WASTEBOOK 201439OneDisney Polynesian Resort Gets Makeover$1,437,966 in guaranteesThe “happiest place on earth” got a littlehappier in 2014 as taxpayers helped Walt DisneyWorld renovate its Polynesian Resort.When the Polynesian Village resort openedin 1971, it was “one of the first on-site hotels atthe Walt Disney World Resort.” 535 Today, it is undergoinga massive renovation to bring the resortup to date, all with a little help from the SmallBusiness Administration.The Small Business Administration provideda total of $1.4 million in surety bond guaranteesto two firms hired by Disney, meaning ifthey fail to perform the taxpayer will step intomake sure Disney is made whole. The first was$455,684 for a construction company workingto install a “Complete Skylight System at theGrand Ceremonial House in Disney’s PolynesianResort,” 536 and $982,282 guarantees for other rehabwork at the resort. 537of the biggest companies in the world,the Walt Disney Company ranked 61 st in theFortune 100 rankings for 2014 – and may notseem like an obvious candidate to benefit fromsmall business assistance. 538 It operates nine ofthe world’s ten most popular amusement parks,which together bring in more than $2 billion inannual profit .539However, with backing from the taxpayer,the renovation will help the Polynesian resortget a new deck, a children’s play area at theNanea Volcano pool, 20 new bungalows and “ahot tub with expansive views of the Seven SeasLagoon.” 540 In the Great Ceremonial House,Trader Sam’s Grotto “will feature a highly themedlounge area, with handcrafted tiki cocktailsserved in souvenir mugs that will complementPolynesian-themed small plates.”“Tiki bars to me are a classic experience, soif you take that and then you put Disney magicover the top of it, it doesn’t get any better thanthat,” said Disney executive vice president,Debbie Petersen. 541Disney’s Polynesian Resort is one of WaltDisney World’s most luxurious resorts, with roomsstarting at $429. Touted as an “oasis of tropicalpalms, lush vegetation, koi ponds and white-sandbeaches,” the resort is a short ride from the MagicKingdom.8 Guests can enjoy the Spirit of AlohaDinner Show, with hula dancing, fire dancing, andan all-you-can-eat tropical feast. 542“In size and scope, the renovation ofDisney’s Polynesian Village Resort is a significantinvestment in the guest experience,” said seniorvice president Tom Wolber, adding, “Once completed,the iconic resort hotel will be re-imaginedwith a level of detail as only Disney can deliver.” 543Walt Disney World’s Polynesian Resort. 534The Great Ceremonial House at Disney’s Polynesian Resort willbenefit from federal bond guarantees.36
WASTEBOOK 201440Space Agency Hunts for the LostTomb of Genghis Khan$15,000With NASA’s manned space missionsgrounded indefinitely, NASA is now searching forsigns of ancient civilization right here on Earth.The space agency sponsored a $15,000challenge 545 to locate the lost tomb of GenghisKhan, the Mongol leader “responsible for thedeaths of as many as 40 million people” andconquering more territory “than any individualin history.” 546According to legend, Khan died in 1227and his final resting place was kept a secret. Histomb is most likely on or around a Mongolianmountain called Burkhan, “but to this day itsprecise location is unknown.” 547The NASA Tournament Lab at HarvardUniversity, which received $1,761,065from NASA in 2014, 548 offered the $15,000prize through the crowd-sourcing platformTopCoder, Inc., to help find the tomb. 549 Theproject hopes that “TopCoder communitymembers from around the world to studyselect satellite imagery of the region of the losttomb of Genghis Khan and then develop analgorithm that will recognize human built, andpotentially historically significant, structuresfound in those images.” 550Officially known as the CollaborativeMinds and Machine Learning ExplorationChallenge, the project is a “first of its kind”mash-up of “Crowd-sourcing, Open Innovation,human exploration, space exploration, andmachine learning algorithms.” 551The project employed “state-of-the-arttechnologies to conduct a noninvasive surveyof Genghis Khan’s homeland” with an “onlinecrowd of explorers” using satellite imagery tospot human-built structures. 552“The quest to find Genghis Khan’s tomb hasmystified scientists for hundreds of years,” notesTopCoder President and COO Rob Hughes. 553Alas, while the concept for the challengewas ambitious and innovative, even with theassistance of NASA’s space imagery, the participants—likemany who tried before them—failed to find the lost tomb of Genghis Khan.A video presentation shows how the TopCoder communitycan help study NASA satellite imagery and developalgorithms that could uncover the lost tomb of Genghis Khan41Abandoned Pennsylvania Mall Wantsto be the East Coast Hollywood$15 millionNorristown, Pennsylvania, a beleagueredmanufacturing hub, appears to have beenswindled into the idea of transforming an oldshuttered Sears department store into a sortof East Coast incarnation of Hollywood. 554The Sears store sits in a half-abandoned1950s-era mall about two miles north ofdowntown Norristown called Logan Square.It is probably safe to say that most folkswould greet any proposal claiming to be ableto transform a hollowed-out old Philly malllike Logan Square into the next MGM with araised eyebrow or roll of the eyes. 555But in 2008, a real estate developernamed Charles Gallub bought up the old LoganSquare property. In a masterful display ofsalesmanship, Gallub came before the countygovernment with an astonishing plan. Pointingto tax credits that Governor Ed Rendell wasthen backing to promote filmmaking in thestate, Gallub stated that he could “create oneof the best film studios on the East Coast of theUnited States.” 556 His brainchild, named “StudioCentre,” would have a “multiplier effect on thelocal economy,” he said, projecting 1,300 newjobs with an appealing average annual salaryof $60,000. 557All that Gallub needed to transformNorristown into the next silver screen meccawas a little money. Well, a lot of money. Inaddition to the $18.3 million he had alreadysunk into the property, Gallub wouldeventually obtain an additional $24.5 millionfrom the county. 558 Some county officialswondered whether they should get a financialguarantee from Gallub should the projectfail. 559 No guarantee was ever signed.Today, one of Logan Square’s primarytenants is a thrift store. It shares the remainsof the mall with a deli, pharmacy, SocialSecurity Administration Office, and a politicaloffice for a state legislator.37
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