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20MarketingProf. Surabhi GoelProfessorPhD, MA, MBA,Dr. Surabhi Goyal completed her MBA in 1991 from Institute of Management technologyGhaziabad (IMT) and was awarded doctorate by University of Allahabad. She has 16 years ofexperience in academia and has been teaching Marketing courses at both Post-graduate &Undergraduate levels. She has authored case studies and articles in the area of ConsumerPsychology, Service Marketing & Market Strategy services and has extensively used themin classroom teaching. She holds a concurrent experience of more than 10 years in senioracademic positions and had steered new initiatives and academic programs in the earlierorganizations. She had an opportunity to teach in Bradford university (UK) in visiting academicposition and as head of the academic program initiated alliances with well known universitiesin France, China, South Korea and Singapore. Dr. Goel is currently a Professor in Marketing andArea Chairperson at Asia Pacific Institute of Management, New Delhi.Prof. Mehraz BoolakyProfessorPhD, MBA, B. Chem Engg. CPEDr. Mehraz Boolaky earned his MBA and PhD from the University of Mauritius (UOM) afterhaving graduated in Chemical Engineering from the Department of Chemical Technologyof the University of Mumbai (UDCT and now UICT). He was a Dean of the Faculty of Law andManagement at the University of Mauritius and worked as a Professor at KIMEP, Bang Collegeof Management in Kazakhstan. He had an opportunity to teach in well known universitiesin visiting academic positions in France, Madagascar, Malaysia, Morocco, etc. He has widelypublished and his co authored work is currently used for teaching Distance Education andonline courses at the University of Mauritius. He spent more than twenty-five years in seniormanagerial positions before joining academia in 1993. He is currently a Professor of Marketingat the Asia Pacific Institute of Management in New Delhi.Prof. Ritu Gupta DuttaProf. Ritu Gupta Dutta is Associate Professor in the area of Marketing. A Physics graduate fromDelhi University and MBA in Marketing (Gold Medalist) from MDU Rohtak, she has qualifiedUGC Net and is a recipient of the prestigious Junior Research Fellowship (JRF). Ms. Ritu hasover 17 years of work experience in Academics and Corporate sector. Her past organizationsinclude IILM – Delhi as a faculty, FIITJEE as General Manager Academic Operations, Universityof Leeds UK as South Asia Head, Hughes Communications India Ltd. as Head of Academicsand Product amongst others. She teaches various subjects in marketing like MarketingManagement, Marketing Research, Customer Relationship Management, etc.Associate ProfessorMBADr. Subash Chandra Nath, an MBA and PhD has a rich experience in academics. He has morethan 14 years of corporate and academic exposure. He specializes in Marketing Management,Consumer Behavior, Services Marketing, Strategic Management and Business Research. Hisresearch interests include, General Management, Service Marketing & Consumer Behavior. Hehas published 16 research papers in leading national and international journals and 2 booksin the area of Marketing and General Management. He has reviewed 4 books in the area ofmarketing and has also presented research papers in national and international conferences.Prof. Subash Chandra NathAssociate ProfessorPhD, M.B.A, M.Sc,Dr. Nath is a life member to All Odisha Commerce Association, ACBSP Accredited Teacher. Hehas joined recently in the Asia Pacific Family.