Yum! 2010 Annual Report

First let me share with you how we intend to become the Defining Global Company That Feeds The World.
It starts with the fact we are already a truly global growth company, with approximately 65% of our profits
coming from outside the United States, including commanding positions in China and the emerging markets.
With our leading global brands, 1.4 million system wide team members around the world already operating
in over 110 countries and territories, powered by a powerful financial capability, we have everything it takes
to make it happen. Our intent is to continue to drive shareholder value and as we do, make the world a
better place by building our company around three principles:
Creating a famous recognition culture where everyone counts.
We founded this company on the belief that the best way to get results is by having fun recognizing others
and operating with a deep-seated conviction that everyone at every level can truly make a difference. Other
companies are already best practicing Yum! for our culture, and the experiences we share are enriching
lives. To keep building on this fundamental strength, we continue to drive what we call our How We Win
Together principles featured on page 13. For example, our Presidents and General Managers have spent
this past year personally teaching all our Restaurant Support Center teams our “Achieving Breakthrough
Results” tool kit and we are now in the process of rolling out the training to all our Restaurant General
Managers and franchise partners. I believe this may be the single largest cultural cascade in business and
I’m certain it will drive our future success. Additionally, we have created an online network coined “iCHING”
to leverage our scale and share best practices, creating explicit know how so we can get things done right
the first time and accelerate speed to market. These initiatives are providing a work environment that is
proving to be a magnet to retain and attract the best talent, which we all know, is the name of the game.