Business Plan 2013-2014 - RDA Murraylands & Riverland Inc

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8.1. External Communication StrategyTARGETGROUPQUALITIESExamplesof targetgroupOUTCOMECOMMUNICATIONACTIONS FREQUENCY CONTINGENT ACTIONSRegionalbusinesscommunityRegionalcommunityGeographically disparate, isolatedand diverse, predominance of smallbusiness, time pressured. Need forPlain English updates on changingbusiness practices and climate.Geographically disparate andisolated. Increasing levels of internetaccess. Often parochial and desiredelivery in their own ‘patch’. Curiousand supportive about regionalgrowth. Consultation fatigued.• Industrygroups• localbusinesses• Regionalcommunitymembers• communitygroupsEngagement with RDAProgramsAwareness of RDA Roleand Responsibilities.Plain English NewsletterWebsiteTargeted Business ForumsPress ReleasesGuest Speakers for eventsPlain English NewsletterQuarterlyMonthlyAs requiredAs requiredAs InvitedQuarterlyWebsite August 2011Plain English RDA BrochureMedia articles on RDA ActivitiesOngoingAs RequiredEnsure cross regional businessdatabase (CRM) is established andvalidMaintain regular communicationabout activitiesSystems to capture and upload goodnews & project stories required.ExternalinvestorsKeystakeholdersGenerally metropolitan or interstatebased. Seeking business developmentand extension opportunities and astrong return on investment,particularly in longer term.Need accurate, current and timelyinformation.Project specific participants. Focusedon individual or industry outcomes.Want credible, responsive andaccurate information.• Potentialinvestors• Governmentagencies• Foreigngovernments• Government• Business• Communityspecific to theprojectRegional attractionInformation, consultationand engagement in keyprojectsRegional Investment ProspectusTargeted invitations and meetingsBase research and reportsWebsitePlain English RDA BrochurePlain English NewsletterProject ReportsPress ReleasesOngoingBi-monthlyOn release to web orprintMonthlyOngoingQuarterlyAs requiredAs requiredStrong investment documents requiredand easy to navigate websiteConsistency with Strategic PlanFundingpartnersMediaRegion specific interests. Wantsatisfaction and return on investmentfrom RDA M&R. Need assurance thatRDA is delivering as per expectations.Interest in topical or political projectsbeing delivered in the region. Wantresponsive and clearcommunications. Need deadlines tobe met.• FederalGovernment• Local GovtPartners• Newspapers,• TV,• RadioInformation, consultationand engagement in keyprojectsPositive reflection of RDAM&R and activities.Annual reportQuarterly ReportsPress ReleasesEmail communicationPress ReleasesInvitation to public eventsPlain English NewsletterAnnualQuarterlyAs requiredAs requiredAs requiredAs requiredQuarterlyCollation of key evidence &Consistency with Strategic PlanGood written communication skillsdevelopment within teamPage 25
8.2. External Communication StrategyTARGETGROUPQUALITIESExamples of target groupOUTCOMECOMMUNICATIONACTIONSFREQUENCYBoardMembersStaffSparsely distributed. Increasing levels of internet access.Often parochial and desire delivery in their own ‘patch’.Curious and supportive about regional growth.Distributed over two offices 2 hours apart. Eager to beinformed of board activities and processes relevant to theirprojects• Local Govt• Industry• Community• Professional• AdministrativeEffective BoardGovernanceEffective office operationsBoard AgendasEmailInternal WebpagePlain English NewsletterPress releasesThemed Board MeetingsFormal Staff MeetingsGeneral Staff MeetingsRegional Team MeetingsTele meetingsInternal WebpageBi-monthlyAs requiredBi-monthlyQuarterlyAs requiredAs requiredMonthlyWeeklyQuarterlyBi-monthlyAs requiredPage 26
Page 4: 1. Executive SummaryRegional Develo
Page 8 and 9: Committee MembersNeil Martinson (LG
Page 12 and 13: 5. Operational Parameters for theYe
Page 14 and 15: BudgetPage 13
Page 16 and 17: 7. Work Program and Key Prioritiesf
Page 18 and 19: 7.1. Action Plan 2013/14The followi
Page 20 and 21: Goal l 10ObjectiveIncreased choices
Page 22 and 23: 7.3. Key Performance Indicators (Ge
Page 25: 8. Communications & MarketingStrate
Page 34: Constrained cash flow− Treasurer

Business Plan 2013-2014 - RDA Murraylands & Riverland Inc

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