TRANZICION

Ph.D Vera KARADJOVA, Assistant ProfessorFakultet za turizam i ugostitelstvo, Ohrid, Makedonijaverakaradzo@yahoo.comMARKETING CONCEPT FOR A NEW TOURIST PRODUCTAbstractEnterprises with marketing management strategy will be able to promptly react to marketchanges and gain some advantage over competing companies. It is very important,especially in modern economic conditions when market conditions are changing at a fasttempo.With innovation is important thing to make live cycles of touristic product longer, and inthat way the company try to keep the existing tourists, and after the product modificationto pull new ones.Most of the managers understand the innovation as a process of making some changes ofthe product, adding new details or elements, and all that with one general idea to maketheir own product different from the competing products, and more attractive to tourists.Key words: touristic product, innovation, marketing conception, marketingmanagement strategy, idea, desires, needsAgim DERGUTI, PhD candidate32