syllabus for the subject of veterinary science - Punjab Public Service ...

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SYLLABUS FOR THE SUBJECT OF MASS COMMUNICATIONPaper - IMedia: Functions, Contents and History Total Marks: 1001. News: Definition, Structure, Language, Reporting and Sub-Editing2. Feature, Column and Editorial: Difference of objectives, structure, style andcontent.3. Organizational Structures of national newspapers and news agencies4. Ethics of Journalism and Freedom of the Press5. Press Laws in Pakistan and Government Media Relationship6. Role of Sir Syed Ahmed Khan, Maulana Zafar Ali Khan, Muhammad Ali Johar,Hasrat Mohani and Hameed Nizami in Urdu Press of the Sub-Continent7. Role of Radio, Television, print media and internet in Pakistan8. Social and Developmental Responsibilities of Pakistani Media9. Importance of Radio TV Documentary and Live Programmes10. Difference between the news of print media and electronic mediaPaper-IICommunication, Advertising and Public Relations Total Marks: 100I. Process of Communication: source-message-channel- Receiver-Noise andRedundancy2. Barriers to Communication3. Principles of Effective Communication4. Development Communication and Development Journalism5. Difference between Mass Communication, Development Communication,Development Journalism and Development Support Communication6. Two step flow of communication and Opinion Leaders7. Public Relations: Definition and Scope- Tools of Public Relations- PublicRelations in Pakistan- Difference between PR, Propaganda. Advertising andPublicity.
8. Advertising: Definition-Merits and Demerits- Advertising business in Pakistan-Departments of an Advertising Agency.9. Importance of research in Advertising and Public Relations10. Advertising as the lifeblood of mediaRecommended Books1. Hijazi and Naqqash: Mass Communication Theory and Practice, Lahore, 20052. Lorenz: News Reporting and Writing. New York. 20053. Vilanilam: Advertising Basics: London,. 20044. Treadwell: Public Relations Writing. New York. 20055. Teeble ed.: Print Journalism. New York. 20056. Schwartz: Associated Press Reporting Handbook. New York. 20027. Hijazi and Iftikhar: Mass Communication: Skills, uses and Issues: Lahore.20068. Shafiq: Journalism and Communication Lahore. 2006
Page 4 and 5: ANIMAL HUSBANDRYPAPER-IITotal Marks
Page 6 and 7: SYLLABUS FOR THE SUBJECT OF AGRICUL
Page 8 and 9: 29. Taiz and Zager. 2003. Plant Phy
Page 10 and 11: SUGGESTED READINGS1. Agrios, G.N. 1
Page 13 and 14: SYLLABUS FOR THE SUBJECT OF ARABICP
Page 15 and 16: PAPER-IITotal Marks:100POETRY1. Mau
Page 17 and 18: RECOMMENDED BOOKS1. Harold C. Bold
Page 19 and 20: 6. Gardner, E.J., Simmons, M. J. an
Page 21 and 22: Total Marks: 100Part-IMARKETINGMark
Page 23 and 24: SYLLABUS FOR THE SUBJECT OF CHEMIST
Page 25 and 26: (A)Organic ChemistryPAPER-IITOTAL M
Page 27 and 28: SYLLABUS FOR THE SUBJECT OF COMPUTE
Page 29 and 30: REFERENCE MATERIAL:1. Database Syst
Page 31 and 32: REFERENCE MATERIAL:1. Elements of N
Page 33 and 34: 3. Siberschatz. Galvin & Gagne, Ope
Page 35 and 36: Imperfectly competitive market stru
Page 37 and 38: PAPER - IIMACROECONOMICSTotal Marks
Page 39 and 40: SYLLABUS FOR THE SUBJECT OF EDUCATI
Page 41 and 42: 1. Philosophy of EducationPAPER- II
Page 43 and 44: 5.4.5 Leadership in the Evaluation
Page 45 and 46: 9. Maya Angelou: Women Work10. Robe
Page 47: 3. Charles Lamb: Chimney Sweeper4.
Page 53 and 54: Recommended Books:1. Anton, H, Calc
Page 55 and 56: Recommended Books:1. Nicholson. W.K
Page 57 and 58: D. History of Persian Literature in
Page 59 and 60: Total Marks: 100Muslim Philosophy1.
Page 61 and 62: Course Outline:1. The Universe:-SYL
Page 63 and 64: 22.Mcliveen, J.F.R. (1991) “Funda
Page 65 and 66: BOOKS:-Various types of agriculture
Page 67 and 68: 3. Debliji, H.J.D2005 “Concepts a
Page 69 and 70: Paper - llTotal Marks -100Electrici
Page 71 and 72: MechanicsSYLLABUS FOR THE SUBJECT O
Page 73 and 74: SUGGESTED READINGS1. Perspectives o
Page 75 and 76: COMPARATIVE POLITICSPAPER - II Tota
Page 77 and 78: SYLLABUS FOR THE SUBJECT OF PRINCIP
Page 79 and 80: Amplifier & Oscillators: Working an
Page 81 and 82: 6. Civil Engineering Fundamentals:S
Page 83 and 84: SYLLABUS FOR THE SUBJECT OF PSYCHOL
Page 85 and 86: PAPER-IITotal Marks: 100I. Health,
Page 87 and 88: SYLLABUS FOR THE SUBJECT OF PUBLIC
Page 89 and 90: Total Marks: 1001 - Organizational
Page 91 and 92: 19. Government and Administration i
Page 93 and 94: 6. Social Problems of Pakistana) Ma
Page 95 and 96: iii. Community DevelopmentSECONDARY
Page 97 and 98: SYLLABUS FOR THE SUBJECT OF SOCIAL
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Paper - IITotal Marks: 1001. Nature
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5. Role of Voluntary Social Welfare
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iv.Gender Stratificationa. Working
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c. The assumptions and activities o
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3. Society and the environment: the
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PAPER-IIAPPLIED SOCIOLOGYTotal Mark
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2. GLOBALIZATION AND SOCIAL CHANGE1
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3. Patterns of crime in Pakistani.
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SYLLABUS FOR THE SUBJECT OF STATIST
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PAPER- BSampling and Sampling Distr
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BOOKS RECOMMENDED:1. Clark, G.M. an
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Echinodermata:Skeletion, Water vasc
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PAPER -IIGeneral ZoologyTotal Marks
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16. Gagong, W.F. 1987, Prentice Hal
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Persecution or Assimilation? Imperi
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HISTORY OF SOUTH ASIAFrom Pre-histo
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24.Farhat Mahmud, Pak-US Relations2
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Paper IITotal Marks: 100Earth Resou
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SYLLABUS FOR THE SUBJECT OF COMMERC
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