennett, and B. Hardy;published by the International Rice ResearchInstitute (IRRI) and World Scientific.This book describes some of therecent advances in drought geneticsand physiology and the integration ofhighly efficientbreeding andgenetics analysistechniqueswith functionalgenomics. Thestudy featured inthis publicationpaved the wayfor the launchingof the DroughtFrontiers project(http://seeds.irri.org/drought), whichfocuses on improving rice’s resistanceto drought. For orders, email WorldScientific at sales@wspc.com.sg.Pathways from PovertyA. Orr with B. Adolph, Md. R. Islam,H. Rahman, B. Barua, and M. K. Roy;published by The University Press Limited.This book probesbehind thestatistics showingdeclining povertyin Bangladesh toexplore the processof getting out ofpoverty. Using avariety of qualitativemethods, includingthirty householdcase studies, andbased on research in three villagesrepresenting different rice ecosystems,the authors seek to understand thisprocess from the inside. For orders, emailUniversity Press Ltd. at upl@bangla.net.Build Your Brand.Sponsorship opportunities will enableyour organization to showcase your business tohundreds of industry players and decisionmakers.Gain Market Recognition.Delegate representation at The RiceTrader's "Rice Americas 2009" conferencewill show your support for the rice industryand create invaluable business opportunities.Register today at www.trtamericas.com or call +1 530.345.4140 and ask for Mr. Brad Rudkin16 Rice Today April-June 2009