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Canadians and Their Money

Canadians and their money: building a brighter financial - EduGAINS

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19. The Task Force recommends that the Government of Canada, in partnershipwith stakeholders, establish a comprehensive <strong>and</strong> ongoing public awarenesscampaign to promote awareness of the need for financial literacy (p. 64).20. The Task Force recommends that organizations involved in financial fraud prevention<strong>and</strong> education, from securities commissions to financial institutions, intensify theirefforts to raise fraud awareness among the most vulnerable <strong>Canadians</strong>. In particular,the Government of Canada should strengthen its existing programs related tofinancial fraud awareness <strong>and</strong> prevention (e.g., Fraud Awareness Month, the FederalElder Abuse Initiative) <strong>and</strong> explore other opportunities to heighten <strong>Canadians</strong>’awareness, including through further collaboration with stakeholders (p. 66).21. The Task Force recommends that the Government of Canada use existing research<strong>and</strong> best practices to make available <strong>and</strong> promote a financial literacy self-assessmenttool for <strong>Canadians</strong> (p. 68).22. The Task Force recommends that governments <strong>and</strong> private sector organizationsinitiate financial literacy awards <strong>and</strong> competitions for youth, students <strong>and</strong> workforcesin Canada. For example, the Government of Canada should establish a new teacheraward in financial literacy education, administered through the Prime Minister’sAwards for Teaching Excellence (p. 70).23. The Task Force recommends, given the importance of clear communication, that thefederal, provincial <strong>and</strong> territorial governments require all financial services providerswithin their respective jurisdictions to simplify their informational materials <strong>and</strong>disclosure documents. Governments should lead this effort by reviewing <strong>and</strong> improvingtheir own public informational materials to ensure they meet clear communicationsprinciples (p. 73).24.The Task Force recommends that the Government of Canada measure progress onthe National Strategy by:a) Reviewing <strong>and</strong> repeating the Canadian Financial Capability Survey (CFCS) atappropriate intervals;b) Using a smaller basket of indicators, in the years between dedicated CFCS studies,to gauge interim changes in <strong>Canadians</strong>’ financial literacy; <strong>and</strong>c) Establishing specific targets to assess <strong>Canadians</strong>’ progress on financial literacy asmeasured in the CFCS (p. 76).25. The Task Force recommends that the Government of Canada, in collaborationwith provincial <strong>and</strong> territorial governments where appropriate, make every effort tocapitalize on opportunities to benefit from international financial literacy assessmentinitiatives at the next available opportunity (p. 77).26. The Task Force recommends that all stakeholders establish clear evaluation st<strong>and</strong>ardsfor their investments in financial literacy programs. To that end, the Government ofCanada should offer resources <strong>and</strong> tools to support <strong>and</strong> enhance the evaluationcapabilities of financial literacy education providers, particularly voluntary agencies(p. 79).TASK FORCE ON FINANCIAL LITERACY – Appendices 89

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