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48Operations and MarketingSawan Kumar Gupta• 23Yrs• B.COM• MRF Tyres• Lead time management• Allahabad, U.P.Subhankar Maji• 25 Yrs• BBA• Durgapur Steel Plant• Products of steel in DurgapurSteel Plant• Asansol, West BengalShailendra Singh• 23 Yrs• B.Sc (Biotechnology)• Medallion Pvt. Ltd.• Role of advertisement inretai• Sultanpur, U.P.• Age • Education • Summer Training • Project Title • Native Place, State • Work Experience • Company Name
IB and Marketing49Aditi Agarwal• 23 Yrs• B.COM• MRM/McCann• Use of digital marketing foracquisition of customers byIREO Real Estate Gurgaon• New DelhiAnand Prakash• 28 Yrs• B.COM• Haier Appliances India Pvt.Ltd.• Study of consumerBehaviour and influencesbehaviour in consumerdurable industry• Patna, BiharAnkita Jaiswal• 23 Yrs• B.COM• MMH International• To study marketpenetration and suggestsuitable changes in itsmarketing mix• Gorakhpur, U.P.Atrayee Roy• 24 Yrs• B.COM• Steel Authority of India Ltd.• Multi Skill Training• Ranchi, JharkhandBrajesh Kumar• 21 Yrs• B.COM• Rasna Beverages P. Ltd.• Marketing Strategies anddistribution channel of RasnaBeverages• Varanasi, U.P.Ekta Mishra• 27 Yrs• B.Sc.• Aditya Birla HindalcoIndustries.• To study consumerpreferences towards FRPproducts of HINDALCO• Varanasi, U.P.Eldhose Varghese• 27 Yrs• B. TECH• DISH TV Pvt. Ltd.• B2B selling and marketingstrategies used by DISHTV to promote the productamong B2B customer• Ernakulam, KeralaG. Sheila• 25 Yrs• B.Tech• NISSAN• CRH on NISSAN• NagalandGurleen Kaur• 22 Yrs• BBA• Haier Appliances India Pvt.Ltd.• Brand awareness of Haierproducts in relation to itscompetitors• Haldwani, UttrakhandKamya Kapoor• 22 Yrs• BA (Hons)• Haier Appliances India Pvt.Ltd.• Price benchmarking ofHaier in comparison with itscompetitors with referenceto features of products• Raebareli, U.P.Kritika Sharma• 23 Yrs• B.Sc• Hero Exports• To identify theopportunities in newmarket.• Varanasi, U.P.Linson Jose• 22 Yrs• BBA• Hans Hyundai• Customer Satisfaction withreference to Hans Hyundai• Kottayam, Ker
Page 2 and 3: mission• To develop professionals
Page 4 and 5: 4The Board ofGovernorsChairmanShri
Page 6 and 7: 6Director’sMessageGreetings!I am
Page 8 and 9: 8The InstituteAsia-Pacific Institut
Page 10: 10Infrastructureto inspire Higher L
Page 13 and 14: Intellectual Capital13Faculty Resou
Page 15 and 16: 15Prof. Reema ChaudharyAssistant Pr
Page 17 and 18: 17Dr. Shisam Bhattacharyya is a Fac
Page 19 and 20: 19Dr. ShiDasgupta is a Cost Account
Page 21 and 22: 21Prof. Pooja Srivastava is a commi
Page 23 and 24: 23InternationalCooperation ProgramA
Page 25 and 26: 25Industry-Institute-InterfaceCentr
Page 27 and 28: Distinguished Speakers at AIM27Gues
Page 29 and 30: 29Convocation16th Annual Convocatio
Page 31 and 32: FOUNDATION DAYAsia-Pacific Institut
Page 33 and 34: 33MDPs organized and conducted by F
Page 35 and 36: 35Post Graduate Diploma in Manageme
Page 37 and 38: Electives37Marketing (MKT)Product a
Page 39 and 40: Finance and Marketing39Aanchal Chau
Page 41 and 42: Finance and Marketing41Prerana Sing
Page 43 and 44: Finance and Operations43Bhasker Dew
Page 45 and 46: HR and Marketing45Neha Sethi• 28
Page 47: Operations and Marketing47Abdul Raz
Page 51 and 52: HR and Operations51Neha Gupta• 24
Page 53 and 54: Banking and Financial Services53Aan
Page 59 and 60: 59Snapshot of some of our Esteemed
Page 61 and 62: 61Summer Placement 2013 - 15 BatchA
Page 63 and 64: 63Thanks- Our Recruiters
Page 65 and 66: Team Corporate Relations65From left
Page 67 and 68: LocationAsia Pacific Institute of M

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