Business Plan 2013-2014 - RDA Murraylands & Riverland Inc
Business Plan 2013-2014 - RDA Murraylands & Riverland Inc
Business Plan 2013-2014 - RDA Murraylands & Riverland Inc
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8. Communications & MarketingStrategyAs a result of the formation of <strong>RDA</strong> <strong>Murraylands</strong> & <strong>Riverland</strong> and the amalgamation of the<strong>Murraylands</strong> Regional Development Board (MRDB) and the <strong>Riverland</strong> Development Corporation(RDC) in 2009/2010, <strong>RDA</strong> M&R undertook a re-branding exercise that included the development ofnew business cards, letter head, signage and a website upgrade.In <strong>2013</strong>/<strong>2014</strong>, <strong>RDA</strong> M&R will be challenged to more carefully consider the marketing message andensure that it is conveyed in a meaningful and timely manner to all target groups.The broad target message for <strong>2013</strong>/<strong>2014</strong> will be:<strong>RDA</strong> purpose<strong>RDA</strong> role & responsibilities<strong>RDA</strong> projects and activitiesOpportunities for engagement with <strong>RDA</strong>.In early 2012 a formal Communications & Marketing <strong>Plan</strong> was developed expanding upon thecurrent communications strategy. The current communications plan listed on the following pageoutlines how this message will be delivered to the key <strong>RDA</strong> M&R Target Groups.The Corporate Services Manager has overall responsibility for the implementation of thisCommunications & Marketing <strong>Plan</strong>Page 24
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