Business Plan 2013-2014 - RDA Murraylands & Riverland Inc

8.1. External Communication StrategyTARGETGROUPQUALITIESExamplesof targetgroupOUTCOMECOMMUNICATIONACTIONS FREQUENCY CONTINGENT ACTIONSRegionalbusinesscommunityRegionalcommunityGeographically disparate, isolatedand diverse, predominance of smallbusiness, time pressured. Need forPlain English updates on changingbusiness practices and climate.Geographically disparate andisolated. Increasing levels of internetaccess. Often parochial and desiredelivery in their own ‘patch’. Curiousand supportive about regionalgrowth. Consultation fatigued.• Industrygroups• localbusinesses• Regionalcommunitymembers• communitygroupsEngagement with RDAProgramsAwareness of RDA Roleand Responsibilities.Plain English NewsletterWebsiteTargeted Business ForumsPress ReleasesGuest Speakers for eventsPlain English NewsletterQuarterlyMonthlyAs requiredAs requiredAs InvitedQuarterlyWebsite August 2011Plain English RDA BrochureMedia articles on RDA ActivitiesOngoingAs RequiredEnsure cross regional businessdatabase (CRM) is established andvalidMaintain regular communicationabout activitiesSystems to capture and upload goodnews & project stories required.ExternalinvestorsKeystakeholdersGenerally metropolitan or interstatebased. Seeking business developmentand extension opportunities and astrong return on investment,particularly in longer term.Need accurate, current and timelyinformation.Project specific participants. Focusedon individual or industry outcomes.Want credible, responsive andaccurate information.• Potentialinvestors• Governmentagencies• Foreigngovernments• Government• Business• Communityspecific to theprojectRegional attractionInformation, consultationand engagement in keyprojectsRegional Investment ProspectusTargeted invitations and meetingsBase research and reportsWebsitePlain English RDA BrochurePlain English NewsletterProject ReportsPress ReleasesOngoingBi-monthlyOn release to web orprintMonthlyOngoingQuarterlyAs requiredAs requiredStrong investment documents requiredand easy to navigate websiteConsistency with Strategic PlanFundingpartnersMediaRegion specific interests. Wantsatisfaction and return on investmentfrom RDA M&R. Need assurance thatRDA is delivering as per expectations.Interest in topical or political projectsbeing delivered in the region. Wantresponsive and clearcommunications. Need deadlines tobe met.• FederalGovernment• Local GovtPartners• Newspapers,• TV,• RadioInformation, consultationand engagement in keyprojectsPositive reflection of RDAM&R and activities.Annual reportQuarterly ReportsPress ReleasesEmail communicationPress ReleasesInvitation to public eventsPlain English NewsletterAnnualQuarterlyAs requiredAs requiredAs requiredAs requiredQuarterlyCollation of key evidence &Consistency with Strategic PlanGood written communication skillsdevelopment within teamPage 25