BT WHOLESALE ETHERNET GIVE YOUR CUSTOMERS THE EDGE

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NEXT GENERATIONETHERNET CONNECTIVITYWith the Ethernet market forecast to grow 34% in 2008/9 and to grow by 100%over the next 4 years at 25% pa*, Ethernet has clearly advanced from being an earlyadopter choice to a mainstream choice for businesses of virtually any size.It’s easy to see why when you consider how effortlessly Ethernet can tick all theboxes in a customer’s checklist when they want a faster, cheaper and more efficientwide area networking (WAN) protocol. As well as helping to improve their local areanetwork (LAN) connectivity.Key customer benefits• Ethernet can deliver important cost efficiencies as it’s not distance dependent(with the exception of the local access) and it requires less investment in networkadaptation equipment than is usually required with some legacy WAN options.• It can deliver important business efficiencies through convergence - runningvoice, data and IP over one platform.• Ethernet meets the need for ever higher speeds as bandwidth-hungryapplications multiply.• It can grow and expand as easily as a customer’s business does, as itaccommodates not only point-to-point, but also point-to-multipoint and any-toanynetworking topologies.• It can help assure essential business continuity by offering high levels of reliabilityand resilience.BT Wholesale gives you the opportunity to capture the growing market demand forconverged services with the launch of the first Ethernet based solution created forBT’s new 21CN platform topology.wholesale Ethernet: Giving you the edgeTo find out more about BT Wholesale Ethernet, please contact your BT WholesaleAccount Manager – or go to: www.btwholesale-engage.com/wholesaleethernet* Source Analysis Ethernet report July 2007
A wholesale-pricedEthernet solutionWith the extraefficiencies of 21CNBT Wholesale Ethernet represents a landmark in networking services. Designed fordelivery on BT’s 21st Century Network, it is the first 21CN product launched by BTWholesale. It therefore forms the foundation for our forthcoming new 21CN portfolio.BT Wholesale Ethernet brings together the cost and efficiency advantages of Ethernetand 21CN combined. The result is a genuinely wholesale-priced connectivity solutionthat can be added to your portfolio quickly and easily. Wholesale Ethernet offers amarket competitive price that will help you achieve your required margins.These business efficiencies stem from the flexibility offered as standard within the21CN service portfolio. With BT Wholesale Ethernet you can be confident of meetingbusinesses’ growing demands for connectivity, which can now evolve simply: allowingchanges in scalability, configuration and speed. These changes can be made flexiblyaccording to specific business requirements, and as such so can reduce the burden ofsignificant, up front capital investment .Offer more bandwidth – and meet more demandBusinesses are in the market for more bandwidth to accommodate, increasingly richdata and video applications. Buying what they need as and when they need it.Because BT Wholesale Ethernet is offered in increasing speed increments with agentle step change, it enables you to offer customers a ‘right size’ solution and soavoid the cost (and the waste) of network over-extension. BT Wholesale Ethernetoffers circuit bandwidth speeds at launch of between 1Mbit/s and 1Gbit/s: asignificant advance on the current portfolio upper limit of 100Mbit/s.Similarly, at launch BT Wholesale Ethernet offers a choice of access speeds of10Mbit/s, 100Mbit/s and 1Gbit/s.BT Wholesale Ethernet will also be evolving as your customer’s requirementschange. Our future product offerings will feature a 10Gbit/s access speed, any-toanyconfigurations, deterministic routing. Ethernet over copper access capability:‘Ethernet in the first mile’ and 3rd CoS (Class of Service) providing reduced latency andjitter.To find out more about BT Wholesale Ethernet, please contact your BT WholesaleAccount Manager – or go to: www.btwholesale-engage.com/wholesaleethernet
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BT WHOLESALE ETHERNET GIVE YOUR CUSTOMERS THE EDGE

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