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A Walk in the Woods

Swarthmore College Bulletin (March 2001) - ITS

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Call<strong>in</strong>g all entrepreneursWhat do Microsoft, CNN Headl<strong>in</strong>e News,Pricel<strong>in</strong>e.com, Sony Onl<strong>in</strong>e Enterta<strong>in</strong>ment,and MSNBC have <strong>in</strong> common? Mark Benerofe’81 worked with each of <strong>the</strong>se organizationsand,through hisentrepreneurialvision, made substantialcontributionsto <strong>the</strong>ir collectivesuccess.Benerofe willbe <strong>the</strong> keynotespeaker at <strong>the</strong>2001 Lax Conferenceon Entrepreneurship,tobe held on campuson Sunday,April 1. He willMARK BENEROFE ’81 WILLKEYNOTE THE SECONDANNUAL LAX CONFERENCEON ENTREPRENEURSHIP.share his extensive experience <strong>in</strong> <strong>the</strong> organizationand implementation of Internet startupcompanies with students and members of<strong>the</strong> Swarthmore community. Mark is currentlyon leave from <strong>Walk</strong>er Digital, wherehe serves as chief market<strong>in</strong>g officer as well asexecutive vice president of corporate developmentof Pricel<strong>in</strong>e.com.In addition to <strong>the</strong> keynote-speaker presentation,two panel discussions are planned.One will encourage <strong>the</strong> shar<strong>in</strong>g of entrepreneurialexperiences and expertise among <strong>the</strong>participants. The second panel will addresshow Swarthmore prepares <strong>in</strong>dividuals forentrepreneurial and leadership positions <strong>in</strong><strong>the</strong> new century. Panel participants will<strong>in</strong>clude Shola Abidoye ’97, Stuart Cornew’80, Andy Dailey ’91, Ingeborg Daniels ’93,David Goodman ’83, Dan Kohn ’94, SusannaLev<strong>in</strong> ’85, and Curtis Roberts ’75. TheLax Conference on Entrepreneurship andEconomic Anthropology was established <strong>in</strong>memory of Jonathan Lax ’71. Lax graduatedwith a B.A. <strong>in</strong> sociology and anthropology.He later served <strong>the</strong> College as class agentSTEPHEN DANELIANand reunion leader.Lax was active <strong>in</strong> <strong>the</strong> management of SGLIndustries, Inc., his family’s manufactur<strong>in</strong>gfirm, for 10 years. In <strong>the</strong> mid-1980s, he followedhis own entrepreneurial spirit andfounded <strong>the</strong> Philadelphia-based marketresearch and consult<strong>in</strong>g company, Market<strong>in</strong>gAudit.The 2001 conference is also made possiblethrough <strong>the</strong> generosity of <strong>the</strong> CharlesBoone Houston II Endowment. It is cosponsoredby <strong>the</strong> Swarthmore Bus<strong>in</strong>essSociety, <strong>the</strong> Office of Career Plann<strong>in</strong>g andPlacement, and <strong>the</strong> Office of Alumni Relations.For additional <strong>in</strong>formation, call <strong>the</strong>Lax Lecture Response L<strong>in</strong>e (voice mail) at(610) 690-6887, or visit <strong>the</strong> conference Website at http://lax.swarthmore.edu.What is a listserv?Simply stated, a listserv is a group e-maillist. A listserv can be created for a relatedgroup of people (e.g., a particular class, aparticular <strong>in</strong>terest, or geographicalgroup). The Alumni Office has createdmany listservs, and once you have registered(which you can do at http://listservs.swarthmore.eduby follow<strong>in</strong>g <strong>the</strong>easy directions), you can <strong>the</strong>n send one e-mail to <strong>the</strong> listserv, which will be automaticallydistributed to all of <strong>the</strong> peoplewho have registered. You can send e-mails about Alumni Weekend, ClassNotes, general <strong>in</strong>formation—or just tosay hello. It is an easy way to communicatewith classmates, but you have to registerto participate <strong>in</strong> a listserv.Reflections onEducation andSocial JusticeA Special Alumni EventCelebrat<strong>in</strong>g Swarthmore’sProgram <strong>in</strong> EducationFriday,Oct.26 andSaturday,Oct.27,2001Save <strong>the</strong> date! This special event isfor all alumni <strong>in</strong>volved <strong>in</strong> education—past or present. The two-day eventwill feature keynote speaker Herb Kohl(author of 36 Children and The Discipl<strong>in</strong>eof Hope) and o<strong>the</strong>r workshops,panels, and discussions. Read more<strong>in</strong>formation, and register on <strong>the</strong> Webat http://www.swarthmore.edu/Home/Alumni/Events/<strong>in</strong>dex.html orby phone at (610) 328-8655 (press“2," and leave your address on voicemail).Check those old plattersCheck your attic! WSRN, <strong>the</strong> Collegeradio station, recorded many folk concerts,student folk s<strong>in</strong>gers, HamburgShows, and o<strong>the</strong>r concerts <strong>in</strong> <strong>the</strong> 1940sand 1950s, but <strong>the</strong>se old 16-<strong>in</strong>ch record<strong>in</strong>gsare deteriorat<strong>in</strong>g rapidly. The alumnigroup Swarthmore Folk, hav<strong>in</strong>g discovered<strong>the</strong> trove last year with <strong>the</strong> help ofKev<strong>in</strong> Schlottmann ’00, station manager,believe that much of this materialdeserves to be archived digitally <strong>in</strong> <strong>the</strong>Friends Historical Library.Twelve-<strong>in</strong>ch 78-rpm and LP copieswere made and sold to students on campusat <strong>the</strong> time and may be <strong>in</strong> better conditionthan <strong>the</strong> orig<strong>in</strong>al record<strong>in</strong>gs. If youhave any such records <strong>in</strong> playable condition,and would be will<strong>in</strong>g to lend <strong>the</strong>mfor this project, contact Anne Mat<strong>the</strong>wsRawson ’50 at (610) 544-5175, or e-mailarawson1@swarthmore.edu. Do not sendrecords; just let her know what you have.UPCOMINGCAMPUSEVENTSBlack AlumniWeekendMarch 23–25FamilyWeekendMarch 30–April 1AlumniWeekendJune 8–10M A R C H 2 0 0 137

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